Cloud computing reduces business costs by delivering the software, platform, and IT infrastructure services via the Internet. It not only reduces the need for server and storage capital investments, but also results in significant operational expense savings for building and managing data centers. Cloud applications can be accessible from any location and help customers react swiftly to changes in business needs. The following video shares some of the ways that customers reduce their own business impact - ROI and TCO - in cloud computing via Microsoft's cloud, and help answer their "why migrate now" questions.