Application Infrastructure, Application Storage
Article | July 19, 2023
The pandemic has had a seismic impact on the telecom sector. This is perhaps most notably because where and how the world goes to work has been re-defined, with nearly every business deepening its commitment to mobility. Our homes suddenly became our offices, and workforces went from being centrally managed to widely distributed. This has called for a heightened need for widespread, secure and high-speed connectivity around the clock.
5G has answered the call, and 5G location intelligence and big data can provide service providers with the information they need to optimize their investments.
Case in point: Juniper Research reported in its 5G Monetization study that global revenue from 5G services will reach $73 billion by the end of 2021, rising from just $20 billion last year.
5G flexes as connected devices surge
Market insights firm IoT Analytics estimates there will be more than 30 billion IoT connections by 2025. That's an average of nearly four IoT devices per person. To help meet the pressure this growth in connectivity is putting on telecom providers, the Federal Communications Commission (FCC) is taking action to make additional spectrum available for 5G services and promoting the digital opportunities it provides to Americans. The FCC is urging that investments in 5G infrastructure be prioritized given the "widespread mobility opportunity" it presents, as stated by FCC Chairwoman Jessica Rosenworcel.
While that's a good thing, we must also acknowledge that launching a 5G network presents high financial risk, among other challenges. The competitive pressures are significant, and network performance matters greatly when it comes to new business acquisition and retention. It's imperative to make wise decisions on network build-out to ensure investments yield the anticipated returns.
Thus, telcos need not – and should not – go it blindly when considering where to invest. You don't know what you don't know, which is why 5G location intelligence and big data can provide an incredible amount of clarity (and peace of mind) when it comes to optimizing investments, increasing marketing effectiveness and improving customer satisfaction.
Removing the blindfold
Location data and analytics provide telcos and Communications Service Providers (CSPs) with highly-specific insights to make informed decisions on where to invest in 5G. With this information, companies can not only map strategic expansion, but also better manage assets, operations, customers and products.
For example, with this intelligence, carriers can gain insight into the most desired locations of specific populations and how they want to use bandwidth. They can use this data to arm themselves with a clear understanding of customer location and mobility, mapping existing infrastructure and competitive coverage against market requirements to pinpoint new opportunities. By creating complex customer profiles rich with demographic information like age, income and lifestyle preferences, the guesswork is eliminated for where the telco should or shouldn’t deploy new 5G towers.
Further, by mapping a population of consumers and businesses within a specific region and then aggregating that information by age, income or business type, for example, a vivid picture comes to life of the market opportunity for that area.
This type of granular location intelligence adds important context to existing data and is a key pillar to data integrity, which describes the overall quality and completeness of a dataset. When telcos can clearly understand factors such as boundaries, movement and the customers’ surroundings, predictive insights can be made regarding demographic changes and future telecom requirements within a certain location. This then serves as the basis for a data-backed 5G expansion strategy. Without it, businesses are burdened by the trial-and-error losses that are all too common with 5G build-outs.
Location precision's myriad benefits
Improved location precision has many benefits for telcos looking to pinpoint where to build, market and provision 5G. Among them are:
Better data: Broadening insights on commercial, residential and mixed-use locations through easy-to-consume, scalable datasets provide highly accurate in-depth analyses for marketing and meeting customer demand.
Better serviceability insights: Complete and accurate location insights allow for a comprehensive view of serviceable addresses where products and services can be delivered to current and new customers causing ROI to improve and customers to be adequately served.
Better subscriber returns: Companies that deploy fixed wireless services often experience plan cancellations due to inconsistencies of signal performance, which typically result from the misalignment of sites with network assets. Location-based data provides operators with the ability to adapt their networks for signal consistency and serviceability as sites and structures change.
The 5G future
The role of location intelligence in accelerating development of new broadband services and driving ROI in a 5G world cannot be overstated. It adds a critical element of data integrity that informs network optimization, customer targeting and service provisioning so telecom service providers can ensure their investments are not made with blind hope.
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Hyper-Converged Infrastructure
Article | July 13, 2023
StarlingX—the open source edge computing and IoT cloud platform optimized for low-latency and high-performance applications—is available in its 5.0 release today. StarlingX combines Ceph, OpenStack, Kubernetes and more to create a full-featured cloud software stack that provides everything carriers and enterprises need to deploy an edge cloud on a few servers or hundreds of them.
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Application Storage, Data Storage
Article | July 12, 2023
Communications giant Verizon last week launched 5G for Business Internet in 20 new markets, targeting SMBs and enterprises alike.
The fixed-wireless plans provide download speeds of 100Mbps ($69/month), 200Mbps ($99/month), and 400Mbps ($199/month) with no data limits. Upload speeds are slower. Verizon is also offering a 10-year price lock for new customers with no long-term contract required.
“As 5G Business Internet scales into new cities, businesses of all sizes can gain access to the superfast speeds, low latency and next-gen applications enabled by 5G Ultra-Wideband, with no throttling or data limits,” Tami Erwin, CEO of Verizon Business, said in a statement.
“We’ll continue to expand the 5G Business Internet footprint and bring the competitive pricing, capability, and flexibility of our full suite of products and services to more and more businesses all over the country.”
The service was previously launched in parts of Chicago, Houston and Los Angeles. Verizon started rolling out 5G services last year using lower spectrum bands. According to a study by IHS Markit’s RootMetrics, Verizon offers speeds similar to those of T-Mobile but behind AT&T.
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IT Systems Management
Article | August 8, 2022
Consider IaaS (infrastructure as a service) as a virtual version of your traditional data center. IaaS is a branch of cloud computing technology that offers virtualized storage, server, and networking wrapped together as a self-service platform. It is highly cost-efficient and makes up for easier, faster workloads. Although incredibly convenient for business, it largely depends on what your company needs to use it for.
What is IaaS, and How Can It Benefit Your Business?
IaaS first rose to popularity in the early 2010s. Since then, it has become the standard abstraction model for many types of workloads. But with the rise of the microservices application pattern and the arrival of new technologies like containers and serverless IaaS is still a foundational service, but the field is more crowded than ever.
The most common household cloud computing names—AWS (Amazon Web Services), Google Cloud and Microsoft Azure— are all IaaS providers. They all maintain giant data centers around the globe. It includes tons of storage systems, physical servers, and networking equipment under a virtualization layer. Cloud customers access these resources to deploy and run applications in a highly automated manner.
Developing a cloud adoption strategy is a vital step forward for modern-day business. And this subscription-based cloud computing service, IaaS, offers a remote management solution and reduces your purchase cost at the same time.
Additionally, IaaS also provides key solutions vital for any company’s future plans, such as big-data analysis. It allows businesses like yours to analyze massive data sets and see future trends, patterns, and associations that a human wouldn’t.
Understanding the IaaS Architecture
In an IaaS service model, your cloud provider will take over your infrastructure components, such as traditional on-premises data centers and host them on the internet. This includes virtual computing, servers, networking hardware, and infrastructure components, as well as the hypervisor layer.
IaaS service providers will also provide a wide array of services to accompany those infrastructure components.
Monitoring
Detailed billing
Security
Log access
Load balancing
Clustering
Storage resiliency
Backup
Replication
Disaster Recovery
IaaS services are automated and highly policy-driven, so you can implement all your infrastructure tasks effortlessly.
How Does It Work?
IaaS customers access their resources through a WAN (wide area network). Leveraging the cloud provider's services, they will install the remaining elements of an application stack.
For example, you can log in to the IaaS platform to create VMs (virtual machines), install operating systems on each VM, deploy middleware like databases, create storage buckets for workloads and backups, and install the enterprise workload on that VM. Afterward, you can also use the IaaS provider's services to track costs, balance network traffic, monitor performance, troubleshoot application-related issues and manage disaster recovery.
IaaS Use Cases
As IaaS provides general-purpose computing resources, it can be used for any kind of use case. IaaS is most often used today for the development and testing environments, websites, and web apps that interact with customers, data storage, analytics, and data warehousing workloads. Plus, it also offers backup and disaster recovery services, especially for on-premises workloads. IaaS is also a good way to set up and run common business software and apps like SAP.
Real-life Examples
GE Healthcare: Reputed medical imaging facility GE Healthcare adopted Amazon EC2 from AWS to design the GE Health Cloud. GE Health Cloud platform successfully empowered its consumers by collecting, storing, accessing, and processing information worldwide from different types of medical devices to obtain value from data.
Coca-Cola: The beverage giant Coca-Cola collaborated with SoftLayer adopting a pay-as-you-go architecture to manage their CRM system effectively during peak seasons.
Final Thoughts
Before choosing a provider, you will need to think carefully about the services, reliability, and costs. First, you should thoroughly assess the capabilities of your organization’s IT department and determine how well equipped it is to deal with the ongoing demands of IaaS implementation. Accordingly, you will be prepared to choose an alternative provider and move to the alternative infrastructure if you need to.
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