Cybersecurity Predictions: 2019 and Beyond

DATAQUEST | December 26, 2018

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In anticipating the major cybersecurity and privacy trends for the coming year, you can find plenty of clues in the events of the past 12 months. Among the now familiar forms of attack, cyber hacks of major corporate systems and websites continued in 2018 and will inevitably be part of the 2019 cybersecurity scene. Many well-known organizations around the world suffered significant breaches this year. The single largest potential data leak, affecting marketing and data aggregation firm Exactis, involved the exposure of a database that contained nearly 340 million personal information records. Beyond all-too-common corporate attacks, 2018 saw accelerated threat activity across a diverse range of targets and victims. In the social networking realm, Facebook estimated that hackers stole user information from nearly 30 million people. A growing assortment of nation-states used cyber probes and attacks to access everything from corporate secrets to sensitive government and infrastructure systems. At the personal level, a breach into Under Armour’s MyFitnessPal health tracker accounts resulted in the theft of private data from an estimated 150 million people.

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Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results.

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