Q&A with Alexander Von Zitzewitz, CEO at hello2morrow Inc.

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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HYPER-CONVERGED INFRASTRUCTURE,APPLICATION INFRASTRUCTURE

Huawei | September 20, 2022

During the session of "Unleash Digital, Accelerating Public Services Transformation" at HUAWEI CONNECT 2022 Bangkok, Huawei focused on key industry scenarios in government, emergency response, education, and healthcare, and proposed the "One Cloud + One Network + Public Services" model to help governments build the national digital foundation, promote the construction of national digital infrastructure, and accelerate public services transformation. In the digital era, the international community is focusing on driving the development of digital economy and promoting digital infrastructure construction. "It is necessary that national digital infrastructures be established, serving as the cornerstone for national digital transformation." Simon Zhou, Vice President of Huawei's Global Public Sector Successful digital transformation of countries and governments is an important basis for improving public service capabilities. "Data is a new 'crude oil', values of which need to be refined and created, can help government services to be proactive, personalized and people-centric," said KOH HONG ENG, Chief Scientist of Huawei Global Public Sector. During the conference, Huawei showcased four scenario-based solutions: In the government field, the National Digital Infrastructure solution is designed for government customers. With the goal of "foundation enhancement and road paving", Huawei uses its comprehensive ICT capabilities of cloud-network synergy to provide basic computing support and high-speed network services for inclusive digital services and converged government governance. In the field of education, the Converged Campus Network solution describes how to implement "all-wireless campus, unified campus network, and intelligent O&M" to support diversified teaching and research innovation. It also aims at improving campus management quality and efficiency, and accelerating the digitalization of education. The Smart Classroom solution uses Huawei IdeaHub as the entry and works with partners to deliver innovative online and offline teaching experience. In the field of intelligent healthcare, the All-Optical Medical Imaging solution leveraging Huawei's E2E ICT capabilities, it builds an overall solution featuring "all-optical hospital area + active-active data center + eViewer" to reduce the image reading latency and enable image reading within seconds. In the emergency response field, the Smart Emergency Response solution uses the converged command center and eLTE emergency broadband network to improve emergency response efficiency and ensure cross-department and multi-service emergency communication. It also provides effective assurance for critical infrastructure, promptly detects and handles potential emergency crises, and safeguards people's lives and property.

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HYPER-CONVERGED INFRASTRUCTURE,DATA STORAGE,IT SYSTEMS MANAGEMENT

Kyndryl | September 23, 2022

Kyndryl, the world’s largest IT infrastructure services provider, and Elastic (NYSE: ESTC), the company behind Elasticsearch, today announced an expanded global partnership to provide customers full-stack observability, enabling them to accelerate their ability to search, analyze and act on machine data (IT data and business data) stored across hybrid cloud, multi-cloud and edge computing environments. Under the partnership, Kyndryl and Elastic will collaborate on creating joint solutions and delivery capabilities designed to provide deep, frictionless observability at all levels of applications, services, and infrastructure to address customer data, analytics and IT operations management challenges. The companies will focus on delivering large-scale IT operations and AIOps capabilities to joint customers by leveraging Kyndryl’s data framework and toolkits and Elastic’s Enterprise Search, Observability, and Security solutions, enabling streamlined migrations, modernized infrastructure and tenant management, and AI development for efficient and proactive IT management. As part of the partnership, Kyndryl and Elastic plan to collaborate to support customer needs and requirements via joint offerings and solutions across the following areas: IT Data Modernization – Helping organizations manage exponential storage growth and giving them the capability to search for data wherever it resides. IT Data Management Services for Elastic – Providing flexibility to users of Elastic by letting Kyndryl manage the entire stack infrastructure and analytics workloads for IT operations. Intelligent IT Analytics – Enabling actionable observability through AI/ML capabilities that deliver unified insights for proactive and efficient IT operations with technology domain-specific insights. Data Migration Services for Elastic – Delivering the capability to streamline migrations and deploy self-managed Elastic workloads to the hyperscalers of a customer’s choice. Kyndryl’s global team of data management experts will also participate in the global Elastic certification program to expand their expertise in advising, implementing and managing Elastic solutions across critical IT projects and environments. “Customers in all industries are seeking to improve their capacity to search and analyze the data stored in the cloud and on edge computing environments. “We are happy to partner with Elastic to create and bring forward a unified approach that will help customers overcome hurdles and improve their ability to access and gain insights at scale from their business data.” Nicolas Sekkaki, Applications, Data & AI global practice leader for Kyndryl “Enabling customers to gain actionable insights from their data is a key enabler of data-driven digital transformation,” said Scott Musson, Vice President, Worldwide Channel and Alliances at Elastic. “The combination of Kyndryl’s global expertise in managing mission-critical information systems and the proven scale and flexibility of the Elastic Search Platform provides the critical foundation to help organizations drive speed, scale, and productivity, and address their observability needs across hybrid cloud, multi-cloud and edge computing environments.” For more information about the Kyndryl and Elastic partnership, please visit: https://www.kyndryl.com/us/en/about-us/alliances About Kyndryl Kyndryl is the world’s largest IT infrastructure services provider serving thousands of enterprise customers in more than 60 countries. The Company designs, builds, manages and modernizes the complex, mission-critical information systems that the world depends on every day. About Elastic Elastic is a leading platform for search-powered solutions. We help organizations, their employees, and their customers accelerate the results that matter. With solutions in Enterprise Search, Observability, and Security, we enhance customer and employee search experiences, keep mission-critical applications running smoothly, and protect against cyber threats. Delivered wherever data lives, in one cloud, across multiple clouds, or on-premise, Elastic enables 18,000+ customers and more than half of the Fortune 500, to achieve new levels of success at scale and on a single platform.

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APPLICATION INFRASTRUCTURE,IT SYSTEMS MANAGEMENT

Semtech | September 19, 2022

Semtech Corporation, a leading global supplier of high performance analog and mixed-signal semiconductors and advanced algorithms, announced that Semtech’s new ClearEdge® CDR Transmitter solution, the GN2105S, is available for sampling. The ClearEdge GN2105S is for 4x25G data center and wireless long-reach (LR) optical links. The GN2105S is a quad channel 25G NRZ CDRs with integrated high-performance DC-coupled Direct Modulated Laser (DML) drivers offering superior transmitter (Tx) performance with various low cost and low bandwidth laser with the lowest possible power. “Building upon Semtech’s robust and proven 25G ClearEdge technology, the GN2105S has a new generation DML driver and offers proprietary laser compensation to enable a wide range of low-cost laser options for data center and wireless optical interconnects,” said Tim Vang, vice president, marketing and applications for Semtech’s Signal Integrity Products Group. “Due to the complementary nature of the ClearEdge GN2105S and GN2110S, Semtech is offering the ClearEdge integrated circuit (IC) bundle (GN2105S and GN2110S) assisting our optical module customers to differentiate their products with maximum Tx and receiver (Rx) performance, while achieving industry leading low power.” The ClearEdge GN2105S is now available for sampling and can be paired with the GN2110S receiver for a complete 100G PSM4/CWDM4/LR4 solution. Semtech applications engineering teams are available to support immediate design-in activities to enable rapid adoption of Semtech’s solution. Semtech’s data center ClearEdge CDR portfolio includes: New - GN2105S: Quad channel 25G NRZ CDRs with integrated DC-coupled DML drivers GN2110S: Quad CDR with integrated TIA GN2105B: Quad CDR with integrated DML laser drivers The ClearEdge GN2105S will be demonstrated at the Semtech booth #322 during the European Conference on Optical Communication (ECOC) 2022, Sept. 18-22, in Basel, Switzerland. About Semtech’s Optical Products Semtech’s optical networking product platforms provide high-performance signal integrity for optical module solutions used by leading companies in the data center/enterprise networking, wireless infrastructure and passive optical network/Fiber to the X markets. About Semtech Semtech Corporation is a leading global supplier of high performance analog and mixed-signal semiconductors and advanced algorithms for infrastructure, high-end consumer and industrial equipment. Products are designed to benefit the engineering community as well as the global community. The Company is dedicated to reducing the impact it, and its products, have on the environment. Internal green programs seek to reduce waste through material and manufacturing control, use of green technology and designing for resource reduction. Publicly traded since 1967, Semtech is listed on the NASDAQ Global Select Market under the symbol SMTC.

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