Q&A with Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo

Media 7 | March 24, 2021

Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo, has led B2B SaaS initiatives in startups and Fortune 500 technology companies for 10+ years. With disciplined product marketing across the buyer journey and cross-functional relationships, she empowers mindful teams and fosters a vulnerable culture where everyone's voice is heard. 

She enjoys sharing her experiences on authentic leadership and evolution of product marketing in Forbes Communications Council and Product Marketing Alliance. Just as committed and passionate, she enjoys traveling, is a foodie at heart, and a proud Google Local Guide exploring the world. And one day, she aspires to share her passion and story on TEDx.

Winning together starts with the perfect pitch from a product, its sales, and marketing. When done right, we can see the synergy flow in the right direction.



MEDIA 7: Could you please tell us a little bit about yourself? What led you to your position as the Director of Service Marketing and Portfolio Management at Lenovo?
DIV MANICKAM:
Here is a picture-perfect introduction.



I am extremely passionate to empower a mindful team and foster a vulnerable culture where everyone feels their voice is heard and can truly be themselves in a safe environment. I have led product marketing efforts in startups and Fortune 500 technology companies. I hold a Masters in Cyber Security, Bachelors in Information Technology from India, and an MBA in Marketing from California State University East Bay.

I have been recognized as a 2019 40 under 40 CSUEB recipient for contributions toward her workplace and community, as well as one of the top 50 Product Marketing Influencers in 2019 by Product Marketing Alliance for redefining standards, helping shape the evolution of PMM, and elevating awareness among the C-suite.


Collaborating with sales leaders and champions is the key to make sure they are part of the narrative. The perfect pitch needs to bring the right feedback to make sure the narrative resonates with customers and partners. 



M7: How do you ensure that your sales team delivers a perfect pitch for the services offered by Lenovo?
DM:
Collaborating with sales leaders and champions is the key to make sure they are part of the narrative. Winning together starts with the perfect pitch from a product, its sales, and marketing. When done right, we can see the synergy flow in the right direction. And the perfect pitch also needs to bring the right feedback to make sure the narrative resonates with customers and partners.

M7: How do you identify investment risks for effective portfolio management? How do these risks affect your investing strategy?
DM:
Portfolio Management is an art and science. Not every feature and product are important for every customer. So, it’s important to prioritize and focus on the right investments. With the right investment risks, we balance the portfolio management of service offerings to meet the maximum customers’ needs and build a competitive edge. We have the offering launch process to make sure the right stakeholders are involved and approved.

M7: What do you think is essential to stay competitive in a market that is going through constant digitalization?
DM:
We try to not think about competition, but look at what the market needs and how we can serve the market better and move it forward to the next transformation. This is key to bring the balance as we can be quickly focused on competition but it’s important to look ahead and not just try to catch up to the competition.
Digitalization is a start for every transformation and only brings the world together in ways we cannot imagine. We should foster growth and innovation through the right mindset and business models for the future. What worked in the past is not going to take us to the future.


Prioritizing investment and budget has always been a challenge and even more so right now when all budgets are cut to zero. We need the resources to focus on the initiatives that will bring confidence to the teams that we are supporting them in times of need.



M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
DM:
Prioritizing investment and budget has always been a challenge and even more so right now when all budgets are cut to zero. We need the resources to focus on the initiatives that will bring confidence to the teams that we are supporting them in times of need. So, building the momentum and not trying to do more with less. This has to stop and as leaders, we have to be the voice to help our teams.

M7: You are extremely active on social media and frequently write articles for Forbes. What is your secret to maintaining a healthy balance between your work and such productive commitments?
DM:
I recently stopped posting on social media (Jan 2021) as it was taxing and counterproductive – I felt like I was contributing to the noise. So, I streamlined my efforts and I will continue to write my experiences on Medium – divmanickam.medium.com as it helps to share my learnings with the world. Finding the balance was critical for my personal wellbeing and reading has been the bibliotherapy this year that helped me with stress and anxiety.

M7: What is your advice to young women considering a career in marketing and technology?
DM:
I was fortunate to find the mix of technology and marketing to flex both my technical and creative skills. I encourage everyone passionate about portfolio marketing to reach out and find their dream job. I have been lucky to mentor some amazing women who are teaching me every day something new as part of the Career GROW and personal OKRs career conversation.

ABOUT LENOVO

Lenovo is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world.

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Since 2016, Minfy has helped more than 320 commercial and public sector customers innovate and digitally transform in the cloud. “Minfy works with many companies, state governments, and large public sector organizations in India, including National Skill Development Corporation, Dalmia Bharat, Exidelife, BookMyShow, MapmyIndia, and Tata Trusts, that build and run their service offerings at scale,” said Vikram Manchanda, CEO at Minfy. “As many of our customers manage highly confidential citizen data, we need to meet strict data security and governance requirements when we migrate their workloads to the cloud. The AWS Asia Pacific (Hyderabad) Region will help us confidently meet these requirements while we deliver highly reliable and available solutions that help customers improve the quality of their service delivery for citizens with our deep tech capabilities in healthcare, life sciences, financial services, energy, and sustainability.” Commitment to sustainability As part of The Climate Pledge, Amazon is committed to reaching net-zero carbon across its business by 2040 and is on a path to powering its operations with 100% renewable energy by 2025, five years ahead of the original 2030 target. Amazon is the world’s largest corporate purchaser of renewable energy, and as of the end of 2021, reached 85% renewable energy across its business. In September, Amazon announced its first utility-scale renewable energy projects in India—420 megawatts (MW) of combined capacity across three solar farms located in the state of Rajasthan. Once fully operational, these solar projects will have the combined capacity to generate 1,076,000 megawatt hours of renewable energy per year, enough to power more than 360,000 average-sized households in New Delhi annually (based on the average energy consumption per Indian household of 250 kilowatt hours from Statista). Amazon now has 57 renewable energy projects across Asia Pacific. About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 96 Availability Zones within 30 geographic regions, with announced plans for 15 more Availability Zones and five more AWS Regions in Australia, Canada, Israel, New Zealand, and Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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HYPER-CONVERGED INFRASTRUCTURE,APPLICATION INFRASTRUCTURE,DATA STORAGE

Indonet Partners with Juniper Networks for Intent-Based Networking Software to Automate and Modernize Network Deployment

Juniper Networks | November 30, 2022

Juniper Networks , a leader in secure, AI-driven networks, today announced that PT IndoInternetTbk (Indonet), an Indonesian digital infrastructure provider, has selected Juniper Apstra to help automate, modernize and facilitate an experience-first expansion of its network infrastructure. Through managed automated network provisioning and monitoring, Apstra has already delivered Indonet an estimated 20% in cost-savings efficiency. As the world’s largest archipelago, Indonesia has established a reputation as a preferred data center location in Southeast Asia due to its strategic location across vital shipping lanes, high levels of internet penetration and vibrant digital-first economy. To capitalize on this, the government has rolled out ambitious initiatives to accelerate economic growth, fueled by the urgency for digital transformation across industry sectors like manufacturing, finance and healthcare. With digital transformation underway, the demand for reliable and scalable colocation services has spiked – with spending in the capital, Jakarta, alone expected to reach $938M by 2027 at a projected five-year CAGR of 22.7%. As Indonesia’s first Internet Service Provider, Indonet has built a reputation for providing scalable and reliable digital infrastructure solutions and is poised to capture more of that ongoing growth. Indonet utilized Apstra to validate the design, deployment and operation of the EVPN/VXLAN overlay and IP fabric underlay of its latest data center, both built on Juniper QFX Series Switches. The use of validated templates and zero-touch provisioning has resulted in reduced deployment times and reliable data center operations, allowing Indonet to significantly streamline the day-to-day management of its data center networks and unify them in a virtual environment seamlessly. As the only solution in the industry supporting a multivendor environment, Apstra can manage data centers built with different vendors, simplifying Indonet’s network operations while accelerating its scalability. Not only has Apstra dramatically reduced tedious manual tasks with repeatable blueprints, but it has also freed up skilled engineers at the company for more strategic work. Additionally, the latest networking upgrades supported by Juniper’s Professional Services and Advanced Services empower Indonet to better respond to customer needs with greater agility, providing ultra-low latency and highly reliable cloud solutions required to power the country’s enterprises – the backbone of Indonesia’s economic growth. Supporting Quotes: “Our vision is to become the digital infrastructure enabler of choice in Indonesia. Our partnership with Juniper Networks has modernized our network, streamlined the management of our data centers and, most importantly, helped us predict problems before they arise. This forms a strong foundation that will enable us to expand our footprint, respond to our customers with great agility and, ultimately, help them to fully capture the growth potential Indonesia has to offer.” Den Tossi Ishak, Chief Operating Officer, Indonet “Juniper Networks is excited to partner with and grow Indonet’s network as they build out a simplified, reliable and efficient infrastructure across Indonesia. Apstra has greatly facilitated the automation and expansion across their data center networks and we look forward to continuing our journey together as they transform into a modern digital infrastructure provider, further fueling Indonesia’s growth momentum.” Perry Sui, Senior Director, ASEAN & Taiwan, Juniper Networks About Juniper Networks Juniper Networks is dedicated to dramatically simplifying network operations and driving superior experiences for end users. Our solutions deliver industry-leading insight, automation, security, and AI to drive real business results. We believe that powering connections will bring us closer together while empowering us all to solve the world’s greatest challenges of well-being, sustainability, and equality. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter, LinkedIn and Facebook.

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APPLICATION INFRASTRUCTURE,DATA STORAGE

DigitalOcean Announces New Data Center in Sydney

DigitalOcean | November 16, 2022

DigitalOcean Holdings, Inc., the cloud for developers, startups and SMBs, today announced it is expanding its global presence with a new data center in Sydney, Australia (SYD1). This new facility will better support DigitalOcean’s current and prospective customers who are based in or have end-users in Australia and New Zealand. Sydney is the ninth global region to house a DigitalOcean data center and the fifteenth facility overall. The SYD1 data center features the most up-to-date network architecture and is connected to DigitalOcean's private internet edge and backbone network, providing 400 Gbps of on-net access to Asia, North America, and Europe. This reduces dependency on public internet and, as a result, mitigates jitter, latency and packet loss for users. All equipment has redundant network and power connections that can route traffic smartly in case of unexpected failures, making for a reliable and secure experience. “With hundreds of thousands of current customers using our global network today, we’re excited to expand the breadth and capability of our infrastructure to better serve small and medium-sized business (SMB) customers in Australia, New Zealand and the surrounding region. “This state-of-the-art data center will provide low-latency connectivity and our IaaS and PaaS productivity tools for startup businesses and SMBs in these important, rapidly growing markets.” DigitalOcean CEO, Yancey Spruill The cloud computing market in Australia is expected to grow 12.5% by 2025, with cloud spending by SMBs expected to grow marginally faster than enterprise organizations. The strong and growing technology business landscape in Australia and in particular Sydney, coupled with the telecommunications connectivity options, including submarine communications cables connecting directly to the United States and Asia, made Sydney an ideal choice for the next DigitalOcean data center. “This new data center was built with our small business customer’s needs in mind,” said Gabe Monroy, Chief Product Officer at DigitalOcean. “Scalability, availability, and security have been top priorities for our customers and were baked into this build, ensuring that end customers always have a great and secure experience.” The Sydney facility will provide direct connectivity to the market and improve the overall experience of end customers utilizing applications hosted on the DigitalOcean platform. SYD1 will also provide seamless peering with hyperscalers, making a multi-cloud strategy simple for SMBs and startups who utilize more than one cloud provider. Beginning today, users can deploy droplets, spin up DigitalOcean Kubernetes clusters, provision a managed database, or utilize any other DigitalOcean product from the SYD1 region. About DigitalOcean DigitalOcean simplifies cloud computing so builders can spend more time creating software that changes the world. With its mission-critical infrastructure and fully managed offerings, DigitalOcean helps developers, startups and small and medium-sized businesses (SMBs) rapidly build, deploy and scale applications to accelerate innovation and increase productivity and agility. DigitalOcean combines the power of simplicity, community, open source and customer support so customers can spend less time managing their infrastructure and more time building innovative applications that drive business growth.

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HYPER-CONVERGED INFRASTRUCTURE,APPLICATION INFRASTRUCTURE,DATA STORAGE

AWS Launches Second Infrastructure Region in India

Amazon Web Services | November 28, 2022

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company , today announced the launch of its second AWS infrastructure Region in India—the AWS Asia Pacific (Hyderabad) Region. Starting today, developers, startups, entrepreneurs, and enterprises, as well as government, education, and nonprofit organizations, will have greater choice for running their applications and serving end users from data centers located in India. Customers will have access to advanced AWS technologies to drive innovation including data analytics, security, machine learning, and artificial intelligence (AI). “The launch of the AWS Asia Pacific (Hyderabad) Region supports India’s digital transformation and is part of our long-term investment in the country since opening our first office in 2011. Customers and partners in India will now have additional regional infrastructure to deploy applications with greater resilience, availability, and even lower latency,” said Prasad Kalyanaraman, vice president of Infrastructure Services at AWS. “We are proud to invest in the future of the Indian technology community and workforce, and we are committed to helping organizations across industries increase agility and drive innovation.” “As a part of Prime Minister Narendra Modi’s $1 trillion digital economy vision, the ‘India cloud’ is set for big expansion and innovation. Data centers are an important element of the digital ecosystem. AWS’s investment in expanding their data centers in India is a welcome development that would help catalyze India’s digital economy,” said Shri Rajeev Chandrashekhar, union minister of state for Electronics and Information Technology and for Skill Development and Entrepreneurship. “The Government of India’s upcoming National Cloud and Data Center Policy envisions a significant increase in India’s cloud computing capacity from the current 565 MW to over 2565 MW in the near future. We look forward to greener and more sustainable data centers to power India’s expanding economy.” “We welcome AWS’s commitment to invest approximately INR 36,300 crores in the AWS Region in Hyderabad, which strengthens Telangana’s position as a progressive data center hub in India,” said Shri K. T. Rama Rao, minister for Information Technology (IT), Industries and Commerce, Municipal Administration, and Urban Development at the Government of Telangana. “We recognize the power of cloud computing, which is why we have collaborated with AWS to improve e-governance, healthcare, and municipal operations to benefit the citizens of Telangana. We are pleased that the new AWS Region in Hyderabad will spur more innovation and growth for many enterprises, startups, and public sector organizations in India.” With the launch of the AWS Asia Pacific (Hyderabad) Region, AWS now has 96 Availability Zones across 30 geographic regions, with announced plans to launch 15 more Availability Zones and five more AWS Regions in Australia, Canada, Israel, New Zealand, and Thailand. AWS Regions are composed of Availability Zones that place infrastructure in separate and distinct geographic locations. The AWS Asia Pacific (Hyderabad) Region consists of three Availability Zones and joins the existing AWS Asia Pacific (Mumbai) Region, which opened in June 2016. Availability Zones are located far enough from each other to support customers’ business continuity, and near enough to provide low latency for high availability applications that use multiple Availability Zones. Each Availability Zone has independent power, cooling, and physical security and is connected through redundant, ultra-low latency networks. AWS customers focused on high availability can design their applications to run in multiple Availability Zones to achieve even greater fault tolerance. The launch of the AWS Asia Pacific (Hyderabad) Region will enable local customers with data residency preferences to store data securely in India, while providing customers with even lower latency across the country. AWS is planning to invest an estimated $4.4 billion (approx. INR 36,300 crores) in India by 2030 through the new AWS Asia Pacific (Hyderabad) Region, which includes capital expenditures on the construction of data centers, operational expenses related to ongoing utilities and facility costs, and purchases of goods and services from regional businesses. The investment is also estimated to support an average of more than 48,000 full-time jobs annually at external businesses during this time. These jobs will be part of the AWS supply chain in India, including construction, facility maintenance, engineering, telecommunications, and jobs within the country’s broader economy. The construction and operation of the AWS Asia Pacific (Hyderabad) Region is also estimated to add approximately $7.6 billion (approx. INR 63,600 crores) to India’s gross domestic product by 2030. Customers welcome the AWS Asia Pacific (Hyderabad) Region Hundreds of thousands of customers in India join millions of active customers using AWS in more than 190 countries around the world. Enterprises in India that choose AWS to speed time to market and innovate include Angel One Limited, Ashok Leyland, Axis Bank, Bajaj Capital, Broadridge, Dr. Reddy’s Laboratories, Edelweiss, HDFC Bank, HDFC Life, RBL Bank, Tata Elxsi, and Titan. Indian public sector customers use AWS to lower costs, become more agile, innovate faster, and better serve the citizens of the region. These customers include 21K School, Centre for Development of Advanced Computing (C-DAC), Common Service Centers, CropIn, Digital India Corporation (MeitY), EnglishHelper, Government of Telangana, Maharashtra State Electricity Distribution Company Limited, NITI Aayog, PhysicsWallah, Prasar Bharati News Services, TraceX, University of Delhi, upGrad, and Whrrl. Indian startups, including Acko General Insurance, Chingari, epiFi, Fibe, INDMoney, Jupiter, Lendingkart, and Loco, are building their businesses on AWS to scale rapidly and expand around the world. Acko is considered India's first built-for-the-cloud general insurance company. "Since our inception in 2016, we have run our entire platform on AWS, which enables us to scale quickly to serve more than 50 million customers seeking seamless insurance experiences,” said Vishwanath Ramarao, chief technology and product officer at Acko. “We are obsessed with making insurance effortless. The launch of the new AWS Asia Pacific (Hyderabad) Region will enable us to run our applications across multiple highly available data centers in India to provide a seamless experience for customers while supporting our growth ambitions.” Axis Bank, currently India’s third-largest private sector bank, offers an entire spectrum of financial services to customer segments covering large and mid-size corporations, small and medium enterprises, agriculture, and retail businesses. “With AWS as our primary cloud provider, we have successfully migrated more than 70 applications to the cloud, including digital offerings such as virtual debit card and credit card engagement platforms. We plan to migrate 70% of our on-premises workloads to the cloud in the next two years,” said Avinash Raghavendra, president and chief information officer at Axis Bank. “We welcome the launch of the second AWS Region in India, which will enable us to further expand the availability of our banking applications to customers, while ensuring that their data remains onshore.” PhysicsWallah is an educational platform in India that provides affordable and comprehensive curricula to middle and high school students, and for national degree entrance exams. “We have collaborated with AWS since 2020 and use services such as Amazon CloudFront, AWS Elemental, and Amazon Redshift to seamlessly and securely deliver our live video classes to more than 6 million students across India,” said Prateek Maheshwari, co-founder at PhysicsWallah. “As user engagement across our app, website, and YouTube channel continues to grow across the country, a second AWS Region in India will enable us to continue to scale and provide even lower latency for students accessing our platform.” Tata Elxsi is a world-leading provider of design and technology services across several industries, including the automotive, broadcast, and healthcare sectors. Part of the Tata Group, Tata Elxsi has over 12,000 designers, engineers, and technologists working in more than 36 offices worldwide. "At Tata Elxsi, we support our customers in reimagining their products and services by applying design thinking and using innovative technologies. Previously, our on-premises infrastructure curtailed our capabilities to deliver high-performing differentiated consumer experiences and services continuously. We embarked on our digitization journey with AWS and migrated several business-critical processes to the cloud, including our own industry-specific software products, platforms, and R&D projects,” said Nitin Pai, chief strategy officer and chief marketing officer at Tata Elxsi. “AWS's robust cloud infrastructure and affordable services enable us to launch new and innovative solutions, scale based on our clients’ needs, and enable compliance across different jurisdictions. The launch of the second AWS Region in India offers a welcome boost for us to foster greater business resilience.” India-based AWS Partners also welcome the AWS Asia Pacific (Hyderabad) Region The AWS Partner Network (APN) includes tens of thousands of independent software vendors (ISVs) and systems integrators (SIs) around the world. AWS Partners build innovative solutions and services on AWS, and the APN helps by providing business, technical, marketing, and go-to-market support to customers. AWS SIs, consulting partners, and ISVs help enterprise and public sector customers migrate to AWS, deploy mission-critical applications, and provide a full range of monitoring, automation, and management services for customers' cloud environments. Examples of India-based AWS Partners include Biz2credit, BlazeClan, BluePi, Capillary, Cloud Kinetics, Darwinbox, Dataevolve Solutions, Deloitte, Gupshup, Hostin, Infosys, Manthan, Minfy Technologies, Powerupcloud, Progressive Infotech, Redington, Tata Consultancy Services, Trigyn Technologies, Umbrella Infocare, and Wipro. For the full list of AWS Partners, visit aws.amazon.com/partners. Built-in-the-cloud systems integrator Minfy is an AWS Premier Tier Services Partner headquartered in India with offices in Southeast Asia, United States, and Australia. Since 2016, Minfy has helped more than 320 commercial and public sector customers innovate and digitally transform in the cloud. “Minfy works with many companies, state governments, and large public sector organizations in India, including National Skill Development Corporation, Dalmia Bharat, Exidelife, BookMyShow, MapmyIndia, and Tata Trusts, that build and run their service offerings at scale,” said Vikram Manchanda, CEO at Minfy. “As many of our customers manage highly confidential citizen data, we need to meet strict data security and governance requirements when we migrate their workloads to the cloud. The AWS Asia Pacific (Hyderabad) Region will help us confidently meet these requirements while we deliver highly reliable and available solutions that help customers improve the quality of their service delivery for citizens with our deep tech capabilities in healthcare, life sciences, financial services, energy, and sustainability.” Commitment to sustainability As part of The Climate Pledge, Amazon is committed to reaching net-zero carbon across its business by 2040 and is on a path to powering its operations with 100% renewable energy by 2025, five years ahead of the original 2030 target. Amazon is the world’s largest corporate purchaser of renewable energy, and as of the end of 2021, reached 85% renewable energy across its business. In September, Amazon announced its first utility-scale renewable energy projects in India—420 megawatts (MW) of combined capacity across three solar farms located in the state of Rajasthan. Once fully operational, these solar projects will have the combined capacity to generate 1,076,000 megawatt hours of renewable energy per year, enough to power more than 360,000 average-sized households in New Delhi annually (based on the average energy consumption per Indian household of 250 kilowatt hours from Statista). Amazon now has 57 renewable energy projects across Asia Pacific. About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 96 Availability Zones within 30 geographic regions, with announced plans for 15 more Availability Zones and five more AWS Regions in Australia, Canada, Israel, New Zealand, and Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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