The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).

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Novoda

Novoda are the world’s most ambitious product engineering company! Since 2008 our passionate agile teams have partnered with some of the world’s biggest brands to re-imagine their services through mobile software! Our London, Liverpool, Berlin, Barcelona studios are full of energetic and pro-active professionals.

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Hyper-Converged Infrastructure

Mastering Infrastructure: Hyperconvergence Courses and Certifications

Article | October 3, 2023

Unlock Courses and HCI certifications focused on hyperconvergence providing individuals with the knowledge and skills necessary to design, deploy, and manage these advanced infrastructure solutions. Hyperconvergence has become essential for professionals and beginners seeking to stay ahead in their careers and grow in infstructure sector. Hyperconvergence courses and certifications offer valuable opportunities to enhance knowledge and skills in this transformative technology. In this article, explore the significance of hyperconvergence courses and certifications, and how they enable professionals to become experts in designing, implementing, and managing hyperconverged infrastructure solutions. 1. Cloud Infrastructure and Services Version 4.0 (DCA-CIS) The Dell Technologies Proven Professional Cloud Infrastructure and Services Associate (DCA-CIS) certification is an associate level certification designed to provide participants with a comprehensive understanding of the technologies, processes, and mechanisms required to build cloud infrastructure. By following a cloud computing reference model, participants can make informed decisions when building cloud infrastructure and prepare for advanced topics in cloud solutions. The certification involves completing the recommended training and passing the DEA-2TT4 exam. Exam retake policies are in place, and exam security measures ensure the integrity and validity of certifications. Candidates receive provisional exam score reports immediately, with final scores available in their CertTracker accounts after a statistical analysis. This certification equips professionals with the necessary expertise to excel in cloud infrastructure and services. 2. DCS-SA: Systems Administrator, VxRail The Specialist – Systems Administrator, VxRail Version 2.0 (DCS-SA) certification focuses on individuals wanting to validate their expertise in effectively administering VxRail systems. VxRail clusters provide hyper-converged solutions that simplify IT operations and reduce business operational costs. This HCI certification introduces participants to the VxRail product, including its hardware and software components within a VxRail cluster. Key topics covered include cluster management, provisioning, monitoring, expansion, REST API usage, and standard maintenance activities. To attain this certification, individuals must acquire a prescribed Associate Level Certification, complete recommended training options, and pass the DES-6332 exam. This certification empowers professionals to administer VxRail systems and optimize data center operations efficiently. 3. Certified and Supported SAP HANA Hardware One among HCI certification courses, the Certified and Supported SAP HANA Hardware program provides a directory of hardware options powered by SAP HANA, accelerating implementation processes. The directory includes certified appliances, enterprise storage solutions, IaaS platforms, Hyper-Converged Infrastructure (HCI) Solutions, supported intel systems, and supported power systems. These hardware options have undergone testing by hardware partners in collaboration with SAP LinuxLab and are supported for SAP HANA certification. Valid certifications are required at purchase, and support is provided until the end of maintenance. SAP SE delivers the directory for informational purposes, and improvements or corrections may be made at their discretion. 4. Google Cloud Fundamentals: Core Infrastructure Google Cloud Fundamentals: Core Infrastructure is a comprehensive course introducing essential concepts and terminology for working with Google Cloud. It provides an overview of Google Cloud's computing and storage services and resource as well as policy management tools. Through videos and hands-on labs, learners will gain the knowledge and skills to interact with Google Cloud services, choose and deploy applications using App Engine, Google Kubernetes Engine, and Compute Engine, and utilize various storage options such as cloud storage, Cloud SQL, Cloud Bigtable, and Firestore. This beginner-level course is part of multiple specialization and professional certificate programs, including networking in Google Cloud and developing applications with Google Cloud. Upon completion, learners will receive a shareable certificate. The course is offered by Google Cloud, a trusted provider of innovative cloud technologies designed for security, reliability, and scalability. 5. Infrastructure and Application Modernization with Google Cloud The ‘Modernizing Legacy Systems and Infrastructure with Google Cloud’ course addresses the challenges faced by businesses with outdated IT infrastructure and explores how cloud technology can enable modernization. It covers various computing options available in the cloud and their benefits, as well as application modernization and API management. The course highlights Google Cloud solutions like Compute Engine, App Engine, and Apigee that assist in system development and management. By completing this beginner-level course, learners will understand the benefits of infrastructure and app modernization using cloud technology, the distinctions between virtual machines, containers, and Kubernetes, and how Google Cloud solutions support app modernization and simplify API management. The course is offered by Google Cloud, a leading provider of cloud technologies designed for security, reliability, and scalability. Upon completion, learners will receive a shareable certificate. 6. Oracle Cloud Infrastructure Foundations One of the HCI certification courses, the ‘OCI Foundations Course’ is designed to prepare learners for the Oracle Cloud Infrastructure Foundations Associate Certification. The course provides an introduction to the OCI platform and covers core topics such as compute, storage, networking, identity, databases, and security. By completing this course, learners will gain knowledge and skills in architecting solutions, understanding autonomous database concepts, and working with networking and observability tools. The course is offered by Oracle, a leading provider of integrated application suites and secure cloud infrastructure. Learners will have access to flexible deadlines and will receive a shareable certificate upon completion. Oracle's partnership with Coursera aims to increase accessibility to cloud skills training and empower individuals and enterprises to gain expertise in Oracle Cloud solutions. 7. Designing Cisco Data Center Infrastructure (DCID) The 'Designing Cisco Data Center Infrastructure (DCID) v7.0' training is designed to help learners master the design and deployment options for Cisco data center solutions. The course covers various aspects of data center infrastructure, including network, compute, virtualization, storage area networks, automation, and security. Participants will learn design practices for Cisco Unified Computing System, network management technologies, and various Cisco data center solutions. The training provides both theoretical content and design-oriented case studies through activities. By completing this training, learners can earn 40 Continuing Education credits and prepare for the 300-610 Designing Cisco Data Center Infrastructure (DCID) exam. This certification equips professionals with the knowledge and skills necessary to design scalable and reliable data center environments using Cisco technologies, making them eligible for professional-level job roles in enterprise-class data centers. Prerequisites for this training include foundational knowledge in data center networking, storage, virtualization, and Cisco UCS. Final Thoughts Mastering infrastructure in the realm of hyperconvergence is essential for IT professionals seeking to excel in their careers and drive successful deployments. Courses and HCI certifications focused on hyperconvergence provide individuals with the knowledge and skills necessary to design, deploy, and manage these infrastructure modernization solutions. By acquiring these credentials, professionals can validate their expertise, stay up-to-date with industry best practices, and position themselves as valuable assets in the rapidly evolving landscape of IT infrastructure. These courses and certifications offer IT professionals the opportunity to master the intricacies of this transformative infrastructure approach. By investing in these educational resources, individuals can enhance their skill set, broaden their career prospects, and contribute to the successful implementation and management of hyperconverged infrastructure solutions.

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Application Infrastructure, Application Storage

Transforming Data Management by Modernized Storage Solutions Using HCI

Article | July 19, 2023

Revolutionize data management with HCI: Unveil the modernized storage solutions and implementation strategies for enhanced efficiency, scalability, sustainable growth and future-ready performance. Contents 1. Introduction to Modernized Storage Solutions and HCI 2. Software-Defined Storage in HCI 3. Benefits of Modern Storage HCI in Data Management 3.1 Data Security and Privacy in HCI Storage 3.2 Data Analytics and Business Intelligence Integration 3.3 Hybrid and Multi-Cloud Data Management 4. Implementation Strategies for Modern Storage HCI 4.1 Workload Analysis 4.2 Software-Defined Storage 4.3 Advanced Networking 4.4 Data Tiering and Caching 4.5 Continuous Monitoring and Optimization 5. Future Trends in HCI Storage and Data Management 1. Introduction to Modernized Storage Solutions and HCI Modern businesses face escalating data volumes, necessitating efficient and scalable storage solutions. Modernized storage solutions, such as HCI, integrate computing, networking, and storage resources into a unified system, streamlining operations and simplifying data management. By embracing modernized storage solutions and HCI, organizations can unlock numerous benefits, including enhanced agility, simplified management, improved performance, robust data protection, and optimized costs. As technology evolves, leveraging these solutions will be instrumental in achieving competitive advantages and future-proofing the organization's IT infrastructure. 2. Software-Defined Storage in HCI By embracing software-defined storage in HCI, organizations can benefit from simplified storage management, scalability, improved performance, cost efficiency, and seamless integration with hybrid cloud environments. These advantages empower businesses to optimize their storage infrastructure, increase agility, and effectively manage growing data demands, ultimately driving success in the digital era. Software-defined storage in HCI revolutionizes traditional, hardware-based storage arrays by replacing them with virtualized storage resources managed through software. This centralized approach simplifies data storage management, allowing IT teams to allocate and oversee storage resources efficiently. With software-defined storage, organizations can seamlessly scale their storage infrastructure as needed without the complexities associated with traditional hardware setups. By abstracting storage from physical hardware, software-defined storage brings greater agility and flexibility to the storage infrastructure, enabling organizations to adapt quickly to changing business demands. Software-defined storage in HCI empowers organizations with seamless data mobility, allowing for the smooth movement of workloads and data across various infrastructure environments, including private and public clouds. This flexibility enables organizations to implement hybrid cloud strategies, leveraging the advantages of both on-premises and cloud environments. With software-defined storage, data migration, replication, and synchronization between different data storage locations become simplified tasks. This simplification enhances data availability and accessibility, facilitating efficient data management across other storage platforms and enabling organizations to make the most of their hybrid cloud deployments. 3. Benefits of Modern Storage HCI in Data Management Software-defined storage HCI simplifies hybrid and multi-cloud data management. Its single platform lets enterprises easily move workloads and data between on-premises infrastructure, private clouds, and public clouds. The centralized management interface of software-defined storage HCI ensures comprehensive data governance, unifies control, ensures compliance, and improves visibility across the data management ecosystem, complementing this flexibility and scalability optimization. 3.1 Data Security and Privacy in HCI Storage Modern software-defined storage HCI solutions provide robust data security measures, including encryption, access controls, and secure replication. By centralizing storage management through software-defined storage, organizations can implement consistent security policies across all storage resources, minimizing the risk of data breaches. HCI platforms offer built-in features such as snapshots, replication, and disaster recovery capabilities, ensuring data integrity, business continuity, and resilience against potential threats. 3.2 Data Analytics and Business Intelligence Integration These HCI platforms seamlessly integrate with data analytics and business intelligence tools, enabling organizations to gain valuable insights and make informed decisions. By consolidating storage, compute, and analytics capabilities, HCI minimizes data movement and latency, enhancing the efficiency of data analysis processes. The scalable architecture of software-defined storage HCI supports processing large data volumes, accelerating data analytics, predictive modeling, and facilitating data-driven strategies for enhanced operational efficiency and competitiveness. 3.3 Hybrid and Multi-Cloud Data Management Software-defined storage HCI simplifies hybrid and multi-cloud data management by providing a unified platform for seamless data movement across different environments. Organizations can easily migrate workloads and data between on-premises infrastructure, private clouds, and public clouds, optimizing flexibility and scalability. The centralized management interface of software-defined storage HCI enables consistent data governance, ensuring control, compliance, and visibility across the entire data management ecosystem. 4. Implementation Strategies for Modern Storage Using HCI 4.1 Workload Analysis A comprehensive workload analysis is essential before embarking on an HCI implementation journey. Start by thoroughly assessing the organization's workloads, delving into factors like application performance requirements, data access patterns, and peak usage times. Prioritize workloads based on their criticality to business operations, ensuring that those directly impacting revenue or customer experiences are addressed first. 4.2 Software-Defined Storage Software-defined storage (SDS) offers flexibility and abstraction of storage resources from hardware. SDS solutions are often vendor-agnostic, enabling organizations to choose storage hardware that aligns best with their needs. Scalability is a hallmark of SDS, as it can easily adapt to accommodate growing data volumes and evolving performance requirements. Adopt SDS for a wide range of data services, including snapshots, deduplication, compression, and automated tiering, all of which enhance storage efficiency. 4.3 Advanced Networking Leverage Software-Defined Networking technologies within the HCI environment to enhance agility, optimize network resource utilization, and support dynamic workload migrations. Implementing network segmentation allows organizations to isolate different workload types or security zones within the HCI infrastructure, bolstering security and compliance. Quality of Service (QoS) controls come into play to prioritize network traffic based on specific application requirements, ensuring optimal performance for critical workloads. 4.4 Data Tiering and Caching Intelligent data tiering and caching strategies play a pivotal role in optimizing storage within the HCI environment. These strategies automate the movement of data between different storage tiers based on usage patterns, ensuring that frequently accessed data resides on high-performance storage while less-accessed data is placed on lower-cost storage. Caching techniques, such as read and write caching, accelerate data access by storing frequently accessed data on high-speed storage media. Consider hybrid storage configurations, combining solid-state drives (SSDs) for caching and traditional hard disk drives (HDDs) for cost-effective capacity storage. 4.5 Continuous Monitoring and Optimization Implement real-time monitoring tools to provide visibility into the HCI environment's performance, health, and resource utilization, allowing IT teams to address potential issues proactively. Predictive analytics come into play to forecast future resource requirements and identify potential bottlenecks before they impact performance. Resource balancing mechanisms automatically allocate compute, storage, and network resources to workloads based on demand, ensuring efficient resource utilization. Continuous capacity monitoring and planning help organizations avoid resource shortages in anticipation of future growth. 5. Future Trends in HCI Storage and Data Management Modernized storage solutions using HCI have transformed data management practices, revolutionizing how organizations store, protect, and utilize their data. HCI offers a centralized and software-defined approach to storage, simplifying management, improving scalability, and enhancing operational efficiency. The abstraction of storage from physical hardware grants organizations greater agility and flexibility in their storage infrastructure, adapting to evolving business needs. With HCI, organizations implement consistent security policies across their storage resources, reducing the risk of data breaches and ensuring data integrity. This flexibility empowers organizations to optimize resource utilization scale as needed. This drives informed decision-making, improves operational efficiency, and fosters data-driven strategies for organizational growth. The future of Hyper-Converged Infrastructure storage and data management promises exciting advancements that will revolutionize the digital landscape. As edge computing gains momentum, HCI solutions will adapt to support edge deployments, enabling organizations to process and analyze data closer to the source. Composable infrastructure will enable organizations to build flexible and adaptive IT infrastructures, dynamically allocating compute, storage, and networking resources as needed. Data governance and compliance will be paramount, with HCI platforms providing robust data classification, encryption, and auditability features to ensure regulatory compliance. Optimized hybrid and multi-cloud integration will enable seamless data mobility, empowering organizations to leverage the benefits of different cloud environments. By embracing these, organizations can unlock the full potential of HCI storage and data management, driving innovation and achieving sustainable growth in the ever-evolving digital landscape.

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Hyper-Converged Infrastructure

Advancing 5G with cloud-native networking and intelligent infrastructure

Article | October 10, 2023

The success of 5G technology is a function of both the infrastructure that supports it and the ecosystems that enable it. Today, the definitive focus in the 5G space is on enterprise use cases, ranging from dedicated private 5G networks to accessing edge compute infrastructure and public or private clouds from the public 5G network. As a result, vendor-neutral multitenant data center providers and their rich interconnection capabilities are pivotal in helping make 5G a reality. This is true both in terms of the physical infrastructure needed to support 5G and the ability to effectively connect enterprises to 5G. Industry experts expect 5G to enable emerging applications such as virtual and augmented reality (AR/VR), industrial robotics/controls as part of the industrial internet of things (IIoT), interactive gaming, autonomous driving, and remote medical procedures. These applications need a modern, cloud-based infrastructure to meet requirements around latency, cost, availability and scalability. This infrastructure must be able to provide real-time, high-bandwidth, low-latency access to latency-dependent applications distributed at the edge of the network. How Equinix thinks about network slicing Network slicing refers to the ability to provision and connect functions within a common physical network to provide the resources necessary to deliver service functionality under specific performance constraints (such as latency, throughput, capacity and reliability) and functional constraints (such as security and applications/services). With network slicing, enterprises can use 5G networks and services for a wide variety of use cases on the same infrastructure. Providing continuity of network slices with optimal UPF placement and intelligent interconnection Mobile traffic originates in the mobile network, but it is not contained to the mobile network domain, because it runs between the user app on a device and the server workload on multi-access edge compute (MEC) or on the cloud. Therefore, to preserve intended characteristics, the slice must be extended all the way to where the traffic wants to go. This is why we like to say “the slicing must go on.” The placement of network functions within the slice must be optimized relative to the intended traffic flow, so that performance can be ensured end-to-end. As a result, organizations must place or activate the user plane function (UPF) in optimal locations relative to the end-to-end user plane traffic flow. We expect that hybrid and multicloud connectivity will remain a key requirement for enterprises using 5G access. In this case, hybrid refers to private edge computing resources (what we loosely call “MEC”) located in data centers—such as Equinix International Business Exchange™ (IBX®) data centers—and multicloud refers to accessing multiple cloud providers from 5G devices. To ensure both hybrid and multicloud connectivity, enterprises need to make the UPF part of the multidomain virtual Layer 2/Layer 3 interconnection fabric. Because a slice must span multiple domains, automation of UPF activation, provisioning and virtual interconnection to edge compute and multicloud environments is critical. Implementing network slicing for interconnection of core and edge technology Equinix partnered with Kaloom to develop network slicing for interconnection of core and edge (NICE) technology within our 5G and Edge Technology Development Center (5G ETDC) in Dallas. NICE technology is built using cloud-native network fabric and high-performance 5G UPF from Kaloom. This is a production-ready software solution, running on white boxes built with P4 programmable application-specific integrated circuits (ASICs), allowing for deep network slicing and support for high-performance 5G UPF with extremely fast data transfer rates. With NICE technology in the 5G ETDC, Equinix demonstrates: 5G UPF deployment/activation and traffic breakout at Equinix for multiple slices. Software-defined interconnection between the 5G core and MEC resources from multiple providers. Software-defined interconnection between the 5G core and multiple cloud service providers. Orchestration of provisioning and automation of interconnection across the 5G core, MEC and cloud resources. Architecture of NICE technology in the Equinix 5G ETDC The image above shows (from left to right): The mobile domain with radio access network (RAN), devices (simulated) and mobile backhaul connected to Equinix. The Equinix domain with: Equinix Metal® supporting edge computing servers and a fabric controller from Kaloom. Network slicing fabric providing interconnection and Layer 2/Layer 3 cloud-native networking to dynamically activate UPF instances/interfaces connected with MEC environments and clouds, forming two slices (shown above in blue and red). Equinix Fabric™ and multicloud connectivity. This demonstrates the benefit of having the UPF as a feature of the interconnection fabric, effectively allowing UPF activation as part of the virtual fabric configuration. This ultimately enables high-performance UPF that’s suitable for use cases such as high-speed 5G fixed wireless access. Combining UPF instances and MEC environments into an interconnection fabric makes it possible to create continuity for the slices and influence performance and functionality. Equinix Fabric adds multicloud connectivity to slices, enabling organizations to directly integrate network slicing with their mobile hybrid multicloud architectures. Successful private 5G edge deployments deliver value in several ways. Primarily, they offer immediate access to locally provisioned elastic compute, storage and networking resources that deliver the best user and application experiences. In addition, they help businesses access a rich ecosystem of partners to unlock new technologies at the edge. Secure, reliable connectivity and scalable resources are essential at the edge. A multivendor strategy with best-of-breed components complemented by telemetry, advanced analytics with management and orchestration—as demonstrated with NICE in Equinix data centers—is a most effective way to meet those requirements. With Equinix’s global footprint of secure, well-equipped facilities, customers can maximize benefits.” - Suresh Krishnan, CTO, Kaloom Equinix and its partners are building the future of 5G NICE technology is just one example of how the Equinix 5G and Edge Technology Development Center enables the innovation and development of real-world capabilities that underpin the edge computing and interconnection infrastructure required to successfully implement 5G use cases. A key benefit of the 5G ETDC is the ability to combine cutting-edge innovations from our partners like Kaloom with proven solutions from Equinix that already serve a large ecosystem of customers actively utilizing hybrid multicloud architectures.

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WIRELESS DATA CENTERS AND CLOUD COMPUTING

Article | April 13, 2020

One of the most exciting areas of Vubiq Network’s innovative millimeter wave technology is in the application of ultra high-speed, short-range communications as applied to solving the scaling constraints and costs for internal data center connectivity and switching. Today’s limits of cabled and centralized switching architectures are eliminated by leveraging the wide bandwidths of the millimeter wave spectrum for the high-density communications requirements inside the modern data center. Our patented technology has the ability to provide more than one terabit per second of wireless uplink capacity from a single server rack through an innovative approach to create a millimeter wave massive mesh network. The elimination of all inter-rack cabling – as well as the elimination of all aggregation and core switches – is combined with higher throughput, lower latency, lower power, higher reliability, and lower cost by using millimeter wave wireless connectivity.

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Spotlight

Novoda

Novoda are the world’s most ambitious product engineering company! Since 2008 our passionate agile teams have partnered with some of the world’s biggest brands to re-imagine their services through mobile software! Our London, Liverpool, Berlin, Barcelona studios are full of energetic and pro-active professionals.

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