7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the front, on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

Orion Business Innovation

We are a global technology services provider enabling customers to capitalize on technology in their business for over 25 years. We have successfully delivered solutions across data, analytics, enterprise collaboration, risk & compliance, knowledge management and cloud enabling customers’ journey from “data to decision making“. We focus on engineering data-driven business processes using Digital technologies (data, analytics and the cloud) that allow our customers to enhance productivity into their business processes by making them run faster, better and cheaper. Our global collaborative workforce combines talent and passion for customer satisfaction that has resulted in transformative solutions for our customers.

OTHER ARTICLES
Hyper-Converged Infrastructure, Application Infrastructure

The Future of Computing: Why IaaS is Leading the Way

Article | July 19, 2023

Firms face challenges with managing their resources, and ensuring security & cost optimization, adding complexity to their operations. IaaS solves this need to maintain and manage IT infrastructure. Contents 1. Infrastructure as a Service: Future of Cloud Computing 2. Upcoming Trends in IaaS 2.1 The Rise of Edge Computing 2.2 Greater Focus on Security 2.3 Enhancement in Serverless Architecture 2.4 Evolution of Green Computing 2.5 Emergence of Containerization 3. Final Thoughts 1. Infrastructure as a Service: Future of Cloud Computing As digital transformation continues to reshape the business landscape, cloud computing is emerging as a critical enabler for companies of all sizes. With infrastructure-as-a-service (IaaS), businesses can outsource their hardware and data center management to a third-party provider, freeing up resources and allowing them to focus on their core competencies, reducing operational costs while maintaining the agility to adapt to changing market conditions. With the increasing need for scalable computing solutions, IaaS is set to become a pivotal player in shaping the future of computing. IaaS is already emerging as a prominent solution for organizations looking to modernize their computing capabilities. This article will delve into the recent trends of IaaS and its potential impact on the computing industry, implying why IaaS is important for emerging businesses. 2. Upcoming Trends in IaaS 2.1 The Rise of Edge Computing The rise in IoT and mobile computing has led to a challenge in the amount of data that can be transferred across a network in a certain period. Due to its many uses, such as improving reaction times for self-driving cars and safeguarding confidential health information, the market for edge computing infrastructure is expected to reach a value of $450 billion. (Source: CB Insights) Edge computing is a technology that enables data processing to occur closer to its origin, thereby reducing the volume of data that needs to be transmitted to and from the cloud. A mesh network of micro data centers that process or store critical data locally and push all received data to a central data center or cloud storage repository in a footprint of less than 100 square feet. (Source: IDC) Edge computing represents the fourth major paradigm shift in modern computing, following mainframes, client/server models, and the cloud. A hybrid architecture of interconnected IaaS services allows for low latency through edge computing and high performance, security, and flexibility through a private cloud. Connecting edge devices to an IaaS platform streamlines location management and enables remote work, thus looking forward to smoother future of IaaS. An edge layer (fog computing) is required to optimize the architecture model with high-speed and reliable 5G connectivity, connecting edge devices with the cloud. This layer acts as autonomous distributed nodes, capable of analyzing and acting on real-time data. Doing so sends only the data required to the central infrastructure in an IaaS instance. By combining the advantages of edge computing in data capture with the storage and processing capabilities of the cloud, companies can take full advantage of the benefits of data analytics to leverage their innovation and optimization capabilities while simultaneously and effectively managing IoT devices on the edge. IoT devices, also known as edge devices, possess the ability to analyze data in real time through the use of AI, ML, and algorithms, even in the absence of an internet connection. This technology yields numerous advantages, including superior decision-making, early detection of issues, and heightened efficiency. However, an IaaS infrastructure with top-notch computing and storage capabilities is an absolute necessity to analyze the data effectively. 2.2 Greater Focus on Security Hackers might use cloud-based services to host malware through malware-as-a-service (MaaS) platforms or to distribute malware payloads using cloud-based apps and services. In addition, organizations often need more than they can secure in their IaaS footprint, leading to increased misconfigurations and vulnerabilities. Recognizing and reacting to an attack is called reactive security, whereas anticipating a dangerous event before it happens and intervening to prevent it is predictive safety. Predictive security is the future of cloud security. The cybersecurity mesh involves setting up a distributed network and infrastructure to create a secure perimeter. This allows companies to centrally manage access to their data while enforcing security policies across the distributed network. It is a critical component of the Zero-Trust architecture. A popular IaaS cloud security trend is the multi-cloud environment. Multi-cloud proves effective when tools like security information and event management (SIEM) and threat intelligence are deployed. DevSecOps is a methodology that incorporates security protocols at every stage of software development lifecycle (SDLC). This makes it convenient to deal with threats during the lifecycle itself. Since deploying DevOps, software releases have been shortened for every product release. DevSecOps proves to be secure and fast only with a fully automated software development lifecycle. The DevOps and security teams must collaborate to provide massive digital transformation and security. Digital services and applications need stronger and better security in exponential amounts. This methodology must be enforced in a CI/CD pipeline to make it a continuous process. Secure access service edge (SASE) is a cloud-based architecture that integrates networking and software-as-a-service (SaaS) functions, providing them as a unified cloud service. The architecture combines a software-defined wide area network (SD-WAN) or other WAN with multiple security capabilities, securing network traffic. 2.3 Enhancement in Serverless Architecture Serverless architecture apps are launched on demand when an event triggers the app code to run. The public cloud provider then assigns the resources necessary for the operation to occur. With serverless apps, containers are deployed and launched on demand when needed. This differs from the traditional IaaS cloud computing model, where users must pre-purchase capacity units for always-on server components to run their apps. The app will incur minimal charges during off-peak hours with a serverless model. When there is a surge in traffic, it can scale up seamlessly through the provider without requiring DevOps involvement. A serverless database is a type of database that operates as a fully managed database-as-a-service (DBaaS). It automatically adjusts its computing and storage resources to match the demand, making it convenient for users. A serverless database is a cloud based service that eliminates the need to manage infrastructure, scaling, and provisioning. It allows developers to concentrate on constructing applications or digital products without the burden of managing servers, storage, or backups. 2.4 Evolution of Green Computing In promoting green computing, infrastructure-as-a-service plays a significant role by allowing cloud providers to manage the infrastructure. This helps reduce the environmental impact and boosts efficiency by intelligently utilizing servers at high utilization rates. As a result, studies show that public cloud infrastructure is typically 2-4 times more efficient than traditional data centers, a giant leap forward for sustainable computing practices. 2.5 Emergence of Containerization Containerization is a type of operating system virtualization where applications are executed in distinct user spaces called containers. These containers operate on the same shared operating system, providing a complete, portable computing environment for virtualized infrastructure. Containers are self-contained software packages operating in any environment, including private data centers, public clouds, or developer laptops. They comprise all the necessary components required for the right functioning of IaaS-adopted cloud computing. 3. Final Thoughts With the expansion of multi-cloud environments, the emergence of containerization technologies like Docker and Kubernetes, and enhancements in serverless databases, IaaS is poised to become even more powerful and versatile in meeting the diverse computing needs of organizations. These advancements have enabled IaaS providers to offer a wide range of services and capabilities, such as automatic scaling, load balancing, and high availability, making it easier for businesses to build, deploy, and manage their applications swiftly in the cloud.

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Hyper-Converged Infrastructure

How to Scale IT Infrastructure

Article | October 3, 2023

IT infrastructure scaling is when the size and power of an IT system are scaled to accommodate changes in storage and workflow demands. Infrastructure scaling can be horizontal or vertical. Vertical scaling, or scaling up, adds more processing power and memory to a system, giving it an immediate boost. Horizontal scaling, or scaling out, adds more servers to the cloud, easing the bottleneck in the long run, but also adding more complexity to the system.

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Hyper-Converged Infrastructure, IT Systems Management

Upcoming Events for Driving Business Success in the HCI Industry

Article | September 14, 2023

Hyperconverged Infrastructure (HCI) is a critical aspect of the ever-evolving infrastructure industry, helping ensure efficient and secure operation. It involves the continuous surveillance, analysis, and management of the digitalization in manufacturing, performance, and efficiency. To stay ahead of the latest advancements in this industry, executives and managers must attend the upcoming conferences scheduled for 2023. These events provide a crucial platform for professionals to gain in-depth insights into emerging trends, innovative technologies, and best practices. Basics and Operation of Hyperconverged Infrastructure November 21, 2023 | Online Attend the training session on hyper convergent infrastructure led by Dr. Markus Ermes. This session will address hyper-convergent infrastructure questions, including appliances or software, central data centers or smaller locations, and established manufacturers or challengers. During the training session, this Hyperconverged Infrastructure conference allows participants to gain insights into software-defined storage, the critical properties of storage technologies, changes in backup and recovery scenarios, and considerations for data center network planning. This knowledge will enable participants to evaluate the merits and drawbacks of HCI in a nuanced and informed manner. The training session will accommodate participants with varying skill levels, whether they are beginners or have advanced expertise. Attending this training session will equip participants with the knowledge to navigate hyper-convergent infrastructures' complexities effectively. TechMentor Redmond 2023 July 17-21, 2023 | Washington (US) TechMentor Redmond 2023 is an anticipated technology conference that brings together IT professionals, industry experts, and thought leaders for an immersive learning experience. Set in Redmond, Washington, the heart of the tech industry, it will offer a unique opportunity for participants to engage with leading experts from Microsoft and other prominent technology companies. These sessions will cover a wide range of topics, including cloud computing, cybersecurity, artificial intelligence, machine learning, DevOps, data analytics, IoT, and more. With a focus on practical implementation and real-world scenarios, TechMentor Redmond will equip attendees with the skills and knowledge needed to tackle the challenges of today's IT landscape. One of the highlights, is the opportunity to learn directly from industry experts and Microsoft MVPs. Advancing Data Center Construction: West 2023 July 17-19, 2023 | Washington (US) West 2023: Advancing Data Center Construction brings together Washington-to-Arizona clients, contractors, and designers to discuss industry issues. This event will provide a rare opportunity to collaborate and solve project delivery issues caused by tougher restrictions, difficult geographical conditions, supply chain interruption, and workforce shortages, offering hyper converged infrastructure solutions. The event will have sessions from keynote speakers David McCall, Michelle Stuart, Chad Labucki, and Micah Piippo. Hyperconverged Infrastructure events including this event, allow attendees to learn from over 25 hours of world-class content, 12+ hours of networking, and industry leaders like Google, Yondr, Clayco, Microsoft, and McKinstry. Participants will learn to overcome supply chain interruption, streamline approval processes, and enhance efficiency through case studies of breakthrough technology and energy-efficient, sustainable data centers. CIO Cloud Summit July 17, 2023 | Online One of the leading Hyperconverged Infrastructure events, this distinguished event caters to CIOs and IT executives strategically evaluating cloud computing solutions for their organizations. With a dedicated focus on crucial cloud computing issues, including data governance, security, private versus public cloud, and data availability, the summit offers a platform for in-depth discussions and knowledge sharing. Attendees can anticipate a curated agenda with interactive sessions, analyst-led presentations, and an exclusive environment with an average attendance of 50 C-level executives because CDM Media Summits is renowned for its ability to bring together industry leaders, analysts, and solution providers. The event is hosts renowned speakers as Chris Mattmann, Steve Rubinow, Jason Spencer, and Robert DeVito. It is an exceptional opportunity for networking, debating, and gaining insights from the latest industry research. Gartner IT Infrastructure, Operations & Cloud Strategies Conference December 5 – 7, 2023 | Las Vegas (Nevada) The Gartner IT Infrastructure, Operations, & Cloud Strategies Conference 2023 brings together global technology leaders to explore the latest trends, gain objective insights, and exchange best practices. The conference will offer attendees access to nine tracks and seven spotlight tracks, each covering specific focus areas to help I&O leaders create effective pathways for the future while networking with peers. Topics will include innovation, cloud value acceleration, engineering platforms, enhancing operations, evolving at the edge, embedding security, developing skills, transforming leadership and the organization, optimizing costs & value, and more. The event features guest speakers such as Daniel Betts, Arun Chandrasekaran, Hassan Ennaciri, among others, Gartner Magic Quadrant sessions, solution provider sessions, workshops, and facilitated sessions, providing attendees with valuable inspiration, insights, and collaborative problem-solving opportunities. stackconf 2023 September 13-14, 2023 |Berlin (Germany) Being one of the best HCI events, stackconf is a prominent open-source infrastructure event focused on various aspects of CI/CD, containers, hybrid environments, and cloud solutions. It will address the challenges faced by businesses in the rapidly evolving digital landscape, where virtual infrastructures and multi-channel platforms have become the norm. The conference aims to bridge the gap between development, testing, and operations, offering insights and solutions from multiple perspectives. Attendees will be able to stay informed about current and future trends, think creatively, and explore innovative approaches to optimize their IT infrastructure. With a diverse international audience of IT infrastructure specialists, CTOs, CIOs, SREs, system administrators, IT architects, and DevOps engineers, the event stands out for its speaker talks, which offer practical insights instead of vendor pitches, and its emphasis on fostering meaningful discussions and collaboration among participants. DatacenterDynamics (DCD) Connect | London October 2-3, 2023 | London (United Kingdom) DCD Connect | London is a highly anticipated event that brings together leaders and professionals from the data center and cloud infrastructure communities. The event will feature an exhibition floor where leading technology vendors and service providers showcase their latest products, services, and solutions. This will allow attendees to explore and evaluate the latest advancements in hardware, software, infrastructure, cooling systems, power management, and other critical aspects of data center operations. Beyond the knowledge-sharing opportunities, it will promote thought-provoking talks by Dame Dawn Childs, Val Walsh, Michael Winterson among others. Attendees will earn continuing professional development (CPD) credits by attending educational sessions and workshops, enhancing their industry credentials, and demonstrating a commitment to ongoing learning. The event will also provide a platform for career growth, with potential job openings and networking connections within the data center and cloud infrastructure sectors. Key Takeaway The conferences bring together industry experts, IT professionals, engineers, and decision-makers in the network industry. Attendees can expect a comprehensive program consisting of keynote presentations, panel discussions, case studies, and interactive workshops. The listed events will cover a wide range of topics, including the latest trends in data center design, energy efficiency, modular construction, and emerging technologies. Participating in these also offer ample networking opportunities, allowing attendees to connect with peers, share experiences, and establish valuable business connections. Leaders can stay at the forefront of the evolving data center landscape and gain a competitive edge in their respective organizations.

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Hyper-Converged Infrastructure, Application Storage

Leading IaaS Providers - Unlocking the Power of Cloud Computing

Article | May 4, 2023

Simplify server maintenance with managed services! Hybrid and multi-cloud systems work together in harmony, gaining advantage of both storage systems. Explore IaaS providers for your business needs. Contents 1. Introduction 2. Multi-Cloud vs. Hybrid Cloud 2.1. Multi-Cloud Storage Systems 2.2. Hybrid Cloud Storage Systems 2.3. Choosing between Multi-Cloud and Hybrid Cloud 3. Managed and Unmanaged Services 4. 5 top companies providing IaaS platforms 4.1. ScaleMatrix 4.2. Faction 4.3. Expedient 4.4. PhoenixNAP 4.5. Rackspace Technology 5. Conclusion 1. Introduction Several leading companies are providing IaaS platforms, offering managed and unmanaged services, and multi-cloud and hybrid cloud solutions to meet the growing demands of businesses in today's digital landscape. In addition, these companies offer various services to help organizations manage their IT infrastructure, including computing power, virtual machines, storage, and networking, while also providing additional value-added services such as security, disaster recovery, and automation. 2. Multi-Cloudvs. Hybrid Cloud Multi-cloud and hybrid cloud are cloud deployment infrastructure models 2.1. Multi-Cloud Storage Systems: Multicloud refers to an organization utilizing cloud computing services from at least two cloud providers to run their applications. Instead of relying on a single-cloud stack, multi-cloud environments usually consist of two or more public clouds, two or more private clouds, or a mix of both. 2.2. Hybrid Cloud Storage Systems: A hybrid cloud refers to a heterogeneous computing environment where applications are executed using a blend of computing, storage, and services across distinct environments, such as public clouds, private clouds, on-premises data centers, or edge locations. 2.3. Choosing Between Multi-Cloud and Hybrid Cloud 2.3.1. Opting for a Hybrid Cloud: For businesses that require control over certain data or workloads, a hybrid cloud strategy may be necessary. This involves hosting some applications in the public cloud while running critical workloads locally to balance the benefits of cloud technology with the need for local data control. - To avoid vendor lock-in, carefully select the best cloud services for each application or task. - Choose cost-effective services to engage in more effective business planning. - Ensure flexibility and adaptability for the cloud team. - Enable a company to use best-in-class services for each app/task 2.3.2. Selecting a Multi-Cloud: Businesses often rely on multiple cloud providers for different services, such as public clouds for virtual machines and SaaS for business applications. They may also access AI, ML, or language cloud services from other providers. - To test and validate a cloud computing platform before migrating its resources and workloads. - To enable a centralized identity infrastructure across disparate systems. - To ensure a blend of self-service resources (private cloud) and a platform to run test workloads (public cloud), for DevOps based firms However, hybrids and multi-clouds can operate together. For example, a company can establish a private cloud for internal operations and then merge it with a public cloud to form a hybrid cloud. Additional clouds, whether IaaS, PaaS, or SaaS, can be added or integrated to provide specific resources or services to the business. Alternatively, a company can create a hybrid cloud with one public cloud provider and still use resources and services from other public clouds outside the hybrid cloud environment. 3. Managed and Unmanaged Services IaaS comes in two main forms: managed and unmanaged. Managed services can simplify server maintenance by providing support and expertise. With managed dedicated servers, clients can focus on other aspects of their business while the host takes care of day-to-day maintenance, including software upgrades. This option is also safer, as self-managing a server without the necessary expertise can create security vulnerabilities. Unmanaged services are cheaper but don't include extras or support. Standard or custom control panels are used for task management. However, managing servers can only be done with experience. In addition, unmanaged hosting services are limited to providing a default solution configuration, and the applications must be installed on the cloud server by the user. 4. 5 Top Companies Providing IaaS Platforms 4.1. ScaleMatrix ScaleMatrix offers IaaS solutions that empower businesses to manage their IT infrastructure while minimizing expensive capital expenditures (CAPEX) and reducing operational costs (OPEX). With ScaleMatrix's IaaS solutions, companies can have complete control over their infrastructure, utilizing the Ping, Power, Pipe, and server hardware. This allows businesses to tailor their infrastructure to fit their specific needs, with the option to make changes as required. Additionally, businesses can deploy hardware without significant capital investment, avoiding a CAPEX spike. Instead, they can pay for their infrastructure on an OPEX basis, allowing them to manage their expenses more efficiently. 4.2. Faction Faction is a top-tier IaaS provider that offers a wide range of customizable solutions to meet the unique needs of its clients. Their IaaS offerings provide flexibility and agility to grow businesses while controlling costs. Clients can choose from various infrastructure options, including dedicated servers, private clouds, and hybrid cloud solutions. Faction's managed services portfolio differentiates it from other IaaS providers. The company's managed services are designed to provide clients with a more integrated ecosystem of managed services that can handle complex business needs across client on-premises and cloud environments. This includes services like monitoring and management, security and compliance, cloud backup, and disaster recovery, providing clients with a complete end-to-end solution for their IT infrastructure needs. 4.3. Expedient Expedient provides infrastructure as a service solutions, including their flagship Expedient Enterprise Cloud, enabling clients to purchase resource pools and dedicated nodes. This cloud offering allows businesses to quickly scale resources without needing to refractor applications or learn a new platform. The platform offers a single management interface with self-service network provisioning, monitoring, and analytics. Expedient also provides a dedicated private cloud solution for applications like Citrix, reducing the infrastructure maintenance burden while maintaining scalability and flexibility. Expedient's Private Cloud Anywhere service allows businesses to have a cloud node within their own data center, providing a cloud-like experience within the proximity of mission-critical functions like manufacturing lines or retail stores. 4.4. PhoenixNAP PhoenixNAP is a leading provider of bare metal cloud infrastructure solutions that empower businesses to innovate and achieve agility by deploying a flexible, cloud-native-ready infrastructure. Another significant advantage of PhoenixNAP's Bare Metal Cloud is the flexible billing models, which allow for fast scalability and cost optimization. The solutions offer the performance of dedicated hardware with cloud-like flexibility, allowing for automated provisioning of physical servers in minutes. Reserved instances are available for up to three years, providing cost-effective options. As a cloud-native-ready IaaS platform, PhoenixNAP's Bare Metal Cloud delivers high-performance, non-virtualized servers for even the most demanding workloads. 4.5. Rackspace Technology Rackspace Technology is a leading provider of IT-as-a-Service (IaaS) solutions that enable businesses to leverage the latest technologies and gain a competitive advantage. Their IaaS solutions are designed to meet the unique needs of the FinTech industry, which demands highly secure, scalable, and reliable infrastructure to support mission-critical applications. Its IaaS offerings are designed to provide flexible and scalable infrastructure that can be customized to meet the specific needs of businesses. They offer a range of infrastructure services, including public and private clouds, dedicated servers, and managed hosting, as well as hybrid cloud solutions that combine the benefits of both public and private cloud environments. 5. Conclusion The future of the top leading companies providing IaaS platforms looks promising as the demand for cloud computing services continues to grow. With the ever-increasing need for businesses to store, manage, and analyze large amounts of data, the demand for IaaS platforms is expected to increase in the coming years. This includes enhancing their security measures, network capabilities, and data center footprints. Furthermore, as the industry moves towards hybrid cloud and multi-cloud environments, these companies will need to adapt and provide solutions that can seamlessly integrate with various cloud platforms. This will require collaboration with other cloud service providers and investment in interoperability technologies. As businesses increasingly rely on data-driven decision-making, cloud providers will need to offer services that enable customers to process and analyze large amounts of data quickly and efficiently using AI and ML. The future of the top leading companies will require continuous innovation, collaboration, and investment in new technologies to meet the changing needs of their customers. As cloud computing continues to transform the business landscape, these companies will enable businesses to scale and grow in the digital age.

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Spotlight

Orion Business Innovation

We are a global technology services provider enabling customers to capitalize on technology in their business for over 25 years. We have successfully delivered solutions across data, analytics, enterprise collaboration, risk & compliance, knowledge management and cloud enabling customers’ journey from “data to decision making“. We focus on engineering data-driven business processes using Digital technologies (data, analytics and the cloud) that allow our customers to enhance productivity into their business processes by making them run faster, better and cheaper. Our global collaborative workforce combines talent and passion for customer satisfaction that has resulted in transformative solutions for our customers.

Related News

Application Infrastructure

dxFeed Launches Market Data IaaS Project for Tradu, Assumes Infrastructure and Data Provision Responsibilities

PR Newswire | January 25, 2024

dxFeed, a global leader in data solutions and index management for the financial industry, announces the launch of an Infrastructure as a Service (IaaS) project for Tradu, an advanced multi-asset trading platform catering to active traders and investors. In this venture, dxFeed manages the crucial aspects of infrastructure and data provision for Tradu. As an award-winning IaaS provider (the Best Infrastructure Provider by the Sell-Side Technology Awards 2023), dxFeed is poised to address all technical challenges related to market data delivery to hundreds of thousands of end users, allowing Tradu to focus on its core business objectives. Users worldwide can seamlessly connect to Tradu's platform, receiving authorization tokens for access to high-quality market data from the EU, US, Hong Kong, and Australian Exchanges. This approach eliminates the complexities and bottlenecks associated with building, maintaining, and scaling the infrastructure required for such extensive global data access. dxFeed's scalable low latency infrastructure ensures the delivery of consolidated and top-notch market data from diverse sources to the clients located in Asia, Americas and Europe. With the ability to rapidly reconfigure and accommodate the growing performance demands, dxFeed is equipped to serve hundreds of thousands of concurrent clients, with the potential to scale the solution even further in order to meet the constantly growing demand, at the same time providing a seamless and reliable experience. One of the highlights of this collaboration is the introduction of brand-new data feed services exclusively for Tradu's Stocks platform. This proprietary solution enhances Tradu's offerings and demonstrates dxFeed's commitment to delivering tailored and innovative solutions. Tradu also benefits from dxFeed's Stocks Radar—a comprehensive technical and fundamental market analysis solution. This Software as a Service (SaaS) seamlessly integrates with infrastructure, offering added value to traders and investors by simplifying complex analytical tasks. Moreover, Tradu leverages the advantages of dxFeed's composite feed (the winner at The Technical Analyst Awards). This accolade reinforces dxFeed's commitment to delivering excellence in data provision, further solidifying Tradu's position as a global leader in online foreign exchange. "When we were thinking of our new sophisticated multi-asset trading platform for the active trader and investors we met with the necessity of expanding instrument and user numbers. We realized we needed a highly competent, professional team to deploy the infrastructure, taking into account the peculiarities of our processes and services," said Brendan Callan, CEO of Tradu. "On the one hand, it allows our clients to receive quality consolidating data from multiple sources. On the other hand, as a leading global provider of online foreign exchange, we can dispose of dxFeed's geo-scalable infrastructure and perform rapid reconfiguration to meet growing performance demands to provide data to hundreds of thousands of our clients around the globe." "The range of businesses finding the Market Data IaaS (Infrastructure as a Service) model appealing continues to expand. This approach is gaining traction among various enterprises, from agile startups seeking rapid development to established, prominent brands acknowledging the strategic benefits of delegating market data infrastructure to specialized firms," said Oleg Solodukhin, CEO of dxFeed. By taking on the responsibilities of infrastructure and data provision, dxFeed empowers Tradu to focus on innovation and client satisfaction, setting the stage for a transformative journey in the dynamic world of financial trading. About dxFeed dxFeed is a leading market data and services provider and calculation agent for the capital markets industry. According to the WatersTechnology 2022 IMD & IRD awards honors, it's the "Most Innovative Market Data Project." dxFeed focuses primarily on delivering financial information and services to buy- and sell-side institutions in global markets, both traditional and crypto. That includes brokerages, prop traders, exchanges, individuals (traders, quants, and portfolio managers), and academia (educational institutions and researchers). Follow us on Twitter, Facebook, and LinkedIn. Contact dxFeed: pr@dxfeed.com About Tradu Tradu is headquartered in London with offices around the world. The global Tradu team speaks more than two dozen languages and prides itself on its responsive and helpful client support. Stratos also operates FXCM, an FX and CFD platform founded in 1999. Stratos will continue to offer FXCM services alongside Tradu's multi-asset platform.

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IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

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Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

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Application Infrastructure

dxFeed Launches Market Data IaaS Project for Tradu, Assumes Infrastructure and Data Provision Responsibilities

PR Newswire | January 25, 2024

dxFeed, a global leader in data solutions and index management for the financial industry, announces the launch of an Infrastructure as a Service (IaaS) project for Tradu, an advanced multi-asset trading platform catering to active traders and investors. In this venture, dxFeed manages the crucial aspects of infrastructure and data provision for Tradu. As an award-winning IaaS provider (the Best Infrastructure Provider by the Sell-Side Technology Awards 2023), dxFeed is poised to address all technical challenges related to market data delivery to hundreds of thousands of end users, allowing Tradu to focus on its core business objectives. Users worldwide can seamlessly connect to Tradu's platform, receiving authorization tokens for access to high-quality market data from the EU, US, Hong Kong, and Australian Exchanges. This approach eliminates the complexities and bottlenecks associated with building, maintaining, and scaling the infrastructure required for such extensive global data access. dxFeed's scalable low latency infrastructure ensures the delivery of consolidated and top-notch market data from diverse sources to the clients located in Asia, Americas and Europe. With the ability to rapidly reconfigure and accommodate the growing performance demands, dxFeed is equipped to serve hundreds of thousands of concurrent clients, with the potential to scale the solution even further in order to meet the constantly growing demand, at the same time providing a seamless and reliable experience. One of the highlights of this collaboration is the introduction of brand-new data feed services exclusively for Tradu's Stocks platform. This proprietary solution enhances Tradu's offerings and demonstrates dxFeed's commitment to delivering tailored and innovative solutions. Tradu also benefits from dxFeed's Stocks Radar—a comprehensive technical and fundamental market analysis solution. This Software as a Service (SaaS) seamlessly integrates with infrastructure, offering added value to traders and investors by simplifying complex analytical tasks. Moreover, Tradu leverages the advantages of dxFeed's composite feed (the winner at The Technical Analyst Awards). This accolade reinforces dxFeed's commitment to delivering excellence in data provision, further solidifying Tradu's position as a global leader in online foreign exchange. "When we were thinking of our new sophisticated multi-asset trading platform for the active trader and investors we met with the necessity of expanding instrument and user numbers. We realized we needed a highly competent, professional team to deploy the infrastructure, taking into account the peculiarities of our processes and services," said Brendan Callan, CEO of Tradu. "On the one hand, it allows our clients to receive quality consolidating data from multiple sources. On the other hand, as a leading global provider of online foreign exchange, we can dispose of dxFeed's geo-scalable infrastructure and perform rapid reconfiguration to meet growing performance demands to provide data to hundreds of thousands of our clients around the globe." "The range of businesses finding the Market Data IaaS (Infrastructure as a Service) model appealing continues to expand. This approach is gaining traction among various enterprises, from agile startups seeking rapid development to established, prominent brands acknowledging the strategic benefits of delegating market data infrastructure to specialized firms," said Oleg Solodukhin, CEO of dxFeed. By taking on the responsibilities of infrastructure and data provision, dxFeed empowers Tradu to focus on innovation and client satisfaction, setting the stage for a transformative journey in the dynamic world of financial trading. About dxFeed dxFeed is a leading market data and services provider and calculation agent for the capital markets industry. According to the WatersTechnology 2022 IMD & IRD awards honors, it's the "Most Innovative Market Data Project." dxFeed focuses primarily on delivering financial information and services to buy- and sell-side institutions in global markets, both traditional and crypto. That includes brokerages, prop traders, exchanges, individuals (traders, quants, and portfolio managers), and academia (educational institutions and researchers). Follow us on Twitter, Facebook, and LinkedIn. Contact dxFeed: pr@dxfeed.com About Tradu Tradu is headquartered in London with offices around the world. The global Tradu team speaks more than two dozen languages and prides itself on its responsive and helpful client support. Stratos also operates FXCM, an FX and CFD platform founded in 1999. Stratos will continue to offer FXCM services alongside Tradu's multi-asset platform.

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IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

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Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

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