Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

Media 7 | September 15, 2021

Alexander von Zitzewitz, CEO at hello2morrow Inc., is also the company's co-founder and managing director. He has more than 25 years of project and management experience. In 1993, he founded ootec - a company focused on project services around object-oriented software technology. In March 2000, this company was sold to Valtech group, a French company and from 2003 to early 2005, he worked as company Director for Central Europe for a French software vendor. His areas of expertise are object-oriented system design and large scale system architecture.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Hyper-Converged Infrastructure

GlobeNewswire | October 03, 2023

Tenable® Holdings, Inc., the Exposure Management company, today announced it has closed its acquisition of Ermetic, Ltd. (“Ermetic”), an innovative cloud-native application protection platform (CNAPP) company, and a leading provider of cloud infrastructure entitlement management (CIEM). The acquisition combines two cybersecurity innovators and marks an important milestone in Tenable’s mission to shift organizations to proactive security. The combination of Tenable and Ermetic offerings will add capabilities to both the Tenable One Exposure Management Platform and the Tenable Cloud Security solution to deliver market-leading contextual risk visibility, prioritization and remediation across infrastructure and identities, both on-premises and in the cloud. With unified CNAPP, iron-clad CSPM protection, and industry-leading CIEM, security teams receive the context and prioritization guidance to make efficient and accurate remediation decisions. Security teams will no longer need to be cloud security experts to understand where the most urgent risks exist and what to do about them. Tenable and Ermetic together will help organizations address some of the most difficult challenges in cybersecurity today: Simplifying security management to meet the increasing demands of cloud infrastructure growth Reducing the risk caused by an explosion in volume of user and machine identities in the cloud Understanding the complex relationships and risks across all assets and identities The unique combination of Tenable and Ermetic will give customers tightly integrated CNAPP capabilities for cloud environments, delivered through an elegant user experience that minimizes complexity and speeds adoption, said Amit Yoran, chairman and chief executive officer, Tenable. We’re delivering unparalleled insights into identities and access, which are absolutely critical to securing cloud environments. And with the integration of insights from Tenable One, customers can also consolidate, simplify and reduce costs. The Tenable One Exposure Management Platform enables customers to gain a more complete, accurate and actionable view of their attack surface. Exposure management shifts preventive security from securing technology silos to applying contextual risk intelligence to protect the business. The acquisition of Ermetic accelerates this shift for Tenable customers, adding a depth of cloud security expertise and capabilities that provide context to prioritize risk and simplify remediation. Ermetic adds analytical strength to ExposureAI, more contextual relationships and deep data insights to make Tenable One an even more effective platform for preventive security. Ermetic will also expand and augment Tenable Cloud Security, which enables security teams to continuously assess the security posture of cloud environments, offering full visibility and helping to prioritize efforts based on business risk. About Tenable Tenable® is the Exposure Management company. Approximately 43,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. As the creator of Nessus®, Tenable extended its expertise in vulnerabilities to deliver the world’s first platform to see and secure any digital asset on any computing platform. Tenable customers include approximately 60 percent of the Fortune 500, approximately 40 percent of the Global 2000, and large government agencies. Learn more at tenable.com.

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Storage Management

GlobeNewswire | October 25, 2023

SoftIron, the worldwide leader in private cloud infrastructure, today announced it has been named as a Sample Vendor for the “Gartner Hype Cycle for Edge Computing, 2023.” Gartner Hype Cycle provides a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The five phases of a Hype cycle are innovation trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment and the Plateau of Productivity. SoftIron is recognized in the Gartner report as a Sample Vendor for Edge Storage and the report defines the technology as those that enable the creation, analysis, processing and delivery of data services at, or close to, the location where the data is generated or consumed, rather than in a centralized environment. Gartner predicts that infrastructure and operations (I&O) leaders are beginning the process of laying out a strategy for how they intend to manage data at the edge. Although I&O leaders embrace infrastructure as a service (IaaS) cloud providers, they also realize that a significant part of the infrastructure services will remain on-premises, and would require edge storage data services. Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The latest Gartner Hype Cycle analyzed 31 emerging technologies and included a Priority Matrix that provides perspective on the edge computing innovations that will have a bigger impact, and those that might take longer to fully mature. “We are excited to be recognized in the 2023 Garter Hype Cycle for Edge Computing,” said Jason Van der Schyff, COO at SoftIron. “We believe at SoftIron to be well positioned to help our customers address and take advantage of the latest trends and developments in Edge Computing as reported in Gartner’s Hype Cycle.”

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Data Storage

PRWeb | October 12, 2023

CoolIT Systems, a global leader in advanced cooling technology, and Switch Datacenters, a leading sustainable data center operator and developer, are thrilled to unveil a strategic partnership that will benefit an industry seeking to improve the sustainability of data centers. Following the recent release of the World Economic Forum's Top 10 Emerging Technologies featuring "Sustainable Computing" as the 9th-ranked emerging technology, the collaboration between Switch Datacenters and CoolIT facilitates data center space and the necessary technology to significantly curtail energy and water consumption inherent in modern data centers. With a history spanning more than a decade, Switch Datacenters has consistently demonstrated a commitment to environmental responsibility and sustainability. Their latest 45MW AMS6 data center near the Schiphol airport area features an HPC/AI-ready design that uses data center heat to warm adjacent greenhouses. Currently under development, their AMS5s is designed to make a significant contribution to the Amsterdam municipal heat grid with green, CO2-neutral heat. For both data centers, there's a marked preference for liquid cooling because it allows heat extraction at temperatures higher than traditional air cooling, offering enhanced economic value. CoolIT Systems is the industry-leading provider of efficient Direct Liquid Cooling (DLC) and Rear Door Heat Exchangers (RDHx) that enable heat reuse and help customers meet key Environmental, Social, and Governance (ESG) targets. CoolIT DLC technology is featured as a factory-installed, warranty-approved feature from most major servers OEMs. "CoolIT's DLC and RDHx technologies have been instrumental in various data center heat reuse projects for years, with customers reporting at minimum a savings of 10% on energy bills (OPEX), more than 50% on CAPEX spends, and examples of PUE lowered from 1.30 to 1.02," expressed Peggy Burroughs, Director of CoolIT Next. "Our collaborations with most major server OEMs have cultivated an expansive ecosystem for clients aspiring to achieve both business and ESG goals." CoolIT is the right company to help make our vision a reality at an industrial scale. Both CoolIT and Switch Datacenters have shared the same passion for sustainable innovation for years and truly want to elevate the industry's adoption of liquid cooling. We believe liquid cooling will be the game-changer in the next wave of sustainable data center designs, and CoolIT is one of the very few companies that can lead this upcoming demand, thanks to their long history of innovation, reliability, breadth of portfolio, and capabilities to scale with their numerous IT partners worldwide, says Gregor Snip, CEO of Switch Datacenters. Data centers are projected to account for 8% of the global electricity consumption by 20301. Technologies such as Direct Liquid Cooling can significantly reduce data center energy consumption by 25-40% and deliver water savings of 70-97%, depending on local climate and specific implementations2. Switch Datacenters is leading the charge in embracing sustainable alternatives for heating by reusing data center-generated heat. With their latest project, Switch Datacenters AMS6, they will revolutionize the way nearby greenhouses are heated by providing high-temperature heat from their data center. This innovative solution will replace traditional fossil fuel-based heating and contribute to a greener future. By harnessing the power of IT servers to generate green heat for large-scale crop cultivation, Switch Datacenters is driving the transition away from fossil fuels. They strongly advocate for the integration of heat-recapture-enabled data centers in areas with high demand for heat, making it a standard design principle. With the world calling for sustainable IT and data centers, the time is ripe for this much-needed change. With the combined expertise of CoolIT and Switch Datacenters, customers can now harness technologically advanced solutions that not only result in considerable energy and water savings but also contribute significantly to the global drive for reduced environmental impact, aligning with the United Nations Sustainable Development Goals of Affordable and Clean Energy (SDG 7), Industry, Innovation, and Infrastructure (SDG 9), and Climate Action (SDG 13). About CoolIT Systems CoolIT Systems is renowned for its scalable liquid cooling solutions tailored for the world's most challenging computing contexts. In both enterprise data centers and high-performance computing domains, CoolIT collaborates with global OEM server design leaders, formulating efficient and trustworthy liquid cooling solutions. In the desktop enthusiast arena, CoolIT delivers unmatched performance for a diverse range of gaming setups. Their modular Direct Liquid Cooling technology, Rack DLC™, empowers dramatic spikes in rack densities, component efficacy, and power savings. Jointly, CoolIT and its allies are pioneering the large-scale adoption of sophisticated cooling techniques. About Switch Datacenters Switch Datacenters is a Dutch privately-owned data center operator and developer founded in 2010 by Gregor Snip and his brother. Initially established as a private data center for their successful hosting company, the Amsterdam-based company later expanded into a fully-fledged commercial data center operator. It added several highly efficient and environmentally-friendly data center sites to its portfolio, with a current focus on constructing and managing wholesale data centers for large global customers while also providing tailor-made data center services. Switch Datacenters is an ambitious, 100% Dutch player in the Amsterdam data center sector, experiencing rapid growth by continually partnering with leading and globally recognized industry players and customers. The company maintains a steadfast commitment to innovative and sustainable site development. Currently, Switch Datacenters has over 200MW of new sustainable data center capacity in development. This year, it will launch its flagship sustainable data center, AMS4, with major customers having already pre-leased the 15-18MW facility.

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