Lionbridge

lionbridge.com

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries.

C-Suite On Deck

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Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations. Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise. MEDIA 7: Could you tell us about your role and journey into marketing? JAIME PUNISHILL: As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge. M7: As a CMO, what are the biggest challenges you face? JP: One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to bu

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Related News

LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

Lionbridge | July 10, 2019

news image

Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its missi...

Read More

VIRTANA ACHIEVES RECORD BOOKINGS AND CUSTOMER GROWTH AS HYBRID INFRASTRUCTURE MANAGEMENT ADOPTION ACCELERATES IN 2019

Business Wire | January 21, 2020

news image

Virtana, the leader in hybrid infrastructure management for mission-critical workloads, is coming off a banner year in 2019 featuring the company’s strategic rebrand from Virtual Instruments and extension of its market leadership in hybrid infrastructure management. The company announced today that it achieved record bookings and significant growth in new customer acquisition, nearly 50% growth in channel-initiated business, and 50% growth in its cloud services business over the past 12 mo...

Read More

DIGITAL REALTY SELLS 10 DATA CENTERS TO MAPLETREE

Channelnomics | January 17, 2020

news image

Deal will fetch $557 million as company looks to close $8.4 billion acquisition of Interxion Digital Realty, which has been an aggressive buyer in the global data center and colocation market, has sold 10 data centers in North America to Mapletree, a real estate development and investment firm based in Singapore. The Lowdown: The $557 million deal comes as Digital Realty works to close its planned $8.4 billion acquisition of Interxion, which owns more than 50 colocation data centers in 13 ...

Read More

LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

Lionbridge | January 16, 2019

news image

Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products ...

Read More
news image

LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

Lionbridge | July 10, 2019

Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizations for their innovative use of communications technologies. Last year, Lionbridge developed a new intranet known as The Bridge to help its more than 6,000 employees around the world live out its missi...

Read More
news image

VIRTANA ACHIEVES RECORD BOOKINGS AND CUSTOMER GROWTH AS HYBRID INFRASTRUCTURE MANAGEMENT ADOPTION ACCELERATES IN 2019

Business Wire | January 21, 2020

Virtana, the leader in hybrid infrastructure management for mission-critical workloads, is coming off a banner year in 2019 featuring the company’s strategic rebrand from Virtual Instruments and extension of its market leadership in hybrid infrastructure management. The company announced today that it achieved record bookings and significant growth in new customer acquisition, nearly 50% growth in channel-initiated business, and 50% growth in its cloud services business over the past 12 mo...

Read More
news image

DIGITAL REALTY SELLS 10 DATA CENTERS TO MAPLETREE

Channelnomics | January 17, 2020

Deal will fetch $557 million as company looks to close $8.4 billion acquisition of Interxion Digital Realty, which has been an aggressive buyer in the global data center and colocation market, has sold 10 data centers in North America to Mapletree, a real estate development and investment firm based in Singapore. The Lowdown: The $557 million deal comes as Digital Realty works to close its planned $8.4 billion acquisition of Interxion, which owns more than 50 colocation data centers in 13 ...

Read More
news image

LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

Lionbridge | January 16, 2019

Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world’s largest companies expand their businesses on the global stage by providing machine learning data to make their platforms and products ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations. Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise. MEDIA 7: Could you tell us about your role and journey into marketing? JAIME PUNISHILL: As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge. M7: As a CMO, what are the biggest challenges you face? JP: One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to bu

Read More