Home > Companies > LeadMD

LeadMD

leadmd.com
LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More

Events

Related News

Application Infrastructure, Storage Management

DATABANK INTRODUCES INNOVATIVE APPROACH TO BUILDING NEXT-GEN DATA CENTERS

prnewswire | August 11, 2023

news image

DataBank, a leading provider of enterprise-class edge colocation, interconnection, and managed services, announced today a new approach to building high-density data centers to accommodate High-Performance Computing (HPC). Enabling HPC, Universal Data Hall Design (UDHD) empowers businesses with the flexibility to support any deployment their workloads require. With a market expected to reach $103.74 billion by 2030, generative AI's accelerated adoption has driven an in...

Read More

Hyper-Converged Infrastructure

TRISTRUX ANNOUNCES NEW INVESTMENT FROM HURON CAPITAL

TriStruX | December 27, 2021

news image

TriStruX, a leading provider of telecom infrastructure services to wireless carriers, cable companies and OEMs, has been acquired by leading middle-market private equity firm, Huron Capital. TriStruX is the result of the 2020 merger of Telcom Engineering Group ("TEG"), Leone Electric Corporation ("LEC") and High Point Utilities ("HPU"). The founders of the companies, Francisco Pena, Nicholas J. Leone, Craig Langenbach and Scott Palmenberg, will ...

Read More

Hyper-Converged Infrastructure, Application Infrastructure

HPE ACCELERATES AG DIGITAL TRANSFORMATION AND BUSINESS OUTCOMES WITH CLOUD-READY AND DATA-DRIVEN SOLUTION

Hewlett Packard Enterprise | October 11, 2022

news image

Hewlett Packard Enterprise today announced that leading Belgium insurance provider AG has selected HPE to design, develop, implement and migrate all of AG’s applications onto a more cost-efficient and flexible open systems solution to replace its historical and aging mainframe. The new standardized infrastructure, built on HPE Synergy and HPE Primera, combined with HPE’s application migration services allowed AG to maintain high level performances, reduce operating cost by 75% and in...

Read More

IT Systems Management

QUALTRICS ACTIVATES AWS CLOUD INFRASTRUCTURE IN JAPAN

Qualtrics | June 21, 2022

news image

The Qualtrics XM/OS can now be accessed locally through the Amazon Web Services (AWS) Cloud in Japan, according to Qualtrics, the leader and developer of the experience management (XM) category. Qualtrics has recently moved into a new local office to meet the increased demand from local businesses and governments utilizing the platform to improve customer and employee experiences. Since launching in Japan in 2018, Qualtrics has rapidly expanded its local operations to assist compa...

Read More
news image

Application Infrastructure, Storage Management

DATABANK INTRODUCES INNOVATIVE APPROACH TO BUILDING NEXT-GEN DATA CENTERS

prnewswire | August 11, 2023

DataBank, a leading provider of enterprise-class edge colocation, interconnection, and managed services, announced today a new approach to building high-density data centers to accommodate High-Performance Computing (HPC). Enabling HPC, Universal Data Hall Design (UDHD) empowers businesses with the flexibility to support any deployment their workloads require. With a market expected to reach $103.74 billion by 2030, generative AI's accelerated adoption has driven an in...

Read More
news image

Hyper-Converged Infrastructure

TRISTRUX ANNOUNCES NEW INVESTMENT FROM HURON CAPITAL

TriStruX | December 27, 2021

TriStruX, a leading provider of telecom infrastructure services to wireless carriers, cable companies and OEMs, has been acquired by leading middle-market private equity firm, Huron Capital. TriStruX is the result of the 2020 merger of Telcom Engineering Group ("TEG"), Leone Electric Corporation ("LEC") and High Point Utilities ("HPU"). The founders of the companies, Francisco Pena, Nicholas J. Leone, Craig Langenbach and Scott Palmenberg, will ...

Read More
news image

Hyper-Converged Infrastructure, Application Infrastructure

HPE ACCELERATES AG DIGITAL TRANSFORMATION AND BUSINESS OUTCOMES WITH CLOUD-READY AND DATA-DRIVEN SOLUTION

Hewlett Packard Enterprise | October 11, 2022

Hewlett Packard Enterprise today announced that leading Belgium insurance provider AG has selected HPE to design, develop, implement and migrate all of AG’s applications onto a more cost-efficient and flexible open systems solution to replace its historical and aging mainframe. The new standardized infrastructure, built on HPE Synergy and HPE Primera, combined with HPE’s application migration services allowed AG to maintain high level performances, reduce operating cost by 75% and in...

Read More
news image

IT Systems Management

QUALTRICS ACTIVATES AWS CLOUD INFRASTRUCTURE IN JAPAN

Qualtrics | June 21, 2022

The Qualtrics XM/OS can now be accessed locally through the Amazon Web Services (AWS) Cloud in Japan, according to Qualtrics, the leader and developer of the experience management (XM) category. Qualtrics has recently moved into a new local office to meet the increased demand from local businesses and governments utilizing the platform to improve customer and employee experiences. Since launching in Japan in 2018, Qualtrics has rapidly expanded its local operations to assist compa...

Read More

Resources

resource image

Application Infrastructure

Blockchain: The new way of doing business in Rhode Island

Whitepaper

resource image

IT Systems Management

Cybersecurity for remote workers. How to secure every device, everywhere.

Whitepaper

resource image

none

E-Book Red Hat Enterprise Linux und Microsoft Azure

Whitepaper

resource image

Application Infrastructure

Three Entities. One Cloud-First Future.

Whitepaper

resource image

Application Infrastructure

Blockchain: The new way of doing business in Rhode Island

Whitepaper

resource image

IT Systems Management

Cybersecurity for remote workers. How to secure every device, everywhere.

Whitepaper

resource image

none

E-Book Red Hat Enterprise Linux und Microsoft Azure

Whitepaper

resource image

Application Infrastructure

Three Entities. One Cloud-First Future.

Whitepaper

Events

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More