Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

More C-Suite on deck

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Alexander Von Zitzewitz, CEO at hello2morrow Inc.

Media 7 | September 15, 2021

Alexander von Zitzewitz, CEO at hello2morrow Inc., is also the company's co-founder and managing director. He has more than 25 years of project and management experience. In 1993, he founded ootec - a company focused on project services around object-oriented software technology. In March 2000, this company was sold to Valtech group, a French company and from 2003 to early 2005, he worked as company Director for Central Europe for a French software vendor. His areas of expertise are object-oriented system design and large scale system architecture.

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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Alexander Von Zitzewitz, CEO at hello2morrow Inc.

Media 7 | September 15, 2021

Alexander von Zitzewitz, CEO at hello2morrow Inc., is also the company's co-founder and managing director. He has more than 25 years of project and management experience. In 1993, he founded ootec - a company focused on project services around object-oriented software technology. In March 2000, this company was sold to Valtech group, a French company and from 2003 to early 2005, he worked as company Director for Central Europe for a French software vendor. His areas of expertise are object-oriented system design and large scale system architecture.

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Pivotal Commware Lights Up mmWave Fixed Wireless Coverage in Houston

Pivotal Commware, Inc. | December 05, 2022

Pivotal Commware, global leader in 5G mmWave infrastructure products for the wireless edge, announces that Pivotal Turnkey is expanding 5G mmWave coverage for a Tier 1 mobile network operator (MNO) in Houston. Pivotal Turnkey provides an end-to-end solution using Pivotal’s mmWave product ecosystem. Turnkey delivers potential fixed wireless access (FWA) subscribers to MNOs at lower Total Cost of Ownership (TCO) – 25% to 35% the cost of fiber – and lower time-to-revenue. WaveScape® network planning optimizes the placement of network elements -- Pivot 5G® and Echo 5G® -- for a given coverage objective. Pivots navigate mmWave signals around obstacles. Echos penetrate them indoors through window glass to deliver gigabit broadband speed. Intelligent Beam Management System (IBMS) manages and optimizes the repeater network layer. “With Pivotal Turnkey, we can go into any city where an MNO has deployed mmWave 5G coverage for mobility services and use their pre-existing network elements, alongside ours, to light up new FWA services in a few months,” said Brian Deutsch, CEO of Pivotal Commware. “By providing the lowest total cost of ownership for the operator and accelerating their time-to-revenue, we go from FWA-zero to hero in just a few months.” We have worked in the trenches alongside our MNO partners for the past four years, and through the experience believe that no one understands mmWave’s unique challenges like Pivotal does. Only Pivotal’s ecosystem of products and services can offer a solution that begins with proprietary modeling and ends with network launch. With Turnkey, our MNOs get five companies under one roof.” Jay Maciejewski, General Manager of Pivotal Turnkey Services. 5G FWA has been a runaway success for MNOs competing for their share of the $100 billion U.S. broadband market. As data demand continues to climb at a 40 percent compound annual growth rate, keeping subscribers happy will require the higher capacity found at mmWave frequencies, freeing up costly and scarce sub-6 GHz frequencies for mobile users. Deutsch added, “At 500 GB/month, FWA subscribers consume 40X the data of mobile subscribers. Getting them onto the vast available spectrum at mmWave, at gigabit speeds, is a priority.” About Pivotal Commware, Inc. Pivotal Commware develops communications platforms, systems and applications based on Holographic Beam Forming®. HBF antenna technology enables network operators to increase network speed, capacity, and spectral efficiency using the lowest cost, size, weight, and power consumption (C-SWaP) envelope available. Pivotal’s unique mmWave product ecosystem includes Echo 5G indoor subscriber and Pivot 5G outdoor network repeaters, and cloud based WaveScape™ network planning software and Intelligent Beam Management System (IBMS). The company is privately held and headquartered in Kirkland, Washington.

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Strata Identity Joins Cloud Security Alliance to Advance Multi-Cloud Identity Interoperability

Strata | December 09, 2022

Strata Identity, the Identity Orchestration company, today announced it has joined the Cloud Security Alliance (CSA), the world's leading organization dedicated to defining and raising awareness of best practices to help ensure a secure cloud computing environment. Strata Identity’s founders created ClearTrust, the first web single sign-on platform, Symplified, the first Identity as a Service (IDaaS) offering, and co-authored the ubiquitous SAML identity federation standard. The company’s Maverics Identity Orchestration Platform enables incompatible cloud identity systems to function as one, so customers can unify access policies and governance. Strata is also a founding member of the open source identity federation software Hexa, a CNCF sandbox project, and the IDQL standard for policy orchestration. Lack of interoperability between individual cloud identity platforms and their legacy on-premises brethren is holding back app modernization and cloud migration projects, We look forward to collaborating with the CSA’s extensive community of vendors, enterprises and industry influencers to advance open standards for cloud identity orchestration.” Eric Olden, CEO of Strata Identity “We’re excited to welcome Strata Identity as a member of CSA,” said Jim Reavis, co-founder and CEO of the Cloud Security Alliance. “Strata’s expertise in multi-cloud identity orchestration and its founders’ pioneering work in identity management will help our membership address app modernization challenges. We look forward to collaborating with Strata to increase awareness of identity orchestration in the cloud.” About the Cloud Security Alliance The Cloud Security Alliance (CSA) is the world's leading organization dedicated to defining and raising awareness of best practices to help ensure a secure cloud computing environment. CSA harnesses the subject matter expertise of industry practitioners, associations, governments, and its corporate and individual members to offer cloud security-specific research, education, certification, events and products. CSA's activities, knowledge and extensive network benefit the entire community impacted by cloud — from providers and customers, to governments, entrepreneurs and the assurance industry — and provide a forum through which diverse parties can work together to create and maintain a trusted cloud ecosystem. About Strata Strata Identity is the leader in Identity Orchestration for hybrid and multi-cloud environments. The orchestration recipe-powered Maverics platform enables organizations to integrate and control incompatible identity systems without changing the user access experience. By decoupling applications from identity, Maverics makes it possible to implement modern authentication, like passwordless, and enforce consistent access policies without refactoring source code. The company’s founders created the IDQL (Identity Query Language) standard and Hexa open-source software for multi-cloud policy orchestration and are co-authors of the SAML standard for SSO federation.

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Cloud4C Sets up New In-Country Cloud Data Center in Egypt to Meet Data Localization Needs for Enterprises

Cloud4C | December 06, 2022

Cloud4C, the world's leading application-focused cloud Managed Services Provider (MSP) and an end-to-end RISE with SAP services partner, unveiled a new in-country cloud data center in the Arab Republic of Egypt in collaboration with Telecom Egypt, the country's primary telecom provider. The agreement was signed on 23rd November by Rakesh Reddy, Regional Director MEA, Cloud4C and Eng. Adel Hamed, Managing Director & Chief Executive Officer, Telecom Egypt in the presence of H.E. Dr. Amr Talaat, Minister of Communications and Information Technology and was also witnessed by Emmanuel Raptopoulos, President, EMEA South region, SAP and Mohammed Samy, Managing Director, SAP Egypt. The increasing adoption of cloud coupled with rising demand for data-driven decision-making and improved cybersecurity is driving Egypt's cloud transformation from on-premises to hybrid cloud. SAP, the global leader in enterprise software, is playing a key role in supporting the country's digital transformation goals with a broad range of facilities and services. Backed by the experience of serving Fortune 500 companies by modernizing and managing their mission-critical environments in 26 countries worldwide, Cloud4C, with the help of Telecom Egypt, established an in-country cloud data center in Egypt to meet in-country data hosting requirements. Telecom Egypt is the country's first integrated telecom operator and one of the largest cable operators in the Arab region. Eng. Adel Hamed, the CEO of Telecom Egypt, has mentioned that signing this agreement "comes within Telecom Egypt's strategic framework as the first total ICT provider; to sustain providing our customers with top notch technological services". He also added that this step "will enhance the digital transformation process by supporting various companies and organizations on their journey to provide digital services through Telecom Egypt's sturdy infrastructure." Egypt is all set to become the next big digital hub in the world, and this in-country cloud data center will add to the growing demand for SAP services in the region. Highly regulated sectors such as Government, Financial services, Healthcare will need in-country data hosting and hybrid cloud managed services to realize their digital transformation goals while complying to local and industry regulations. Our key objective is to support such enterprises on their RISE with SAP journey as well as other mission-critical environment transformations, end-to-end." Cloud4C's founder and CEO, Sridhar Pinnapureddy Mohamed Samy, Managing Director, SAP Egypt, commented, "The in-country data center will further enable public and private sector organizations to leverage the benefits of cloud computing and become what SAP refers to as 'Intelligent Enterprises'. In other words, sustainable enterprises that consistently apply advanced technologies and best practices within agile, integrated business processes. With RISE with SAP and cloud-based solutions such S/4HANA, businesses in Egypt will benefit from advanced technologies such as built-in artificial intelligence, machine learning, robotic process automation, analytics and sustainability metrics. Companies can accelerate their journey to the cloud with RISE with SAP using Cloud4C's data centers while minimizing cyber risks and expense, knowing that their data is securely stored." RISE with SAP provides a pathway to the cloud for any customer, irrespective of starting point or complexity. The offering goes beyond a technical migration to the cloud, instead enabling adaptable and sustainable transformation of a company while realizing a faster time-to-market for new capabilities and applications. S/4HANA, on the other hand, is a complete cloud-based enterprise resource planning (ERP) system with built-in intelligent technologies like AI, machine learning, and advanced analytics. It enables 360-degree views of all operations, helps automates business processes, supports the adoption of new business models, streamlines efficiencies, lowers total cost of ownership and enables rapid management of business change.

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Pivotal Commware Lights Up mmWave Fixed Wireless Coverage in Houston

Pivotal Commware, Inc. | December 05, 2022

Pivotal Commware, global leader in 5G mmWave infrastructure products for the wireless edge, announces that Pivotal Turnkey is expanding 5G mmWave coverage for a Tier 1 mobile network operator (MNO) in Houston. Pivotal Turnkey provides an end-to-end solution using Pivotal’s mmWave product ecosystem. Turnkey delivers potential fixed wireless access (FWA) subscribers to MNOs at lower Total Cost of Ownership (TCO) – 25% to 35% the cost of fiber – and lower time-to-revenue. WaveScape® network planning optimizes the placement of network elements -- Pivot 5G® and Echo 5G® -- for a given coverage objective. Pivots navigate mmWave signals around obstacles. Echos penetrate them indoors through window glass to deliver gigabit broadband speed. Intelligent Beam Management System (IBMS) manages and optimizes the repeater network layer. “With Pivotal Turnkey, we can go into any city where an MNO has deployed mmWave 5G coverage for mobility services and use their pre-existing network elements, alongside ours, to light up new FWA services in a few months,” said Brian Deutsch, CEO of Pivotal Commware. “By providing the lowest total cost of ownership for the operator and accelerating their time-to-revenue, we go from FWA-zero to hero in just a few months.” We have worked in the trenches alongside our MNO partners for the past four years, and through the experience believe that no one understands mmWave’s unique challenges like Pivotal does. Only Pivotal’s ecosystem of products and services can offer a solution that begins with proprietary modeling and ends with network launch. With Turnkey, our MNOs get five companies under one roof.” Jay Maciejewski, General Manager of Pivotal Turnkey Services. 5G FWA has been a runaway success for MNOs competing for their share of the $100 billion U.S. broadband market. As data demand continues to climb at a 40 percent compound annual growth rate, keeping subscribers happy will require the higher capacity found at mmWave frequencies, freeing up costly and scarce sub-6 GHz frequencies for mobile users. Deutsch added, “At 500 GB/month, FWA subscribers consume 40X the data of mobile subscribers. Getting them onto the vast available spectrum at mmWave, at gigabit speeds, is a priority.” About Pivotal Commware, Inc. Pivotal Commware develops communications platforms, systems and applications based on Holographic Beam Forming®. HBF antenna technology enables network operators to increase network speed, capacity, and spectral efficiency using the lowest cost, size, weight, and power consumption (C-SWaP) envelope available. Pivotal’s unique mmWave product ecosystem includes Echo 5G indoor subscriber and Pivot 5G outdoor network repeaters, and cloud based WaveScape™ network planning software and Intelligent Beam Management System (IBMS). The company is privately held and headquartered in Kirkland, Washington.

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Strata Identity Joins Cloud Security Alliance to Advance Multi-Cloud Identity Interoperability

Strata | December 09, 2022

Strata Identity, the Identity Orchestration company, today announced it has joined the Cloud Security Alliance (CSA), the world's leading organization dedicated to defining and raising awareness of best practices to help ensure a secure cloud computing environment. Strata Identity’s founders created ClearTrust, the first web single sign-on platform, Symplified, the first Identity as a Service (IDaaS) offering, and co-authored the ubiquitous SAML identity federation standard. The company’s Maverics Identity Orchestration Platform enables incompatible cloud identity systems to function as one, so customers can unify access policies and governance. Strata is also a founding member of the open source identity federation software Hexa, a CNCF sandbox project, and the IDQL standard for policy orchestration. Lack of interoperability between individual cloud identity platforms and their legacy on-premises brethren is holding back app modernization and cloud migration projects, We look forward to collaborating with the CSA’s extensive community of vendors, enterprises and industry influencers to advance open standards for cloud identity orchestration.” Eric Olden, CEO of Strata Identity “We’re excited to welcome Strata Identity as a member of CSA,” said Jim Reavis, co-founder and CEO of the Cloud Security Alliance. “Strata’s expertise in multi-cloud identity orchestration and its founders’ pioneering work in identity management will help our membership address app modernization challenges. We look forward to collaborating with Strata to increase awareness of identity orchestration in the cloud.” About the Cloud Security Alliance The Cloud Security Alliance (CSA) is the world's leading organization dedicated to defining and raising awareness of best practices to help ensure a secure cloud computing environment. CSA harnesses the subject matter expertise of industry practitioners, associations, governments, and its corporate and individual members to offer cloud security-specific research, education, certification, events and products. CSA's activities, knowledge and extensive network benefit the entire community impacted by cloud — from providers and customers, to governments, entrepreneurs and the assurance industry — and provide a forum through which diverse parties can work together to create and maintain a trusted cloud ecosystem. About Strata Strata Identity is the leader in Identity Orchestration for hybrid and multi-cloud environments. The orchestration recipe-powered Maverics platform enables organizations to integrate and control incompatible identity systems without changing the user access experience. By decoupling applications from identity, Maverics makes it possible to implement modern authentication, like passwordless, and enforce consistent access policies without refactoring source code. The company’s founders created the IDQL (Identity Query Language) standard and Hexa open-source software for multi-cloud policy orchestration and are co-authors of the SAML standard for SSO federation.

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Cloud4C Sets up New In-Country Cloud Data Center in Egypt to Meet Data Localization Needs for Enterprises

Cloud4C | December 06, 2022

Cloud4C, the world's leading application-focused cloud Managed Services Provider (MSP) and an end-to-end RISE with SAP services partner, unveiled a new in-country cloud data center in the Arab Republic of Egypt in collaboration with Telecom Egypt, the country's primary telecom provider. The agreement was signed on 23rd November by Rakesh Reddy, Regional Director MEA, Cloud4C and Eng. Adel Hamed, Managing Director & Chief Executive Officer, Telecom Egypt in the presence of H.E. Dr. Amr Talaat, Minister of Communications and Information Technology and was also witnessed by Emmanuel Raptopoulos, President, EMEA South region, SAP and Mohammed Samy, Managing Director, SAP Egypt. The increasing adoption of cloud coupled with rising demand for data-driven decision-making and improved cybersecurity is driving Egypt's cloud transformation from on-premises to hybrid cloud. SAP, the global leader in enterprise software, is playing a key role in supporting the country's digital transformation goals with a broad range of facilities and services. Backed by the experience of serving Fortune 500 companies by modernizing and managing their mission-critical environments in 26 countries worldwide, Cloud4C, with the help of Telecom Egypt, established an in-country cloud data center in Egypt to meet in-country data hosting requirements. Telecom Egypt is the country's first integrated telecom operator and one of the largest cable operators in the Arab region. Eng. Adel Hamed, the CEO of Telecom Egypt, has mentioned that signing this agreement "comes within Telecom Egypt's strategic framework as the first total ICT provider; to sustain providing our customers with top notch technological services". He also added that this step "will enhance the digital transformation process by supporting various companies and organizations on their journey to provide digital services through Telecom Egypt's sturdy infrastructure." Egypt is all set to become the next big digital hub in the world, and this in-country cloud data center will add to the growing demand for SAP services in the region. Highly regulated sectors such as Government, Financial services, Healthcare will need in-country data hosting and hybrid cloud managed services to realize their digital transformation goals while complying to local and industry regulations. Our key objective is to support such enterprises on their RISE with SAP journey as well as other mission-critical environment transformations, end-to-end." Cloud4C's founder and CEO, Sridhar Pinnapureddy Mohamed Samy, Managing Director, SAP Egypt, commented, "The in-country data center will further enable public and private sector organizations to leverage the benefits of cloud computing and become what SAP refers to as 'Intelligent Enterprises'. In other words, sustainable enterprises that consistently apply advanced technologies and best practices within agile, integrated business processes. With RISE with SAP and cloud-based solutions such S/4HANA, businesses in Egypt will benefit from advanced technologies such as built-in artificial intelligence, machine learning, robotic process automation, analytics and sustainability metrics. Companies can accelerate their journey to the cloud with RISE with SAP using Cloud4C's data centers while minimizing cyber risks and expense, knowing that their data is securely stored." RISE with SAP provides a pathway to the cloud for any customer, irrespective of starting point or complexity. The offering goes beyond a technical migration to the cloud, instead enabling adaptable and sustainable transformation of a company while realizing a faster time-to-market for new capabilities and applications. S/4HANA, on the other hand, is a complete cloud-based enterprise resource planning (ERP) system with built-in intelligent technologies like AI, machine learning, and advanced analytics. It enables 360-degree views of all operations, helps automates business processes, supports the adoption of new business models, streamlines efficiencies, lowers total cost of ownership and enables rapid management of business change.

Read More

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Terminus

Terminus

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

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