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Global public cloud computing revenue trends: How hybrid and multi-cloud will dominate

September 04, 2018 / David H Deans

The global public cloud computing market continues its predictable growth trend. By and large, it's viewed as an IT commodity, where customers have no loyalty to cloud service providers that follow a 'race to the bottom' mindset -- providing the lowest price at a given moment in time. That said, everything about this business model seems somewhat tentative. The worldwide cloud infrastructure as a service (IaaS) market grew 29.5 percent in 2017 to reach a total revenue of $23.5 billion -- that's up from $18.2 billion in 2016, according to the latest market study by Gartner. Moreover, Amazon was the leading vendor in the IaaS market during 2017, followed by Microsoft, Alibaba, Google and IBM. "The top four providers have strong IaaS offerings and saw healthy growth as IaaS adoption is being fully embraced by mainstream organizations and as cloud availability expands into new regions and countries," said Sid Nag, research director at Gartner. "Cloud-directed...