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Data Protection: The Key to Customer Confidence
What inspires customer confidence? Great service and reliable information certainly help customers trust a brand. However, in our modern digital age, companies need to offer much more to win loyalty. As data breaches become more prevalent, it’s more critical than ever to assure customers that their personal information is safe. According to Pew Research, 64% of Americans have personally experienced such a breach. With the enactment of GDPR, the European Union is taking great measures to ensure that customers don’t suffer from such incidents. Here are five steps your company can take to protect customer data and win their confidence.
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