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. https://which-50.com/how-data-and-digital-platforms-are-changing-life-sciences/
blog article
HOW DATA AND DIGITAL PLATFORMS ARE CHANGING LIFE SCIENCES
Data platforms and emerging technology are set to revolutionise life sciences, according to one of the world’s largest providers of clinical trials. With a well established software-as-a-service platform, Medidata Solutions is now turning its attention to how it can better utilise the trove of data it is collecting. Medidata pioneered clinical trials as a software service in the 90s and has grown to be one of the market leaders. In 2017 all of the top 15 selling pharmaceutical drugs were developed with Medidata technology, according to the company, which holds the majority of top US pharmaceutical companies as customers. Today the company is confident its platform, users and data have reached a point where nascent technology like machine learning can be effective. “With all of these people and all of this data… going through our platform we realised that we should be able to do something,” said Medidata Solutions co-founder and president, Glen de Vries. “We should be able to do something better than just looking at data in a traditional way.” JOSEPH BROOKES READ MORE