10 ways machine learning is revolutionising sales
January 18, 2019 / Louis Columbus
Sales teams adopting AI are seeing an increase in leads and appointments of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70% according to the Harvard Business Review article Why Salespeople Need to Develop Machine Intelligence. 62% of highest performing salespeople predict guided selling adoption will accelerate based on its ability rank potential opportunities by value and suggest next steps according to Salesforces’ latest State of Sales research study. By 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes according to Gartner. High-performing sales teams are 4.1X more likely to use AI and machine learning applications than their peers according to the State of Sales published by Salesforce. Intelligent forecasting, opportunity insights, and lead prioritisation are the top three AI and machine learning use cases in sales.