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Landmarks In Mapping Your Customer Journey
A customer journey map charts the complete experience of the customer from their first interaction with a brand through a purchase and into a post-sale phase. It expands our view of customer service beyond the initial transaction to encompass the lifecycle of a . Though that may sound simple, it requires a detailed level of self-inspection. When drafting a customer journey map, you must step into the customer’s shoes and reflect upon the numerous variables that may affect an event as well as the emotional impact those variables can have.
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