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Application Infrastructure

BBT.live has been selected by Cellcom for SD-WAN services

BBT.live, which developed a market leading SD-WAN-based SASE solution, today announced that it has signed an agreement with Cellcom, one of Israel's leading telecommunications service providers. Cellcom will launch a SD-WAN cloud-based secured connectivity service designated to the growing SMB/SME market in Israel.

BBT.live's solution, built for service providers and optimized to meet SMB/SME needs, enable the delivery of enterprise-grade secured connectivity service based on the underlay of public mobile and broadband networks. BBT.live's software disaggregation technology allows network operators to mix and match diverse hardware under a single operating system, reducing the time and effort required to plan, deploy and operate the SD-WAN-based SASE cloud infrastructure. By creating a flexible consumption model for xSPs and network operations, operational efficiency is thus streamlined across the entire infrastructure on any hardware (cloud and edge units) ensuring an open and reliable experience for faster innovation in the cloud. BBT.live's unique SD-Flat network technology flattens the customer WAN and LAN networks providing a single pane of glass and user-friendly centralized network orchestration.

"We are excited to cooperate with Cellcom in order to launch a secured connectivity service in the highly competitive Israeli market. Cellcom plans to address the big and growing SMB/SME market and support their clients in the digital transformation journey. BBT.live's cloud first solution fits the market shift from on-premises to cloud infrastructure"

Moshe Levinson, BBT.live founder & CEO

About Cellcom Israel Ltd.
Cellcom Israel Ltd., established in 1994, is a leading Israeli communications group, providing a wide range of communications services. Cellcom Israel is the largest Israeli cellular provider, providing its cellular subscribers with a broad range of services including cellular telephony, roaming services, text and multimedia messaging, advanced cellular and data services and other value-added services in the areas of mobile office, data protection etc. And for the business sector Cellcom also provides transmission infrastructure and internet services, cloud managed services, telephony for business, data centers and cyber security, networking and system turnkey solutions based on Cellcom Israel's technologically advanced infrastructure. The company operates advanced networks enabling high speed broadband and advanced multimedia services. Cellcom Israel offers nationwide customer service including telephone customer service, retail stores, and service and sale centers. Cellcom Israel further provides OTT TV services, internet infrastructure and connectivity services and international calling services, as well as landline telephone services in Israel.

About BBT.live
BBT.live, founded in 2020, provides a cloud-native SD-WAN-based SASE solution that combines enterprise-grade networking with network security and visibility into a single solution. BBT.live's offering is specifically designed for service providers, allowing them to provide their SME clients with a cost-effective holistic solution that is easily deployed and managed.

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Hyper-Converged Infrastructure

Colohouse Launches Dedicated Server and Hosting Offering for Data Center and Cloud Customers

Business Wire | October 05, 2023

Colohouse, a prominent data center colocation, cloud, dedicated server and services provider, is merging TurnKey Internet’s hosting and dedicated server offering into the Colohouse brand and services portfolio. This strategic move comes from TurnKey Internet’s acquisition in 2021 to align with Colohouse’s broader compute, connectivity and cloud strategy. With the integration of dedicated servers and hosting services into its core brand portfolio, Colohouse aims to enhance its ability to meet the diverse needs of its growing customer base. Including TurnKey Internet’s servers and services is a testament to Colohouse’s dedication to delivering comprehensive and impactful solutions for its customers and prospects in key markets and edge locations. Colohouse will begin offering hosting services immediately available on www.colohouse.com Products: dedicated bare metal servers, enterprise series dedicated servers, cloud VPS servers, control panel offerings and licensing Colohouse’s dedicated servers will be available in these data centers: Miami, FL, Colorado Springs, CO, Chicago, IL, Orangeburg, NY, Albany, NY and Amsterdam, The Netherlands. Client Center: The support team will be available to assist customers 24/7/365 through a single support portal online, or via email and phone, as well as Live Chat through colohouse.com Compliance and security are a top priority for Colohouse’s customers. In fall of 2023, Colohouse will have its first combined SOC audit for all of its data center locations, including dedicated servers and hosting. This will be available for request on its website upon completion of the audit. When I accepted the job of CEO at Colohouse, my vision was, and still is, to build a single platform company that provides core infrastructure but also extends past just colocation, cloud, or bare metal. We recognize that businesses today require flexible options to address their IT infrastructure needs. This is a step for us to create an ecosystem within Colohouse that gives our customers room to test their applications instantly or have a solution for backups and migrations with the same provider. The same provider that knows the nuances of a customer's IT infrastructure, like colocation or cloud, can also advise or assist that same customer with alternative solutions that enhance their overall IT infrastructure, shared Jeremy Pease, CEO of Colohouse. Jeremy further added, “The customer journey and experience is our top priority. Consolidating the brands into Colohouse removes confusion about the breadth of our offerings. Our capability to provide colocation, cloud, and hosting services supports our customers’ growing demand for infrastructure that can be optimized for cost, performance and security. This move also consolidates our internal functions, which will continue to improve the customer experience at all levels.” All products are currently available on colohouse.com. TurnKey Internet customers will not be impacted by transitioning from the TurnKey Internet to Colohouse. All Colohouse and TurnKey Internet customers will continue to receive the industry's best service and support. Colohouse will be launching its first-ever “Black Friday Sale” for all dedicated servers and hosting solutions. TurnKey Internet’s customers have incorporated this annual sale in their project planning and budget cycles to take advantage of the price breaks. The sale will begin in mid-November on colohouse.com. About Colohouse Colohouse provides a digital foundation that connects our customers with impactful technology solutions and services. Our managed data center and cloud infrastructure paired with key edge locations and reliable connectivity allow our customers to confidently scale their application and data while optimizing for cost, performance, and security. To learn more about Colohouse, please visit: https://colohouse.com/.

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Hyper-Converged Infrastructure

Tenable Completes Acquisition of Ermetic

GlobeNewswire | October 03, 2023

Tenable® Holdings, Inc., the Exposure Management company, today announced it has closed its acquisition of Ermetic, Ltd. (“Ermetic”), an innovative cloud-native application protection platform (CNAPP) company, and a leading provider of cloud infrastructure entitlement management (CIEM). The acquisition combines two cybersecurity innovators and marks an important milestone in Tenable’s mission to shift organizations to proactive security. The combination of Tenable and Ermetic offerings will add capabilities to both the Tenable One Exposure Management Platform and the Tenable Cloud Security solution to deliver market-leading contextual risk visibility, prioritization and remediation across infrastructure and identities, both on-premises and in the cloud. With unified CNAPP, iron-clad CSPM protection, and industry-leading CIEM, security teams receive the context and prioritization guidance to make efficient and accurate remediation decisions. Security teams will no longer need to be cloud security experts to understand where the most urgent risks exist and what to do about them. Tenable and Ermetic together will help organizations address some of the most difficult challenges in cybersecurity today: Simplifying security management to meet the increasing demands of cloud infrastructure growth Reducing the risk caused by an explosion in volume of user and machine identities in the cloud Understanding the complex relationships and risks across all assets and identities The unique combination of Tenable and Ermetic will give customers tightly integrated CNAPP capabilities for cloud environments, delivered through an elegant user experience that minimizes complexity and speeds adoption, said Amit Yoran, chairman and chief executive officer, Tenable. We’re delivering unparalleled insights into identities and access, which are absolutely critical to securing cloud environments. And with the integration of insights from Tenable One, customers can also consolidate, simplify and reduce costs. The Tenable One Exposure Management Platform enables customers to gain a more complete, accurate and actionable view of their attack surface. Exposure management shifts preventive security from securing technology silos to applying contextual risk intelligence to protect the business. The acquisition of Ermetic accelerates this shift for Tenable customers, adding a depth of cloud security expertise and capabilities that provide context to prioritize risk and simplify remediation. Ermetic adds analytical strength to ExposureAI, more contextual relationships and deep data insights to make Tenable One an even more effective platform for preventive security. Ermetic will also expand and augment Tenable Cloud Security, which enables security teams to continuously assess the security posture of cloud environments, offering full visibility and helping to prioritize efforts based on business risk. About Tenable Tenable® is the Exposure Management company. Approximately 43,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. As the creator of Nessus®, Tenable extended its expertise in vulnerabilities to deliver the world’s first platform to see and secure any digital asset on any computing platform. Tenable customers include approximately 60 percent of the Fortune 500, approximately 40 percent of the Global 2000, and large government agencies. Learn more at tenable.com.

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Storage Management

SoftIron Recognized as a Sample Vendor in Gartner Hype Cycle for Edge Computing

GlobeNewswire | October 25, 2023

SoftIron, the worldwide leader in private cloud infrastructure, today announced it has been named as a Sample Vendor for the “Gartner Hype Cycle for Edge Computing, 2023.” Gartner Hype Cycle provides a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The five phases of a Hype cycle are innovation trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment and the Plateau of Productivity. SoftIron is recognized in the Gartner report as a Sample Vendor for Edge Storage and the report defines the technology as those that enable the creation, analysis, processing and delivery of data services at, or close to, the location where the data is generated or consumed, rather than in a centralized environment. Gartner predicts that infrastructure and operations (I&O) leaders are beginning the process of laying out a strategy for how they intend to manage data at the edge. Although I&O leaders embrace infrastructure as a service (IaaS) cloud providers, they also realize that a significant part of the infrastructure services will remain on-premises, and would require edge storage data services. Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The latest Gartner Hype Cycle analyzed 31 emerging technologies and included a Priority Matrix that provides perspective on the edge computing innovations that will have a bigger impact, and those that might take longer to fully mature. “We are excited to be recognized in the 2023 Garter Hype Cycle for Edge Computing,” said Jason Van der Schyff, COO at SoftIron. “We believe at SoftIron to be well positioned to help our customers address and take advantage of the latest trends and developments in Edge Computing as reported in Gartner’s Hype Cycle.”

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Data Storage

CoolIT Systems Partners with Switch Datacenters to Launch Advanced Energy-Efficient Data Centers

PRWeb | October 12, 2023

CoolIT Systems, a global leader in advanced cooling technology, and Switch Datacenters, a leading sustainable data center operator and developer, are thrilled to unveil a strategic partnership that will benefit an industry seeking to improve the sustainability of data centers. Following the recent release of the World Economic Forum's Top 10 Emerging Technologies featuring "Sustainable Computing" as the 9th-ranked emerging technology, the collaboration between Switch Datacenters and CoolIT facilitates data center space and the necessary technology to significantly curtail energy and water consumption inherent in modern data centers. With a history spanning more than a decade, Switch Datacenters has consistently demonstrated a commitment to environmental responsibility and sustainability. Their latest 45MW AMS6 data center near the Schiphol airport area features an HPC/AI-ready design that uses data center heat to warm adjacent greenhouses. Currently under development, their AMS5s is designed to make a significant contribution to the Amsterdam municipal heat grid with green, CO2-neutral heat. For both data centers, there's a marked preference for liquid cooling because it allows heat extraction at temperatures higher than traditional air cooling, offering enhanced economic value. CoolIT Systems is the industry-leading provider of efficient Direct Liquid Cooling (DLC) and Rear Door Heat Exchangers (RDHx) that enable heat reuse and help customers meet key Environmental, Social, and Governance (ESG) targets. CoolIT DLC technology is featured as a factory-installed, warranty-approved feature from most major servers OEMs. "CoolIT's DLC and RDHx technologies have been instrumental in various data center heat reuse projects for years, with customers reporting at minimum a savings of 10% on energy bills (OPEX), more than 50% on CAPEX spends, and examples of PUE lowered from 1.30 to 1.02," expressed Peggy Burroughs, Director of CoolIT Next. "Our collaborations with most major server OEMs have cultivated an expansive ecosystem for clients aspiring to achieve both business and ESG goals." CoolIT is the right company to help make our vision a reality at an industrial scale. Both CoolIT and Switch Datacenters have shared the same passion for sustainable innovation for years and truly want to elevate the industry's adoption of liquid cooling. We believe liquid cooling will be the game-changer in the next wave of sustainable data center designs, and CoolIT is one of the very few companies that can lead this upcoming demand, thanks to their long history of innovation, reliability, breadth of portfolio, and capabilities to scale with their numerous IT partners worldwide, says Gregor Snip, CEO of Switch Datacenters. Data centers are projected to account for 8% of the global electricity consumption by 20301. Technologies such as Direct Liquid Cooling can significantly reduce data center energy consumption by 25-40% and deliver water savings of 70-97%, depending on local climate and specific implementations2. Switch Datacenters is leading the charge in embracing sustainable alternatives for heating by reusing data center-generated heat. With their latest project, Switch Datacenters AMS6, they will revolutionize the way nearby greenhouses are heated by providing high-temperature heat from their data center. This innovative solution will replace traditional fossil fuel-based heating and contribute to a greener future. By harnessing the power of IT servers to generate green heat for large-scale crop cultivation, Switch Datacenters is driving the transition away from fossil fuels. They strongly advocate for the integration of heat-recapture-enabled data centers in areas with high demand for heat, making it a standard design principle. With the world calling for sustainable IT and data centers, the time is ripe for this much-needed change. With the combined expertise of CoolIT and Switch Datacenters, customers can now harness technologically advanced solutions that not only result in considerable energy and water savings but also contribute significantly to the global drive for reduced environmental impact, aligning with the United Nations Sustainable Development Goals of Affordable and Clean Energy (SDG 7), Industry, Innovation, and Infrastructure (SDG 9), and Climate Action (SDG 13). About CoolIT Systems CoolIT Systems is renowned for its scalable liquid cooling solutions tailored for the world's most challenging computing contexts. In both enterprise data centers and high-performance computing domains, CoolIT collaborates with global OEM server design leaders, formulating efficient and trustworthy liquid cooling solutions. In the desktop enthusiast arena, CoolIT delivers unmatched performance for a diverse range of gaming setups. Their modular Direct Liquid Cooling technology, Rack DLC™, empowers dramatic spikes in rack densities, component efficacy, and power savings. Jointly, CoolIT and its allies are pioneering the large-scale adoption of sophisticated cooling techniques. About Switch Datacenters Switch Datacenters is a Dutch privately-owned data center operator and developer founded in 2010 by Gregor Snip and his brother. Initially established as a private data center for their successful hosting company, the Amsterdam-based company later expanded into a fully-fledged commercial data center operator. It added several highly efficient and environmentally-friendly data center sites to its portfolio, with a current focus on constructing and managing wholesale data centers for large global customers while also providing tailor-made data center services. Switch Datacenters is an ambitious, 100% Dutch player in the Amsterdam data center sector, experiencing rapid growth by continually partnering with leading and globally recognized industry players and customers. The company maintains a steadfast commitment to innovative and sustainable site development. Currently, Switch Datacenters has over 200MW of new sustainable data center capacity in development. This year, it will launch its flagship sustainable data center, AMS4, with major customers having already pre-leased the 15-18MW facility.

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Hyper-Converged Infrastructure

Colohouse Launches Dedicated Server and Hosting Offering for Data Center and Cloud Customers

Business Wire | October 05, 2023

Colohouse, a prominent data center colocation, cloud, dedicated server and services provider, is merging TurnKey Internet’s hosting and dedicated server offering into the Colohouse brand and services portfolio. This strategic move comes from TurnKey Internet’s acquisition in 2021 to align with Colohouse’s broader compute, connectivity and cloud strategy. With the integration of dedicated servers and hosting services into its core brand portfolio, Colohouse aims to enhance its ability to meet the diverse needs of its growing customer base. Including TurnKey Internet’s servers and services is a testament to Colohouse’s dedication to delivering comprehensive and impactful solutions for its customers and prospects in key markets and edge locations. Colohouse will begin offering hosting services immediately available on www.colohouse.com Products: dedicated bare metal servers, enterprise series dedicated servers, cloud VPS servers, control panel offerings and licensing Colohouse’s dedicated servers will be available in these data centers: Miami, FL, Colorado Springs, CO, Chicago, IL, Orangeburg, NY, Albany, NY and Amsterdam, The Netherlands. Client Center: The support team will be available to assist customers 24/7/365 through a single support portal online, or via email and phone, as well as Live Chat through colohouse.com Compliance and security are a top priority for Colohouse’s customers. In fall of 2023, Colohouse will have its first combined SOC audit for all of its data center locations, including dedicated servers and hosting. This will be available for request on its website upon completion of the audit. When I accepted the job of CEO at Colohouse, my vision was, and still is, to build a single platform company that provides core infrastructure but also extends past just colocation, cloud, or bare metal. We recognize that businesses today require flexible options to address their IT infrastructure needs. This is a step for us to create an ecosystem within Colohouse that gives our customers room to test their applications instantly or have a solution for backups and migrations with the same provider. The same provider that knows the nuances of a customer's IT infrastructure, like colocation or cloud, can also advise or assist that same customer with alternative solutions that enhance their overall IT infrastructure, shared Jeremy Pease, CEO of Colohouse. Jeremy further added, “The customer journey and experience is our top priority. Consolidating the brands into Colohouse removes confusion about the breadth of our offerings. Our capability to provide colocation, cloud, and hosting services supports our customers’ growing demand for infrastructure that can be optimized for cost, performance and security. This move also consolidates our internal functions, which will continue to improve the customer experience at all levels.” All products are currently available on colohouse.com. TurnKey Internet customers will not be impacted by transitioning from the TurnKey Internet to Colohouse. All Colohouse and TurnKey Internet customers will continue to receive the industry's best service and support. Colohouse will be launching its first-ever “Black Friday Sale” for all dedicated servers and hosting solutions. TurnKey Internet’s customers have incorporated this annual sale in their project planning and budget cycles to take advantage of the price breaks. The sale will begin in mid-November on colohouse.com. About Colohouse Colohouse provides a digital foundation that connects our customers with impactful technology solutions and services. Our managed data center and cloud infrastructure paired with key edge locations and reliable connectivity allow our customers to confidently scale their application and data while optimizing for cost, performance, and security. To learn more about Colohouse, please visit: https://colohouse.com/.

Read More

Hyper-Converged Infrastructure

Tenable Completes Acquisition of Ermetic

GlobeNewswire | October 03, 2023

Tenable® Holdings, Inc., the Exposure Management company, today announced it has closed its acquisition of Ermetic, Ltd. (“Ermetic”), an innovative cloud-native application protection platform (CNAPP) company, and a leading provider of cloud infrastructure entitlement management (CIEM). The acquisition combines two cybersecurity innovators and marks an important milestone in Tenable’s mission to shift organizations to proactive security. The combination of Tenable and Ermetic offerings will add capabilities to both the Tenable One Exposure Management Platform and the Tenable Cloud Security solution to deliver market-leading contextual risk visibility, prioritization and remediation across infrastructure and identities, both on-premises and in the cloud. With unified CNAPP, iron-clad CSPM protection, and industry-leading CIEM, security teams receive the context and prioritization guidance to make efficient and accurate remediation decisions. Security teams will no longer need to be cloud security experts to understand where the most urgent risks exist and what to do about them. Tenable and Ermetic together will help organizations address some of the most difficult challenges in cybersecurity today: Simplifying security management to meet the increasing demands of cloud infrastructure growth Reducing the risk caused by an explosion in volume of user and machine identities in the cloud Understanding the complex relationships and risks across all assets and identities The unique combination of Tenable and Ermetic will give customers tightly integrated CNAPP capabilities for cloud environments, delivered through an elegant user experience that minimizes complexity and speeds adoption, said Amit Yoran, chairman and chief executive officer, Tenable. We’re delivering unparalleled insights into identities and access, which are absolutely critical to securing cloud environments. And with the integration of insights from Tenable One, customers can also consolidate, simplify and reduce costs. The Tenable One Exposure Management Platform enables customers to gain a more complete, accurate and actionable view of their attack surface. Exposure management shifts preventive security from securing technology silos to applying contextual risk intelligence to protect the business. The acquisition of Ermetic accelerates this shift for Tenable customers, adding a depth of cloud security expertise and capabilities that provide context to prioritize risk and simplify remediation. Ermetic adds analytical strength to ExposureAI, more contextual relationships and deep data insights to make Tenable One an even more effective platform for preventive security. Ermetic will also expand and augment Tenable Cloud Security, which enables security teams to continuously assess the security posture of cloud environments, offering full visibility and helping to prioritize efforts based on business risk. About Tenable Tenable® is the Exposure Management company. Approximately 43,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. As the creator of Nessus®, Tenable extended its expertise in vulnerabilities to deliver the world’s first platform to see and secure any digital asset on any computing platform. Tenable customers include approximately 60 percent of the Fortune 500, approximately 40 percent of the Global 2000, and large government agencies. Learn more at tenable.com.

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Storage Management

SoftIron Recognized as a Sample Vendor in Gartner Hype Cycle for Edge Computing

GlobeNewswire | October 25, 2023

SoftIron, the worldwide leader in private cloud infrastructure, today announced it has been named as a Sample Vendor for the “Gartner Hype Cycle for Edge Computing, 2023.” Gartner Hype Cycle provides a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The five phases of a Hype cycle are innovation trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment and the Plateau of Productivity. SoftIron is recognized in the Gartner report as a Sample Vendor for Edge Storage and the report defines the technology as those that enable the creation, analysis, processing and delivery of data services at, or close to, the location where the data is generated or consumed, rather than in a centralized environment. Gartner predicts that infrastructure and operations (I&O) leaders are beginning the process of laying out a strategy for how they intend to manage data at the edge. Although I&O leaders embrace infrastructure as a service (IaaS) cloud providers, they also realize that a significant part of the infrastructure services will remain on-premises, and would require edge storage data services. Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The latest Gartner Hype Cycle analyzed 31 emerging technologies and included a Priority Matrix that provides perspective on the edge computing innovations that will have a bigger impact, and those that might take longer to fully mature. “We are excited to be recognized in the 2023 Garter Hype Cycle for Edge Computing,” said Jason Van der Schyff, COO at SoftIron. “We believe at SoftIron to be well positioned to help our customers address and take advantage of the latest trends and developments in Edge Computing as reported in Gartner’s Hype Cycle.”

Read More

Data Storage

CoolIT Systems Partners with Switch Datacenters to Launch Advanced Energy-Efficient Data Centers

PRWeb | October 12, 2023

CoolIT Systems, a global leader in advanced cooling technology, and Switch Datacenters, a leading sustainable data center operator and developer, are thrilled to unveil a strategic partnership that will benefit an industry seeking to improve the sustainability of data centers. Following the recent release of the World Economic Forum's Top 10 Emerging Technologies featuring "Sustainable Computing" as the 9th-ranked emerging technology, the collaboration between Switch Datacenters and CoolIT facilitates data center space and the necessary technology to significantly curtail energy and water consumption inherent in modern data centers. With a history spanning more than a decade, Switch Datacenters has consistently demonstrated a commitment to environmental responsibility and sustainability. Their latest 45MW AMS6 data center near the Schiphol airport area features an HPC/AI-ready design that uses data center heat to warm adjacent greenhouses. Currently under development, their AMS5s is designed to make a significant contribution to the Amsterdam municipal heat grid with green, CO2-neutral heat. For both data centers, there's a marked preference for liquid cooling because it allows heat extraction at temperatures higher than traditional air cooling, offering enhanced economic value. CoolIT Systems is the industry-leading provider of efficient Direct Liquid Cooling (DLC) and Rear Door Heat Exchangers (RDHx) that enable heat reuse and help customers meet key Environmental, Social, and Governance (ESG) targets. CoolIT DLC technology is featured as a factory-installed, warranty-approved feature from most major servers OEMs. "CoolIT's DLC and RDHx technologies have been instrumental in various data center heat reuse projects for years, with customers reporting at minimum a savings of 10% on energy bills (OPEX), more than 50% on CAPEX spends, and examples of PUE lowered from 1.30 to 1.02," expressed Peggy Burroughs, Director of CoolIT Next. "Our collaborations with most major server OEMs have cultivated an expansive ecosystem for clients aspiring to achieve both business and ESG goals." CoolIT is the right company to help make our vision a reality at an industrial scale. Both CoolIT and Switch Datacenters have shared the same passion for sustainable innovation for years and truly want to elevate the industry's adoption of liquid cooling. We believe liquid cooling will be the game-changer in the next wave of sustainable data center designs, and CoolIT is one of the very few companies that can lead this upcoming demand, thanks to their long history of innovation, reliability, breadth of portfolio, and capabilities to scale with their numerous IT partners worldwide, says Gregor Snip, CEO of Switch Datacenters. Data centers are projected to account for 8% of the global electricity consumption by 20301. Technologies such as Direct Liquid Cooling can significantly reduce data center energy consumption by 25-40% and deliver water savings of 70-97%, depending on local climate and specific implementations2. Switch Datacenters is leading the charge in embracing sustainable alternatives for heating by reusing data center-generated heat. With their latest project, Switch Datacenters AMS6, they will revolutionize the way nearby greenhouses are heated by providing high-temperature heat from their data center. This innovative solution will replace traditional fossil fuel-based heating and contribute to a greener future. By harnessing the power of IT servers to generate green heat for large-scale crop cultivation, Switch Datacenters is driving the transition away from fossil fuels. They strongly advocate for the integration of heat-recapture-enabled data centers in areas with high demand for heat, making it a standard design principle. With the world calling for sustainable IT and data centers, the time is ripe for this much-needed change. With the combined expertise of CoolIT and Switch Datacenters, customers can now harness technologically advanced solutions that not only result in considerable energy and water savings but also contribute significantly to the global drive for reduced environmental impact, aligning with the United Nations Sustainable Development Goals of Affordable and Clean Energy (SDG 7), Industry, Innovation, and Infrastructure (SDG 9), and Climate Action (SDG 13). About CoolIT Systems CoolIT Systems is renowned for its scalable liquid cooling solutions tailored for the world's most challenging computing contexts. In both enterprise data centers and high-performance computing domains, CoolIT collaborates with global OEM server design leaders, formulating efficient and trustworthy liquid cooling solutions. In the desktop enthusiast arena, CoolIT delivers unmatched performance for a diverse range of gaming setups. Their modular Direct Liquid Cooling technology, Rack DLC™, empowers dramatic spikes in rack densities, component efficacy, and power savings. Jointly, CoolIT and its allies are pioneering the large-scale adoption of sophisticated cooling techniques. About Switch Datacenters Switch Datacenters is a Dutch privately-owned data center operator and developer founded in 2010 by Gregor Snip and his brother. Initially established as a private data center for their successful hosting company, the Amsterdam-based company later expanded into a fully-fledged commercial data center operator. It added several highly efficient and environmentally-friendly data center sites to its portfolio, with a current focus on constructing and managing wholesale data centers for large global customers while also providing tailor-made data center services. Switch Datacenters is an ambitious, 100% Dutch player in the Amsterdam data center sector, experiencing rapid growth by continually partnering with leading and globally recognized industry players and customers. The company maintains a steadfast commitment to innovative and sustainable site development. Currently, Switch Datacenters has over 200MW of new sustainable data center capacity in development. This year, it will launch its flagship sustainable data center, AMS4, with major customers having already pre-leased the 15-18MW facility.

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