Q&A with Alexander Von Zitzewitz, CEO at hello2morrow Inc.

Media 7 | September 15, 2021

Alexander Von Zitzewitz, CEO at hello2morrow Inc.
Alexander von Zitzewitz, CEO at hello2morrow Inc., is also the company's co-founder and managing director. He has more than 25 years of project and management experience. In 1993, he founded ootec - a company focused on project services around object-oriented software technology. In March 2000, this company was sold to Valtech group, a French company and from 2003 to early 2005, he worked as company Director for Central Europe for a French software vendor. His areas of expertise are object-oriented system design and large scale system architecture.

So many systems end up as a big dreaded ball of mud (which is totally preventable) when designing an enforceable architecture model.



MEDIA 7: You founded hello2morrow over 15 years ago. What has that journey been like?
ALEXANDER VON ZITZEWITZ:
It has been a wild and interesting journey. We had our first product SonarJ a couple of months after founding the company in April of 2005. But we did not have enough revenue from the product to sustain us, so we did consulting gigs on the side to survive. Two years later, we broke even and were able to focus all our energy on improving the product. In 2008, we won the second prize for the most innovative product at the Jax conference in Mainz, Germany. That was also the year when we expanded our operations to the United States. In hindsight, that was quite bad timing; we started there just a month before the Lehman Brothers went bankrupt. But we managed to survive and today the US is an important market for us with customers like Apple and Car Gurus.


M7: How does hello2morrow help its clients avoid the accumulation of technical debt?
AVZ:
I founded the company with the conviction that the structure and architecture of a software system is the key factor for its long-term sustainability and maintainability. So many systems end up as a big dreaded ball of mud (which is totally preventable) when designing an enforceable architecture model. I consider architectural debt to be the most toxic form of technical debt because it requires risky and error-prone global refactorings to fix it. So, one key feature of the Sonargraph product family is to enable developers and architects to create architectural models either via a powerful and easy-to-learn software-architecture DSL (domain-specific language) or interactively over our architectural view. This model can then be used in the automated CI build to break the build if certain configurable conditions are met. Here at hello2morrow, the build breaks every time somebody violates the architecture or introduces a cyclical dependency. In the meantime, Sonargraph covers a lot more than just architectural and structural issues. For example, we can mine the version control history to create dynamic 3D visualizations of your software system.


In this picture (from the open-source project Apache Cassandra) each building is a source file. The footprint size of the building is determined by the size of the file in lines of code. Its height is determined by the complexity, and its color comes from the change frequency within the last 90 days. This is interesting because you'd like to find tall red buildings which point to files that are highly complex and changed often, in other words, ideal candidates for refactoring. I'd say, right now, Sonargraph is the leading product for use cases like software modernization and continuous mitigation of technical and architectural debt.


The main reason we exist is to help our customers create better and more maintainable software.



M7: Could you please tell us a little bit about the different services hello2morrow provides to its customers to make the software more agile?
AVZ:
The main reason we exist is to help our customers create better and more maintainable software. Sonargraph can definitely help with that, but the tool also has a learning curve. So, we offer services like software assessments, reduction of technical and architectural debt, modernization of software, and our very popular virtual architect service. With this service, we organize weekly online sessions of 60 to 90 minutes with one of your lead developers or architects and work with them to solve specific issues detected by Sonargraph. Doing that for a couple of weeks can achieve amazing and noticeable results. And since it is only 60 to 90 minutes per week it is also very affordable.


M7: How has the Covid-19 pandemic affected your and your team’s work ethic?
AVZ:
As a small business distributed over Germany, the US, and Colombia, we are used to working from home, so Covid had no impact on the way we work. But it made our sales operations harder which relies a lot on large software development conferences. So we had to learn how to sell without person-to-person contact only using online meetings and targeted advertising on social media.


"Fake it until you make it", which means always believe in the success of your vision even if it has not manifested yet.



M7: Could you tell us about some of the latest developments at hello2morrow that you and your team are excited about?
AVZ:
I believe that the addition of version control metrics and the powerful new 3D tree-view visualization has added a lot of value to Sonargraph. Moreover, we made licensing a lot more flexible with the addition of team licenses, integrator licenses, and personal licenses, which immediately led to a significant uptick in the number of active users.


M7: What is some advice you received that has helped shape your personal and professional life?
AVZ:
Believe in your vision and fight for it. Also "fake it until you make it", which means always believe in the success of your vision even if it has not manifested yet.

ABOUT HELLO2MORROW

hello2morrow's vision is to help their customers build better software by providing tools and services that empower sustainable software craftsmanship. They believe that keeping technical debt under control is critical for the development of high-quality and maintainable software. Their products use static analysis to detect technical debt by checking for violations of a customizable set of architecture and programming rules. By integrating those checks into the developers’ IDE and the automated build process, rule violations can be detected at the earliest possible moment making them easy and inexpensive to fix.

By avoiding the accumulation of technical debt, the overall cost of a software project can be easily reduced by 30% or more. Risks are reduced while software quality increases. Teams become more agile because it is a lot easier to work on a clean and well-structured codebase. In addition, transparency is increased because the quality metrics of a project can be made available to all stakeholders. hello2morrow was founded as a self-funded independent software vendor in 2005 by Dietmar Menges and Alexander von Zitzewitz. They currently have more than 200 customers in Europe, the Americas, Asia, and Australia, with offices in Germany, the United States, and Colombia.

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New Relic Launches New Infrastructure Monitoring To End Peak Billing And Screen Swivel

Businesswire | May 19, 2023

New Relic the all-in-one observability platform for every engineer, announced a new, deeply integrated experience for its infrastructure monitoring and APM capabilities that correlates the health and performance of applications and hosts in real-time. Engineers, DevOps, and ITOps can now quickly diagnose application and infrastructure performance issues, and avoid context switching or missing critical insights due to siloed infrastructure monitoring tools. Unlike competing tools that price on peak usage and auto-scale penalties, New Relic pricing is based on actual usage, eliminates bill shock, and is one-third the cost of competitors. Now organizations can afford to analyze all of their telemetry data without sampling, ensuring they have the necessary data to quickly identify and resolve issues when something breaks. “Infrastructure monitoring is business-critical for every engineering team in a digital business. It's also an area of ballooning costs and surprise bills as more workloads shift to the cloud and teams enable auto-scaling,” said New Relic Chief Product Officer Manav Khurana. “This release addresses both those concerns by adding best-in-class infrastructure monitoring to easily monitor and debug infrastructure issues, with a unique pricing model that saves customers money compared to other tools on the market.” “APM and infrastructure silos impede performance. Our applications need to keep pace with our customers, and integrating multiple tools is a timely and costly process,” said Digicert, Inc. Director of SRE Engineering Operations Rizwan Nazir. “With New Relic's all-in-one infrastructure monitoring solution, we can diagnose host-driven performance issues by correlating the health of our applications and hosts in real-time, quickly detect anomalous behavior, and deploy fixes—all while reducing operational expenditures.” Using siloed tools to monitor applications and infrastructure performance prevents users from understanding how the layers of their stack impact each other. New Relic gives users a connected and opinionated observability platform to correlate performance across infrastructure, APM, and the rest of their stack, so they can identify and fix problems before they impact their customers. With host performance directly in APM, users can quickly triage which layer of their stack is causing performance issues. Deep links in APM take them to a brand new infrastructure monitoring experience that includes embedded APM data and is pre-filtered for the service they’re investigating so they can remediate problems faster than ever. And the New Relic pricing model charges only for exact usage and does not charge higher rates for custom metrics or third-party data, resulting in 3x the value compared to other vendors. Key features include Integrated infrastructure experiences inside APM: View CPU and memory for hosts, containers, and VMs within APM to instantly identify under-provisioned resources that are impacting applications. At-a-glance estate view: See the status and count of hosts, applications, and events (dynamically adjusted as data is filtered), along with an alerts activity stream to understand overall system health. In-context application health: Dynamic charts provide host- and APM-specific metrics to correlate drops in performance across infrastructure and the applications running on them. Embedded change tracking: Analyze how application deployments impact host performance, with change tracking embedded directly in the new infrastructure experience. No peak billing and one-third the cost of competitors: Consumption-based pricing, with no additional charges for custom metrics, providing up to 3x the value of competing observability solutions. Unlike competitors that become prohibitively expensive as the number of hosts increases, the New Relic all-in-one platform with single SKU pricing enables all engineers to access the same data and workflows for better value. New Relic infrastructure monitoring is included at no additional cost to all New Relic full-platform users. New customers can sign up and start using the experience for free, no credit card needed. About New Relic As a leader in observability, New Relic empowers engineers with a data-driven approach to planning, building, deploying, and running great software. New Relic delivers the only unified data platform that empowers engineers to get all telemetry—metrics, events, logs, and traces—paired with powerful full-stack analysis tools to help engineers do their best work with data, not opinions. Delivered through the industry’s first usage-based consumption pricing that’s intuitive and predictable, New Relic gives engineers more value for the money by helping improve planning cycle times, change failure rates, release frequency, and mean time to resolution. This helps the world’s leading brands including adidas Runtastic, American Red Cross, Australia Post, Banco Inter, Chegg, GoTo Group,

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DATA STORAGE

DDN is the Leading Data Storage Company Behind the Machine Learning and Generative AI Explosion

PRNewswire | May 16, 2023

DDN®, the global leader in artificial intelligence (AI) and multi-cloud data management solutions, today announced that it has sold more AI storage appliances in the first four months of 2023 than it had for all of 2022. Broad enthusiasm for the business opportunities presented by generative AI has resulted in a steady increase in investment in AI and AI infrastructure. Language-based AI applications, such as ChatGPT, have garnered much attention, though there are a number of other AI use cases with significant breakthroughs on the horizon. Ultra-realistic 3D and immersive universes in gaming, sophisticated new protein and molecule creation for drug discovery, autonomous driving, and space exploration are just a few examples where massive data processing is required to fuel innovations. "The trillions of data objects and parameters required by generative AI cannot be fulfilled without an extremely scalable and high-performance data storage system," explains Dr. James Coomer, SVP of Products, DDN. "DDN has been the solution of choice for thousands of deployments for organizations such a NASA, University of Florida, and Naver." Whether in gaming, autonomous driving or natural language processing, massive data sets curated from various data sources are at the heart of generative AI and machine learning applications. However, to operate properly, they require very high levels of write and read data performance, extreme scale in cost-effective data capacity, a flexible delivery on-premises and in the cloud, as well as the highest efficiency and a minimal power footprint. "Teams are moving rapidly to harness generative AI and need highly performant and scalable data platforms to be successful," said David Hall, Head of HPC at Lambda, DDN's customer and solution partner. "Lambda's deep expertise in large-scale GPU clusters, combined with cutting-edge DDN data platforms, is helping customers do just that - with flexible AI deployments in our cloud, on-premises or in colocation data centers." DDN built the AI400X2 appliance specifically for these enterprise AI applications, on-premise in data centers and in the cloud. It delivers up to exabytes of data at terabytes per second in sustained write and read performance, providing 33x higher efficiency than traditional storage systems at a fraction of the power requirements. While generative AI applications that produce human-like text or digital image generators garner a lot of public attention, drug design, material science, chip design, and industrial manufacturing all stand to benefit from this technology. With any novel technology, reducing risk is paramount for enterprises on their path toward realizing value. With leading AI technology and expertise, DDN delivers proven solutions that accelerate customers' strategic AI journey. About DDN DDN is the world's largest private data storage company and the leading provider of intelligent technology and infrastructure solutions for enterprise at scale, AI and analytics, HPC, government, and academia customers. Through its DDN and Tintri divisions, the company delivers AI, data management software and hardware solutions, and unified analytics frameworks to solve complex business challenges for data-intensive, global organizations. DDN provides its enterprise customers with the most flexible, efficient and reliable data storage solutions for on-premises and multi-cloud environments at any scale.

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STORAGE MANAGEMENT, DATA STORAGE

Arcitecta and Spectra Logic Unveil High-Performance Scale-Out NAS and Object Storage Solutions for Complete Data Lifecycle Management

globenewswire | May 23, 2023

Arcitecta, a creative and innovative data management software company, and Spectra Logic, a leader in data management and data storage solutions, today announced that they have teamed to deliver two groundbreaking solutions that simplify data lifecycle management and accelerate performance speed, innovation, and business success. The Arcitecta Mediaflux + Spectra BlackPearl NAS solution provides high-performance scale-out NAS and the Arcitecta Mediaflux + Spectra BlackPearl Object Storage solution provides archive economics, high availability, enterprise-grade data protection and massive cost savings. Today’s data-driven organizations must process huge amounts of data to accelerate innovation, re-engineer operations and facilitate more efficient service delivery models. Computing performance is critical for enhancing agility and gaining the competitive edge necessary to drive business growth and success. The combined Mediaflux and Spectra BlackPearl solutions are designed to provide exceptional performance, scale, security, and efficiency, enabling data to be processed quickly by any NFS, SMB or S3 application or workflow. “The combined solutions offer unprecedented high performance, scalability, security, efficiency, and significant cost savings,” said Matt Starr, CTO of Spectra Logic. “With Arcitecta’s innovative data management solutions and Spectra Logic's technology strengths and capabilities, customers can cost-effectively manage massive data volumes in powerful new ways – a game-changer in the data storage industry.” Arcitecta Mediaflux and Spectra Logic BlackPearl together provide automatic tiering with complete data lifecycle management, easy administration, and on-premises S3 object storage with infinite scalability and easy search and access control. By storing data on-premises, the solutions reduce the latency associated with accessing data stored in the cloud. “We developed our joint solution's NFS and SMB protocols in-house to achieve the level of computing performance organizations require to process enormous amounts of data,” said Jason Lohrey, Arcitecta’s CEO and founder. “Mediaflux + BlackPearl NAS can support hundreds of billions of files in a single, easily managed global namespace. Multiple storage nodes work in parallel, allowing the system to handle vast I/O request volumes, increase throughput, and reduce latency.” Benefits of the Arcitecta Mediaflux + Spectra BlackPearl NAS solution include High-performance NFS and SMB at scale. Unlike other solutions that source off-the-shelf open-source protocols, Mediaflux NFS and SMB protocols and the BlackPearl API client were developed in-house to enhance performance and supportability. The solution bundle provides exceptional performance, scale, security, and efficiency, enabling data to be processed quickly by any application. Automatic tiering with complete data lifecycle management. Provides a global view of all data, no matter what storage it’s on, with identity and policy-based access controls. It delivers extensive metadata harvesting, annotation, cataloging, and recording of all data provenance. Intelligent data placement and movement ensure data is always in the right place at the right time and at the right cost. Enterprise-grade data protection. Ransomware resiliency and security protect against ransomware attacks by including multiple layers of protection, such as intrusion detection and prevention, and real-time monitoring and response capabilities to detect and prevent unauthorized access or activity. High availability. Multiple storage nodes provide high availability through redundancy if one node fails, others can take over and continue providing data access. A distributed file system, with data stored across multiple nodes, allows data to be accessed from any node in the cluster, increasing data availability. Easy administration. A centralized management interface allows administrators to manage and monitor all aspects of the system, making it easy to keep track of all data and storage resources and to quickly identify and address any issues. Massive cost savings. Reduces cost by storing data on different types of media based on the data’s value and how frequently it is accessed. Infrequently accessed data can be stored on lower-cost media such as tape or object storage while leaving active data on more expensive, high-performance flash storage. Benefits of the Arcitecta Mediaflux + Spectra BlackPearl Object Storage solution include Extreme scalability. On-premises object storage can support hundreds of billions of objects in a single, easily managed global namespace. By storing data on-premises, the solution reduces the latency associated with accessing data stored in the cloud. More affordable than AWS Glacier. Reduces costs by storing data on different types of media based on the data’s value and how frequently it is accessed. Infrequently accessed data can be stored on lower-cost media, such as disk or tape storage, while leaving active data on more expensive, high-performance flash storage. Automatic tiering with complete data lifecycle management. Provides a global view of all data, no matter what storage it’s on, with identity and policy-based access controls. Delivers extensive metadata harvesting, annotation, cataloging, and recording of all data provenance. Intelligent data placement and movement ensure data is always in the right place at the right time and at the right cost. Complete administrative control. Organizations have complete control over how their data is stored and managed, especially for those with specific data management and compliance requirements. A centralized management interface allows administrators to manage and monitor all aspects of the system. Easy access and access control. The user interface is intuitive and easy to use, with a range of search and filtering capabilities that allow users to quickly find the data they need. Mediaflux also offers a range of tools for managing access to data, including user and group-based access controls, automated data retention policies, and auditing capabilities. Enhanced security. Includes multiple layers of protection such as intrusion detection and prevention and real-time monitoring and response capabilities to detect and prevent unauthorized access or activity. Administrators can set granular access controls that ensure only authorized personnel can access sensitive data, reducing the risk of data breaches. High availability. Multiple storage nodes provide high availability through redundancy – if one node fails, others can take over and continue providing data access. Replication of data across multiple nodes provides the ability for data to be restored from a replica. "At a time when large enterprises are dealing with multiple petabytes of data and rely on data as the lifeblood of their business, the market needs solutions that address not only massive data storage but the complexities of managing the data lifecycle,” said Mark Nossokoff, Research Director, Hyperion Research. “Many factors can complicate data storage and management schemes, including evolving organizational needs, shifting data priorities, optimizing workloads, and leveraging new technologies as they come into play. The Arcitecta and Spectra Logic alliance offers solutions aimed at helping organizations address these challenges and achieve the computing performance required to process enormous amounts of data.” About Spectra Logic Spectra Logic develops a full range of data management and data storage solutions for a hybrid cloud world. Dedicated solely to data storage innovation for more than 40 years, Spectra Logic helps organizations modernize their IT infrastructures and protect their data with a broad portfolio of solutions that enable them to manage, migrate, store and preserve business data long-term, along with features to make them ransomware resilient, whether on-premises, in a single cloud, across multiple clouds, or in all locations at once.

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hello2morrow Inc.

hello2morrow Inc.

hello2morrow's vision is to help their customers build better software by providing tools and services that empower sustainable software craftsmanship. They believe that keeping technical debt under control is critical for the development of high-quality and maintainable software. Their products use...

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