B2B Marketing Do’s and Don’ts for Attracting Leads

| September 16, 2019

article image
For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attracting good quality leads to your B2B website. Be Strategic when setting the stage for attracting leads. Think about who your ideal prospect is and what they need from you. Have a strategy in place to accommodate their needs and address their pain points. Part of being strategic means that you understand your target audience. You can’t craft a strategy if you don’t understand the end user.

Spotlight

Soft Touch IT Infrastructure.

We are a professional IT based company which launched initial operations in the mid-end of 2013. It provides IT solutions, innovations and technologies and delivers top quality results that always exceed client expectations. It is a team of highly experienced professionals dedicated to providing top-notch IT output. Armed with the latest technology and knowledge on multiple platforms, it is committed to create and deliver excellent quality, user-friendly, cost-effective and client-focused IT solutions to small, medium and large scale companies in Dubai, as well as around the world.

OTHER ARTICLES

How to build your IT infrastructure for 5G-enabled edge computing

Article | February 26, 2020

The global 5G-enabled edge computing market is growing rapidly, fueled by major technology changes that are disrupting the traditional networking industry. By 2025, this market is expected to exceed $50 billion. 5G has the potential to deliver a new generation of services, thanks to higher data rates and ultra-low latency. To take advantage of this potential, communications service providers are looking to move data processing and compute power closer to the end user — closer to the edge. While the digital boom provides many opportunities for IT leaders, it comes with challenges: a growing number of smart devices, the need for faster processing and increased pressure on enterprise networks. To harness all this potential power, organizations need to modernize their networks to effectively consume these new services at the edge. Some key trends are empowering this shift toward the 5G-enabled edge.

Read More

Why enterprises are going all-in on hyperscale

Article | February 10, 2020

Cloud computing continues to dominate the technology space, with cloud migration yielding a rain of opportunities and benefits. To date, achieving massive scale in computing power and data storage is a priority for organizations looking to mature in digital transformation. Hyperscale infrastructure is designed exclusively for that purpose, and it offers increasingly relevant features such as high levels of performance and high tolerance and room for error as well as redundancy. A recent report showed enterprises are leaning towards hyperscalers for cloud services as compared to second-tier providers.

Read More

To cloud or not to cloud . . . that shouldn’t be the question

Article | February 24, 2020

In my discussions with clients about their journey to cloud, it’s becoming evident that many of them are viewing cloud as a goal, instead of looking at cloud deployments as a capability. In some cases, line-of-business owners are under corporate pressures to “adopt” a cloud-first strategy. A recent Forrester Consulting study commissioned by IBM, “The Key To Enterprise Hybrid Multicloud Strategy”[1] suggests that “75% [of 350 surveyed global decision makers] have received pushback while advocating for strategies outside of cloud environments.” The result of this, unfortunately, is the lack of continued investment on their on-premises (“on-prem”) environments. From my experience, this type of deployment focus may not yield the expected results. We shouldn’t think about problem solving as “To cloud or not to cloud?” Instead, we should ask ourselves, “What is the problem I’m trying to solve?” and “Are cloud deployments (public or private) going to optimize my solution?”

Read More

10 Reasons to Migrate Your On-Premise Data Center into Colocation or Cloud

Article | March 9, 2020

At some point, many businesses will confront the strategic decision of whether to operate an on-premises data center or collocate in an outsourced one. Operating your facility can be quite an undertaking – requiring expertise in power and environmental controls and responsibility for ongoing maintenance of information technology assets, from hardware to security. Deciding whether to build and operate an internal data center or turn to an outside partner, is a major strategic technology decision.

Read More

Spotlight

Soft Touch IT Infrastructure.

We are a professional IT based company which launched initial operations in the mid-end of 2013. It provides IT solutions, innovations and technologies and delivers top quality results that always exceed client expectations. It is a team of highly experienced professionals dedicated to providing top-notch IT output. Armed with the latest technology and knowledge on multiple platforms, it is committed to create and deliver excellent quality, user-friendly, cost-effective and client-focused IT solutions to small, medium and large scale companies in Dubai, as well as around the world.

Events