Q&A with Doron Youngerwood, VP Marketing at Continuity Software

Doron Youngerwood, VP Marketing at Continuity Software, is a result-driven tech marketing leader with a successful track record of managing & growing marketing teams, along with in-depth knowledge and proven success in the main pillars of marketing: go-to-market strategies, demand-gen, digital and brand.

Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising your profile.



MEDIA 7: Could you please tell us a little bit about yourself? What inspired you to pursue a career in marketing?
DORON YOUNGERWOOD:
While studying Business Management at University, I realized that marketing was the one subject I really wanted to explore once I qualified. As part of the course, I studied a broad range of topics; from economics to HR. And it was the marketing that really stood out. I believe it’s the blend of creativity, analytics and human psychology that appealed to me.

I’ve been fortunate to work at companies where marketing is the driving force behind their success. I also worked at one particular company where marketing was seen as an after-thought. This actually helped me to better position marketing at an executive and board level, and focus more on marketing reporting & analytics to build a stronger business case and justification to the significant value of marketing to a skeptical audience.

M7: How does Continuity Software bridge the gap between cybersecurity and storage problems?                                     
DY:
Continuity is addressing a problem that has never been solved before.
There has been a major shift in the cybersecurity landscape, with the emergence of ransomware-as-a-service. This has significant implications for CISOs (Chief Information Security Officers) and requires a drastically different approach to ransomware protection.

When a hacker gets control of a PC, the damage is minimal. But when a hacker gets control of an enterprise’s storage systems, they have access to all the data! They can delete it. Corrupt it. Encrypt it. Sell it. Continuity recently launched the industry’s ONLY cybersecurity solution for storage systems, helping enterprises protect their most critical data.


Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.



M7: What marketing channels do you use and which ones do you see as the most promising, given your target customers?
DY:
Just as there’s no silver bullet product that will solve a CISO’s security problems, there’s also no magic wand to wave in cybersecurity marketing. It takes time and consistency to build momentum. To give you an idea of how much noise there is in the market, CISOs receive an average of 320 emails and 60-90 calls per month from vendors.

We use LinkedIn as an important channel to educate our target customers, with high-quality thought-leadership content.
Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising our profile. So we’ve recently kicked off a new video series, where we interview a selection of great CISOs to learn more about their role and discuss industry trends.

In addition, we run virtual roundtables with no more than 15 CISOs and VPs of Information Security. These events are purely educational. They are not used as a glorified sales pitch, which unfortunately many virtual events are these days!

M7: How do you work with your executive team to get the most out of their marketing strategies?
DY:
It's critical to have open lines of communication with the executive team. Fortunately, I met regularly with our CEO and the rest of the management team. There’s plenty of brainstorming going on, and ideas being created. Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.


Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.



M7: What do you believe are the top three marketing challenges in the post COVID-19 era?
DY: Cutting through the marketing noise:
 The amount of content being consumed has gone through the roof. And the current marketing channels are also being over-used by vendors. This puts more pressure on marketing leadership to find unique ways to raise awareness, educate, persuade and build trust amongst buyers.

Adapting to change: There will be a ripple effect of COVID-19, and we will still see these effects continuing in the next couple of years. The marketing team needs to remain agile in order to manage to shift internal priorities, changing buyer strategies, and their budget reprioritizations.

New working environments: Work from home has obviously taken on a new meaning during COVID-19. While I believe providing employees with a flexible working environment is important, there’s nothing like brainstorming in person. Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.

ABOUT CONTINUITY SOFTWARE

Continuity Software is a global leader in cyber resilience assurance. We help the world’s leading organizations – including 6 of the top 10 US banks – to proactively prevent data loss and cyber resilience risks in hybrid IT infrastructure.

More THOUGHT LEADERS

Q&A with Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo

Media 7 | March 24, 2021

Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo, has led B2B SaaS initiatives in startups and Fortune 500 technology companies for 10+ years. With disciplined product marketing across the buyer journey and cross-functional relationships, she empowers mindful teams and fosters a vulnerable culture where everyone's voice is heard.  She enjoys sharing her experiences on authentic leadership and evolution of product marketing in Forbes Communications Council and Product Marketing Alliance. Just as committed and passionate, she enjoys traveling, is a foodie at heart, and a proud Google Local Guide exploring the world. And one day, she aspires to share her passion and story on TEDx....

Read More

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.  She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience. MEDIA 7: When did you start working and what was it? MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral. M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy? MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career. ...

Read More

Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline. MEDIA 7: Could you tell us about your mantra “Go for the run”? MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens. M7: What is your favorite part about working at EverString? MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me. ...

Read More

Q&A with Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo

Media 7 | March 24, 2021

Div Manickam, Director of WW Services Marketing and Portfolio Management (Data Center Group) at Lenovo, has led B2B SaaS initiatives in startups and Fortune 500 technology companies for 10+ years. With disciplined product marketing across the buyer journey and cross-functional relationships, she empowers mindful teams and fosters a vulnerable culture where everyone's voice is heard.  She enjoys sharing her experiences on authentic leadership and evolution of product marketing in Forbes Communications Council and Product Marketing Alliance. Just as committed and passionate, she enjoys traveling, is a foodie at heart, and a proud Google Local Guide exploring the world. And one day, she aspires to share her passion and story on TEDx....

Read More

Q&A with Maliha Aqeel, Director of Global Communications at Fix Network World

MEDIA 7 | January 16, 2020

Maliha Aqeel, Director of Global Communications at Fix Network World is an award-winning, communication and marketing professional who helps companies harness the power of their brand to drive engagement and achieve measurable business results.  She has developed and led content and marcomm programs for B2B companies in the financial and professional services sectors in her over 15 years of industry experience. MEDIA 7: When did you start working and what was it? MALIHA AQEEL: I started my career in 1996 right after high school, freelancing as a journalist and features writer for a magazine in Dubai, UAE. Over time, I expanded my services to include scriptwriting for corporate videos and TV productions, writing and designing client newsletters and promotional collateral. M7: What made you want to pursue a career in branding and marketing communications? What aspect about your role brings you the most joy? MA: I didn’t consciously decide to pursue a career in marketing and communication as my plan was to become a filmmaker. However, I had great curiosity about what makes people prefer one brand over the other when a feature-by-feature comparison didn’t show a huge difference between similar products or services. I had taken a few advertising courses during university and it broadened my understanding of how powerful brand experiences and storytelling can drive business objectives. That balance of strategy and creativity is what I enjoy most about what I do and why I’ve continued to find purpose in my career. ...

Read More

Q&A with Matt Amundson, VP of Marketing at Everstring

MEDIA 7 | November 14, 2019

Matt Amundson, VP of Marketing at EverString has over 10 years of sales and marketing experience. Matt has held roles in Demand Generation and Sales Development at TIBCO, Marketo, FGXI and Red Bull. His primary focus has been on creating processes that generate a consistent, pipeline. MEDIA 7: Could you tell us about your mantra “Go for the run”? MATT AMUNDSON: On December 29th of 2017, I decided to change my lifestyle habits and decided that I’m going to run a minimum of one mile every single day. So, every day since that day I’ve got up and ran. It’s been a seminal moment where my approach on life and work has changed dramatically. And as a result of that, it’s become a personal mantra, which is to not be afraid of where you might be today. If you’ve got some lofty goals or if you want to try something new, just get out there and give it a try and see what the results of it could be. On a personal level, whether you’re physically tired or don’t feel like doing it, just give it a shot and go for it. On a professional level, if it’s something that can benefit you or your brand give it a try, go for it and see what happens. M7: What is your favorite part about working at EverString? MA: I really love the people that I work with and I’ve been at the organization for about four and a half years. Some of the folks that I’ve worked with since the beginning are still here and it’s just been an awesome journey to be on with some incredible colleagues and that’s just on a personal level. On a professional level, I think we’re all solving a major problem that a lot of organizations are suffering from – which is related to data. As a marketer who has existed in the mar tech space for the broader part of my career, we often think of our process improvements and workflow improvements to gain more efficiency. Whether that’s marketing automation system or a cool new technology like conversational AI most people fall into two camps when it comes to data, either they’re just not conscious of data or they are. The data that they purchase or the data they acquire ultimately powers everything they do from a marketing perspective or they’re used to the status quo of current data providers that provide low quality of data and are sort of mired in the “well I guess that’s the way it is and that’s just the quality level that I have to deal with”. The fact that we’re changing that for some of the world’s biggest brands like Capital One, FedEx, Staples, Autodesk, Oracle as well as the smaller brands is really exciting to me. ...

Read More

Related News

Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

Read More

IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

Read More

Application Infrastructure

Iridium Unveils Project Stardust; Developing the Only Truly Global, Standards-Based IoT and Direct-to-Device Service

PR Newswire | January 12, 2024

Iridium Communications Inc., a leading provider of global voice and data satellite communications, today announced Project Stardust, the evolution of its direct-to-device (D2D) strategy with 3GPP 5G standards-based Narrowband-Internet of Things (NB-IoT) Non-Terrestrial Network (NB-NTN) service development. As a new standards-based solution, it will be deployed on Iridium's existing satellite network giving the company a unique ability to offer both high-quality proprietary and standardized D2D and IoT services to its customers. The early stages of programming Iridium's low-Earth orbiting (LEO) satellites offers a special opportunity to smartphone companies, OEMs, chipmakers, mobile network operators (MNO) and related IoT developers to have their requirements woven into the fabric of the Iridium® network. Iridium is already collaborating directly with several of these companies. "This is an exciting moment for Iridium and is a testament to the flexibility and capability built into our satellite constellation," said Iridium CEO Matt Desch. "The industry is moving quickly towards a more standards-based approach, and after surveying the field, we found that we're the best positioned to lead the way using our own network, particularly given our true global coverage." Iridium is designing its initial NB-IoT offering to support 5G NTN messaging and SOS capabilities for smartphones, tablets, cars, and related consumer applications. Adopting the service will enable device manufacturers to add a satellite connection to standardized devices, take advantage of existing, globally allocated and coordinated Iridium spectrum, and provide a superior low-latency LEO user experience. The Iridium network supports approximately 1,300 SOS and emergency (911 or equivalent) incidents per year, around the world and has readily available systems, processes, and partners to implement this capability for new devices. Iridium understands the market need for its customers to develop and certify products quickly. Applying our established onboarding processes, chipmakers and NB-IoT developers can join Iridium's ecosystem of about 500 partners, and choose a proprietary, standards-based, or dual-solution integration approach for added network redundancy. MNOs will have the opportunity to be a one-stop shop for ubiquitous coverage and off-grid use cases, with unmatched industry reliability. Iridium partners are supported by a 24/7 customer support, back office, billing, and provisioning system, all ready to support the new service upon launch. The Iridium satellite constellation's fully crosslinked, LEO architecture and global L-band spectrum provides a competitive service advantage versus other LEO and geostationary satellite networks. Certified to provide safety of life services by international regulatory bodies, the Iridium network has become the gold standard of reliability and continues to be the only network that provides connectivity everywhere on Earth. Operating in LEO, the Iridium constellation does not suffer from the same line-of-sight limitations, significant power requirements or outages that can affect entire regions from a single satellite as faced by geostationary systems. The recognized leader in satellite IoT and personal communications, Iridium has more than two decades of experience and an unmatched partner ecosystem supporting more than 2.2 million users around the world. As of the third quarter of 2023, Iridium subscribers have grown at a 15% CAGR over the last five years, and the company serves approximately 1.7 million IoT customers today, including about 900,000 personal trackers and satellite messengers for consumer, enterprise, and government applications. Known for its reliability, coverage, and low power requirements, the Iridium network is an ideal fit for NB-IoT NTN service. The company is currently working with several D2D and IoT-focused companies to understand and incorporate their use cases, requirements, and end-user needs into its planned service. The company anticipates testing to begin in 2025, with service in 2026. About Iridium Communications Inc. Iridium® is the only mobile voice and data satellite communications network that spans the entire globe. Iridium enables connections between people, organizations and assets to and from anywhere, in real time. Together with its ecosystem of partner companies, Iridium delivers an innovative and rich portfolio of reliable solutions for markets that require truly global communications. In 2019, the company completed a generational upgrade of its satellite network and launched its specialty broadband service, Iridium Certus®. Iridium Communications Inc. is headquartered in McLean, Va., U.S.A., and its common stock trades on the Nasdaq Global Select Market under the ticker symbol IRDM.

Read More

Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

Read More

IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

Read More

Application Infrastructure

Iridium Unveils Project Stardust; Developing the Only Truly Global, Standards-Based IoT and Direct-to-Device Service

PR Newswire | January 12, 2024

Iridium Communications Inc., a leading provider of global voice and data satellite communications, today announced Project Stardust, the evolution of its direct-to-device (D2D) strategy with 3GPP 5G standards-based Narrowband-Internet of Things (NB-IoT) Non-Terrestrial Network (NB-NTN) service development. As a new standards-based solution, it will be deployed on Iridium's existing satellite network giving the company a unique ability to offer both high-quality proprietary and standardized D2D and IoT services to its customers. The early stages of programming Iridium's low-Earth orbiting (LEO) satellites offers a special opportunity to smartphone companies, OEMs, chipmakers, mobile network operators (MNO) and related IoT developers to have their requirements woven into the fabric of the Iridium® network. Iridium is already collaborating directly with several of these companies. "This is an exciting moment for Iridium and is a testament to the flexibility and capability built into our satellite constellation," said Iridium CEO Matt Desch. "The industry is moving quickly towards a more standards-based approach, and after surveying the field, we found that we're the best positioned to lead the way using our own network, particularly given our true global coverage." Iridium is designing its initial NB-IoT offering to support 5G NTN messaging and SOS capabilities for smartphones, tablets, cars, and related consumer applications. Adopting the service will enable device manufacturers to add a satellite connection to standardized devices, take advantage of existing, globally allocated and coordinated Iridium spectrum, and provide a superior low-latency LEO user experience. The Iridium network supports approximately 1,300 SOS and emergency (911 or equivalent) incidents per year, around the world and has readily available systems, processes, and partners to implement this capability for new devices. Iridium understands the market need for its customers to develop and certify products quickly. Applying our established onboarding processes, chipmakers and NB-IoT developers can join Iridium's ecosystem of about 500 partners, and choose a proprietary, standards-based, or dual-solution integration approach for added network redundancy. MNOs will have the opportunity to be a one-stop shop for ubiquitous coverage and off-grid use cases, with unmatched industry reliability. Iridium partners are supported by a 24/7 customer support, back office, billing, and provisioning system, all ready to support the new service upon launch. The Iridium satellite constellation's fully crosslinked, LEO architecture and global L-band spectrum provides a competitive service advantage versus other LEO and geostationary satellite networks. Certified to provide safety of life services by international regulatory bodies, the Iridium network has become the gold standard of reliability and continues to be the only network that provides connectivity everywhere on Earth. Operating in LEO, the Iridium constellation does not suffer from the same line-of-sight limitations, significant power requirements or outages that can affect entire regions from a single satellite as faced by geostationary systems. The recognized leader in satellite IoT and personal communications, Iridium has more than two decades of experience and an unmatched partner ecosystem supporting more than 2.2 million users around the world. As of the third quarter of 2023, Iridium subscribers have grown at a 15% CAGR over the last five years, and the company serves approximately 1.7 million IoT customers today, including about 900,000 personal trackers and satellite messengers for consumer, enterprise, and government applications. Known for its reliability, coverage, and low power requirements, the Iridium network is an ideal fit for NB-IoT NTN service. The company is currently working with several D2D and IoT-focused companies to understand and incorporate their use cases, requirements, and end-user needs into its planned service. The company anticipates testing to begin in 2025, with service in 2026. About Iridium Communications Inc. Iridium® is the only mobile voice and data satellite communications network that spans the entire globe. Iridium enables connections between people, organizations and assets to and from anywhere, in real time. Together with its ecosystem of partner companies, Iridium delivers an innovative and rich portfolio of reliable solutions for markets that require truly global communications. In 2019, the company completed a generational upgrade of its satellite network and launched its specialty broadband service, Iridium Certus®. Iridium Communications Inc. is headquartered in McLean, Va., U.S.A., and its common stock trades on the Nasdaq Global Select Market under the ticker symbol IRDM.

Read More

Spotlight

Events

Resources