USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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BairesDev

BairesDev is an innovative technology services company that specializes in Product Development, Software Outsourcing, Testing & IT Staff Augmentation solutions.

OTHER WHITEPAPERS
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The Modern Data Center Report

whitePaper | February 25, 2020

To understand the current data center landscape and what’s changing-and to pinpoint the challenges and solutions available to IT leaders as they rethink their data centers-Forbes Insights surveyed 150 senior IT executives and data center managers for their perspectives on the future of the data center. Read this report to learn more.

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Oracle PaaS and IaaS Public Cloud Services Pillar Document

whitePaper | December 7, 2022

This document applies to Oracle PaaS and IaaS Public Cloud Services purchased by You, and supplements the Oracle Cloud Hosting and Delivery Policies incorporated into Your order. Except with respect to Section 7 and 8 of this document, section numbers correspond to section numbers in the Oracle Cloud Hosting and Delivery Policies.

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Top 5 Things to Ask Your Data Center About Compliance

whitePaper | January 14, 2020

Choosing the right colocation partner is critical, especially when it comes to compliance. When you’re outsourcing your data center needs, understanding your colocation provider’s compliance, security, availability and integrity are of upmost importance. A colocation provider mitigates risk through physical and environmental controls from an operational and security standpoint. Ensuring proper maintenance and operation of critical infrastructure, along with upkeep and continual improvement of a physical security program, are part of a comprehensive compliance program. This new report from Iron Mountain provides details on what the company sees as five of the top things to ask your data center provider about compliance:

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GxP compliance in cloud infrastructure

whitePaper | August 31, 2022

In this era of digital transformation, where artificial intelligence, virtual and augmented reality have garnered attention, cloud computing is proving to be the enabler for these technologies. Pharmaceutical, medical devices and biotech companies are increasingly exploring digital solutions to improve their drug development processes, supply chain, research, manufacturing of medicines and devices etc.

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The Evolving Role of Desktop-as-a-Service in Provisioning the Intelligent Hybrid Digital Workspace

whitePaper | September 26, 2022

The pandemic and its accompanying disruptions changed forever how enterprises think about, acquire, and use technology resources in order to meet constantly changing demands. One of these demands, the ability to work in collaborative teams anywhere in the world, dramatically accelerated in the 2020–2021 timeframe. This transition to hybrid work requires changes not just in the underlying technology architecture required to deliver the work experience, but also to the management and very definition of work.

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Transport Networks for 5G

whitePaper | August 27, 2023

5G deployments continue their upward trend and will soon be the dominant mobile wireless protocol deployed in North America. The ecosystem is gathering valuable information from these deployments, and one area of focus is the transport network. As part of 5G’s evolution, key architecture components are being separated and distributed to the cloud in ways that make 5G more scalable and flexible. Meanwhile, bandwidth demands continue to increase at the same time applications and services require low latency. New requirements are presented to the transport network at each step of an operator’s 5G journey. The transport infrastructure of today must be flexible to adapt to upcoming requirements as it enables new architectures, tools, and ultimately, 5G networks innovation, monetization, and performance. The fundamental goal of the 5G transport network is to deliver transparent connectivity that allows both present and future functions to work together seamlessly.

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BairesDev is an innovative technology services company that specializes in Product Development, Software Outsourcing, Testing & IT Staff Augmentation solutions.

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