2019 and beyond: Focus on premiumisation, decentralisation

As 2018 ends and we head into 2019, it would be worthwhile to s an the investment horizon and identify important strategies that investors and entrepreneurs could explore to create businesses that can benefit significantly from growth in the Indian markets. As incomes rise steadily in India, "premiumisation" business models will gain traction among investors in the foreseeable future. The ability of businesses to create high-quality premium products and services to cater to the upper end of the market needs renewed attention. While the "premiumisation" theme has been applied in things like baby products and food, there is a need for the trend to pick up further steam.