Providers, Payers Have “Hangover” from Choosing Health IT Products

Healthcare providers and payers are suffering from a “technology hangover” when trying to decide on a range of health IT products and solutions, judged Sage Growth Partners in their new study The Growth Manifesto. Providers and payers struggle to prioritize their health IT investment as they choose from an array of new technologies. “From population health to telemedicine to analytics to precision medicine, providers and payers struggle to define priorities and set a path to technology acquisition the drives results and investment returns,” the report noted. To succeed in this chaotic environment, Sage Growth Partners recommended that health IT companies take a four-pronged approach to attracting new customers: understand the market, challenge assumptions and continually adapt, know the audience, and show the unique value proposition. In understanding the market, health IT companies should consider all stakeholders to drive growth across all sectors and develop a roadmap that considers what the market is currently buying and what it will be buying in the future.