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. https://blogs.cisco.com/sp/enabling-rakuten-cloud-platform-with-cisco-nfvi-and-orchestration-solutions
blog article
ENABLING RAKUTEN CLOUD PLATFORM WITH CISCO NFVI AND ORCHESTRATION SOLUTIONS
By this time, many of you might have followed the exciting news of the launch of commercial friendly user trial by Rakuten Mobile Network Inc. (referred as just “Rakuten” in this blog post) – the newest and the 4th mobile network operator in Japan. Rakuten Inc., the parent company, is well known in the industry as a Web and IT giant with a diversified line of businesses such as eCommerce, FinTech, rich media content and social media apps. This makes it worthwhile to note the entry of Rakuten into the telecom space with a very different background, in stark contrast with the established Communications Service Provider industry. The latter has been pursuing a content strategy to adapt to the changing market dynamics and to drive their very necessary digital transformation. The Rakuten press release and the blog post from its Chairman and CEO Hiroshi (Mickey) Mikitani-san, highlights the leadership views on the opportunity with mention of new business models, ecosystems and focus on customer experience as their key priorities. READ MORE