Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

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Cogniance

Cogniance is a global organization with roots in Silicon Valley. We exist to help innovators bring software and hardware innovations to market. In essence, we co-create technology products.

OTHER WHITEPAPERS
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Quantum Computing: Infrastructure and Scaling Challenges

whitePaper | December 5, 2022

From accelerating the discovery of life-saving medicines to boosting the security of financial services, quantum computing's potential business opportunities seem limited only by the imagination. However, the tangible barriers quickly become clear for organizations actively using this rapidly emerging technology

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Threat detection and response in cloud environments

whitePaper | October 3, 2022

Cloud environments change fundamental assumptions in how to perform threat detection and response. The highly dynamic inventory of cloud workloads means systems come and go in seconds. When system configuration errors are introduced during a build, they can be exacerbated and amplified when automation replicates the errors across many workloads. Shared responsibility with the cloud service provider (CSP) creates potential threat detection gaps in the attack lifecycle.

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Achieving pervasive security above and below the OS

whitePaper | October 11, 2022

Keeping business data secure is a challenging task, complicated by the proliferation of endpoints operating outside of the organizational network and the constant evolution of threat vectors

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WI-FI 6E AND FUTURE-PROOFING WIRELESS INFRASTRUCTURE

whitePaper | May 23, 2023

The future of wireless networking needs will continue to grow. Location based services, sensors, and IoT devices will continue to be added to wireless networks. Expanding and new uses of Wi-Fi that require high performing connections like AR/VR, AI/ML, and new technologies we don’t even know about yet will compete for wireless network resources. Finally, all the standard uses we currently associate with Wi-Fi like video and voice calls, streaming services and cloud hosted applications will continue to bring more devices to wireless networks with increasing traffic demands.

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IPU Based Cloud Infrastructure

whitePaper | December 31, 2022

2020 will go down in history as the year the world met with one of its most significant challenges in nearly a century – the great coronavirus pandemic. The resulting situation can be aptly described by the term “VUCA,” an acronym standing for Volatility, Uncertainty, Complexity and Ambiguity. In other words, the world faced a crisis.

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How Modernizing Aging Data Center Infrastructure Improves Sustainability

whitePaper | October 20, 2022

Data center operators today are tasked with helping achieve corporate sustainability goals, including net-zero emissions commitments. Aging physical infrastructure is a significant obstacle to this effort. In addition to posing downtime risks or added maintenance costs, this infrastructure can negatively impact efficiency and environmental sustainability.

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Cogniance

Cogniance is a global organization with roots in Silicon Valley. We exist to help innovators bring software and hardware innovations to market. In essence, we co-create technology products.

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