How to Optimize Your Conversion Funnel, from ToFu to BoFu

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

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Zebra Technologies

Zebra (NASDAQ:ZBRA) builds tracking technology and solutions that generate actionable information and insight, giving companies unprecedented visibility into their businesses by giving physical things a digital voice.

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Hyper-Converged Infrastructure

5 TIPS TO ENSURE NETWORK SECURITY OF INTERNAL IT INFRASTRUCTURE

Article | September 14, 2023

What Is IT Infrastructure Security? If you are reading this blog, we would like to assume that you are either an aspiring cybersecurity professional or a business owner looking for ways to improve their network security. A business IT infrastructure includes networks, software, hardware, equipment, and other facilities that make up an IT network. These networks are applied to establish, monitor, test, manage, deliver, and support IT services. So, IT infrastructure security describes the process of safeguarding the core networking infrastructure, and it is typically applied to enterprise IT environments. You can improve IT infrastructure security by installing protective solutions to block unauthorized access, theft, deletion, and data modification.

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Hyper-Converged Infrastructure

HCI Adoption Strategies for Successful Implementation in B2B Markets

Article | July 13, 2023

Unveil the Hyperconverged Infrastructure adoption strategies, build an effective HCI implementation plan and align them with businesses of all sizes. Know leading companies for HCI adoption. Contents 1. Introduction to HCI in B2B Markets 2. Evaluating HCI Readiness for B2B Organizations 2.1. Identifying Business Use Cases for HCI Implementation 2.2. Hyper-Converged Management and Orchestration 3. Building an Effective HCI Implementation Plan 3.1. Implementation of Managed Service Providers 4. Aligning HCI Strategy with Business Objectives 4.1. Integration and Compatibility with Existing Systems 4.2. HCI and Cloud Integration: Hybrid and Multi-Cloud for HCI 5. Top HCI Companies to Improve Cloud Management & Data Security Solutions 5.1. Virtual Tech Gurus 5.2. CTC Global 5.3. Winslow Technology Group 5.4. Internetwork Engineering 5.5. Eastern Computer Exchange 6. Maximizing Business Value through HCI in B2B Markets 1. Introduction to HCI in B2B Markets HCI, a software-defined solution that organizes and abstracts networking, CPU, memory, and storage devices as resource pools, utilizing commodity x86-based hardware and virtualization software, enables the administrator to combine and provision these resources as virtual machines and independent storage resources such as network-attached storage (NAS) filers and object stores. Organizations face numerous infrastructure difficulties. They frequently receive urgent demands from the business to keep their organization agile and proactive while implementing new digital transformation initiatives. For many organizations, a cloud-only IT strategy is not a viable option; as a result, there is a growing interest in hybrid scenarios that offer the best of both realms. Hyperconvergence makes administration much easier, enabling management of all aspects of infrastructure from one place while reducing complexity by removing compatibility problems between multiple vendors. AllHyperconvergedInfrastructure offerings serve as the foundation for on-premises infrastructure-as-a-service (IaaS) by unifying and integrating computing and storage as fundamental HCI technology infrastructure services. The global Hyper-Converged Infrastructure market size was valued at USD 4805.24 million in 2022 and is expected to expand at a CAGR of 26.53% during the forecast period, reaching USD 19719.08 million by 2028. 2. Evaluating HCI Readiness for B2B Organizations 2.1. Identifying Business Use Cases for HCI Implementation Software-Defined Data Center: Businesses face challenges due to surging market costs, increased competition, and the need for improved business agility. Scaling data centers and managing the addition of new resources pose a concern for an efficient workforce and time consumption. HCI is a key component of the Software-Defined Data Center (SDDC) strategy for centralizing business operations. SDDC abstracts hardware resources, enables policy-driven automation for resource allocation, and manages data resulting in an agile, pooled, automated data center environment. High-Performance Computing: As technologies such as the Internet of Things, artificial intelligence, and three-dimensional imaging advance, the size and quantity of data that organizations must manage grow exponentially. Here, High-Performance Computing (HPC) comes into play, which employs clusters of powerful processors operating in parallel to process massive multidimensional datasets (big data) and solve intricate complexities at extremely high rates. It is fueled not only by rising demands but also by the prevalence of RDMA networking with reduced latency and higher throughput, as well as the widespread availability of public and private cloud HPCaaS. Software-Defined Networking Integration: Business requirements require quick responses from enterprises and service providers to improve network control. Like storage, software-defined networking (SDN) virtualizes networking functions within a hyperconverged infrastructure. It creates a centrally managed and programmable network by separating network forwarding functions from network control functions. It allows for the centralized administration of networking devices and facilitates the automation of network devices and evaluating HCI solutions for business-specific needs. 2.2. Hyper-Converged Management and Orchestration A modern hyper converged data center supports growing workloads while keeping a check on capital and operating expenses. This paves the way for a simplified transition to a hybrid cloud that allows for scalable performance, streamlined administration, and enhanced orchestration. It delivers rapid deployment, orchestration, management, and monitoring of containerized environments, allowing focus on running businesses instead of infrastructure. This functionality enables IT departments to find a middle ground between empowering developers to choose their own containerized infrastructure and meeting the demands of service-level agreements in terms of reliability and availability. The secure integration and smarter work are done through the use of open, extensible features that interface seamlessly with third-party platforms and applications to automate lifecycle operations and enable consistency and governance. It allows teams to intelligently visualize, optimize, and orchestrate the entire infrastructure and set of apps. 3. Building an Effective HCI Implementation Plan 3.1. Implementation of Managed Service Providers Typically, the implementation ofmanaged service providers(MSPs) takes about 90-120 days, depending on the readiness of the organizations. Meet the core subject matter experts in procurement to perform an organizational analysis and assessment. Document current-state processes and policies helping identify the ROI for organizations. Conduct an in-depth organizational assessment to capture operational and cultural requirements, adjusting the core implementation methodology. Perform testing, configuration, and system design. Carry out build & unit testing and user acceptance testing. 4. Aligning HCI Strategy with Business Objectives 4.1. Integration and Compatibility with Existing Systems Business applications and specific technologies, including third-party services and service-level contracts, require HCI. Businesses use cloud-based ERP and CRM applications. Before choosing an HCI solution, decision-makers should consider if the hyperconverged infrastructure supports business application back-end systems. Containers and other workload-supporting technologies are equally significant. Multiple cloud services power businesses. Even if they run their cloud systems, they may use third-party disaster recovery or identity and access management (IAM) services. Decision-makers must ensure that the chosen HCI can integrate with these other services without extra steps. 4.2. HCI and Cloud Integration: Hybrid and Multi-Cloud for Hyperconverged Infrastructure According toNutanix, 91% of IT decision-makers who consider hybrid cloud the ideal IT model for organizations. Hybrid cloud is prevalent for comparable reasons. This architecture provides a comprehensive range of public and private cloud-based computing, storage, and services. Many organizations are discovering that integrating these technology trends can yield substantial benefits. By implementing HCI for their hybrid clouds, businesses are better equipped to address a variety of IT challenges, such as distributed workforces resulting in distributed data. As businesses increasingly adopt multi-cloud strategies, utilizing multiple public cloud services with private cloud or on-premises infrastructure becomes increasingly crucial. HCI simplifies multi-cloud management by reducing the difficulty of tracking resources, managing security, and optimizing performance across various cloud environments. To assure compatibility between the HCI platform and different cloud services, network connectivity and data transit speeds management is required, which affects the performance and efficacy of a multi-cloud configuration. Hyperconverged infrastructure and cloud computing complement one another to provide a flexible, efficient, and scalable IT infrastructure that can adapt to the ever-changing requirements of businesses. Educating employees about hyperconverged technology, throughHCI certifications and courses,will empower them with the knowledge and skills needed to effectively deploy, manage, and optimize hyperconverged infrastructure, leading to enhanced operational efficiency, streamlined IT management, and the ability to harness the full potential. By comprehending the relationship between HCI and cloud computing, businesses make more informed IT strategy decisions and capitalize on the benefits of both approaches. 5. Top HCI Companies to Improve Cloud Management & Data Security Solutions 5.1. Virtual Tech Gurus Virtual Tech Gurus (VTG), specializes in delivering Hybrid Solutions that seamlessly integrate the advantages of hyperconverged data center and public cloud technologies. It offers various insights, from data center inventory and discovery to user access auditing, cyber and business resiliency assessments, chargeback insights, capacity reporting, and cyber-configuration auditing. Its Cyber-Resolutions services are designed to encompass prevention auditing, response services related to user risks, cyber resiliency assessments, monitoring, and comprehensive incident response. This offers flexible, cost-effective services that translate into tangible business value for customers. VTG bolsters business performance in critical growth-oriented areas by providing consulting and project services across cloud services, data center migration, cloud migration, infrastructure assessment, and staffing. By elevating infrastructure performance, VTG achieves the twin goals of cost reduction and heightened availability, ultimately facilitating the swifter deployment of new services. 5.2. CTC Global CTC Global, a prominent conglomerate, is a pivotal player in the HCI technology landscape. In the current era, enterprises embrace the choice of on-premise cloud networking resources to construct private cloud networks or opt for cloud-based networking resources for hybrid clouds. These cloud networking resources encompass virtual routers, virtual firewalls, HCI network monitoring, and management software, among other tools and functions readily accessible as needed. Its services include orchestrating a targeted response to cyberattacks to curtail their impact on business operations, Establishing an efficient third-party governance program to safeguard against ecosystem-related risks that could undermine business performance, Addressing the intricate digital risk management challenges a dynamic, distributed, and diverse workforce poses, equipping businesses with the knowledge to embed resilience into their day-to-day operations ensures smooth adaptation to the increasingly digital sphere. 5.3. Winslow Technology Group Winslow Technology Group (WTG), a prominent leader in IT solutions offers managed services and cybersecurity services since 2003, consistently delivering exceptional business outcomes to its customers. WTG is committed to facilitating innovation and transformation for its clients' businesses by harnessing the advantages of data center solutions, digital workspace solutions, networking, and cloud infrastructure solutions. WTG serves a broad spectrum of clients, from medium-sized enterprises to Fortune 50 corporations, across diverse market segments, including the public sector, finance, healthcare, insurance, education, manufacturing, and technology. Data center advantages include reduced downtime enhanced security increased efficiency, optimized performance, automation of data centers and downtime & security management. 5.4. Internetwork Engineering Internetwork Engineering (IE) fosters meaningful interactions by connecting individuals to its customers, colleagues, suppliers, patients, citizens, and students. IE is a strategic solution provider catering to mid-market and enterprise clients. Its comprehensive services span consulting, implementation, and operational services, enveloping four validated architectures: collaboration, data centers, intelligent networks, and security. Advancing data protection strategy in the modern landscape encompasses more than mere security and recovery, it extends to data availability, access privileges, and data center considerations. Data protection figures prominently in evaluating storage, backup solutions, network design, and security controls. IE addresses this essential facet with various solutions to ensure seamless business operations such as meeting backup and recovery goals, navigating data center breaches, cyber-attacks, and DDoS attacks, facilitating data replication to remote or cloud data centers, and more. 5.5. Eastern Computer Exchange Eastern Computer Exchange (ECEI), a technology company, boasts an impressive legacy of three decades in the industry. ECEI offers holistic technology solutions, encompassing migrations, consolidations, cloud integrations, and global desktop rollouts. ECEI's specialty solutions encompass a broad spectrum, including private/public/hybrid cloud strategy and implementation, operations managed services, cloud management platform implementation, DevOps strategies with container management and orchestration solutions, hyper-converged infrastructure solutions, and end-user compute modernization solutions. The crucial interplay between network and security is the foundation of ECEI's offerings. Recognizing the inadequacy of traditional detection and blocking defenses, ECEI aligns with the zero trust network architecture (ZTNA) trend, offering valuable expertise for evaluating and orchestrating the migration to ZTNA. 6. Maximizing Business Value through HCI in B2B Markets Hyper-converged infrastructure has emerged as a potent solution that holds the potential to enhance business value. It brings inherent data protection and disaster recovery features, assuring business continuity and upholding the critical trust of B2B partners. Security and compliance are prioritized through integrated measures that safeguard data integrity and adhere to industry regulations. This technology also empowers business agility. Swift deployment and flexibility enable rapid responses to market shifts, thereby boosting hyperconverged market sizes, ensuring B2B enterprises seize emerging opportunities and adapt to evolving customer preferences. By optimizing operations, hyperconverged infrastructure frees up resources that can be allocated to a customer-centric focus, nurturing stronger and more responsive client relationships. As we peer into the future, the trajectory of HCI's influence reveals promising trends and a wide-ranging scope poised to redefine how businesses extract value within B2B environments. One of the prominent trends on the horizon is the deepening integration of HCI architectures into diverse business ecosystems. Furthermore, the burgeoning scope of HCI extends beyond conventional data center management. The forthcoming years are anticipated to witness an increased convergence of HCI with cloud technologies, resulting in a hybridized infrastructure model. Moreover, the integration of HCI aligns harmoniously with the ascent of Industry 4.0 and the Internet of Things. The seamless connectivity and resource optimization offered by HCI are poised to drive transformative shifts in industrial automation, supply chain management, and predictive maintenance, ultimately nurturing enhanced productivity and innovation within B2B sectors.

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Hyper-Converged Infrastructure, IT Systems Management

Advancing 5G with cloud-native networking and intelligent infrastructure

Article | September 14, 2023

The success of 5G technology is a function of both the infrastructure that supports it and the ecosystems that enable it. Today, the definitive focus in the 5G space is on enterprise use cases, ranging from dedicated private 5G networks to accessing edge compute infrastructure and public or private clouds from the public 5G network. As a result, vendor-neutral multitenant data center providers and their rich interconnection capabilities are pivotal in helping make 5G a reality. This is true both in terms of the physical infrastructure needed to support 5G and the ability to effectively connect enterprises to 5G. Industry experts expect 5G to enable emerging applications such as virtual and augmented reality (AR/VR), industrial robotics/controls as part of the industrial internet of things (IIoT), interactive gaming, autonomous driving, and remote medical procedures. These applications need a modern, cloud-based infrastructure to meet requirements around latency, cost, availability and scalability. This infrastructure must be able to provide real-time, high-bandwidth, low-latency access to latency-dependent applications distributed at the edge of the network. How Equinix thinks about network slicing Network slicing refers to the ability to provision and connect functions within a common physical network to provide the resources necessary to deliver service functionality under specific performance constraints (such as latency, throughput, capacity and reliability) and functional constraints (such as security and applications/services). With network slicing, enterprises can use 5G networks and services for a wide variety of use cases on the same infrastructure. Providing continuity of network slices with optimal UPF placement and intelligent interconnection Mobile traffic originates in the mobile network, but it is not contained to the mobile network domain, because it runs between the user app on a device and the server workload on multi-access edge compute (MEC) or on the cloud. Therefore, to preserve intended characteristics, the slice must be extended all the way to where the traffic wants to go. This is why we like to say “the slicing must go on.” The placement of network functions within the slice must be optimized relative to the intended traffic flow, so that performance can be ensured end-to-end. As a result, organizations must place or activate the user plane function (UPF) in optimal locations relative to the end-to-end user plane traffic flow. We expect that hybrid and multicloud connectivity will remain a key requirement for enterprises using 5G access. In this case, hybrid refers to private edge computing resources (what we loosely call “MEC”) located in data centers—such as Equinix International Business Exchange™ (IBX®) data centers—and multicloud refers to accessing multiple cloud providers from 5G devices. To ensure both hybrid and multicloud connectivity, enterprises need to make the UPF part of the multidomain virtual Layer 2/Layer 3 interconnection fabric. Because a slice must span multiple domains, automation of UPF activation, provisioning and virtual interconnection to edge compute and multicloud environments is critical. Implementing network slicing for interconnection of core and edge technology Equinix partnered with Kaloom to develop network slicing for interconnection of core and edge (NICE) technology within our 5G and Edge Technology Development Center (5G ETDC) in Dallas. NICE technology is built using cloud-native network fabric and high-performance 5G UPF from Kaloom. This is a production-ready software solution, running on white boxes built with P4 programmable application-specific integrated circuits (ASICs), allowing for deep network slicing and support for high-performance 5G UPF with extremely fast data transfer rates. With NICE technology in the 5G ETDC, Equinix demonstrates: 5G UPF deployment/activation and traffic breakout at Equinix for multiple slices. Software-defined interconnection between the 5G core and MEC resources from multiple providers. Software-defined interconnection between the 5G core and multiple cloud service providers. Orchestration of provisioning and automation of interconnection across the 5G core, MEC and cloud resources. Architecture of NICE technology in the Equinix 5G ETDC The image above shows (from left to right): The mobile domain with radio access network (RAN), devices (simulated) and mobile backhaul connected to Equinix. The Equinix domain with: Equinix Metal® supporting edge computing servers and a fabric controller from Kaloom. Network slicing fabric providing interconnection and Layer 2/Layer 3 cloud-native networking to dynamically activate UPF instances/interfaces connected with MEC environments and clouds, forming two slices (shown above in blue and red). Equinix Fabric™ and multicloud connectivity. This demonstrates the benefit of having the UPF as a feature of the interconnection fabric, effectively allowing UPF activation as part of the virtual fabric configuration. This ultimately enables high-performance UPF that’s suitable for use cases such as high-speed 5G fixed wireless access. Combining UPF instances and MEC environments into an interconnection fabric makes it possible to create continuity for the slices and influence performance and functionality. Equinix Fabric adds multicloud connectivity to slices, enabling organizations to directly integrate network slicing with their mobile hybrid multicloud architectures. Successful private 5G edge deployments deliver value in several ways. Primarily, they offer immediate access to locally provisioned elastic compute, storage and networking resources that deliver the best user and application experiences. In addition, they help businesses access a rich ecosystem of partners to unlock new technologies at the edge. Secure, reliable connectivity and scalable resources are essential at the edge. A multivendor strategy with best-of-breed components complemented by telemetry, advanced analytics with management and orchestration—as demonstrated with NICE in Equinix data centers—is a most effective way to meet those requirements. With Equinix’s global footprint of secure, well-equipped facilities, customers can maximize benefits.” - Suresh Krishnan, CTO, Kaloom Equinix and its partners are building the future of 5G NICE technology is just one example of how the Equinix 5G and Edge Technology Development Center enables the innovation and development of real-world capabilities that underpin the edge computing and interconnection infrastructure required to successfully implement 5G use cases. A key benefit of the 5G ETDC is the ability to combine cutting-edge innovations from our partners like Kaloom with proven solutions from Equinix that already serve a large ecosystem of customers actively utilizing hybrid multicloud architectures.

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The world is ready for 5G. Are you?

Article | June 3, 2021

At last, the wait for 5G is nearly over. As this map shows, coverage is widespread across much of the U.S., in 24 EU countries, and in pockets around the globe. The new wireless standard is worth the wait. Compared to 4G, the new wireless standard can move more data from the edge, with less latency. And connect many more users and devices—an important development given that the IDC estimates 152,000 new Internet of Things (IoT) devices per minute by 2025. Put it together, and 5G is a game-changing backhaul for public networks. (Wi-Fi 6, often mentioned in the same breath as 5G, is generally used for private WANs.

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Spotlight

Zebra Technologies

Zebra (NASDAQ:ZBRA) builds tracking technology and solutions that generate actionable information and insight, giving companies unprecedented visibility into their businesses by giving physical things a digital voice.

Related News

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Read More

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

Read More

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

Read More

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

Read More

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