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. https://www.zdnet.com/article/how-microsoft-won-and-apple-didnt-lose/
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HOW MICROSOFT WON AND APPLE DIDN'T LOSE
These two are like George Clooney and Russell Crowe. They've been around forever, yet still somehow manage to do enough to recalibrate themselves for a new generation. Sometimes, their work verges on the vacuous. Sometimes, they'll go and do something genuinely surprising that makes you think they have hidden depths. Also: Goodbye iPhone XR: Signal strength and size bring me back to the iPhone XS Still in 2018, Microsoft and Apple managed to maintain a significance that defies time. Why, for one shining moment, Microsoft's market capitalization exceeded even Apple's this year. The bigger transformation is, of course, Microsoft's. Stealthily, it's moved away from being Windows, Bill Gates, and a vast vat of nasty to being a company that seems to have so many digits in so many pies that it needs to use its toes. CHRIS MATYSZCZYK READ MORE