HYPER-CONVERGED INFRASTRUCTURE,APPLICATION STORAGE
Hightouch | January 30, 2023
Hightouch, the industry leader in Data Activation, has recently released Personalization API, a low-latency API aimed at personalizing any customer experience. The Personalization API enables any system, including internal and external SaaS applications, to retrieve cloud warehouse data with a response time of 30 milliseconds or less.
The feature integrates natively with all commonly used data warehouses and transactional NoSQL and SQL databases, supporting any data schema, such as users, products or companies. Now, all business users have access to customer data in real-time, whenever and wherever they require it.
Modern consumers desire personalized interactions with every brand. A recent Forrester study revealed that 68% of shoppers are unlikely to return to a store or website with an unsatisfactory customer experience. Moreover, according to a recent Gartner study, as many as 63% of digital marketers still face challenges in utilizing the potential of personalization technology. Hightouch's Personalization API tackles this pain point. It makes it simple for any business team to use the modeled data already stored in the warehouse and translate it into compelling real-time customer experiences.
With Personalization API, businesses can consider a multitude of new use cases, making it even easier to provide customized customer experiences, such as:
Delivering in-app or web-based personalization such as article recommendations, customized search results, or nearby store locations to increase conversions.
Enabling personalized marketing campaigns by enhancing marketing touchpoints with dynamic data points like product recommendations through customer engagement platforms.
Enhancing product experimentation by providing decision and experimentation systems with updated customer information, such as audience inclusion or exclusion.
Tejas Manohar, Co-CEO and Co-Founder of Hightouch, explained, "There's a massive shift towards the cloud data warehouse as the single source of truth across an organization." He added, "All teams need the infrastructure and tools to use this data, and we're excited to expand our platform offering with this new feature to support even more of their use cases."
(Source – PR Newswire)
About Hightouch
Hightouch Headquartered in San Francisco (California), Hightouch is the premier Data Activation platform powered by Reverse ETL. It allows users to retrieve customer data from any warehouse into the SaaS applications utilized by their business teams. Users can sync live data to marketing, sales, and customer success tools in minutes without any engineering effort using the power of SQL or the company's audience builder. The firm is backed by investors such as Bain Capital Ventures, ICONIQ Growth, Amplify Partners, and Y Combinator. It is recognized as a pioneer in Reverse ETL and Marketing & Analytics.
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HYPER-CONVERGED INFRASTRUCTURE, APPLICATION INFRASTRUCTURE
QTS Data Centers | February 22, 2023
On February 22, 2023, QTS Data Centers has unveiled three new real-time visualization applications for their Service Delivery Platform (SDP™), offering cutting-edge digital customer experience in the data center industry.
QTS' Smart Family of Remote Management solutions, already being used by their enterprise, hyperscale and government customers, have been enhanced by adding three new SDP™ applications. These applications offer a fully-integrated platform accessible from any device, allowing customers unprecedented transparency, access, and digital control of their data center environments.
QTS Sustainability Dashboard – SDP™ introduces a personalized sustainability dashboard for customers' green efforts.
QTS MAPs – Industry-first app for real-time visibility & digital control of power hierarchies.
QTS Live Power – SDP™ provides sub-minute level live raw power data, especially useful for hyperscale and large enterprises with dedicated operations teams.
QTS has continuously innovated to ensure that all of their 1,100+ customers have adopted the SDP™, resulting in the company leading the industry in customer satisfaction. This is evidenced by the 90 Net Promoter Score they achieved in 2021 and 2022, among the highest reported across all industries according to Experience Benchmarks.
During 2022, there was notable growth in customer adoption of SDP™, with a 44% rise in new users, a 22% increase in average session time, and a 50% increase in the total number of sessions on the platform.
About QTS Data Centers
QTS Data Centers is a technology company that provides data center solutions and infrastructure services to businesses of all sizes. The company is headquartered in Overland Park, Kansas, USA, and was founded in 2005. The company offers various services, including hybrid colocation, cloud, and managed services. Its data centers are designed to provide high levels of security, reliability, and scalability, focusing on meeting enterprise customers' needs. It operates over 20 data centers across North America, Europe, and Asia Pacific, providing access to over 6 million square feet of data center space. The company's customers include a range of industries, including financial services, healthcare, government, and technology
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HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE
Rambus | February 02, 2023
On February 1, 2023, Rambus Inc., a provider of chip and silicon IP that make data faster and safer, announced that its new 6400 MT/s DDR5 Registering Clock Driver (RCD) is now available and sampling for major DDR5 memory module (RDIMM) manufacturers.
The Rambus Gen3 6400 MT/s DDR5 Registering Clock Driver provides a 33% increase in data rate and bandwidth over the Gen1 4800 MT/s solutions, enabling data center servers to benefit from a new level of main memory performance. In addition, it offers streamlined timing parameters for increased RDIMM margins while providing industry-leading latency and power.
Rambus DDR5 memory interface chips, consisting of the RCD, Temperature Sensors, and Signal Presence Detect (SPD) Hub, are essential for cutting-edge servers to achieve a new level of performance. More intelligence is incorporated into the RDIMMs with DDR5 memory, allowing for over 2x the data rate and 4x the capacity of DDR4 RDIMMs, while simultaneously enhancing memory and power efficiency.
Rambus is highly regarded for its signal integrity (SI) and power integrity (PI) knowledge, With over 30 years of experience in high-performance memory. This expertise enables DDR5 memory interface chips to transmit command/address and clock signals from the host memory device to the RDIMMs with superior signal integrity.
Sean Fan, Chief Operating Officer at Rambus, explained, "Data center workloads have an insatiable thirst for greater memory bandwidth and capacity, and our mission is to advance the performance of server memory solutions that meet this need for each new server platform generation." He added, "We were first in the industry to 5600 MT/s, and now we have raised the bar with our Gen3 DDR5 RCD capable of 6400 MT/s to support a new generation of RDIMMs for server main memory."
(Source – Business Wire)
About Rambus
Rambus Based in San Jose, California, Rambus provides innovative software, hardware, and services that drive technological advancements from the mobile edge to the data centers. The company's architecture licenses, chips, IP cores, software, and services positively affect the modern world, from memory and interfaces to emerging technologies. Its partners include foundries, prominent chip and system designers, and service providers in the industry. Integrated into countless devices and systems, the firm's products and technologies secure and power various applications, such as Internet of Things (IoT) security, Big Data, and many others.
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