Spark Media Solutions, LLC

B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

C-Suite On Deck

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B te...

Events

Related News

30 SECURITY VENDOR BEHAVIORS THAT SET OFF A CISO’S BS DETECTOR

Spark Media Solutions, LLC | February 19, 2019

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I had never seen such disdain and aggravation from a CISO. Richard Rushing (@SecRich), CISO of Motorola Mobility, sent me an email with a litany of vendor pitches. Each one punctuated with vitriolic commentary and frustration. It appears a lot of companies will fully protect his network and automatically detect threats. Rushing’s diatribe was so vicious that any security vendor would be horrified to know their marketing emails were eliciting this reaction. Now I’m telling you. &lsquo...

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HOW TO UNCOVER SECURITY CONCERNS WHEN CUSTOMERS WON’T TELL YOU

Spark Media Solutions, LLC | February 06, 2018

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“What are your security concerns?” It’s the one question all security vendors want to know from potential customers. It’s also the one question potential customers don’t want to divulge for obvious security, privacy, and “I don’t have the time” reasons. All is not lost! There is still a way, in fact multiple ways, security vendors can sleuth out a company’s security needs. I asked a few security professionals how they go about figuring out th...

Read More

HOW TO GET A PROSPECT TO TEST YOUR SECURITY PRODUCT

Spark Media Solutions, LLC | February 21, 2018

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I’ve never met a harder sale than cybersecurity to the IT team,” admitted a security vendor. The challenges are unique at each firm and they are reluctant to even take a call let alone share real concerns. ”In the security products market, cybersecurity vendors simply want to be considered, and that often requires compelling a prospect to test the darn product. But getting a response from a prospect, let alone a product test, is often a Herculean task. One vendor I spoke to sai...

Read More

LOGICMONITOR SNAPS UP AIOPS FIRM UNOMALY TO MAKE INFRASTRUCTURE VISIBILITY MORE HOLISTIC

CRN | January 13, 2020

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LogicMonitor has scooped up Unomaly, a Swedish tech firm known for its artificial intelligence (AI) chops, the two companies announced on Monday. Software-as-a-Service monitoring specialist LogicMonitor said that the acquisition will ultimately give IT and DevOps teams more intelligence. The deal will further LogicMonitor's AIops roadmap while also expanding AI opportunities for the channel -- a relatively new route to market for LogicMonitor. LogicMonitor and privately-held Unomaly did not ...

Read More
news image

30 SECURITY VENDOR BEHAVIORS THAT SET OFF A CISO’S BS DETECTOR

Spark Media Solutions, LLC | February 19, 2019

I had never seen such disdain and aggravation from a CISO. Richard Rushing (@SecRich), CISO of Motorola Mobility, sent me an email with a litany of vendor pitches. Each one punctuated with vitriolic commentary and frustration. It appears a lot of companies will fully protect his network and automatically detect threats. Rushing’s diatribe was so vicious that any security vendor would be horrified to know their marketing emails were eliciting this reaction. Now I’m telling you. &lsquo...

Read More
news image

HOW TO UNCOVER SECURITY CONCERNS WHEN CUSTOMERS WON’T TELL YOU

Spark Media Solutions, LLC | February 06, 2018

“What are your security concerns?” It’s the one question all security vendors want to know from potential customers. It’s also the one question potential customers don’t want to divulge for obvious security, privacy, and “I don’t have the time” reasons. All is not lost! There is still a way, in fact multiple ways, security vendors can sleuth out a company’s security needs. I asked a few security professionals how they go about figuring out th...

Read More
news image

HOW TO GET A PROSPECT TO TEST YOUR SECURITY PRODUCT

Spark Media Solutions, LLC | February 21, 2018

I’ve never met a harder sale than cybersecurity to the IT team,” admitted a security vendor. The challenges are unique at each firm and they are reluctant to even take a call let alone share real concerns. ”In the security products market, cybersecurity vendors simply want to be considered, and that often requires compelling a prospect to test the darn product. But getting a response from a prospect, let alone a product test, is often a Herculean task. One vendor I spoke to sai...

Read More
news image

LOGICMONITOR SNAPS UP AIOPS FIRM UNOMALY TO MAKE INFRASTRUCTURE VISIBILITY MORE HOLISTIC

CRN | January 13, 2020

LogicMonitor has scooped up Unomaly, a Swedish tech firm known for its artificial intelligence (AI) chops, the two companies announced on Monday. Software-as-a-Service monitoring specialist LogicMonitor said that the acquisition will ultimately give IT and DevOps teams more intelligence. The deal will further LogicMonitor's AIops roadmap while also expanding AI opportunities for the channel -- a relatively new route to market for LogicMonitor. LogicMonitor and privately-held Unomaly did not ...

Read More