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. https://biztechmagazine.com/article/2019/03/retailers-whats-your-data-stack
blog article
RETAILERS: WHAT’S IN YOUR DATA STACK?
As retail’s digital transformation continues at a breakneck pace, savvy retailers understand that the key to their future success lies in data management. The technology and tools that work together behind the curtain to gather and process insights from customer behavior, purchasing trends and intent — along with hundreds of other inputs — must speed those insights to retailers and marketers quickly to help them immediately pivot, if necessary, and gain an edge on the competition. For those reasons, and more, data infrastructure managers and IT teams should regularly evaluate the performance of their data stack, optimize performance and management wherever possible and upgrade according to a strategic schedule that aligns with business goals. READ MORE