The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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ZeroLag provides managed hosting and cloud solutions for companies of all sizes, ranging from affordable shared hosting, to single dedicated servers, to complex multiple-server clusters and big data cloud solutions. ZeroLag offers exceptional cloud and hosting technology backed with white glove support. It means we treat you like an individual, not an account number. Let us get to know you, and discover the ZeroLag difference for yourself.

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