The increasing democratisation of data and technology is making Predictive Analytics and Big Data pertinent themes for future business growth. They are becoming significant disruptive forces that are changing the fortunes and strategies of organisations throughout the economy. Fundamentally, they allow organisations to incorporate an adaptive quantitative basis to their decision-making, which is crucial in helping firms maintain strong competitive positions in an increasingly complex and dynamic world. Conversely, failing to develop competencies in this area could result in an organisation operating at an informational disadvantage to competitors. In order to appropriately leverage these tools, it is imperative that business leaders have a thorough understanding of how Big Data and Predictive Analytics will impact their respective industries and prepare accordingly