It’s all about the device what telcos aren’t considering to tackle the duopoly
RCRWireless | December 29, 2017
Carriers are late to the mobile advertising game, and they’re not pleased with the score. Not only do Google and Facebook own the field today, but they’ve also leveraged the carriers’ huge investments in wireless infrastructure to increase their advantage. The two companies represent 60 percent of the digital advertising market today no other player even comes close. Verizon, AT&T, and other mobile carriers would like to secure a piece of that pie, but they haven’t found the right path to victory yet.