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Amazon Echo, Google Home: How Europe fell in love with smart speakers

December 24, 2018 / Liam Tung

Europeans are embracing smart speakers from Google, Amazon and Apple despite concerns about the technology's potential to invade privacy in the home. The race is on to develop the smartest speaker of them all, with the Google Assistant-powered Google Home currently in the lead on understanding questions and giving the right answers, according to one IQ test. Apple's Siri-based HomePod is catching up with Google, while Amazon's Echo devices enjoy the largest marketshare worldwide, with the largest number of buyers coming from the US followed by China. But even in privacy-sensitive Europe, more people are now willing to bring smart speakers in the privacy of their own homes.  According to analyst IDC, smart speaker sales exploded in Europe in the third quarter, growing 116.7 percent compared to last year — even before Google and Amazon expand the availability of Echo and Home speakers to Italy and Spain.