5 Marketing Technology Trends for 2020

The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

ZenRobotics Ltd.

ZenRobotics is the world’s leading supplier of robotic waste separation technology. If waste sorting was invented today, everyone would put robots on the job. That’s because robots provide a new, more efficient solution to an old problem. Robotic waste separation will revolutionize the waste processing industry the same way that industrial robots changed the automotive industry.

OTHER ARTICLES
Hyper-Converged Infrastructure

Designing an Advanced Data Center for Hyper-Converged Infrastructure

Article | July 13, 2023

Unlocking the potential of hyper-converged infrastructure: Designing an advanced data center with scalability, efficiency, and performance for seamless HCI deployments through recent trends. Contents 1. Introduction 2. Top Trends to consider in HCI 2.1. Public Cloud Services: An Option to On-premises Storage Infrastructure 2.2. Increasing Priority for Edge in Digital Businesses 2.3. Application Modernization 2.4. Hybrid and HCI: The Way to Future 2.5. HCI Automation Software in Pipeline 2.6. Backup and Disaster Recovery 2.7. Quadrupling of Micro Data and Edge Centers 3. Wrap Up 1. Introduction In the era of hyper-converged infrastructure, designing an advanced data center is crucial to unlock the full potential of this transformative technology. With HCI combining compute, storage, and networking into a single platform, the data center must be carefully planned and optimized to ensure scalability, flexibility, and efficient operations. In this article, explore the key considerations and top hyper converged infrastructure trends for designing an advanced data center tailored for HCI, enabling organizations to harness the benefits of this innovative infrastructure. 2. Top Trends to consider in HCI 2.1 Public Cloud Services: An Option to On-premises Storage Infrastructure HCI is experiencing the option of public cloud services as an alternative to on-premises storage infrastructure. By leveraging cloud services and native HCI platform file services, organizations can optimize workloads, leverage data storage services, eliminate silos, and create a unified and high-performance infrastructure. A 2019 ESG survey conducted among IT and data storage professionals found that public cloud storage infrastructure is increasingly favored over on-premises options. The survey revealed that IT professionals are twice as likely to consider public cloud storage infrastructure due to its benefits in cost efficiency, ease of procurement, automation capabilities, and simplified evaluation processes. Hyperconverged infrastructure facilitates on-premises and cloud-based deployments, enabling organizations to integrate and manage their IT infrastructure across both environments seamlessly. As organizations continue to explore hybrid IT strategies, HCI will play a critical role in providing a flexible and efficient infrastructure foundation. 2.2 Increasing Priority for Edge in Digital Businesses Organizations are investing in IT to support this new business model of edge computing, and HCI plays a crucial role in enabling the deployment of edge resources. This trend also drives cloud adoption for such implementations, facilitating rapid responses to evolving business models and enabling dynamic scalability without impacting the core business. The rise of remote workforces has highlighted the importance of edge computing, where computing resources are brought closer to the point of data generation and consumption. This streamlined approach enables organizations to deploy and manage edge resources efficiently, ensuring reliable performance and data availability for remote employees. Furthermore, the adoption of IT infrastructure is complemented by the increasing use of cloud services. HCI serves as a bridge between on-premises infrastructure and the cloud, facilitating seamless integration and enabling organizations to leverage cloud capabilities for rapid scalability and flexibility. 2.3 Application modernization One among Hyper-Converged Infrastructure trends, is application modernization is driving CIOs to seek opportunities for migrating to next-generation digital platforms that leverage HCI and cloud-native approaches. As part of this modernization approach, DevOps practices will need to incorporate containers and orchestration layers to provide the burst capabilities required to keep up with the escalating demands of digital experiences. The need for application modernization makes embracing advanced digital platforms that can efficiently modernize their existing applications compelling. This transformation allows for the rapid development of new products, services, and processes, enhancing customer experiences and increasing customer satisfaction. Containers provide a lightweight and scalable environment, allowing for consistent and reliable application deployment across various platforms. Orchestration tools streamline the management of containerized applications, enabling automated scaling, load balancing, and efficient resource allocation. By leveraging these containerization and orchestration layers, organizations can meet the growing demands of digital experiences, ensuring optimal performance and responsiveness. 2.4 Hybrid and HCI: The Way to Future Traditional, cumbersome infrastructure is slowing down companies and impeding their ability to innovate faster than their more agile competitors. The future of IT infrastructure lies in hybrid environments, and HCI serves as a powerful facilitator for this transition. HCI allows businesses to seamlessly simplify their environments, optimize workload experiences, and improve scalability. According to research by 451 Research, 45% of respondents using HCI report that it facilitates resource scaling across their environments as circumstances and goals evolve. Additionally, an overwhelming 97% of HCI customers agree that HCI simplifies the deployment process for hybrid IT environments. This demonstrates the value and relevance of HCI in supporting the agility and flexibility demanded by the future of IT infrastructure. Fundamental innovations such as compute/storage disaggregation with HCI Mesh, native file services, and Kubernetes integration are broadening the range of applications for which HCI is well suited. With ongoing product innovations, such as compute/storage disaggregation, native file services, and Kubernetes integration, HCI continues to expand its range of applications, providing organizations with the performance, agility, and cost savings needed in modern IT infrastructure. 2.5 HCI Automation Software in Pipeline The highly automated nature of HCI helps mitigate the risk of downtime by automating everyday life-cycle infrastructure management tasks, such as firmware upgrades and system refreshes. This automation reduces the need for complex, disruptive forklift upgrades traditionally prevalent in data centers. As a result, the data center becomes more intelligent and automated through the pervasive use of artificial intelligence and hyper-convergence, particularly in the monitoring and managing of assets and risks. Hyper converged infrastructure vendors are heavily investing in machine learning and automation to improve the underlying hardware and hyper-converged software for providing hyper converged solutions. The development of automation software, machine-learning-based AI for HCI reflects the industry's focus on enhancing HCI's efficiency, resilience, and manageability. Integrating artificial intelligence and automation technologies into HCI offerings paves the way for more intelligent and self-managing data centers. As the trend continues to evolve, organizations can expect greater automation capabilities and improved management of their decentralized and distributed systems through innovative HCI software solutions. 2.6 Backup and Disaster Recovery Increasing concerns for faster data backup and security drive significant growth in the backup and disaster recovery application segment. Research firm MarketsAndMarkets reports that backup and disaster recovery are the fastest-growing applications within the hyper-converged market. One notable trend in the backup and disaster recovery space is the ability of hyper-convergence to reduce the total cost of ownership and operating expenses. Organizations can achieve cost savings and streamline their backup and disaster recovery processes by consolidating backup software, deduplication appliances, and storage arrays into a unified infrastructure. This integrated approach simplifies management, eliminates the need for separate components, and improves overall efficiency. According to MarketsAndMarkets, the global hyper-converged infrastructure market is projected to grow at a compound annual growth rate of 33 percent over the next four years, reaching a value of $17.1 billion by 2023. The demand for continuous application delivery and the increasing awareness among enterprises and small to medium-sized businesses are expected to drive this hyper converged market size expansion. 2.7 Quadrupling of Micro Data and Edge Centers The evolution and adaptation of traditional enterprise data centers, driven by the rise of cloud computing, are paving the way for the expansion of micro or edge data centers. Gartner predicts that by 2025 these edge data centers will quadruple, fueled by innovations such as 5G and hyperconverged infrastructure. This shift presents an opportunity for hyper-converged offerings to consolidate servers, storage, networking, and software into a single, streamlined solution at the edge. While small remote office and edge deployments may require fewer storage and compute resources, they greatly benefit from centralized management and high-availability designs. HCI's ability to consolidate resources and its compact form factor make it an ideal solution for edge environments with limited physical space. 3. Wrap Up Designing an advanced data center for hyper-converged infrastructure trends requires careful planning and consideration of key factors in HCI such as scalability, network architecture, storage requirements, and redundancy. By implementing approaches like modular design, modern digitalization, efficient cooling, proper power distribution, and robust security measures, organizations can create a data center that optimally supports HCI deployments. With an advanced data center, organizations can realize the full potential of HCI, achieving agility, scalability, and improved performance for their IT infrastructure. An advanced data center tailored for hyper-converged infrastructure is essential to fully leverage HCI's benefits. By following the trends & techniques and considering critical factors in design, organizations can create a future-proof and efficient data center that enables seamless deployment and operation of HCI solutions, unlocking agility and scalability for their IT infrastructure.

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Hyper-Converged Infrastructure

Adapting Hybrid Architectures for Digital Transformation Implementation

Article | October 3, 2023

For the majority of businesses, digital transformation (DX) has emerged as a significant priority. By incorporating digital technologies into all aspects of an organization's operations, digital transformation is a continuous process that alters how organizations operate as well as how they supply goods and services to customers and connect with them. Employing hybrid network infrastructures can aid businesses in putting DX strategies into action. An IT architecture and environment is a hybrid infrastructure that combines on-premises data centers with private or public clouds. Operating systems and applications can be deployed anywhere in this environment, depending on the needs and specifications of the firm. Managing and keeping an eye on an organization's whole IT infrastructure requires the use of hybrid IT infrastructure services, sometimes referred to as cloud services. Given the complexity of IT environments and needs, this is essential for digital transformation. What Does Hybrid Network Infrastructure Have To Offer? Flexibility Companies can employ the appropriate tools for the job, thanks to flexibility. For instance, a business needs access to a lot of data if it wants to use machine learning (ML) or artificial intelligence (AI). Utilizing public cloud services like AWS or Azure can help with this. However, these services might be pricey and not provide the performance required for some applications. Durability Hybrid networks are more tolerant of interruptions. For instance, a business can continue to function if there is a problem with its public cloud by using its private data center. This is due to the fact that the outage in the public cloud has no impact on the private data center. Security Businesses can utilize a hybrid cloud strategy to protect sensitive data while utilizing the resources and services of a public cloud, potentially lowering the chance of crucial information being compromised. While analytics and applications that use data kept in a private environment will probably still need to function in a public cloud, you can use encryption techniques to reduce security breaches. Scalability and Efficiency Traditional networks can't match the performance and scalability of hybrid networks. This is due to the fact that public clouds offer enormous bandwidth and storage that may be used as needed. By using a hybrid architecture, a company can benefit from the public cloud's flexibility and capacity while still keeping its business-critical data and operations in the private cloud or on-premises data center. Conclusion A cultural shift toward more flexible and intelligent ways of conducting business, supported by cutting-edge technology, involves integrating digital technologies throughout all company activities, improving current processes, developing new operational procedures, and offering higher value to clients. Infrastructures for hybrid networks are necessary for the success of digital transformation.

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Application Storage, Data Storage

WIRELESS DATA CENTERS AND CLOUD COMPUTING

Article | July 12, 2023

One of the most exciting areas of Vubiq Network’s innovative millimeter wave technology is in the application of ultra high-speed, short-range communications as applied to solving the scaling constraints and costs for internal data center connectivity and switching. Today’s limits of cabled and centralized switching architectures are eliminated by leveraging the wide bandwidths of the millimeter wave spectrum for the high-density communications requirements inside the modern data center. Our patented technology has the ability to provide more than one terabit per second of wireless uplink capacity from a single server rack through an innovative approach to create a millimeter wave massive mesh network. The elimination of all inter-rack cabling – as well as the elimination of all aggregation and core switches – is combined with higher throughput, lower latency, lower power, higher reliability, and lower cost by using millimeter wave wireless connectivity.

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Application Storage, Data Storage

Leading HCI System Integrators and Consultants for Enhanced User Experience

Article | July 12, 2023

The expertise of leading HCI firms shape the future of IT operations. This Hyperconverged Infrastructure companies list, will provide Hyperconverged solutions for growth and better services. In IT infrastructure, organizations constantly seek ways to streamline operations, improve efficiency, and enhance user experience. HCI is a game-changing solution combining storage, computing, and networking into a single, integrated system. To leverage the full potential of HCI and ensure enhanced user experience, leading HCI system integrators and consultants have become invaluable partners for businesses across various sectors. In this listicle, delve into the role of leading HCI system integrators and consultants in enhancing user experience, the key contributions, and the significance of the services of the top hyperconverged infrastructure companies. 1. Precision Computer Services Precision Computer Services (PCS) is a trusted provider of practical and proven technology solutions for businesses. With over 30 years of experience, PCS helps clients overcome complex IT challenges and achieve their strategic goals. It offers expertise in data center upgrades when businesses struggle to manage workloads, need automation and orchestration for virtual infrastructure, aims to reduce physical data center footprint or require guidance on RPO and RTO strategies. PCS differentiates itself by automating processes, ensuring information accessibility and security, specializing in hybrid cloud models, and allowing client teams to focus on business growth while PCS handles complex IT work. It offers converged and hyperconverged infrastructure, reliable servers, data storage and protection, public and private cloud services, data classification, and backup and disaster recovery solutions. 2. IPDS IPDS empowers businesses to modernize their IT infrastructure, facilitate efficient cloud operations, and capitalize on the capabilities of the modern workforce, by combining cutting-edge technologies with highly skilled engineering talent. The company's website serves to showcase its expertise and offerings. It specializes in Hyper-Converged Infrastructure and Converged Infrastructure solutions. These innovative technologies have become the standard in the IT landscape, enabling organizations to benefit from the advancements in the software-defined data center realm. With seamless connectivity to cloud providers, HCI allows businesses to establish hybrid cloud environments. By leveraging industry-leading technologies and harnessing the potential of a modern workforce, IPDS enables clients to stay at the forefront of innovation and achieve their strategic objectives. 3. Climb Channel Solutions Climb Channel Solutions, a subsidiary of Climb Global Solutions, Inc, is a leading global specialty technology distributor specializing in emerging and business-critical technologies. One of the critical solutions offered by Climb is Hyper-Converged Infrastructure, which combines computing resources, storage, and networking to minimize compatibility issues and reduce the total cost of ownership for businesses. Its HCI solution vendors provide software-defined storage, networking, virtualization, and disaster recovery solutions, enabling organizations to optimize their infrastructure and achieve high availability. With a global presence and a customer base that spans thousands of partners worldwide, Climb Channel Solutions has established itself as a trusted distribution partner. 4. Nexenta by DDN DDN provides optimized high-performance computing (HPC) storage solutions for research and innovation. By offering scalable and efficient HPC storage solutions, DDN empowers businesses to streamline their data pipelines and achieve enhanced performance at scale. DDN's extensive experience in supporting advanced computing environments enables them to accelerate application performance, reduce operational costs, accommodate data growth, and deliver services through centralized data management. Their solutions, such as EXAScaler, provide efficient building blocks that match storage performance and scalability requirements while reducing administration overhead and complexity. With features like data placement optimization, encryption, and secure multi-tenancy, DDN ensures rock-solid security and efficient storage management. With real-time partnership and Lustre open-source support, DDN enables organizations to access subject matter expertise and effectively manage their entire HPC data lifecycle. 5. StorMagic SvSAN is a highly efficient and cost-effective hyperconverged infrastructure (HCI) solution designed specifically for manufacturing. To ensure maximum uptime and eliminate single points of failure, SvSAN enables manufacturers of all sizes to run applications smoothly and maintain productivity. By deploying just two x86 servers at each location, manufacturers can leverage SvSAN's virtual SAN capabilities to minimize planned and unplanned downtime. This solution provides 100% uptime, making it an ideal choice for factories and offices where operational continuity is critical. Converging compute and storage into a lightweight commodity server footprint eliminates physical SANs, resulting in significant cost savings. StorMagic, as a company, is committed to solving edge data challenges. Their storage and HCI security products, including SvSAN and SvKMS (encryption key manager), cater to organizations with diverse site requirements. 6. Fabulix Fabulix, a Hyperconverged Infrastructure Platform, offers a comprehensive solution for autonomous infrastructure, empowering organizations to break free from the complexities of legacy IT and monolithic data centers. It is an easily deployable and infinitely scalable hyperconverged infrastructure platform that combines compute, storage, network, and virtualization resources into a single, streamlined system. By integrating software and hardware, Fabulix creates or extends private cloud and hybrid environments within local data centers, providing organizations with the benefits of autonomous infrastructure and facilitating the transition from legacy operations to cloud outcomes. Its networking capabilities automate workload deployments without requiring configuration changes on physical networks. Fabulix is designed to be an affordable alternative for infrastructure requirements. It provides integrated protection for data and applications through features like shielded VMs, network micro-segmentation, and native encryption. 7. VZURE Solutions VZURE Solutions empowers organizations to efficiently integrate and manage their converged or hyperconverged infrastructures. By leveraging their services, businesses can experience a range of benefits, including lower operating costs by consolidating storage and network management infrastructure teams, reduced labor costs through automated data center management, increased utilization, streamlined cabling, and fewer network connections to drive costs down, and enhanced agility through virtualized storage networking and centralized management. As a Cisco Preferred Solution Partner, VZURE offers a comprehensive suite of consultation, training, and support services for various aspects of cloud computing, networking, storage, and more. They provide the necessary expertise and resources to help businesses build, support, and manage efficient converged or hyperconverged infrastructures. Final thoughts The significance of leading Hyperconverged Infrastructure system integrators and consultants in enhancing user experience cannot be overstated in today's technology-driven world. With their expertise in designing and implementing optimized HCI solutions, these companies enable businesses to leverage the power of integrated storage, computing, and networking, resulting in streamlined operations, improved performance, and enhanced user satisfaction. Their deep understanding of HCI technologies and ability to align solutions with specific business requirements helps organizations achieve seamless and efficient IT infrastructure, ultimately leading to enhanced user experiences. As the demand for scalable and flexible infrastructure solutions continues to grow, the expertise of HCI platforms, leading HCI system integrators and consultants will play a crucial role in shaping the future of IT operations and ensuring that user experience remains at the forefront of technological advancements.

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Spotlight

ZenRobotics Ltd.

ZenRobotics is the world’s leading supplier of robotic waste separation technology. If waste sorting was invented today, everyone would put robots on the job. That’s because robots provide a new, more efficient solution to an old problem. Robotic waste separation will revolutionize the waste processing industry the same way that industrial robots changed the automotive industry.

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Software Defined Infrastructure Market to Set Phenomenal Growth from 2018 to 2025

Marketing News report | July 01, 2019

Advance Market Analytics released a comprehensive report of 200+ pages on ‘Global Software Defined Infrastructure Market’ market with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific along with relevant country level break-up. Some of the important players from a wide list of coverage used under bottom-up approach are IBM (United States),Dell (United States),Microsoft (United States) ,,Oracle (United States),VMware (United States),HPE (United States),Intel (United States),Amazon Web Services (United States),Cisco Systems (United States),Hitachi (Japan),Fujitsu (Japan),NEC (Japan),Nokia (Finland),Citrix Systems (United States),Brocade Communications Systems (United States). Software-defined infrastructure is consisting of fully virtualized compute, networking and storage resources that are logically pooled.

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Global Cloud IT Infrastructure Spend Continues to Balloon

IDC | April 18, 2017

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, vendor revenue from sales of infrastructure products (server, storage, and Ethernet switch) for cloud IT, including public and private cloud, grew by 9.2% year over year to $32.6 billion in 2016.

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HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

VMware | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

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Software Defined Infrastructure Market to Set Phenomenal Growth from 2018 to 2025

Marketing News report | July 01, 2019

Advance Market Analytics released a comprehensive report of 200+ pages on ‘Global Software Defined Infrastructure Market’ market with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific along with relevant country level break-up. Some of the important players from a wide list of coverage used under bottom-up approach are IBM (United States),Dell (United States),Microsoft (United States) ,,Oracle (United States),VMware (United States),HPE (United States),Intel (United States),Amazon Web Services (United States),Cisco Systems (United States),Hitachi (Japan),Fujitsu (Japan),NEC (Japan),Nokia (Finland),Citrix Systems (United States),Brocade Communications Systems (United States). Software-defined infrastructure is consisting of fully virtualized compute, networking and storage resources that are logically pooled.

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Global Cloud IT Infrastructure Spend Continues to Balloon

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HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

VMware | March 06, 2017

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