TechTarget Archer Awards Honor Outstanding Achievement in B2B Tech Marketing & Inside Sales in Asia Pacific

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, honored 13 of its customers in Asia Pacific (APAC) as part of its inaugural awards program, the Archer Awards. The winners were recognized for their marketing and sales success, as well as overall data-driven excellence. TechTarget presented the awards at its annual events for B2B technology marketers in Singapore and Sydney as it commemorated the company’s 20th anniversary. “There’s no better way to celebrate our anniversary than to shine the spotlight on these outstanding achievements in our industry,” said Michael Cotoia, CEO, TechTarget. “The Archer Awards recognize marketers and inside sales professionals who are making measurable contributions to their businesses’ success by taking a data-driven approach to identifying and engaging prospects.” An expert panel evaluated nominations and selected the winners based on criteria established for each category.