HYPER-CONVERGED INFRASTRUCTURE,APPLICATION STORAGE
Hightouch | January 30, 2023
Hightouch, the industry leader in Data Activation, has recently released Personalization API, a low-latency API aimed at personalizing any customer experience. The Personalization API enables any system, including internal and external SaaS applications, to retrieve cloud warehouse data with a response time of 30 milliseconds or less.
The feature integrates natively with all commonly used data warehouses and transactional NoSQL and SQL databases, supporting any data schema, such as users, products or companies. Now, all business users have access to customer data in real-time, whenever and wherever they require it.
Modern consumers desire personalized interactions with every brand. A recent Forrester study revealed that 68% of shoppers are unlikely to return to a store or website with an unsatisfactory customer experience. Moreover, according to a recent Gartner study, as many as 63% of digital marketers still face challenges in utilizing the potential of personalization technology. Hightouch's Personalization API tackles this pain point. It makes it simple for any business team to use the modeled data already stored in the warehouse and translate it into compelling real-time customer experiences.
With Personalization API, businesses can consider a multitude of new use cases, making it even easier to provide customized customer experiences, such as:
Delivering in-app or web-based personalization such as article recommendations, customized search results, or nearby store locations to increase conversions.
Enabling personalized marketing campaigns by enhancing marketing touchpoints with dynamic data points like product recommendations through customer engagement platforms.
Enhancing product experimentation by providing decision and experimentation systems with updated customer information, such as audience inclusion or exclusion.
Tejas Manohar, Co-CEO and Co-Founder of Hightouch, explained, "There's a massive shift towards the cloud data warehouse as the single source of truth across an organization." He added, "All teams need the infrastructure and tools to use this data, and we're excited to expand our platform offering with this new feature to support even more of their use cases."
(Source – PR Newswire)
Hightouch Headquartered in San Francisco (California), Hightouch is the premier Data Activation platform powered by Reverse ETL. It allows users to retrieve customer data from any warehouse into the SaaS applications utilized by their business teams. Users can sync live data to marketing, sales, and customer success tools in minutes without any engineering effort using the power of SQL or the company's audience builder. The firm is backed by investors such as Bain Capital Ventures, ICONIQ Growth, Amplify Partners, and Y Combinator. It is recognized as a pioneer in Reverse ETL and Marketing & Analytics.
HYPER-CONVERGED INFRASTRUCTURE,APPLICATION STORAGE
Mercury | January 27, 2023
Technology solutions provider, Mercury Systems, Inc., which delivers processing power to critical defense and aerospace missions, launched its next generation of rugged edge servers powered by 4th generation Intel Xeon Scalable processors. The new processors earlier known as Sapphire Rapids, are designed for faster compute-intensive edge workloads and provide quick insights needed for critical defense and aerospace missions.
The all-new RES X08 servers are built using the decades of experience Mercury has with its COTS Rugged Edge Server (RES) rackmount family. RES X08 servers support powerhouse NVIDIA H100 GPUs, low-latency PCIe 5.0 fabrics, high-speed DDR5 memory, versatile Compute Express Link (CXL) expansion and 400 Gbps network cards, packed in a highly configurable, ultra-rugged chassis. Using innovative and secure design, Mercury’s servers are designed from the ground up to dissipate and withstand massive thermal loads which are created by larger, more powerful components. With a smaller footprint, Mercury’s servers are capable of delivering higher computational performance for accelerated workloads in industrial and military applications.
Brian Perry, General Manager of Mercury’s Sensor Systems business unit, said, “The RES X08 follows in the lineage of field-proven RES X07 and RES X06 servers that meet the demanding requirements of mission-critical workloads at the edge.” He further added, “Tens of thousands of Mercury rugged servers are currently deployed across U.S. and international defense programs, and Mercury is proud to make the latest commercial Silicon Valley technologies profoundly more accessible to aerospace and defense customers.”
(Source – GlobeNewswire)
About Mercury Systems
Mercury Based in Andover, Massachusetts, Mercury systems is a technology solutions provider. The company utilizes its strategic investments in R&D, business partnerships, and M&A; Mercury enables aerospace and defense leaders in agile defence systems, avionics and mission computing, and new technologies to transform their systems from legacy to cutting edge. This opens possibilities for an integrated approach to mission success.
The crucial technologies, such as Signal, Software, and Security, required for mission success are included in the "core" of the Mercury Processing Platform. These technologies are made available from silicon to system scale with important differentiators, such as Mission Ready, Trusted and Secure, Software Defined and Open, and Modular.
APPLICATION INFRASTRUCTURE, WINDOWS SERVER MANAGEMENT
Lattice Semiconductor | March 01, 2023
On February 28, 2023, the leader in low-power programmable semiconductors, Lattice Semiconductor, expanded its Lattice ORANTM solution stack to assist flexible, secure synchronization and timing for Open Radio Access Network (ORAN) implementations. Lattice ORANTM now supports tight synchronization for ORAN fronthaul interfaces adherence with critical ITU (International Telecommunication Union) profiles and IEEE (Institute of Electrical and Electronics Engineers) standards. This enhances the stack's ability to accelerate and secure current and next-generation customer applications.
The latest Lattice ORANTM solution stack (v 1.1) has built-in mutual authentication for secure synchronization and support for
IEEE Standards, including IEEE Std 1588™-2019 (default profile) and IEEE Std 802.1AS™-2020, made for Time Sensitive Networks (TSN).
ITU-T Telecom Profiles, which includes frequency synchronization (G.8265.1), Phase/time synchronization with incomplete timing support (G.8275.2) and Phase/time synchronization with complete timing support (G.8275.1).
ITU-T Timing Characteristics of T-BC and T-TSC Class C (G.8273.2)
In addition, a Lattice FPGA-based development platform has been incorporated into the Lattice ORANTM stack. FPGA stands for Field Programmable Gate Array, and it is an integrated circuit (IC) that facilitates the rapid prototyping and final system design of custom logic. The Secure Timing and Synchronization Kit are intended to simplify the testing, exhibition, and creation of novel telecommunications applications.
About Lattice Semiconductor
Lattice Semiconductor is a global leader in low-power programmable solutions, providing cutting-edge technology to meet customers' needs in various markets. Its commitment to world-class support allows customers to quickly and easily unleash innovation to create an innovative, secure, and connected world. Its innovations include the Field Programmable Gate Array (FPGA), an integrated circuit that enables the development of custom logic for rapid prototyping and final system design. The company is headquartered in Hillsboro, Oregon, with major operations in San Jose, California; Shanghai, China; and Manila, Philippines.