Loyalty is trust. Trust is called a new currency, much like the bitcoin, because the difference in trust between a company and its competitor directly translates into how much money each is going to make. Every year millions of retailers spend in excess of $20 billion on software that improves the loyalty of their customers. They need to do that in order to stay competitive in the today’s crowded marketplace. Loyalty programs are not only costly, but also time consuming and cumbersome to set up. Often times, customers get only more frustrated from participation in them, complaining about difficulty to earn points or bonuses and to redeem them. This results in the fact that most loyalty programs just don’t pay
themselves off, and shut down in less than 12 months’ time.