Hightouch, the industry leader in Data Activation, has recently released Personalization API, a low-latency API aimed at personalizing any customer experience. The Personalization API enables any system, including internal and external SaaS applications, to retrieve cloud warehouse data with a response time of 30 milliseconds or less.
The feature integrates natively with all commonly used data warehouses and transactional NoSQL and SQL databases, supporting any data schema, such as users, products or companies. Now, all business users have access to customer data in real-time, whenever and wherever they require it.
Modern consumers desire personalized interactions with every brand. A recent Forrester study revealed that 68% of shoppers are unlikely to return to a store or website with an unsatisfactory customer experience. Moreover, according to a recent Gartner study, as many as 63% of digital marketers still face challenges in utilizing the potential of personalization technology. Hightouch's Personalization API tackles this pain point. It makes it simple for any business team to use the modeled data already stored in the warehouse and translate it into compelling real-time customer experiences.
With Personalization API, businesses can consider a multitude of new use cases, making it even easier to provide customized customer experiences, such as:
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Delivering in-app or web-based personalization such as article recommendations, customized search results, or nearby store locations to increase conversions.
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Enabling personalized marketing campaigns by enhancing marketing touchpoints with dynamic data points like product recommendations through customer engagement platforms.
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Enhancing product experimentation by providing decision and experimentation systems with updated customer information, such as audience inclusion or exclusion.
Tejas Manohar, Co-CEO and Co-Founder of Hightouch, explained, "There's a massive shift towards the cloud data warehouse as the single source of truth across an organization." He added, "All teams need the infrastructure and tools to use this data, and we're excited to expand our platform offering with this new feature to support even more of their use cases."
(Source – PR Newswire)
About Hightouch
Hightouch Headquartered in San Francisco (California), Hightouch is the premier Data Activation platform powered by Reverse ETL. It allows users to retrieve customer data from any warehouse into the SaaS applications utilized by their business teams. Users can sync live data to marketing, sales, and customer success tools in minutes without any engineering effort using the power of SQL or the company's audience builder. The firm is backed by investors such as Bain Capital Ventures, ICONIQ Growth, Amplify Partners, and Y Combinator. It is recognized as a pioneer in Reverse ETL and Marketing & Analytics.