Q&A with Doron Youngerwood, VP Marketing at Continuity Software

Doron Youngerwood, VP Marketing at Continuity Software, is a result-driven tech marketing leader with a successful track record of managing & growing marketing teams, along with in-depth knowledge and proven success in the main pillars of marketing: go-to-market strategies, demand-gen, digital and brand.

Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising your profile.



MEDIA 7: Could you please tell us a little bit about yourself? What inspired you to pursue a career in marketing?
DORON YOUNGERWOOD:
While studying Business Management at University, I realized that marketing was the one subject I really wanted to explore once I qualified. As part of the course, I studied a broad range of topics; from economics to HR. And it was the marketing that really stood out. I believe it’s the blend of creativity, analytics and human psychology that appealed to me.

I’ve been fortunate to work at companies where marketing is the driving force behind their success. I also worked at one particular company where marketing was seen as an after-thought. This actually helped me to better position marketing at an executive and board level, and focus more on marketing reporting & analytics to build a stronger business case and justification to the significant value of marketing to a skeptical audience.

M7: How does Continuity Software bridge the gap between cybersecurity and storage problems?                                     
DY:
Continuity is addressing a problem that has never been solved before.
There has been a major shift in the cybersecurity landscape, with the emergence of ransomware-as-a-service. This has significant implications for CISOs (Chief Information Security Officers) and requires a drastically different approach to ransomware protection.

When a hacker gets control of a PC, the damage is minimal. But when a hacker gets control of an enterprise’s storage systems, they have access to all the data! They can delete it. Corrupt it. Encrypt it. Sell it. Continuity recently launched the industry’s ONLY cybersecurity solution for storage systems, helping enterprises protect their most critical data.


Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.



M7: What marketing channels do you use and which ones do you see as the most promising, given your target customers?
DY:
Just as there’s no silver bullet product that will solve a CISO’s security problems, there’s also no magic wand to wave in cybersecurity marketing. It takes time and consistency to build momentum. To give you an idea of how much noise there is in the market, CISOs receive an average of 320 emails and 60-90 calls per month from vendors.

We use LinkedIn as an important channel to educate our target customers, with high-quality thought-leadership content.
Partnering with industry thought-leaders and CISOs is an important strategy in helping to build trust and credibility, as well as raising our profile. So we’ve recently kicked off a new video series, where we interview a selection of great CISOs to learn more about their role and discuss industry trends.

In addition, we run virtual roundtables with no more than 15 CISOs and VPs of Information Security. These events are purely educational. They are not used as a glorified sales pitch, which unfortunately many virtual events are these days!

M7: How do you work with your executive team to get the most out of their marketing strategies?
DY:
It's critical to have open lines of communication with the executive team. Fortunately, I met regularly with our CEO and the rest of the management team. There’s plenty of brainstorming going on, and ideas being created. Providing regular progress updates and campaign analyses to the executive team helps to ensure that everyone is on the same page, and aligned with the marketing strategy & mission.


Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.



M7: What do you believe are the top three marketing challenges in the post COVID-19 era?
DY: Cutting through the marketing noise:
 The amount of content being consumed has gone through the roof. And the current marketing channels are also being over-used by vendors. This puts more pressure on marketing leadership to find unique ways to raise awareness, educate, persuade and build trust amongst buyers.

Adapting to change: There will be a ripple effect of COVID-19, and we will still see these effects continuing in the next couple of years. The marketing team needs to remain agile in order to manage to shift internal priorities, changing buyer strategies, and their budget reprioritizations.

New working environments: Work from home has obviously taken on a new meaning during COVID-19. While I believe providing employees with a flexible working environment is important, there’s nothing like brainstorming in person. Bringing the marketing team together helps to get the creative juices flowing and provides a more productive – as well as sociable – environment.

ABOUT CONTINUITY SOFTWARE

Continuity Software is a global leader in cyber resilience assurance. We help the world’s leading organizations – including 6 of the top 10 US banks – to proactively prevent data loss and cyber resilience risks in hybrid IT infrastructure.

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Alluxio Enterprise Data is the next-gen version of Alluxio Enterprise Edition, and will continue to be the ideal choice for businesses focused primarily on analytic workloads. Accelerating End-to-End Machine Learning Pipeline Alluxio Enterprise AI enables enterprise AI infrastructure to be performant, seamless, scalable and cost-effective on existing data lakes. Alluxio Enterprise AI helps data and AI leaders and practitioners achieve four key objectives in their AI initiatives: high-performance model training and deployment to yield quick business results; seamless data access for workloads across regions and clouds; infinite scale that has been battle-tested at internet giant’s scale; and maximized return on investments by working with existing tech stack instead of costly specialized storage. With Alluxio Enterprise AI, enterprises can expect up to 20x faster training speed compared to commodity storage, up to 10x accelerated model serving, over 90% GPU utilization, and up to 90% lower costs for AI infrastructure. Alluxio Enterprise AI has a distributed system architecture with decentralized metadata to eliminate bottlenecks when accessing massive numbers of small files, typical of AI workloads. This provides unlimited scalability beyond legacy architectures, regardless of file size or quantity. The distributed cache is tailored to AI workload I/O patterns, unlike traditional analytics. Finally, it supports analytics and full machine learning pipelines - from ingestion to ETL, pre-processing, training and serving. Alluxio Enterprise AI includes the following key features: Epic Performance for Model Training and Model Serving - Alluxio Enterprise AI offers significant performance improvements to model training and serving on an enterprise’s existing data lakes. The enhanced set of APIs for model training can deliver up to 20x performance over commodity storage. For model serving, Alluxio provides extreme concurrency and up to 10x acceleration for serving models from offline training clusters for online inference. Intelligent Distributed Caching Tailored to I/O Patterns of AI Workloads - Alluxio Enterprise AI’s distributed caching feature enables AI engines to read and write data through the high performance Alluxio cache instead of slow data lake storage. Alluxio’s intelligent caching strategies are tailored to the I/O patterns of AI engines – large file sequential access, large file random access, and massive small file access. This optimization delivers high throughput and low latency for data-hungry GPUs. Training clusters are continuously fed data from the high-performance distributed cache, achieving over 90% GPU utilization. Seamless Data Access for AI Workloads Across On-prem and Cloud Environments - Alluxio Enterprise AI provides a single pane of glass for enterprises to manage AI workloads across diverse infrastructure environments easily. Providing a source of truth of data for the machine learning pipeline, the product fundamentally removes the bottleneck of data lake silos in large enterprises. Sharing data between different business units and geographical locations becomes seamless with a standard data access layer via the Alluxio Enterprise AI platform. New Distributed System Architecture, Battle-tested At Scale - Alluxio Enterprise AI builds on a new innovative decentralized architecture, DORA (Decentralized Object Repository Architecture). This architecture sets the foundation to provide infinite scale for AI workloads. It allows an AI platform to handle up to 100 billion objects with commodity storage like Amazon S3. Leveraging Alluxio’s proven expertise in distributed systems, this new architecture has addressed the ever-increasing challenges of system scalability, metadata management, high availability, and performance. “Performance, cost optimization and GPU utilization are critical for optimizing next-generation workloads as organizations seek to scale AI throughout their businesses,” said Mike Leone, Analyst, Enterprise Strategy Group. “Alluxio has a compelling offering that can truly help data and AI teams achieve higher performance, seamless data access, and ease of management for model training and model serving.” “We've collaborated closely with Alluxio and consider their platform essential to our data infrastructure,” said Rob Collins, Analytics Cloud Engineering Director, Aunalytics. “Aunalytics is enthusiastic about Alluxio's new distributed system for Enterprise AI, recognizing its immense potential in the ever-evolving AI industry.” “Our in-house-trained large language model powers our Q&A application and recommendation engines, greatly enhancing user experience and engagement,” said Mengyu Hu, Software Engineer in the data platform team, Zhihu. “In our AI infrastructure, Alluxio is at the core and center. Using Alluxio as the data access layer, we’ve significantly enhanced model training performance by 3x and deployment by 10x with GPU utilization doubled. We are excited about Alluxio’s Enterprise AI and its new DORA architecture supporting access to massive small files. This offering gives us confidence in supporting AI applications facing the upcoming artificial intelligence wave.” Deploying Alluxio in Machine Learning Pipelines According to Gartner, data accessibility and data volume/complexity is one the top three barriers to the implementation of AI techniques within an organization. Alluxio Enterprise AI can be added to the existing AI infrastructure consisting of AI compute engines and data lake storage. Sitting in the middle of compute and storage, Alluxio can work across model training and model serving in the machine learning pipeline to achieve optimal speed and cost. For example, using PyTorch as the engine for training and serving, and Amazon S3 as the existing data lake: Model Training: When a user is training models, the PyTorch data loader loads datasets from a virtual local path /mnt/alluxio_fuse/training_datasets. Instead of loading directly from S3, the data loader will load from the Alluxio cache instead. During training, the cached datasets will be used in multiple epochs, so the entire training speed is no longer bottlenecked by retrieving from S3. In this way, Alluxio speeds up training by shortening data loading and eliminates GPU idle time, increasing GPU utilization. After the models are trained, PyTorch writes the model files to S3 through Alluxio. Model Serving: The latest trained models need to be deployed to the inference cluster. Multiple TorchServe instances read the model files concurrently from S3. Alluxio caches these latest model files from S3 and serves them to inference clusters with low latency. As a result, downstream AI applications can start inferencing using the most up-to-date models as soon as they are available. Platform Integration with Existing Systems To integrate Alluxio with the existing platform, users can deploy an Alluxio cluster between compute engines and storage systems. On the compute engine side, Alluxio integrates seamlessly with popular machine learning frameworks like PyTorch, Apache Spark, TensorFlow and Ray. Enterprises can integrate Alluxio with these compute frameworks via REST API, POSIX API or S3 API. On the storage side, Alluxio connects with all types of filesystems or object storage in any location, whether on-premises, in the cloud, or both. Supported storage systems include Amazon S3, Google GCS, Azure Blob Storage, MinIO, Ceph, HDFS, and more. Alluxio works on both on-premise and cloud, either bare-metal or containerized environments. Supported cloud platforms include AWS, GCP and Azure Cloud.

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Application Infrastructure

Flip Electronics and Ampleon Enter into an Exclusive Partnership to Provide a Continued Authorized Source of Legacy Ampleon Components

PR Newswire | January 09, 2024

Flip Electronics and Ampleon have joined forces to extend the supply of Ampleon's LDMOS portfolio of high-performance RF transistors to customers worldwide. Flip Electronics, the fastest growing authorized distributor of electronic components, provides supply chain solutions for extended manufacturing of legacy OEM-authorized electronic components. Ampleon is a global leader in RF power devices. The Ampleon LDMOS portfolio offers solutions for industrial, scientific, medical, broadcast, navigation and safety radio applications, along with applications for 4G LTE and 5G NR infrastructures. "We chose to transfer Ampleon's LDMOS portfolio to Flip Electronics because they have been very successful in extending the lifecycle of semiconductors through inventory acquisition, wafer procurement and licensing IP from original manufacturers. Flip Electronics' ability to continue manufacturing our legacy parts was a paramount asset. We are very confident in Flip's commitment to ensuring our clients have long-term access to Ampleon legacy products," said Vincent Gerritsma, CEO of Ampleon. "Flip is always looking for new ways to make a difference for our suppliers and customers. This strategic agreement is a perfect example. Ampleon is an outstanding brand within the RF power industry. Adding a premier RF supplier to our expanding portfolio of who's who in the semiconductor industry broadens our ability to support the long-term needs of our mutual customers. Uninterrupted manufacturing of Ampleon's portfolio will enable us to support customers for the next 20+ years. Our customers can also be assured that the products will be certified and guaranteed by Flip Electronics and 100% authorized by the original manufacturer, Ampleon," said Jason Murphy, CEO of Flip Electronics. About Flip Electronics Based in Alpharetta, Georgia, since 2015, Flip Electronics is an authorized electronic components distributor and extended life manufacturer that works closely with the world's leading original equipment manufacturers (OEMs) and contract manufacturers to create supply chain solutions for customers impacted by industry shortages and product obsolescence. Flip leverages its supplier relationships and supply chain expertise to help customers reliably, efficiently and cost-effectively source authorized components that extend their products' lifecycles. About Ampleon Created in 2015 and headquartered in the Netherlands, Ampleon is shaped by nearly 60 years of RF Power leadership. The company envisions to advance society through innovative RF solutions based on GaN and LDMOS technologies. Ampleon is dedicated to being the partner of choice by delivering high-quality, high-performance RF products with its world-class talent. The portfolio offers flexibility in scaling design and production for any volume and addresses applications for 4G LTE, 5G NR infrastructure, industrial, scientific, medical, broadcast, navigation and safety radio applications. Proven reliability, secure supply and excellent product consistency enable highest manufacturing yields for customers who benefit from Ampleon being a one-stop-partner for RF Power solutions.

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Application Infrastructure

Iridium Unveils Project Stardust; Developing the Only Truly Global, Standards-Based IoT and Direct-to-Device Service

PR Newswire | January 12, 2024

Iridium Communications Inc., a leading provider of global voice and data satellite communications, today announced Project Stardust, the evolution of its direct-to-device (D2D) strategy with 3GPP 5G standards-based Narrowband-Internet of Things (NB-IoT) Non-Terrestrial Network (NB-NTN) service development. As a new standards-based solution, it will be deployed on Iridium's existing satellite network giving the company a unique ability to offer both high-quality proprietary and standardized D2D and IoT services to its customers. The early stages of programming Iridium's low-Earth orbiting (LEO) satellites offers a special opportunity to smartphone companies, OEMs, chipmakers, mobile network operators (MNO) and related IoT developers to have their requirements woven into the fabric of the Iridium® network. Iridium is already collaborating directly with several of these companies. "This is an exciting moment for Iridium and is a testament to the flexibility and capability built into our satellite constellation," said Iridium CEO Matt Desch. "The industry is moving quickly towards a more standards-based approach, and after surveying the field, we found that we're the best positioned to lead the way using our own network, particularly given our true global coverage." Iridium is designing its initial NB-IoT offering to support 5G NTN messaging and SOS capabilities for smartphones, tablets, cars, and related consumer applications. Adopting the service will enable device manufacturers to add a satellite connection to standardized devices, take advantage of existing, globally allocated and coordinated Iridium spectrum, and provide a superior low-latency LEO user experience. The Iridium network supports approximately 1,300 SOS and emergency (911 or equivalent) incidents per year, around the world and has readily available systems, processes, and partners to implement this capability for new devices. Iridium understands the market need for its customers to develop and certify products quickly. Applying our established onboarding processes, chipmakers and NB-IoT developers can join Iridium's ecosystem of about 500 partners, and choose a proprietary, standards-based, or dual-solution integration approach for added network redundancy. MNOs will have the opportunity to be a one-stop shop for ubiquitous coverage and off-grid use cases, with unmatched industry reliability. Iridium partners are supported by a 24/7 customer support, back office, billing, and provisioning system, all ready to support the new service upon launch. The Iridium satellite constellation's fully crosslinked, LEO architecture and global L-band spectrum provides a competitive service advantage versus other LEO and geostationary satellite networks. Certified to provide safety of life services by international regulatory bodies, the Iridium network has become the gold standard of reliability and continues to be the only network that provides connectivity everywhere on Earth. Operating in LEO, the Iridium constellation does not suffer from the same line-of-sight limitations, significant power requirements or outages that can affect entire regions from a single satellite as faced by geostationary systems. The recognized leader in satellite IoT and personal communications, Iridium has more than two decades of experience and an unmatched partner ecosystem supporting more than 2.2 million users around the world. As of the third quarter of 2023, Iridium subscribers have grown at a 15% CAGR over the last five years, and the company serves approximately 1.7 million IoT customers today, including about 900,000 personal trackers and satellite messengers for consumer, enterprise, and government applications. Known for its reliability, coverage, and low power requirements, the Iridium network is an ideal fit for NB-IoT NTN service. The company is currently working with several D2D and IoT-focused companies to understand and incorporate their use cases, requirements, and end-user needs into its planned service. The company anticipates testing to begin in 2025, with service in 2026. About Iridium Communications Inc. Iridium® is the only mobile voice and data satellite communications network that spans the entire globe. Iridium enables connections between people, organizations and assets to and from anywhere, in real time. Together with its ecosystem of partner companies, Iridium delivers an innovative and rich portfolio of reliable solutions for markets that require truly global communications. In 2019, the company completed a generational upgrade of its satellite network and launched its specialty broadband service, Iridium Certus®. Iridium Communications Inc. is headquartered in McLean, Va., U.S.A., and its common stock trades on the Nasdaq Global Select Market under the ticker symbol IRDM.

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