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Powering the Next-Generation Store: Is Your Network Ready?
If you believe the rumors, the brick and mortar store is a dying breed. However, at Hughes we are witnessing a rebirth of the retail store as the hub of the customer experience. In fact, retailers committed to the digital transformation of the customer experience in stores are thriving. We see successful retailers empowering their employees to become brand champions by investing in training and company communications and equipping them with technology, such as iPads and tablets, so they can offer targeted suggestions to customers strolling the aisles. They’re deploying easy and convenient mobile checkouts from anywhere within a store. They’re maintaining up-to-the minute inventory accuracy so customers can purchase online and pick-up at a store within the hour. And, in most instances, we see them doing all of the above!
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