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. https://www.cloudtp.com/doppler/big-data-on-microsoft-azure-from-insights-to-action/
blog article
BIG DATA ON MICROSOFT AZURE: FROM INSIGHTS TO ACTION
More than 100 years after it was written, this observation by fictional sleuth Sherlock Holmes still rings true. Businesses today rarely act – or even contemplate an action – without analyzing troves of data. They can make good use of data, in part, because technology has democratized the processes that bring information to the end user. Data is no longer gathered only by research companies and delivered in expensive, structured reports. Now, data gathering has been commoditized to the point where small, as well as large, companies can ingest huge amounts of unstructured data from mobile, web and IoT interfaces, and manage it in the cloud. READ MORE