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My Microsoft wish list for 2019
From a business perspective, Microsoft had a pretty good 2018. That's especially true when you examine the company's revenue, profits, stock price, and momentum against other giant tech companies, especially Apple, Google, and especially Facebook. Those three stalwarts of the once-mighty FAANG displayed rare weakness in 2018, while Microsoft looks poised to end the year with the largest market cap of any publicly traded company in the world. That's pretty good for a company that has been written off as a dinosaur multiple times since the turn of the 21st Century. But 2019 is a new year, with new challenges and opportunities. In that spirit, I offer congratulations to CEO Satya Nadella on an excellent year, along with some suggestions for how to keep that momentum going. My wish list might not pass muster with Redmond's legions of MBAs intent on squeezing every last dime from the pockets of Microsoft customers. Instead, my suggestions are designed to earn the enduring loyalty of those customers. As Facebook proved this year, you can't take that loyalty for granted.
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