Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically has when faced with a landing page is is how much your offer will cost. But if the offer on your landing page is for a free quote, you can’t necessarily disclose pricing on the page. When there’s no pricing, but instead a form requiring a name, phone number, and email, the visitor knows.

Spotlight

ATCOM Business Technology Solutions

ATCOM Business Technology Solutions, a communication solutions provider founded in 1979, is an industry leader in business voice and information technology (IT) solutions. With an expertise in Voice over Internet Protocol (VoIP) & Virtualization, ATCOM works closely with each client to determine the best communication platform for their particular business plan, offering the deployment of business telephone systems, unified messaging systems, wireless solutions, LAN/WAN infrastructure/services, video conferencing, carrier network services for local and long distance, and structured cabling solutions for voice and data. ATCOM offers a variety of IT services, including data network design, virtualization, storage solutions, disaster recovery planning, and NetAssurance Support Plans designed to meet the IT needs of small- and medium-sized businesses.

OTHER ARTICLES
Hyper-Converged Infrastructure

Adapting Hybrid Architectures for Digital Transformation Implementation

Article | October 10, 2023

For the majority of businesses, digital transformation (DX) has emerged as a significant priority. By incorporating digital technologies into all aspects of an organization's operations, digital transformation is a continuous process that alters how organizations operate as well as how they supply goods and services to customers and connect with them. Employing hybrid network infrastructures can aid businesses in putting DX strategies into action. An IT architecture and environment is a hybrid infrastructure that combines on-premises data centers with private or public clouds. Operating systems and applications can be deployed anywhere in this environment, depending on the needs and specifications of the firm. Managing and keeping an eye on an organization's whole IT infrastructure requires the use of hybrid IT infrastructure services, sometimes referred to as cloud services. Given the complexity of IT environments and needs, this is essential for digital transformation. What Does Hybrid Network Infrastructure Have To Offer? Flexibility Companies can employ the appropriate tools for the job, thanks to flexibility. For instance, a business needs access to a lot of data if it wants to use machine learning (ML) or artificial intelligence (AI). Utilizing public cloud services like AWS or Azure can help with this. However, these services might be pricey and not provide the performance required for some applications. Durability Hybrid networks are more tolerant of interruptions. For instance, a business can continue to function if there is a problem with its public cloud by using its private data center. This is due to the fact that the outage in the public cloud has no impact on the private data center. Security Businesses can utilize a hybrid cloud strategy to protect sensitive data while utilizing the resources and services of a public cloud, potentially lowering the chance of crucial information being compromised. While analytics and applications that use data kept in a private environment will probably still need to function in a public cloud, you can use encryption techniques to reduce security breaches. Scalability and Efficiency Traditional networks can't match the performance and scalability of hybrid networks. This is due to the fact that public clouds offer enormous bandwidth and storage that may be used as needed. By using a hybrid architecture, a company can benefit from the public cloud's flexibility and capacity while still keeping its business-critical data and operations in the private cloud or on-premises data center. Conclusion A cultural shift toward more flexible and intelligent ways of conducting business, supported by cutting-edge technology, involves integrating digital technologies throughout all company activities, improving current processes, developing new operational procedures, and offering higher value to clients. Infrastructures for hybrid networks are necessary for the success of digital transformation.

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Application Infrastructure, Application Storage

PEWC Makes Easy Transition to SAP HANA with Cisco HyperFlex

Article | July 19, 2023

Pacific Electric Wire & Cable Co. (PEWC) is a manufacturer in Taiwan with subsidiaries in China, Singapore, Thailand, and Australia. Like many companies, they had been facing the looming change over to SAP HANA. They were ready to switch over from their older SAP software and take advantage of SAP HANA apps and databases. They also had a goal of speeding up operational analytics and insights. But with the change to HANA, they needed all new infrastructure, certified by SAP, to support it.

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Hyper-Converged Infrastructure, IT Systems Management

How IaaS Services Help Drive Digital Transformation of Businesses

Article | September 14, 2023

Without IaaS services, businesses face high upfront costs and slower time-to-market, hindering its growth. Embracing IaaS services with compliance to regulatory measures fosters digital transformation. Contents 1. Introduction 2. Regulatory Requirements 2.1 Adhering to Regulations Before Migration 2.2. Confirming to Standards During Migration 2.3. Complying with Requirements After Migration 3. Role of IaaS in Digital Transformation 3.1. Overview of Digital Transformation in Business 3.2. Benefits of IaaS for Digital Transformation Initiation 4. Key IaaS Services for Digital Transformation 4.1. Compute Services 4.2. Storage Services 4.3. Networking Services 4.4. Security Services 5. Use Cases of IaaS in Digital Transformation 5.1. Cloud Migration 5.2. DevOps and Continuous Integration/Continuous Deployment (CI/CD) 5.3. Big Data Analytics 5.4. Internet of Things 6. Leading Providers of IaaS 6.1. Deft 6.2. Virtuozzo 6.3. DigitalOcean 6.4. Vultr 6.5. Linode 7. Conclusion 1. Introduction The article highlights infrastructure-as-a-service (IaaS) services, which are crucial in driving digital transformation for businesses. By delivering scalable computing resources, reducing IT infrastructure costs, and enabling a greater focus on core competencies, IaaS is helping businesses innovate faster and stay competitive in the rapidly evolving digital landscape. Further, the article elaborates on the three significant regulations to be considered for regulatory requirements. As businesses continue to embrace digital transformation, IaaS has emerged as a key enabler for organizations looking to achieve their goals. IaaS allows businesses to quickly and easily scale their computing resources up or down while reducing their IT infrastructure costs. This, in turn, enables businesses to focus on their core competencies, innovate faster, and stay competitive in today's fast-paced digital landscape. In this article, we will explore the ways in which IaaS is driving digital transformation, as well as the various services offered by IaaS providers that are helping businesses achieve their objectives and the use cases that follow. 2. Regulatory Requirements During cloud adoption and migration to IaaS, organizations must comply with regulatory requirements before, during, and after migration to the cloud. 2.1 Adhering to Regulations Before Migration Organizations must identify the relevant regulations that apply to their industry and geographic location. This includes: 2.1.1. Data Protection Laws These laws define how personal and sensitive data should be handled and protected. Organizations must comply with these laws when collecting, storing, processing, and sharing private and sensitive data. Examples include the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. 2.1.2. Industry-Specific Regulations These regulations apply to specific industries like healthcare, finance, and government. In addition, these regulations may define particular security and data protection requirements that organizations must comply with. Examples are the Health Insurance Portability and Accountability Act (HIPAA) in the healthcare industry and the Payment Card Industry Data Security Standard (PCI DSS) in the finance industry. 2.1.3. International Laws These laws apply to organizations operating in multiple countries or transferring data across international borders. These laws may vary based on the countries involved and define specific data protection and privacy requirements. Examples include the General Data Protection Regulation (GDPR) in the European Union and the Cross-Border Privacy Rules (CBPR) in the Asia-Pacific region. 2.2. Confirming Standards During Migration Organizations must ensure that they meet regulatory requirements while transferring data and applications to the cloud. This involves: 2.2.1. Access Management This refers to controlling who can access data and applications in the cloud. Organizations must ensure only authorizedpersonnel can access sensitive data and specific applications during migration. This can be achieved by implementing access controls such as multi-factor authentication and role-based access control. 2.2.2. Data Encryption This refers to converting data into code to prevent unauthorized access. During migration, organizations must ensure that sensitive data is encrypted both in transit and at rest. This can be achieved by using encryption technologies, such as Transport Layer Security (TLS) and Advanced Encryption Standard (AES). 2.2.3. Data Residency This refers to the legal requirements around where data can be stored and processed. Organizations must comply with these requirements during migration to avoid potential legal and regulatory consequences. This may involve ensuring data is stored and processed within specific geographic locations or complies with industry-specific regulations. 2.3. Complying with Requirements After Migration Organizations must continue to meet regulatory requirements through ongoing monitoring and reporting. This includes: 2.3.1. Regular Review and Updation of Security Measures This refers to the ongoing process of reviewing and improving the security measures that are in place to protect data and assets from potential threats. This includes identifying vulnerabilities, updating software and hardware, implementing new security policies and procedures, and training employees on best practices. 2.3.2. Data Protection This refers to the measures taken to safeguard sensitive and confidential data from unauthorized access, use, or disclosure. Proper data protection includes using encryption, access controls, firewalls, and other security technologies to prevent unauthorized access to the data center and implementing processes and procedures for securely handling and disposing of data. 2.3.3. Audit and Reporting This refers to businesses' legal and regulatory requirements to regularly audit and report on their security practices and data protection measures. This includes complying with industry-specific standards and regulations, such as the Payment Card Industry Data Security Standard (PCI DSS) or the Health Insurance Portability and Accountability Act (HIPAA), and conducting internal and external audits to ensure compliance with these standards and regulations. 3. Role of IaaS in Digital Transformation The role of IaaS in businesses is to configure, deploy, and manage cloud infrastructure environments or applications through cross-technology administration (virtual networks, operating systems, databases), scripting, monitoring automation execution, and managing incidents with a focus on service restoration. 3.1. Overview of Digital Transformation in Business IaaS provides a flexible, scalable, and customizable infrastructure that can easily be managed and optimized, allowing organizations to focus on their core business objectives and maximize their productivity and efficiency. IaaS provides businesses access to virtualized computing resources, such as virtual machines, storage, and networking, which can be provisioned and managed through a web-based interface or API. This allows businesses to quickly deploy and scale their infrastructure without worrying about the underlying hardware and infrastructure. IaaS enables businesses to focus more on their core competencies. By outsourcing IT infrastructure management to IaaS providers, businesses can focus more on their core business functions and leave control of their IT systems to the experts. In addition, by leveraging the cloud, businesses can reduce their capital investment in buying, deploying, and managing physical servers and storage devices. A report found that companies that have embraced digital transformation are 23 times more likely to acquire new customers, 6 times more likely to retain existing customers, and 19 times more likely to be profitable. (Source: McKinsey & Company) According to a study, the top benefits of digital transformation for businesses include increased efficiency (43%), better customer satisfaction (41%), and increased profitability (36%). (Source: Accenture) 3.2. Benefits of IaaS for Digital Transformation Initiation Apart from the benefits like improved agility, robust security, quick scalability, better flexibility, and cost savings, IaaS has the following benefits: Predictable Costs: IaaS providers typically offer transparent pricing models, which enable businesses to predict their IT costs more accurately and avoid unexpected expenses. Enhanced Compliance: IaaS providers often have compliance certifications, such as SOC 2, HIPAA, and PCI DSS, which can help businesses meet their regulatory compliance requirements more efficiently. Geographic Flexibility: IaaS enables businesses to deploy their IT infrastructure across different geographic regions, allowing the customer experience to soar in other markets with low latency and high availability. Disaster Recovery: IaaS providers typically have built-in disaster recovery capabilities, allowing businesses to quickly recover from data loss or infrastructure failures without significant downtime or data loss. Increased Innovation: By outsourcing their infrastructure management to IaaS providers, businesses can focus on innovation and new product development rather than infrastructure maintenance and management. 4. Key IaaS Services for Digital Transformation 4.1. Compute Services Compute services provide the processing power and resources needed to run applications in the cloud. This includes virtual machines, containers, and serverless computing. Compute services are essential for digital transformation, allowing organizations to scale their applications and infrastructure to meet changing demands. According to a report, the global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025, at a CAGR of 17.5% during the forecast period (2020-25). The growth of the market is driven by factors such as the increasing adoption of multi-cloud strategies and the growing demand for scalable and cost-effective computing. (Source: MarketsandMarkets) 4.2. Storage Services Storage services provide the capacity and durability needed to store and manage data in the cloud. This includes object storage, block storage, and file storage. Solutions such as cloud storage services are essential for digital transformation, as they allow organizations to store and manage large amounts of data and make it easily accessible to users. According to a report, the global data sphere is expected to grow from 33 zettabytes (ZB) in 2018 to 175 ZB by 2025, at a CAGR of 61%. The growth of the data sphere is driven by factors such as the increasing use of digital technologies and the growing amount of data generated by connected devices. (Source: IDC) 4.3. Networking Services Networking services provide the connectivity and performance needed to access and use cloud resources. This includes virtual networks, load balancers, and content delivery networks. Networking services are essential for digital transformation, allowing organizations to connect their applications and infrastructure across different regions and providers. According to a research report, the global multi-cloud networking market will grow from USD 2.7 billion in 2022 to USD 7.6 billion by 2027 at a compound annual growth rate (CAGR) of 22.5% during the forecast period (2022-27). (Source: MarketsandMarkets) 4.4. Security Services Cloud security services provide the protection and compliance needed to secure cloud resources and data. This includes identity and access management (IAM), encryption, and threat detection and response. Security services are essential for digital transformation, as they allow organizations to secure their applications and data from cyber threats and comply with regulatory requirements. The Global Cloud Access Security Broker Market size is expected to reach $18 billion by 2028, rising at a market growth of 17.8% CAGR during the forecast period (2022-28). (Source: ReportLinker ) 5. Use Cases of IaaS in Digital Transformation 5.1. Cloud Migration Cloud Migration: One of the primary use cases for IaaS is cloud migration, where organizations move their existing applications and infrastructure to the cloud platform. This can help organizations reduce their IT costs, improve scalability, and increase flexibility. IaaS providers offer tools and cloud services to make the migration process easier and more efficient. For example, Accenture helped global manufacturing companies migrate its IT infrastructure to the Microsoft Azure IaaS platform. One of the migrations involved moving more than 1,200 virtual machines and 150 TB of data to the cloud. As a result, the company was able to reduce its IT infrastructure costs by 40% and improve scalability and flexibility. (Source: Accenture) 5.2. DevOps and Continuous Integration/Continuous Deployment (CI/CD) IaaS provides the infrastructure needed to support DevOps and CI/CD processes, allowing organizations to deliver software faster and more reliably. IaaS providers offer tools and services to automate deployment, testing, and monitoring, as well as to manage infrastructure as code. For example, GE Digital used the Amazon Web Services (AWS) IaaS platform to implement DevOps and CI/CD processes for its Predix Industrial Internet of Things (IIoT) platform. As a result, GE Digital reduced its mean acknowledgment time from one day to less than one hour and its mean remediation time from three days to 80 minutes. It moved from zero to a 100 percent real-time visibility. (Source: Amazon) 5.3. Big Data Analytics IaaS provides the processing power and storage needed to support big data analytics, allowing organizations to extract insights from large amounts of data. IaaS providers offer tools and services to manage and process data, as well as to enable real-time analytics and machine learning. For example, Netflix uses the AWS IaaS platform to support its big data analytics needs. Netflix processes over one billion events daily using AWS services such as Amazon Kinesis, Amazon S3, and Amazon EMR. As a result, Netflix is able to rapidly scale, operate securely, and meet capacity needs worldwide thanks to AWS's provision of computation, storage, and infrastructure. (Source: Amazon) 5.4. The Internet of Things IaaS provides the infrastructure needed to support IoT devices and applications, allowing organizations to collect and analyze data from connected devices. IaaS providers offer tools and cloud services to manage and secure IoT devices, as well as enable real-time data processing and analysis. For example, Siemens uses the Microsoft Azure IaaS platform to support its IoT initiatives. Siemens uses Azure services such as Azure IoT Hub, Azure Stream Analytics, and Azure Cosmos DB to collect and process data from over one million IoT devices. This allows Siemens to optimize its industrial processes and improve efficiency and productivity. (Source: Siemens) 6. Leading Providers of IaaS 6.1.Deft Deft is a trusted provider of managed IT services for SMBs and the Fortune 500. Deft's cloud services offer flexible, scalable, and cost-effective solutions for organizations looking to move their IT infrastructure to the cloud. Customers can choose from a range of cloud options, including public, private, and hybrid clouds, all hosted in Deft's secure data centers worldwide. Deft's cloud experts can also help customers design and implement custom solutions that meet their business requirements. 6.2. Virtuozzo Virtuozzo is a leading provider of hyperconverged cloud software and services for cloud service providers (CSPs). Virtuozzo makes cloud computing easy, accessible, and affordable for all. The company's offerings include infrastructure-as-a-service (IaaS) with its production-ready OpenStack cloud platform, a key component of its IaaS offerings. The platform is designed to reduce costs and improve margins for CSPs by providing them with a highly efficient and scalable cloud infrastructure. 6.3. DigitalOcean DigitalOcean is a cloud computing provider offering a range of solutions to simplify infrastructure management for developers and businesses. One of the key benefits of working with DigitalOcean is its simplicity. The company's solutions are designed to be easy to use and accessible to developers of all skill levels, with an intuitive user interface and straightforward pricing plans. This allows businesses to focus on building innovative applications rather than spending time managing their infrastructure. 6.4. Vultr Vultr is a leading provider of cloud computing solutions designed to simplify infrastructure deployment for developers and businesses. The company's infrastructure is built on the latest technology, with state-of-the-art data centers and advanced networking capabilities. Vultr's cloud platform is designed to provide frictionless provisioning of public cloud, storage, and single-tenant bare metal services. This allows businesses to quickly and easily deploy infrastructure wherever needed, with fast network speeds and low latency. 6.5. Linode Linode is a leading cloud computing solution provider that makes it easy, accessible, and affordable for individuals and businesses of all sizes to innovate and grow. Linode's cloud infrastructure is open-source, making it highly flexible and adaptable. They are designed to be simple and easy to use. The company offers various services, including virtual private servers (VPS), object storage, load balancing, managed Kubernetes, and more. In addition, these solutions are fully scalable and can be customized to meet each customer's specific needs. 7. Conclusion IaaS services are expected to continue to play a critical role in driving the digital transformation of businesses. IaaS services are expected to see significant growth in the fields of artificial intelligence and machine learning. With the rise of big data and the increasing importance of data-driven decision-making, IaaS providers are expected to be critical in supporting these initiatives, providing the scalable computing power required to support advanced analytics and machine learning workloads. IaaS services are also expected to support the increasing demand for edge computing. With the proliferation of IoT devices and the rise of real-time applications, IaaS providers are expected to provide the necessary infrastructure and tools to support these initiatives, enabling organizations to process data and perform analysis. As a result, many organizations have turned to IaaS to support their digital transformation efforts, leveraging cloud computing services to implement new technologies and services that enable them to serve customers better, improve operational efficiency, and drive revenue growth. The future of IaaS services looks promising and will continue to be a critical enabler of digital transformation for businesses of all sizes and industries.

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IT Systems Management

Enhancing Rack-Level Security to Enable Rapid Innovation

Article | July 6, 2022

IT and data center administrators are under pressure to foster quicker innovation. For workers and customers to have access to digital experiences, more devices must be deployed, and larger enterprise-to-edge networks must be managed. The security of distributed networks has suffered as a result of this rapid growth, though. Some colocation providers can install custom locks for your cabinet if necessary due to the varying compliance standards and security needs for distinct applications. However, physical security measures are still of utmost importance because theft and social engineering can affect hardware as well as data. Risk Companies Face Remote IT work continue on the long run Attacking users is the easiest way into networks IT may be deploying devices with weak controls When determining whether rack-level security is required, there are essentially two critical criteria to take into account. The first is the level of sensitivity of the data stored, and the second is the importance of the equipment in a particular rack to the facility's continuing functioning. Due to the nature of the data being handled and kept, some processes will always have a higher risk profile than others. Conclusion Data centers must rely on a physically secure perimeter that can be trusted. Clients, in particular, require unwavering assurance that security can be put in place to limit user access and guarantee that safety regulations are followed. Rack-level security locks that ensure physical access limitations are crucial to maintaining data center space security. Compared to their mechanical predecessors, electronic rack locks or "smart locks" offer a much more comprehensive range of feature-rich capabilities.

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Spotlight

ATCOM Business Technology Solutions

ATCOM Business Technology Solutions, a communication solutions provider founded in 1979, is an industry leader in business voice and information technology (IT) solutions. With an expertise in Voice over Internet Protocol (VoIP) & Virtualization, ATCOM works closely with each client to determine the best communication platform for their particular business plan, offering the deployment of business telephone systems, unified messaging systems, wireless solutions, LAN/WAN infrastructure/services, video conferencing, carrier network services for local and long distance, and structured cabling solutions for voice and data. ATCOM offers a variety of IT services, including data network design, virtualization, storage solutions, disaster recovery planning, and NetAssurance Support Plans designed to meet the IT needs of small- and medium-sized businesses.

Related News

Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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Global Search Marketing Agency, Directive, Announces Complete Rebranding

Directive Consulting | December 05, 2018

Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space. With their extensive rebranding efforts, the company continues to offer premier SEO, PPC, CRO, content marketing and paid social services that B2B and enterprises need to scale their business. Additionally, Directive continues to invest further in employee well-being, marketing technologies and superior support for clients. “Our rebranding does not impact our services, operations or our market, as we have been working with leaders in the B2B space for some time; however, our identity now reflects and matches that,” stated Hannah Mans, Directive’s director of marketing. “This milestone is the first of many as we work towards our vision to be the largest global B2B search agency by the end of 2020.” The rebranding includes a top-to-bottom redesign of the company’s website and logo to better resonate with current and potential clients.

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Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive Consulting | March 06, 2019

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies that embody industry leadership in Los Angeles based on their market presence, respective expertise, verified client feedback, and their past and current clientele. Directive was awarded the leading spot on the advertising and marketing list. “We are thrilled for this opportunity to be recognized as the go-to service provider for B2B marketing,” said CEO and Co-founder Garrett Mehrguth. “This is a testament to our team’s dedication and unwavering focus on excellence and to deliver premier services to our clients.” Since its establishment in 2014, Mehrguth has led Directive in its expansion of five global offices including Orange County, California; Austin, Texas; Los Angeles; New York City; and London. Directive has increased by a year-over-year growth rate of 300 percent, and now is celebrating as the number one B2B marketing and advertising service provider in Los Angeles.

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive Consulting | May 29, 2019

Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, "5 Data-Validated Tactics to Increase the Experienced Marketer's Qualified Lead Volume (...and 3 Tactics That Are Guaranteed to Fail)" with their audiences across the nation. Mehrguth will continue to discuss how B2B and enterprise marketers can advance their digital "discoverability" and take control of their residency on search engine results pages. This approach has catalyzed Directive's growth by 300 percent year-over-year. It also is the foundation that the firm's strategies are built on, which is utilized across their portfolio of over 75 clients. "I've had the pleasure of working with Garrett over the past year, as he has proven to be a stand-out speaker in our Digital Summit Series," said Leah Harris, content and product strategist for Digital Summit. "We curate 20 marketing conferences with over 1,000 speakers in total, and Garrett consistently engages the crowd with his expertise and surveys in the top 20 percent of speakers."

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