Universal Robots aims for A/NZ growth with new hire

Universal Robots has appointed Peter Hern in the role of Australia and New Zealand country manager.  The appointment brings his experience in the technology, automation and robotics industries to the company, as well as his local knowledge of A/NZ manufacturing. As A/NZ country manager, Peter will be responsible for customer support, lead generation, sales and marketing activities, as well as assisting with the commercial development of channel partners across the region. Additionally, Peter will manage business planning and commercial results for the region. Universal Robots produces user-friendly collaborative robots, that it refers to as ‘cobots’, which aid small businesses in integrating a variety of robotics tasks into the manufacturing process, working alongside humans. “The cobot industry in Australia and New Zealand is growing rapidly, representing a significant opportunity for all manufacturers in the region,” says Hern.