Q&A with Doron Youngerwood, VP Marketing at Continuity Software

Media 7 | May 28, 2021

Doron Youngerwood, VP Marketing at Continuity Software, is a result-driven tech marketing leader with a successful track record of managing & growing marketing teams, along with in-depth knowledge and proven success in the main pillars of marketing: go-to-market strategies, demand-gen, digital and brand.

Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising your profile.



MEDIA 7: Could you please tell us a little bit about yourself? What inspired you to pursue a career in marketing?
DORON YOUNGERWOOD:
While studying Business Management at University, I realized that marketing was the one subject I really wanted to explore once I qualified. As part of the course, I studied a broad range of topics; from economics to HR. And it was the marketing that really stood out. I believe it’s the blend of creativity, analytics and human psychology that appealed to me.

I’ve been fortunate to work at companies where marketing is the driving force behind their success. I also worked at one particular company where marketing was seen as an after-thought. This actually helped me to better position marketing at an executive and board level, and focus more on marketing reporting & analytics to build a stronger business case and justification to the significant value of marketing to a skeptical audience.

M7: How does Continuity Software bridge the gap between cybersecurity and storage problems?                                     
DY:
Continuity is addressing a problem that has never been solved before.
There has been a major shift in the cybersecurity landscape, with the emergence of ransomware-as-a-service. This has significant implications for CISOs (Chief Information Security Officers) and requires a drastically different approach to ransomware protection.

When a hacker gets control of a PC, the damage is minimal. But when a hacker gets control of an enterprise’s storage systems, they have access to all the data! They can delete it. Corrupt it. Encrypt it. Sell it. Continuity recently launched the industry’s ONLY cybersecurity solution for storage systems, helping enterprises protect their most critical data.


Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.



M7: What marketing channels do you use and which ones do you see as the most promising, given your target customers?
DY:
Just as there’s no silver bullet product that will solve a CISO’s security problems, there’s also no magic wand to wave in cybersecurity marketing. It takes time and consistency to build momentum. To give you an idea of how much noise there is in the market, CISOs receive an average of 320 emails and 60-90 calls per month from vendors.

We use LinkedIn as an important channel to educate our target customers, with high-quality thought-leadership content.
Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising our profile. So we’ve recently kicked off a new video series, where we interview a selection of great CISOs to learn more about their role and discuss industry trends.

In addition, we run virtual roundtables with no more than 15 CISOs and VPs of Information Security. These events are purely educational. They are not used as a glorified sales pitch, which unfortunately many virtual events are these days!

M7: How do you work with your executive team to get the most out of their marketing strategies?
DY:
It's critical to have open lines of communication with the executive team. Fortunately, I met regularly with our CEO and the rest of the management team. There’s plenty of brainstorming going on, and ideas being created. Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.


Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.



M7: What do you believe are the top three marketing challenges in the post COVID-19 era?
DY: Cutting through the marketing noise:
 The amount of content being consumed has gone through the roof. And the current marketing channels are also being over-used by vendors. This puts more pressure on marketing leadership to find unique ways to raise awareness, educate, persuade and build trust amongst buyers.

Adapting to change: There will be a ripple effect of COVID-19, and we will still see these effects continuing in the next couple of years. The marketing team needs to remain agile in order to manage to shift internal priorities, changing buyer strategies, and their budget reprioritizations.

New working environments: Work from home has obviously taken on a new meaning during COVID-19. While I believe providing employees with a flexible working environment is important, there’s nothing like brainstorming in person. Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.

ABOUT CONTINUITY SOFTWARE

Continuity Software is a global leader in cyber resilience assurance. We help the world’s leading organizations – including 6 of the top 10 US banks – to proactively prevent data loss and cyber resilience risks in hybrid IT infrastructure.

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Media 7 | March 24, 2021

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MEDIA 7 | January 16, 2020

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Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline. MEDIA 7: Could you tell us about your mantra “Go for the run”? MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens. M7: What is your favorite part about working at EverString? MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me. ...

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CyrusOne Introduces Intelliscale™ – The Future of AI Workload Data Centers

Business Wire | August 25, 2023

CyrusOne, a global data center developer and operator known for its unmatched speed in delivering cost-effective, cutting-edge digital infrastructure solutions, today announced its most recent innovative product: Intelliscale™. This state-of-the-art, artificial intelligence (AI) workload-specific data center solution has been developed specifically to address the rapidly growing needs of AI applications and services. AI workloads are demanding increased performance and density, requiring a unique solution that accommodates increased scale and bespoke design. As a cornerstone of its design practice, CyrusOne developed Intelliscale as an enhancement to its build-to-suit solutions, partnering with several leading-edge technology companies. The Intelliscale data center is built upon an ultra-high-density foundation, optimizing space utilization and presenting the ideal solution for companies aiming to effectively scale their AI infrastructure. Intelliscale data centers can occupy just 25% of the space of typical data centers, depending on the application and needs. "The exponential increase in AI workloads will inevitably further impact the unprecedented demand that our industry is facing,” said John Hatem, Chief Operating Officer at CyrusOne. “In this environment, planning for long-term AI growth is imperative and ensuring cloud service providers have the infrastructure to support it is central to making this a reality. Deploying Intelliscale today will allow organizations to secure their AI future. With this global solution, our objective is to establish an AI environment for our high-density customers that is efficient and flexible, empowering customers to enter the market more swiftly and cost-effectively." CyrusOne has designed Intelliscale to operate with minimal land usage offering a variety of redundancy configurations tailored to individual needs. The company's leading modular manufacturing approach to data center development enables customers to utilize liquid-to-chip cooling technology, rear door heat exchanger cooling systems, and immersion cooling to achieve efficient cooling up to 300kW per rack, delivering unparalleled performance even under the most demanding AI workloads. Intelliscale offers the ability to create a super high-density environment in a smaller building to maximize efficiencies across the board, and in some instances, existing facilities can be retrofitted to address dense AI deployments. In addition to space, there are additional converged infrastructure savings depending on their application. Intelliscale also offers sustainability benefits, including using less concrete and steel. Eric Schwartz, Chief Executive Officer at CyrusOne, highlighted the company's unwavering commitment to innovation: "We are constantly challenged to deliver next generation solutions for what our customers desire, and Intelliscale is just one example of how we are responding. We're thrilled to be offering the data center industry's first-of-its-kind AI solution, a game changer for the industry." About CyrusOne CyrusOne is a leading global data center developer and operator specializing in delivering state-of-the-art digital infrastructure solutions across the globe. With more than 50 high-performance mission-critical facilities worldwide, the Company ensures the continued operation of digital infrastructure for nearly 800 customers, including approximately 200 Fortune 1000 companies

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