7 STRATEGIES TO INCREASE BRAND VISIBILITY

MAREEN | April 29, 2019 | 115 views

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the front, on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

V5 Systems

V5 Systems is an award-winning technology company that has created the world’s first true edge computing platform for the outdoors. V5 Systems has developed a go-to platform for all outdoor security, power and computing needs. Not only does V5 provide a smart outdoor security, but also an intelligent computing platform that is capable of running any third party application. The third element is our ongoing power platform, which frees this robust computing power to be used anywhere outdoors.

OTHER ARTICLES
APPLICATION INFRASTRUCTURE

A new era of automation with Cisco ACI and the Citrix ADC Manager app

Article | July 16, 2022

Since it was first available, Citrix has worked with Cisco Application Centric Infrastructure (ACI) to integrate Citrix ADC with the Cisco Application Policy Infrastructure Controller (APIC). As a valued technology partner, Citrix has a device package — a software module — that enables users to configure the Citrix ADC directly from a Cisco APIC. This setup has run in many customer production environments over the years. Let’s consider one of those customers — Jim. He was the first to deploy the integrated solution in his data center. The solution gave him the automation he needed and a single view to configure, deploy, and manage applications. However, his application admins preferred to use the Citrix ADC user interface to manage L4-L7 services.

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IT SYSTEMS MANAGEMENT

Storage made simple for hybrid multicloud: the new IBM FlashSystem family

Article | July 19, 2022

In part one of this blog post series, we discussed IBM’s approach for delivering innovation while simplifying your storage infrastructure, reducing complexity, and cutting costs. Now let’s take a closer look at the details of the new IBM FlashSystem family, a single platform designed to simplify your storage infrastructure, reduce complexity and cut costs, while continuing to deliver extensive innovation for your enterprise class storage solutions and your hybrid multicloud environments.

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IT SYSTEMS MANAGEMENT

We Need to Talk About ‘Cloud Neutrality’

Article | July 6, 2022

We spent a lot of years talking about net neutrality the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s an even bigger issue brewing, and it’s time to start talking about it: cloud neutrality. “While its name sounds soft and fluffy,” Microsoft president and general counsel Brad Smith and coauthor Carol Ann Browne write in their recent book, Tools and Weapons: The Promise and the Peril of the Digital Age, “in truth the cloud is a fortress.” Their introduction describes the modern marvel of the data center: a 2 million-square-foot, climate-controlled facility made up of colossal electrical generators, diesel fuel tanks, battery arrays, and bulletproof doors

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Why enterprises are going all-in on hyperscale

Article | February 10, 2020

Cloud computing continues to dominate the technology space, with cloud migration yielding a rain of opportunities and benefits. To date, achieving massive scale in computing power and data storage is a priority for organizations looking to mature in digital transformation. Hyperscale infrastructure is designed exclusively for that purpose, and it offers increasingly relevant features such as high levels of performance and high tolerance and room for error as well as redundancy. A recent report showed enterprises are leaning towards hyperscalers for cloud services as compared to second-tier providers.

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Spotlight

V5 Systems

V5 Systems is an award-winning technology company that has created the world’s first true edge computing platform for the outdoors. V5 Systems has developed a go-to platform for all outdoor security, power and computing needs. Not only does V5 provide a smart outdoor security, but also an intelligent computing platform that is capable of running any third party application. The third element is our ongoing power platform, which frees this robust computing power to be used anywhere outdoors.

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DATA STORAGE,WINDOWS SERVER OS,WINDOWS SERVER MANAGEMENT

Equinix to "Adjust the Thermostat" to Optimize Data Center Energy Use

Equinix | December 08, 2022

Equinix, Inc. (Nasdaq: EQIX), the world's digital infrastructure company™, today announced its commitment to reducing its overall power use by increasing operating temperature ranges within its data centers – the first such commitment by an operator of colocation data centers. Starting immediately, Equinix will begin to define a multi-year global roadmap for thermal operations within its data centers aimed at achieving significantly more efficient cooling and decreased carbon impacts, all while continuing to deliver the premium operating environment Equinix is known for. Over time, this initiative is expected to enable thousands of Equinix customers to reduce the Scope 3 carbon emissions associated with their data center operations as supply chain sustainability becomes an increasingly important part of the overall environmental initiatives of today's businesses. IT equipment within data centers, including routers, servers and storage arrays, emit high levels of heat that requires data centers to be fitted with robust cooling systems to remove that heat. "Most datacenters operate within restrictive temperature and humidity bands, resulting in environments that are unnecessarily cooler than required," said Rob Brothers, Program Vice President, Datacenter Services, IDC. "Equinix will work with enterprises to change the way we think about operating temperatures within datacenter environments and how the industry can ensure optimal service levels for mission-critical digital infrastructure, while improving data center efficiencies. With this initiative, Equinix will play a key role in driving change in the industry and help shape the overall sustainability story we all need to participate in." "As a long-time partner, we are pleased to see that Equinix is driving efficient data center operations through smart, sustainable operating practices," said Sue Preston, vice president and general manager, Advisory and Professional Services, Hewlett Packard Enterprise (HPE). "Optimizing data center temperatures results in more efficient operations, benefitting businesses and the planet. Through the HPE GreenLake alliance, both HPE and Equinix offer a comprehensive, cloud-smart and sustainable customer solution." As a part of this new efficiency initiative, Equinix expects to operate its facilities closer to 27°C (80°F), aligning operating limits across its global data center portfolio with the globally accepted boundaries of the A1A standards from the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE). When combined with existing Equinix initiatives such as optimizing the use of outside air temperatures to cool its data centers, this new initiative will contribute to the overall sustainability of its data centers through efficiency improvements measured through Power Usage Effectiveness (PUE). PUE represents the total amount of power being used by a data center divided by the power used to run the IT equipment within the data center, providing an industry standard for data center energy efficiency. "Our cooling systems account for approximately 25% of our total energy usage globally," said Raouf Abdel, Executive Vice President, Global Operations for Equinix. "With this new initiative, we can intelligently adjust the thermostat in our data centers in the same way that consumers do in their homes. Once rolled out across our current global data center footprint, we anticipate energy efficiency improvements of as much as 10% in various locations." Data centers are critical to our daily lives, housing the equipment and interconnecting the businesses that fuel our digital lives – from online shopping to sending emails to streaming movies and video calls. Data Center Services for Equinix. "As more than 10,000 businesses globally rely on Equinix's digital infrastructure, it plays a critical role in their supply chains. This initiative, once deployed, has the potential to significantly benefit these businesses as they seek to reduce the Scope 3 carbon emissions in their supply chain to meet their overall climate targets. It marks an important step in our comprehensive sustainability program and our climate-neutral commitment." Jon Lin, Executive Vice President and General Manager About Equinix Equinix is the world's digital infrastructure company™. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

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STORAGE MANAGEMENT,DATA STORAGE,WINDOWS SERVER OS

Airbyte Integrates with dbt Cloud to Bring Together Leading Data Integration and Transformation Technologies

Airbyte | December 07, 2022

Airbyte, creators of the fastest-growing open-source data integration platform, today announced a deeper partnership with dbt Labs, the pioneer in analytics engineering. The partnership now includes a new integration that allows dbt Cloud customers to trigger dbt jobs from directly within Airbyte Cloud. The integration brings together two of the leading open-source products in the data ecosystem, making it simpler than ever to move and transform data, while minimizing the risk of lock-in. Airbyte helps move data from a collection of sources, and dbt helps organize that data for analysis by, for example, consistently defining key business logic or standardizing data structures. “Our companies already share hundreds of users and now they will see the integration of our Cloud products, making it simple to use the two together,” said Michel Tricot, co-founder and CEO of Airbyte. “With partners like dbt Labs, we are building a more open modern data stack to better serve the data community.” “We’re thrilled to deepen this partnership with Airbyte, a company with whom we are aligned regarding the importance of open standards in the data ecosystem. This partnership and integration will help better serve our joint users, customers, and the data community as a whole.” Nikhil Kothari, director of technology partnerships at dbt Labs With its growing community of 10,000 data practitioners and 600 contributors, Airbyte is redefining the standard of moving and consolidating data from different sources to data warehouses, data lakes, or databases in a process referred to as extract, load, and, when desired, transform (ELT). Over the past year and a half, more than 25,000 companies have used Airbyte to sync data from sources such as PostgreSQL, MySQL, Facebook Ads, Salesforce, Stripe, and connect to destinations that include Redshift, Snowflake, Databricks, and BigQuery. Airbyte’s open-source data integration solves two problems. First, companies always have to build and maintain data connectors on their own because most less popular “long tail'' data connectors are not supported by closed-source ELT technologies. Second, data teams often have to do custom work around pre-built connectors to make them work within their unique data infrastructure. dbt Cloud enables data teams to develop faster and collaborate more effectively to build and deploy production-grade data pipelines with version control and CI/CD, pre-production testing and documentation of models, modular SQL modeling, and dependency management built in. dbt Cloud provides a centralized development experience to safely deploy, monitor, and investigate transformation code with a web-based user interface. About Airbyte Airbyte is the open-source data integration leader running in the safety of your cloud and syncing data from applications, APIs, and databases to data warehouses, lakes, and other destinations. Airbyte was co-founded by Michel Tricot (former director of engineering and head of integrations at Liveramp and RideOS) and John Lafleur (serial entrepreneur of dev tools and B2B). The company is headquartered in San Francisco with a distributed team around the world.

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IT SYSTEMS MANAGEMENT,AWS,AZURE

Opvizor Delivers Risk and Performance Monitoring across Multiple Clouds and On-Premises Data Centers

Opvizor | December 07, 2022

The Opvizor monitoring product has been extended from the data center to support cloud providers Amazon Web Services (AWS) and Microsoft Azure. Now, Opvizor provides performance and risk monitoring as well as log analysis from the data center to the edge including storage, network, and virtual desktop infrastructures (VDI). With Opvizor, it’s possible to find performance bottlenecks quickly and easily by using the same dashboard and analytics whether the environment is VMware vSphere, AWS, or Azure. The solution provides deep insights into hybrid and multi-cloud infrastructure to analyze the performance of applications and, where possible, reduce their resource requirements. Opvizor also shows how applications interact with each other to optimize them and save money on infrastructure. This helps realize maximum operational efficiency from complex hybrid and multi-cloud computing infrastructure by using the same monitoring platform. With its mature and highly graphical monitoring and analysis, Opvizor aggregates data points for more effective and faster root cause analysis of issues and increases overall visibility of IT infrastructure. “This latest version of Opvizor enables customers to monitor their workloads wherever they run, on-premises on VMware vSphere, as well as in the cloud, and makes sense of the information by looking at one pane of glass,” “In addition, alerts are sent on changes in security risks.” Dennis Zimmer, co-founder and chief technology officer, Codenotary. “With Opvizor we have a one-stop visualization to monitor our resources across our VMware infrastructure and Microsoft Azure cloud deployments,” said Michael Wagner, chief information security officer, PureFacts Financial Solutions. “This makes it easy for us to pinpoint performance issues and their root causes independently of the platform. This is something difficult to achieve with the monitoring tools provided by either VMware or Azure." Previously, Opvizor was optimized for VMware vSphere running in the data center. Now, by adding AWS and Microsoft Azure, Opvizor helps enterprises deal with the challenges of monitoring performance across different computing platforms while improving their ability to troubleshoot and also track security issues.

Read More

DATA STORAGE,WINDOWS SERVER OS,WINDOWS SERVER MANAGEMENT

Equinix to "Adjust the Thermostat" to Optimize Data Center Energy Use

Equinix | December 08, 2022

Equinix, Inc. (Nasdaq: EQIX), the world's digital infrastructure company™, today announced its commitment to reducing its overall power use by increasing operating temperature ranges within its data centers – the first such commitment by an operator of colocation data centers. Starting immediately, Equinix will begin to define a multi-year global roadmap for thermal operations within its data centers aimed at achieving significantly more efficient cooling and decreased carbon impacts, all while continuing to deliver the premium operating environment Equinix is known for. Over time, this initiative is expected to enable thousands of Equinix customers to reduce the Scope 3 carbon emissions associated with their data center operations as supply chain sustainability becomes an increasingly important part of the overall environmental initiatives of today's businesses. IT equipment within data centers, including routers, servers and storage arrays, emit high levels of heat that requires data centers to be fitted with robust cooling systems to remove that heat. "Most datacenters operate within restrictive temperature and humidity bands, resulting in environments that are unnecessarily cooler than required," said Rob Brothers, Program Vice President, Datacenter Services, IDC. "Equinix will work with enterprises to change the way we think about operating temperatures within datacenter environments and how the industry can ensure optimal service levels for mission-critical digital infrastructure, while improving data center efficiencies. With this initiative, Equinix will play a key role in driving change in the industry and help shape the overall sustainability story we all need to participate in." "As a long-time partner, we are pleased to see that Equinix is driving efficient data center operations through smart, sustainable operating practices," said Sue Preston, vice president and general manager, Advisory and Professional Services, Hewlett Packard Enterprise (HPE). "Optimizing data center temperatures results in more efficient operations, benefitting businesses and the planet. Through the HPE GreenLake alliance, both HPE and Equinix offer a comprehensive, cloud-smart and sustainable customer solution." As a part of this new efficiency initiative, Equinix expects to operate its facilities closer to 27°C (80°F), aligning operating limits across its global data center portfolio with the globally accepted boundaries of the A1A standards from the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE). When combined with existing Equinix initiatives such as optimizing the use of outside air temperatures to cool its data centers, this new initiative will contribute to the overall sustainability of its data centers through efficiency improvements measured through Power Usage Effectiveness (PUE). PUE represents the total amount of power being used by a data center divided by the power used to run the IT equipment within the data center, providing an industry standard for data center energy efficiency. "Our cooling systems account for approximately 25% of our total energy usage globally," said Raouf Abdel, Executive Vice President, Global Operations for Equinix. "With this new initiative, we can intelligently adjust the thermostat in our data centers in the same way that consumers do in their homes. Once rolled out across our current global data center footprint, we anticipate energy efficiency improvements of as much as 10% in various locations." Data centers are critical to our daily lives, housing the equipment and interconnecting the businesses that fuel our digital lives – from online shopping to sending emails to streaming movies and video calls. Data Center Services for Equinix. "As more than 10,000 businesses globally rely on Equinix's digital infrastructure, it plays a critical role in their supply chains. This initiative, once deployed, has the potential to significantly benefit these businesses as they seek to reduce the Scope 3 carbon emissions in their supply chain to meet their overall climate targets. It marks an important step in our comprehensive sustainability program and our climate-neutral commitment." Jon Lin, Executive Vice President and General Manager About Equinix Equinix is the world's digital infrastructure company™. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

Read More

STORAGE MANAGEMENT,DATA STORAGE,WINDOWS SERVER OS

Airbyte Integrates with dbt Cloud to Bring Together Leading Data Integration and Transformation Technologies

Airbyte | December 07, 2022

Airbyte, creators of the fastest-growing open-source data integration platform, today announced a deeper partnership with dbt Labs, the pioneer in analytics engineering. The partnership now includes a new integration that allows dbt Cloud customers to trigger dbt jobs from directly within Airbyte Cloud. The integration brings together two of the leading open-source products in the data ecosystem, making it simpler than ever to move and transform data, while minimizing the risk of lock-in. Airbyte helps move data from a collection of sources, and dbt helps organize that data for analysis by, for example, consistently defining key business logic or standardizing data structures. “Our companies already share hundreds of users and now they will see the integration of our Cloud products, making it simple to use the two together,” said Michel Tricot, co-founder and CEO of Airbyte. “With partners like dbt Labs, we are building a more open modern data stack to better serve the data community.” “We’re thrilled to deepen this partnership with Airbyte, a company with whom we are aligned regarding the importance of open standards in the data ecosystem. This partnership and integration will help better serve our joint users, customers, and the data community as a whole.” Nikhil Kothari, director of technology partnerships at dbt Labs With its growing community of 10,000 data practitioners and 600 contributors, Airbyte is redefining the standard of moving and consolidating data from different sources to data warehouses, data lakes, or databases in a process referred to as extract, load, and, when desired, transform (ELT). Over the past year and a half, more than 25,000 companies have used Airbyte to sync data from sources such as PostgreSQL, MySQL, Facebook Ads, Salesforce, Stripe, and connect to destinations that include Redshift, Snowflake, Databricks, and BigQuery. Airbyte’s open-source data integration solves two problems. First, companies always have to build and maintain data connectors on their own because most less popular “long tail'' data connectors are not supported by closed-source ELT technologies. Second, data teams often have to do custom work around pre-built connectors to make them work within their unique data infrastructure. dbt Cloud enables data teams to develop faster and collaborate more effectively to build and deploy production-grade data pipelines with version control and CI/CD, pre-production testing and documentation of models, modular SQL modeling, and dependency management built in. dbt Cloud provides a centralized development experience to safely deploy, monitor, and investigate transformation code with a web-based user interface. About Airbyte Airbyte is the open-source data integration leader running in the safety of your cloud and syncing data from applications, APIs, and databases to data warehouses, lakes, and other destinations. Airbyte was co-founded by Michel Tricot (former director of engineering and head of integrations at Liveramp and RideOS) and John Lafleur (serial entrepreneur of dev tools and B2B). The company is headquartered in San Francisco with a distributed team around the world.

Read More

IT SYSTEMS MANAGEMENT,AWS,AZURE

Opvizor Delivers Risk and Performance Monitoring across Multiple Clouds and On-Premises Data Centers

Opvizor | December 07, 2022

The Opvizor monitoring product has been extended from the data center to support cloud providers Amazon Web Services (AWS) and Microsoft Azure. Now, Opvizor provides performance and risk monitoring as well as log analysis from the data center to the edge including storage, network, and virtual desktop infrastructures (VDI). With Opvizor, it’s possible to find performance bottlenecks quickly and easily by using the same dashboard and analytics whether the environment is VMware vSphere, AWS, or Azure. The solution provides deep insights into hybrid and multi-cloud infrastructure to analyze the performance of applications and, where possible, reduce their resource requirements. Opvizor also shows how applications interact with each other to optimize them and save money on infrastructure. This helps realize maximum operational efficiency from complex hybrid and multi-cloud computing infrastructure by using the same monitoring platform. With its mature and highly graphical monitoring and analysis, Opvizor aggregates data points for more effective and faster root cause analysis of issues and increases overall visibility of IT infrastructure. “This latest version of Opvizor enables customers to monitor their workloads wherever they run, on-premises on VMware vSphere, as well as in the cloud, and makes sense of the information by looking at one pane of glass,” “In addition, alerts are sent on changes in security risks.” Dennis Zimmer, co-founder and chief technology officer, Codenotary. “With Opvizor we have a one-stop visualization to monitor our resources across our VMware infrastructure and Microsoft Azure cloud deployments,” said Michael Wagner, chief information security officer, PureFacts Financial Solutions. “This makes it easy for us to pinpoint performance issues and their root causes independently of the platform. This is something difficult to achieve with the monitoring tools provided by either VMware or Azure." Previously, Opvizor was optimized for VMware vSphere running in the data center. Now, by adding AWS and Microsoft Azure, Opvizor helps enterprises deal with the challenges of monitoring performance across different computing platforms while improving their ability to troubleshoot and also track security issues.

Read More

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