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It’s time to diversify your cloud portfolio – or bank on failure

January 09, 2019 / Joshua McKenty

You don’t have to be a Wall Street professional to understand the reasons to invest in more than one company. So, why would a business choose a strategy of investing in a single cloud? It doesn’t make sense in today’s marketplace. Initially, cloud providers like Microsoft Azure, AWS or Google Cloud were commodities using pricing as a competitive advantage. But today, these providers are differentiating themselves with unique value-add services and features that make sense for different businesses. Google, for example, offers Vision AI services, which for retail business will enable them using facial recognition to connect online and offline identifies for loyalty programs. But if a company is focused on replatforming some of its legacy applications and bringing them to the cloud, it will probably want to use Microsoft Azure SQL and Azure Active Directory.