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. https://www.youtube.com/watch?v=ZK6ILSn-ZxY

Practical Approaches to High-ROI ABM: Introduction

video
SHARESHARESHARE
Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase intent tool, Priority Engine™.
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