Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Media 7 | September 15, 2021

Alexander von Zitzewitz, CEO at hello2morrow Inc., is also the company's co-founder and managing director. He has more than 25 years of project and management experience. In 1993, he founded ootec - a company focused on project services around object-oriented software technology. In March 2000, this company was sold to Valtech group, a French company and from 2003 to early 2005, he worked as company Director for Central Europe for a French software vendor. His areas of expertise are object-oriented system design and large scale system architecture.

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HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

businesswire | March 23, 2023

H5 Data Centers, a national colocation and wholesale data center provider, broke ground yesterday in Ashburn, VA on a strategically-located, state-of-the-art data center. Upon completion, the three-story data center will support 42 MWs of critical load across 255,000 square feet. Today's announcement responds to accelerating demand for large-scale data center space in top-tier markets. Pre-leasing is under way with availability in Q3 of 2024. The data center located on Beaumeade Circle will qualify for Virginia data center sales and use tax exemption. “H5 Data Centers is investing extensively across our portfolio and today's announcement of our Ashburn groundbreaking is an exciting start to a busy year of development,” said Josh Simms, founder and CEO of H5 Data Centers. “Upon completion, the data center will provide our customers with the ability to meet their stringent security and reliability requirements.” Northern Virginia is the largest data center market in the world, but the immense growth of the market has made it difficult for cloud and technology companies to source scalable capacity. The build represents a high-quality option for cloud service providers, content and technology companies, and Fortune 500 customers alike. About H5 Data Centers H5 Data Centers is one of the leading privately-owned data center operators in the United States with over 3 million square feet of data center space under management. The company designs and engineers flexible and scalable data center solutions to address the core infrastructure and edge requirements of its customers. H5 Data Centers operates data centers in 20 US markets.

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HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

IDTechEx | March 27, 2023

Thermal Interface Material (TIM) plays an important role in power electronics, computing processors, sensors, and energy storage devices. TIMs are the materials used to fill the void between heat sources and heat sinks to enhance heat transfer. TIMs come in a variety of forms, including gap pads, thermal greases, thermally conductive adhesives, and phase change materials. The form varies significantly across target application areas, cost, and ease of mass deployment. With the ever-increasing power demand and heat generation for many emerging industries, such as data centers, 5G, and advanced driver-assistance systems (ADAS), TIMs are experiencing rapid growth and evolution, leading to significant market opportunities and massive potential for each of the target industries. Electric Vehicles (EVs) are a fast-growing market; IDTechEx forecasts that electric vehicle markets across land, sea, and air will generate US$2.6 trillion by 2042 with a double-digit annual growth rate. The battery is undoubtedly one of the most important components of an EV. Together with the fast adoption of EVs, there is also a trend for higher power density, larger battery capacity, and faster charging. TCAs have the fastest growth but gap fillers retain their dominant position over the next ten years. Source: IDTechEx - "Thermal Interface Materials 2023-2033: Technologies, Markets and Opportunities". The most used TIM forms in the EV battery industry include gap pads, gap fillers, and thermally conductive adhesives (TCAs). There is no "one-size-fits-all" solution when it comes to TIM form, and the choice is ultimately subject to battery design configuration. Gap filler is by far the most widely adopted TIM for EV batteries at this stage, thanks to their superior ability to be efficiently dispensed at high volumes. However, in order to increase energy density and achieve a longer range, EV batteries have been shifting from modular to cell-to-pack designs. This shift is expected to have profound impacts on the adoption of TIMs. Modular battery designs consist of multiple individual battery modules connected to form a battery pack. Each module has a separate casing and requires a separate TIM to transfer heat from the cell to the cooling system. In contrast, the cell-to-pack design combines the battery cells into a single, large battery module, eliminating the need for separate module housings and TIMs. This battery transition reduces TIM usage per vehicle as there are fewer thermal interfaces between the cells and the cooling plate. The elimination of module housings means cells can directly contact the cooling plate, thereby changing the performance requirements of the TIM. The TIM needs to transfer heat efficiently to avoid hotspots, as well as present good material compatibility with the cold plate. As the TIMs are positioned directly between the cells and the cold plate, an increased adhesion of TIMs is needed to stick the cells and cold plates together. Therefore, IDTechEx forecasts thermally conductive adhesives to be increasingly adopted thanks to this battery design transition, and by 2020, the market size of TCA within the EV industry is expected to have a 15-fold increase. More details about the opportunities associated with this transition are included in IDTechEx's latest research, "Thermal Interface Materials 2023-2033: Technologies, Markets and Opportunities". About IDTechEx IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies.

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HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

prnewswire | March 24, 2023

EdgeConneX®, the pioneer in global Hyperlocal to Hyperscale Data Center Solutions, announces the successful execution of $3.3 billion in innovative sustainability-linked financing, which enables the development of critical digital infrastructure to support customers' global data center requirements. The significant scale of these transactions is also recognized by IJGlobal, a leading market intelligence firm for the energy and infrastructure finance industry, with the Digital Infrastructure Deal of the Year Award 2022 in the data center category. In October 2022, EdgeConneX, the EQT-owned data center developer, reached financial close of a €2.4 billon sustainability-linked (re)financing EdgeConneX pan-EMEA data center portfolio of operational facilities across seven jurisdictions and provided CapEx facilities to support future developments. This financing is arranged across three tranches – a term loan, a CapEx facility, and a revolving credit facility, providing an optional line of credit if needed. Beyond consolidating EdgeConneX pan-EMEA portfolio, this deal allows it to transition from stand-alone project financing to a structured corporate debt package – thereby unlocking more flexibility and funding capacity to support anticipated growth across the region. In addition, this deal represents Europe's first data center platform financing and is rated as a pathfinder sustainability-linked portfolio financing. Separately, in June 2022, funds managed by Ares Management's Infrastructure Debt strategy, committed a delayed draw sustainability-linked global debt facility to EdgeConneX. The debt facility commits up to $1 billion and can be used to fund the development and construction of EdgeConneX growing global development pipeline. In addition, the innovative funding regime in Euros and US dollars via a structured corporate debt package unlocks more flexibility and funding capacity to support EdgeConneX anticipated global growth. Both facilities include sustainability-linked margin adjustments, whereby the interest rate payable is directly correlated to EdgeConneX achieving specific pre-determined sustainability targets. These targets align with EdgeConneX holistic ESG sustainability strategy, which includes a goal of becoming a carbon-, waste- and water-neutral data center provider by 2030 and developing and operating a data center platform powered by 100% renewable energy. "We are honored by the IJGlobal Award distinction for our innovative financing structures that can be replicated globally," comments Joe Harar, Chief Financial Officer for EdgeConneX. "Sustainability is a necessity, and EdgeConneX has adopted sustainability principles across all aspects of our business. These financings leverage EdgeConneX Green Finance Framework and enable us to execute growth plans by reinforcing our commitment to delivering energy-efficient and innovative sustainable solutions for our customers anywhere in the world." The greenfield element of these transactions wins EdgeConneX an IJGlobal award in this category in conjunction with the refinancings, which played a significant part in the deal and its reason for winning an award. The IJGlobal Awards took place in London on March 9, 2023, celebrating the best-in-class transactions and organizations across the international infrastructure and energy sectors. EdgeConneX owns and operates 60+ data centers across 50 unique markets throughout 30 countries. The company's portfolio includes 200+ far edge and EdgePop deployments and 500+MW of capacity deployed and/or in development worldwide. Providing excellence and expertise across all deployment phases, EdgeConneX also specializes in build-to-suit data center facilities for Hyperscalers serving as the backbone of their cloud computing products for consumers globally. About EdgeConneX EdgeConneX, backed by EQT Infrastructure, part of the global investment organization EQT, EdgeConneX provides a full range of sustainable data center solutions worldwide. We work closely with our customers to offer choices in location, scale, and type of facility, from Hyperlocal to Hyperscale. EdgeConneX is a global leader in anytime, anywhere, and any scale data center services for a diverse portfolio of industries, including Content, Cloud, Networks, Gaming, Automotive, SaaS, IoT, HPC, Security, and more. With a mission predicated on taking care of our customers, our people, and our planet, EdgeConneX strives to Empower Your Edge.

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