Google Cloud acquires Alooma to bolster enterprise data migration capabilities

Google Cloud chief executive Thomas Kurian promised an aggressive approach to enterprise cloud strategy going forward – and the company has immediately put its money where its mouth is with the acquisition of California and Tel Aviv-based startup Alooma. Alooma aims to solve a key problem for enterprise organisations in their move to the cloud by offering a single data pipeline which is able to crunch data from various sources, from Snowflake, to Google-tied BigQuery, Azure and Amazon RedShift, to provide real-time insights. The company, which had received around $15 million across three funding rounds during its tenure, had previously been a long-term partner of Google with several native integrations, from Google Ads and Analytics to database service Cloud Spanner, not to mention BigQuery. Its roster of customers includes OkCupid, Sony, and The New York Times, which already uses Google App Engine for its gaming platform, having moved from Amazon Web Services (AWS) in 2017.