Predicting the future of digital marketplaces: AI, personalisation, and the latest cloud platforms

Digital marketplaces are flourishing today thanks to the advances made in artificial intelligence (AI), machine learning, real-time personalisation and the scale and speed of the latest generation of cloud platforms including the Google Cloud Platform. Today’s digital marketplaces are capitalising on these technologies to create trusted, virtual trading platforms and environments buyers and sellers rely on for a wide variety of tasks every day. Differentiated from B2B exchanges and communities from the 90s that often had high transaction costs, proprietary messaging protocols, and limited functionality, today’s marketplaces are proving that secure, trusted scalability is achievable on standard cloud platforms. Kahuna recently partnered with Brian Solis of The Altimeter Group to produce a fascinating research study, The State (and Future) of Digital Marketplaces. The report is downloadable here (PDF, 14 pp., opt-in). A summary of the results is presented below.