Q&A with Alexander Von Zitzewitz, CEO at hello2morrow Inc.

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Application Infrastructure

PR Newswire | January 08, 2024

NEXCOM, a leading global supplier of network appliances, announced today the company's diverse lineup of fixed wireless access (FWA) solutions is helping expand application of 5G FWA to new uses, from bridging the digital divide to enabling real-time data processing to power smart cities and revolutionize the future of telemedicine. NEXCOM provides a 5G FWA uCPE range tailored for various sectors and use cases. Today, 5G FWA uCPE applications are boundless, from delivering reliable connectivity in remote areas to ensuring mission-critical communications in industrial settings and powering smart city technology. 5G FWA uCPE is helping provide reliable, low-latency, and high-bandwidth connections, driving innovation on behalf of diverse industry sectors. 5G FWA has already become a major component in achieving nationwide broadband connectivity in the U.S. The most common 5G FWA application is delivering connectivity where wireless transmission is used to reach the last mile. However, the future applications of this innovative technology are growing to include eMBB (Enhanced Mobile Broadband) in both FR1 and FR2 frequency ranges, URLLC (Ultra-Reliable Low Latency Communication), and mMTC (massive Machine Type Communication). In addition, advanced features now include 5G network slicing, 5G TSN (Time-Sensitive Networking), 5G security, and NTN (non-terrestrial networks), which enables 5G FWA technology to be used as a 5G private network in various settings, including smart factories, smart manufacturing, smart cities, and intelligent transportation. In response, NEXCOM is delivering a comprehensive 5G FWA uCPE product lineup tailored to different sectors and use cases. Each appliance comes with predefined features and expandable space, allowing users to customize available options to meet specific requirements. NEXCOM 5G FWA uCPE is also integrated with a lightweight network OS for easy set-up and control, designed to simplify network configuration. "The widespread adoption of 5G FWA underscores the importance of understanding the unique requirements of each application and identifying the most suitable equipment to meet those goals," said Peter Yang, President of NEXCOM. "We're helping provide clarity in the market by tailoring NEXCOM products to cater to the diverse application grades and settings for 5G FWA applications in both private and public networks. Based on NEXCOM's guidelines and feature matrix, Telco operators who are currently weighing their options on hand can easily find out the best equipment after checking the reliability of the device for managing traffic and meeting critical low-latency demands, the necessity for mobility and outdoor long-range connectivity, and building a comprehensive, future-proof solution that caters to both present and future requirements." 5G FWA solutions can be categorized into four attribute grades serving different field applications: Consumer Grade, Enterprise Grade, Industrial Grade, and Telecom Grade. Each one focuses on different features and functions, serving different usage scenarios to better utilize the advantages of 5G FWA. NEXCOM's 5G FWA appliances have been classified based on CPU performance as well as wired and wireless connectivity, with detailed explanations provided in the White Paper. About NEXCOM Founded in 1992 and headquartered in Taipei, Taiwan, NEXCOM integrates its diverse capabilities and operates six global businesses, including the Network and Communication Solutions (NCS) unit. NCS focuses on the latest network technology and helps to build reliable network infrastructure, by delivering professional design and manufacturing services for customers all over the world. NCS's network application platform is widely adopted in Cyber Security Appliance, Load Balancer, uCPE, SD-WAN, SASE, Edge Computing, Storage, NVR, and other network applications for businesses of all sizes.

Read More

Data Storage

Cision Canada | October 17, 2023

AMI, the leader in foundational technology for sustainable, scalable, and secure global computing, is set to drive the future of Intel Data Center Manager (DCM) as it takes over the development, sales, and support of DCM under an agreement with Intel. This strategic transition empowers AMI to lead further the innovation and expansion of the Intel DCM product. With a unique position in the industry, AMI plays a pivotal role in enabling the cloud and data center ecosystem for all compute platforms. Intel DCM empowers data centers with the capability to manage and fine-tune server performance, energy consumption, and cooling efficiency. This operational optimization reduces the total cost of ownership, improves sustainability, and elevates performance benchmarks. We thank Intel for trusting AMI to lead Intel DCM into the future. This solution for efficient data center management will play a crucial role in enhancing the operational eco-efficiency of the data centers. It empowers data center managers with real-time insights into energy usage, thermal status, device health, and asset management, says Sanjoy Maity, CEO at AMI. AMI remains steadfast in aiding data center operators in achieving their manageability and sustainability objectives. About AMI AMI is Firmware Reimagined for modern computing. As a global leader in Dynamic Firmware for security, orchestration, and manageability solutions, AMI enables the world's compute platforms from on-premises to the cloud to the edge. AMI's industry-leading foundational technology and unwavering customer support have generated lasting partnerships and spurred innovation for some of the most prominent brands in the high-tech industry. For more information, visit ami.com.

Read More

Data Storage

PRWeb | October 12, 2023

CoolIT Systems, a global leader in advanced cooling technology, and Switch Datacenters, a leading sustainable data center operator and developer, are thrilled to unveil a strategic partnership that will benefit an industry seeking to improve the sustainability of data centers. Following the recent release of the World Economic Forum's Top 10 Emerging Technologies featuring "Sustainable Computing" as the 9th-ranked emerging technology, the collaboration between Switch Datacenters and CoolIT facilitates data center space and the necessary technology to significantly curtail energy and water consumption inherent in modern data centers. With a history spanning more than a decade, Switch Datacenters has consistently demonstrated a commitment to environmental responsibility and sustainability. Their latest 45MW AMS6 data center near the Schiphol airport area features an HPC/AI-ready design that uses data center heat to warm adjacent greenhouses. Currently under development, their AMS5s is designed to make a significant contribution to the Amsterdam municipal heat grid with green, CO2-neutral heat. For both data centers, there's a marked preference for liquid cooling because it allows heat extraction at temperatures higher than traditional air cooling, offering enhanced economic value. CoolIT Systems is the industry-leading provider of efficient Direct Liquid Cooling (DLC) and Rear Door Heat Exchangers (RDHx) that enable heat reuse and help customers meet key Environmental, Social, and Governance (ESG) targets. CoolIT DLC technology is featured as a factory-installed, warranty-approved feature from most major servers OEMs. "CoolIT's DLC and RDHx technologies have been instrumental in various data center heat reuse projects for years, with customers reporting at minimum a savings of 10% on energy bills (OPEX), more than 50% on CAPEX spends, and examples of PUE lowered from 1.30 to 1.02," expressed Peggy Burroughs, Director of CoolIT Next. "Our collaborations with most major server OEMs have cultivated an expansive ecosystem for clients aspiring to achieve both business and ESG goals." CoolIT is the right company to help make our vision a reality at an industrial scale. Both CoolIT and Switch Datacenters have shared the same passion for sustainable innovation for years and truly want to elevate the industry's adoption of liquid cooling. We believe liquid cooling will be the game-changer in the next wave of sustainable data center designs, and CoolIT is one of the very few companies that can lead this upcoming demand, thanks to their long history of innovation, reliability, breadth of portfolio, and capabilities to scale with their numerous IT partners worldwide, says Gregor Snip, CEO of Switch Datacenters. Data centers are projected to account for 8% of the global electricity consumption by 20301. Technologies such as Direct Liquid Cooling can significantly reduce data center energy consumption by 25-40% and deliver water savings of 70-97%, depending on local climate and specific implementations2. Switch Datacenters is leading the charge in embracing sustainable alternatives for heating by reusing data center-generated heat. With their latest project, Switch Datacenters AMS6, they will revolutionize the way nearby greenhouses are heated by providing high-temperature heat from their data center. This innovative solution will replace traditional fossil fuel-based heating and contribute to a greener future. By harnessing the power of IT servers to generate green heat for large-scale crop cultivation, Switch Datacenters is driving the transition away from fossil fuels. They strongly advocate for the integration of heat-recapture-enabled data centers in areas with high demand for heat, making it a standard design principle. With the world calling for sustainable IT and data centers, the time is ripe for this much-needed change. With the combined expertise of CoolIT and Switch Datacenters, customers can now harness technologically advanced solutions that not only result in considerable energy and water savings but also contribute significantly to the global drive for reduced environmental impact, aligning with the United Nations Sustainable Development Goals of Affordable and Clean Energy (SDG 7), Industry, Innovation, and Infrastructure (SDG 9), and Climate Action (SDG 13). About CoolIT Systems CoolIT Systems is renowned for its scalable liquid cooling solutions tailored for the world's most challenging computing contexts. In both enterprise data centers and high-performance computing domains, CoolIT collaborates with global OEM server design leaders, formulating efficient and trustworthy liquid cooling solutions. In the desktop enthusiast arena, CoolIT delivers unmatched performance for a diverse range of gaming setups. Their modular Direct Liquid Cooling technology, Rack DLC™, empowers dramatic spikes in rack densities, component efficacy, and power savings. Jointly, CoolIT and its allies are pioneering the large-scale adoption of sophisticated cooling techniques. About Switch Datacenters Switch Datacenters is a Dutch privately-owned data center operator and developer founded in 2010 by Gregor Snip and his brother. Initially established as a private data center for their successful hosting company, the Amsterdam-based company later expanded into a fully-fledged commercial data center operator. It added several highly efficient and environmentally-friendly data center sites to its portfolio, with a current focus on constructing and managing wholesale data centers for large global customers while also providing tailor-made data center services. Switch Datacenters is an ambitious, 100% Dutch player in the Amsterdam data center sector, experiencing rapid growth by continually partnering with leading and globally recognized industry players and customers. The company maintains a steadfast commitment to innovative and sustainable site development. Currently, Switch Datacenters has over 200MW of new sustainable data center capacity in development. This year, it will launch its flagship sustainable data center, AMS4, with major customers having already pre-leased the 15-18MW facility.

Read More