HYPER-CONVERGED INFRASTRUCTURE,APPLICATION STORAGE
Hivelocity | January 11, 2023
In a recent announcement, leading cloud and network infrastructure solutions provider, Hivelocity, Inc., acquired Heficed, an IaaS and Bare Metal Cloud solutions firm based in the UK. The acquisition merges Heficed’s clients, select staff, and 9 data centers with Hivelocity.
Heficed helps businesses and governmental bodies acquire, lease, deploy, and maintain IP addresses. The platform speeds up the process and lowers the expenses of providing IPs to physical and virtual infrastructure for enterprises, that need to deploy a great volume and variety of IP addresses.
Heficed’s fully customizable architecture of dedicated servers and fully-automated cloud infrastructure help to balance the workloads of businesses, with reliable hosting services on its bare metal servers in 9 locations across the globe.
Mike Archietto, CEO and Co-Founder of Hivelocity, said, "This acquisition represents a fantastic opportunity for our clients old and new.” He also added, "By combining Heficed's impressive list of data center locations and VPS hosting options with our global network of data centers and premium bare metal hosting, our world-class infrastructure solutions will now reach an even wider audience of users."
Steve Eschweiler, COO and Co-Founder of Hivelocity stated, "Heficed is a great company with great people.” He further added, “Hivelocity's acquisition strengthens our team and furthers our goal of building the building the most geo-diverse bare metal cloud in the industry. With the addition of Brazil, South Africa, and Nigeria data center locations, our customers can now instantly deploy bare metal servers across six continents.”
Hivelocity provides Dedicated Servers, Colocation, and Cloud Hosting services in over 130 countries. The company has over 70,000 sq.ft of data center facilities in Tampa, Miami, Atlanta, New York, and Los Angeles. Its data centers are HIPAA, PCI, ISAE-3402, SSAE 16, SOC1 and SOC2 certified.
HYPER-CONVERGED INFRASTRUCTURE,APPLICATION STORAGE
Hightouch | January 30, 2023
Hightouch, the industry leader in Data Activation, has recently released Personalization API, a low-latency API aimed at personalizing any customer experience. The Personalization API enables any system, including internal and external SaaS applications, to retrieve cloud warehouse data with a response time of 30 milliseconds or less.
The feature integrates natively with all commonly used data warehouses and transactional NoSQL and SQL databases, supporting any data schema, such as users, products or companies. Now, all business users have access to customer data in real-time, whenever and wherever they require it.
Modern consumers desire personalized interactions with every brand. A recent Forrester study revealed that 68% of shoppers are unlikely to return to a store or website with an unsatisfactory customer experience. Moreover, according to a recent Gartner study, as many as 63% of digital marketers still face challenges in utilizing the potential of personalization technology. Hightouch's Personalization API tackles this pain point. It makes it simple for any business team to use the modeled data already stored in the warehouse and translate it into compelling real-time customer experiences.
With Personalization API, businesses can consider a multitude of new use cases, making it even easier to provide customized customer experiences, such as:
Delivering in-app or web-based personalization such as article recommendations, customized search results, or nearby store locations to increase conversions.
Enabling personalized marketing campaigns by enhancing marketing touchpoints with dynamic data points like product recommendations through customer engagement platforms.
Enhancing product experimentation by providing decision and experimentation systems with updated customer information, such as audience inclusion or exclusion.
Tejas Manohar, Co-CEO and Co-Founder of Hightouch, explained, "There's a massive shift towards the cloud data warehouse as the single source of truth across an organization." He added, "All teams need the infrastructure and tools to use this data, and we're excited to expand our platform offering with this new feature to support even more of their use cases."
(Source – PR Newswire)
Hightouch Headquartered in San Francisco (California), Hightouch is the premier Data Activation platform powered by Reverse ETL. It allows users to retrieve customer data from any warehouse into the SaaS applications utilized by their business teams. Users can sync live data to marketing, sales, and customer success tools in minutes without any engineering effort using the power of SQL or the company's audience builder. The firm is backed by investors such as Bain Capital Ventures, ICONIQ Growth, Amplify Partners, and Y Combinator. It is recognized as a pioneer in Reverse ETL and Marketing & Analytics.
HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE
Pure Storage | March 06, 2023
Pure Storage®, the IT pioneer that provides the most sophisticated data storage technology and services, has recently introduced FlashBlade//ETM, a scale-out unstructured data repository designed to accommodate exponential data growth with best-in-class energy efficiency. FlashBlade//E eliminates the need for customers to settle for disc storage, as its acquisition cost is comparable to that of disc, and its operational costs are much lower.
FlashBlade//E offers an improved approach to managing unstructured data growth efficiently, reliably, and sustainably, with an industry-leading user experience and economics allowing customers to eliminate disc in their data center. Its advantages include:
FlashBlade//E is the industry leader in energy efficiency, consuming up to five times less energy than the disk-based systems it will substitute. The larger the system, the more efficient it is, thereby assisting organizations in achieving their increasingly vital sustainability objectives.
FlashBlade//E is designed to flex and grow on demand, with 10-20x more consistency than hard disk-based systems, without disruption or forklift upgrades. The solution is easy to manage at any scale due to its cloud-like simplicity, adaptability, and predictable performance.
FlashBlade//E is offered for less than $0.20 per GB, including three years of support. The platform begins at 4PB and scales while providing dependable performance.
The solution will be available to the general public by the end of April 2023. In addition to the standard purchase, customers can deploy FlashBlade//E through an innovative service tier of Pure's Evergreen//One Storage-as-a-Service (STaaS) subscription, offering a cloud experience and pay-as-you-go economics with on-premises deployment control.
About Pure Storage
Pure Storage is a leading data storage company that simplifies data management for organizations. Its cloud-based solutions empower customers to optimize data utilization while minimizing infrastructure complexity and costs. The company's commitment to providing storage-as-a-service enables customers to quickly and easily adapt to changing data needs, regardless of workload or application. With an industry-leading Net Promoter Score, it is dedicated to customer satisfaction and continually expanding its roster of delighted clients. Additionally, the firm prioritizes sustainability in all aspects of its business, striving to reduce the carbon and energy footprints of data centers worldwide.