Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

More C-Suite on deck

Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Alexander Von Zitzewitz, CEO at hello2morrow Inc.

Media 7 | September 15, 2021

Alexander von Zitzewitz, CEO at hello2morrow Inc., is also the company's co-founder and managing director. He has more than 25 years of project and management experience. In 1993, he founded ootec - a company focused on project services around object-oriented software technology. In March 2000, this company was sold to Valtech group, a French company and from 2003 to early 2005, he worked as company Director for Central Europe for a French software vendor. His areas of expertise are object-oriented system design and large scale system architecture.

Read More

Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Alexander Von Zitzewitz, CEO at hello2morrow Inc.

Media 7 | September 15, 2021

Alexander von Zitzewitz, CEO at hello2morrow Inc., is also the company's co-founder and managing director. He has more than 25 years of project and management experience. In 1993, he founded ootec - a company focused on project services around object-oriented software technology. In March 2000, this company was sold to Valtech group, a French company and from 2003 to early 2005, he worked as company Director for Central Europe for a French software vendor. His areas of expertise are object-oriented system design and large scale system architecture.

Read More

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Flip Electronics and Ampleon Enter into an Exclusive Partnership to Provide a Continued Authorized Source of Legacy Ampleon Components

PR Newswire | January 09, 2024

Flip Electronics and Ampleon have joined forces to extend the supply of Ampleon's LDMOS portfolio of high-performance RF transistors to customers worldwide. Flip Electronics, the fastest growing authorized distributor of electronic components, provides supply chain solutions for extended manufacturing of legacy OEM-authorized electronic components. Ampleon is a global leader in RF power devices. The Ampleon LDMOS portfolio offers solutions for industrial, scientific, medical, broadcast, navigation and safety radio applications, along with applications for 4G LTE and 5G NR infrastructures. "We chose to transfer Ampleon's LDMOS portfolio to Flip Electronics because they have been very successful in extending the lifecycle of semiconductors through inventory acquisition, wafer procurement and licensing IP from original manufacturers. Flip Electronics' ability to continue manufacturing our legacy parts was a paramount asset. We are very confident in Flip's commitment to ensuring our clients have long-term access to Ampleon legacy products," said Vincent Gerritsma, CEO of Ampleon. "Flip is always looking for new ways to make a difference for our suppliers and customers. This strategic agreement is a perfect example. Ampleon is an outstanding brand within the RF power industry. Adding a premier RF supplier to our expanding portfolio of who's who in the semiconductor industry broadens our ability to support the long-term needs of our mutual customers. Uninterrupted manufacturing of Ampleon's portfolio will enable us to support customers for the next 20+ years. Our customers can also be assured that the products will be certified and guaranteed by Flip Electronics and 100% authorized by the original manufacturer, Ampleon," said Jason Murphy, CEO of Flip Electronics. About Flip Electronics Based in Alpharetta, Georgia, since 2015, Flip Electronics is an authorized electronic components distributor and extended life manufacturer that works closely with the world's leading original equipment manufacturers (OEMs) and contract manufacturers to create supply chain solutions for customers impacted by industry shortages and product obsolescence. Flip leverages its supplier relationships and supply chain expertise to help customers reliably, efficiently and cost-effectively source authorized components that extend their products' lifecycles. About Ampleon Created in 2015 and headquartered in the Netherlands, Ampleon is shaped by nearly 60 years of RF Power leadership. The company envisions to advance society through innovative RF solutions based on GaN and LDMOS technologies. Ampleon is dedicated to being the partner of choice by delivering high-quality, high-performance RF products with its world-class talent. The portfolio offers flexibility in scaling design and production for any volume and addresses applications for 4G LTE, 5G NR infrastructure, industrial, scientific, medical, broadcast, navigation and safety radio applications. Proven reliability, secure supply and excellent product consistency enable highest manufacturing yields for customers who benefit from Ampleon being a one-stop-partner for RF Power solutions.

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NEXCOM Expands Use of FWA over 5G to Power Smart Cities and Factories

PR Newswire | January 08, 2024

NEXCOM, a leading global supplier of network appliances, announced today the company's diverse lineup of fixed wireless access (FWA) solutions is helping expand application of 5G FWA to new uses, from bridging the digital divide to enabling real-time data processing to power smart cities and revolutionize the future of telemedicine. NEXCOM provides a 5G FWA uCPE range tailored for various sectors and use cases. Today, 5G FWA uCPE applications are boundless, from delivering reliable connectivity in remote areas to ensuring mission-critical communications in industrial settings and powering smart city technology. 5G FWA uCPE is helping provide reliable, low-latency, and high-bandwidth connections, driving innovation on behalf of diverse industry sectors. 5G FWA has already become a major component in achieving nationwide broadband connectivity in the U.S. The most common 5G FWA application is delivering connectivity where wireless transmission is used to reach the last mile. However, the future applications of this innovative technology are growing to include eMBB (Enhanced Mobile Broadband) in both FR1 and FR2 frequency ranges, URLLC (Ultra-Reliable Low Latency Communication), and mMTC (massive Machine Type Communication). In addition, advanced features now include 5G network slicing, 5G TSN (Time-Sensitive Networking), 5G security, and NTN (non-terrestrial networks), which enables 5G FWA technology to be used as a 5G private network in various settings, including smart factories, smart manufacturing, smart cities, and intelligent transportation. In response, NEXCOM is delivering a comprehensive 5G FWA uCPE product lineup tailored to different sectors and use cases. Each appliance comes with predefined features and expandable space, allowing users to customize available options to meet specific requirements. NEXCOM 5G FWA uCPE is also integrated with a lightweight network OS for easy set-up and control, designed to simplify network configuration. "The widespread adoption of 5G FWA underscores the importance of understanding the unique requirements of each application and identifying the most suitable equipment to meet those goals," said Peter Yang, President of NEXCOM. "We're helping provide clarity in the market by tailoring NEXCOM products to cater to the diverse application grades and settings for 5G FWA applications in both private and public networks. Based on NEXCOM's guidelines and feature matrix, Telco operators who are currently weighing their options on hand can easily find out the best equipment after checking the reliability of the device for managing traffic and meeting critical low-latency demands, the necessity for mobility and outdoor long-range connectivity, and building a comprehensive, future-proof solution that caters to both present and future requirements." 5G FWA solutions can be categorized into four attribute grades serving different field applications: Consumer Grade, Enterprise Grade, Industrial Grade, and Telecom Grade. Each one focuses on different features and functions, serving different usage scenarios to better utilize the advantages of 5G FWA. NEXCOM's 5G FWA appliances have been classified based on CPU performance as well as wired and wireless connectivity, with detailed explanations provided in the White Paper. About NEXCOM Founded in 1992 and headquartered in Taipei, Taiwan, NEXCOM integrates its diverse capabilities and operates six global businesses, including the Network and Communication Solutions (NCS) unit. NCS focuses on the latest network technology and helps to build reliable network infrastructure, by delivering professional design and manufacturing services for customers all over the world. NCS's network application platform is widely adopted in Cyber Security Appliance, Load Balancer, uCPE, SD-WAN, SASE, Edge Computing, Storage, NVR, and other network applications for businesses of all sizes.

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Storage Management

SoftIron Recognized as a Sample Vendor in Gartner Hype Cycle for Edge Computing

GlobeNewswire | October 25, 2023

SoftIron, the worldwide leader in private cloud infrastructure, today announced it has been named as a Sample Vendor for the “Gartner Hype Cycle for Edge Computing, 2023.” Gartner Hype Cycle provides a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The five phases of a Hype cycle are innovation trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment and the Plateau of Productivity. SoftIron is recognized in the Gartner report as a Sample Vendor for Edge Storage and the report defines the technology as those that enable the creation, analysis, processing and delivery of data services at, or close to, the location where the data is generated or consumed, rather than in a centralized environment. Gartner predicts that infrastructure and operations (I&O) leaders are beginning the process of laying out a strategy for how they intend to manage data at the edge. Although I&O leaders embrace infrastructure as a service (IaaS) cloud providers, they also realize that a significant part of the infrastructure services will remain on-premises, and would require edge storage data services. Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The latest Gartner Hype Cycle analyzed 31 emerging technologies and included a Priority Matrix that provides perspective on the edge computing innovations that will have a bigger impact, and those that might take longer to fully mature. “We are excited to be recognized in the 2023 Garter Hype Cycle for Edge Computing,” said Jason Van der Schyff, COO at SoftIron. “We believe at SoftIron to be well positioned to help our customers address and take advantage of the latest trends and developments in Edge Computing as reported in Gartner’s Hype Cycle.”

Read More

Application Infrastructure

Flip Electronics and Ampleon Enter into an Exclusive Partnership to Provide a Continued Authorized Source of Legacy Ampleon Components

PR Newswire | January 09, 2024

Flip Electronics and Ampleon have joined forces to extend the supply of Ampleon's LDMOS portfolio of high-performance RF transistors to customers worldwide. Flip Electronics, the fastest growing authorized distributor of electronic components, provides supply chain solutions for extended manufacturing of legacy OEM-authorized electronic components. Ampleon is a global leader in RF power devices. The Ampleon LDMOS portfolio offers solutions for industrial, scientific, medical, broadcast, navigation and safety radio applications, along with applications for 4G LTE and 5G NR infrastructures. "We chose to transfer Ampleon's LDMOS portfolio to Flip Electronics because they have been very successful in extending the lifecycle of semiconductors through inventory acquisition, wafer procurement and licensing IP from original manufacturers. Flip Electronics' ability to continue manufacturing our legacy parts was a paramount asset. We are very confident in Flip's commitment to ensuring our clients have long-term access to Ampleon legacy products," said Vincent Gerritsma, CEO of Ampleon. "Flip is always looking for new ways to make a difference for our suppliers and customers. This strategic agreement is a perfect example. Ampleon is an outstanding brand within the RF power industry. Adding a premier RF supplier to our expanding portfolio of who's who in the semiconductor industry broadens our ability to support the long-term needs of our mutual customers. Uninterrupted manufacturing of Ampleon's portfolio will enable us to support customers for the next 20+ years. Our customers can also be assured that the products will be certified and guaranteed by Flip Electronics and 100% authorized by the original manufacturer, Ampleon," said Jason Murphy, CEO of Flip Electronics. About Flip Electronics Based in Alpharetta, Georgia, since 2015, Flip Electronics is an authorized electronic components distributor and extended life manufacturer that works closely with the world's leading original equipment manufacturers (OEMs) and contract manufacturers to create supply chain solutions for customers impacted by industry shortages and product obsolescence. Flip leverages its supplier relationships and supply chain expertise to help customers reliably, efficiently and cost-effectively source authorized components that extend their products' lifecycles. About Ampleon Created in 2015 and headquartered in the Netherlands, Ampleon is shaped by nearly 60 years of RF Power leadership. The company envisions to advance society through innovative RF solutions based on GaN and LDMOS technologies. Ampleon is dedicated to being the partner of choice by delivering high-quality, high-performance RF products with its world-class talent. The portfolio offers flexibility in scaling design and production for any volume and addresses applications for 4G LTE, 5G NR infrastructure, industrial, scientific, medical, broadcast, navigation and safety radio applications. Proven reliability, secure supply and excellent product consistency enable highest manufacturing yields for customers who benefit from Ampleon being a one-stop-partner for RF Power solutions.

Read More

Application Infrastructure

NEXCOM Expands Use of FWA over 5G to Power Smart Cities and Factories

PR Newswire | January 08, 2024

NEXCOM, a leading global supplier of network appliances, announced today the company's diverse lineup of fixed wireless access (FWA) solutions is helping expand application of 5G FWA to new uses, from bridging the digital divide to enabling real-time data processing to power smart cities and revolutionize the future of telemedicine. NEXCOM provides a 5G FWA uCPE range tailored for various sectors and use cases. Today, 5G FWA uCPE applications are boundless, from delivering reliable connectivity in remote areas to ensuring mission-critical communications in industrial settings and powering smart city technology. 5G FWA uCPE is helping provide reliable, low-latency, and high-bandwidth connections, driving innovation on behalf of diverse industry sectors. 5G FWA has already become a major component in achieving nationwide broadband connectivity in the U.S. The most common 5G FWA application is delivering connectivity where wireless transmission is used to reach the last mile. However, the future applications of this innovative technology are growing to include eMBB (Enhanced Mobile Broadband) in both FR1 and FR2 frequency ranges, URLLC (Ultra-Reliable Low Latency Communication), and mMTC (massive Machine Type Communication). In addition, advanced features now include 5G network slicing, 5G TSN (Time-Sensitive Networking), 5G security, and NTN (non-terrestrial networks), which enables 5G FWA technology to be used as a 5G private network in various settings, including smart factories, smart manufacturing, smart cities, and intelligent transportation. In response, NEXCOM is delivering a comprehensive 5G FWA uCPE product lineup tailored to different sectors and use cases. Each appliance comes with predefined features and expandable space, allowing users to customize available options to meet specific requirements. NEXCOM 5G FWA uCPE is also integrated with a lightweight network OS for easy set-up and control, designed to simplify network configuration. "The widespread adoption of 5G FWA underscores the importance of understanding the unique requirements of each application and identifying the most suitable equipment to meet those goals," said Peter Yang, President of NEXCOM. "We're helping provide clarity in the market by tailoring NEXCOM products to cater to the diverse application grades and settings for 5G FWA applications in both private and public networks. Based on NEXCOM's guidelines and feature matrix, Telco operators who are currently weighing their options on hand can easily find out the best equipment after checking the reliability of the device for managing traffic and meeting critical low-latency demands, the necessity for mobility and outdoor long-range connectivity, and building a comprehensive, future-proof solution that caters to both present and future requirements." 5G FWA solutions can be categorized into four attribute grades serving different field applications: Consumer Grade, Enterprise Grade, Industrial Grade, and Telecom Grade. Each one focuses on different features and functions, serving different usage scenarios to better utilize the advantages of 5G FWA. NEXCOM's 5G FWA appliances have been classified based on CPU performance as well as wired and wireless connectivity, with detailed explanations provided in the White Paper. About NEXCOM Founded in 1992 and headquartered in Taipei, Taiwan, NEXCOM integrates its diverse capabilities and operates six global businesses, including the Network and Communication Solutions (NCS) unit. NCS focuses on the latest network technology and helps to build reliable network infrastructure, by delivering professional design and manufacturing services for customers all over the world. NCS's network application platform is widely adopted in Cyber Security Appliance, Load Balancer, uCPE, SD-WAN, SASE, Edge Computing, Storage, NVR, and other network applications for businesses of all sizes.

Read More

Storage Management

SoftIron Recognized as a Sample Vendor in Gartner Hype Cycle for Edge Computing

GlobeNewswire | October 25, 2023

SoftIron, the worldwide leader in private cloud infrastructure, today announced it has been named as a Sample Vendor for the “Gartner Hype Cycle for Edge Computing, 2023.” Gartner Hype Cycle provides a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The five phases of a Hype cycle are innovation trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment and the Plateau of Productivity. SoftIron is recognized in the Gartner report as a Sample Vendor for Edge Storage and the report defines the technology as those that enable the creation, analysis, processing and delivery of data services at, or close to, the location where the data is generated or consumed, rather than in a centralized environment. Gartner predicts that infrastructure and operations (I&O) leaders are beginning the process of laying out a strategy for how they intend to manage data at the edge. Although I&O leaders embrace infrastructure as a service (IaaS) cloud providers, they also realize that a significant part of the infrastructure services will remain on-premises, and would require edge storage data services. Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. The latest Gartner Hype Cycle analyzed 31 emerging technologies and included a Priority Matrix that provides perspective on the edge computing innovations that will have a bigger impact, and those that might take longer to fully mature. “We are excited to be recognized in the 2023 Garter Hype Cycle for Edge Computing,” said Jason Van der Schyff, COO at SoftIron. “We believe at SoftIron to be well positioned to help our customers address and take advantage of the latest trends and developments in Edge Computing as reported in Gartner’s Hype Cycle.”

Read More

Spotlight

Terminus

Terminus

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

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