7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the front, on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

Tech Mahindra

This is the official Tech Mahindra page. Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.4 billion company with 117,600+ professionals across 90 countries, helping over 840 global customers including Fortune 500 companies. Our convergent, digital, design experiences, innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value and experiences to our stakeholders. Tech Mahindra is amongst the Fab 50 companies in Asia as per Forbes 2016 list.

OTHER ARTICLES
Application Storage, Data Storage

Verizon launches 5G fixed wireless in parts of 21 more cities

Article | July 12, 2023

Communications giant Verizon last week launched 5G for Business Internet in 20 new markets, targeting SMBs and enterprises alike. The fixed-wireless plans provide download speeds of 100Mbps ($69/month), 200Mbps ($99/month), and 400Mbps ($199/month) with no data limits. Upload speeds are slower. Verizon is also offering a 10-year price lock for new customers with no long-term contract required. “As 5G Business Internet scales into new cities, businesses of all sizes can gain access to the superfast speeds, low latency and next-gen applications enabled by 5G Ultra-Wideband, with no throttling or data limits,” Tami Erwin, CEO of Verizon Business, said in a statement. “We’ll continue to expand the 5G Business Internet footprint and bring the competitive pricing, capability, and flexibility of our full suite of products and services to more and more businesses all over the country.” The service was previously launched in parts of Chicago, Houston and Los Angeles. Verizon started rolling out 5G services last year using lower spectrum bands. According to a study by IHS Markit’s RootMetrics, Verizon offers speeds similar to those of T-Mobile but behind AT&T.

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Application Infrastructure, Application Storage

Why Should Your Business Utilize Infrastructure as a Service (IaaS)?

Article | July 19, 2023

Flexible data access, enhanced disaster recovery, and reduced infrastructure staff burden are some of the biggest reasons businesses migrate to innovative and reliable cloud technologies. Infrastructure-as-a-service or Iaas, is one such cloud computing model that has simplified the lives of enterprises and developers by reducing their infrastructure burden. Iaas gives you access to servers, networking, storage, and virtualization features. IaaS is fast becoming one of the biggest trends in cloud computing. According to Technavio's latest report, the IaaS market projects a growth of USD 141.77 billion, registering a CAGR of 28.2% from 2021 to 2026. “So many systems end up as a big dreaded ball of mud (which is totally preventable) when designing an enforceable architecture model.” Alexander von Zitzewitz, CEO, hello2morrow Inc. But, how can IaaS technology help you grow and advance your business? Here are some key advantages of switching to IaaS: Better Performance One of the more well-known benefits of IaaS is achieving a higher performance level from your infrastructure. Rather than worrying about the latest hardware for your infrastructure, with IaaS in place, your in-house IT team will be able to focus more on working on your business goals and objectives through technology. Because the SLA (Service Level Agreement) with your IaaS cloud service provider can ensure that you are getting the best performance from your cloud provider's infrastructure. An SLA will ensure that your cloud provider is accountable for continuous upgrades and the best possible service for your business. Decreased CapEx With IaaS technology, you can choose the IaaS cloud service provider of your choice. Typically, a cloud provider has a more reliable, robust, and redundant infrastructure setup than what would be feasible and financially realistic in an office environment. This means you can save on maintenance, purchase, and operating hardware-related business expenditures. Additionally, it also decreases your overall IT-related capital expenditure (CapEx). Increased Flexibility IaaS increases your scalability and flexibility exponentially. Your business can scale up and down as needed and on-demand. For example, say your business is hosting a short-term campaign to drive more traffic to your website. IaaS will automatically provision resources to ensure your business infrastructure is well equipped to handle the sudden incoming traffic boost. Scale- Up Your Business Additionally, IaaS gives your growing business the flexibility it needs from its IT infrastructure. For example, if you’re considering opening a new office in a different location, you don’t need to spend extra on new hardware; instead, you can directly connect to your infrastructure virtually. This means you don’t need to invest in additional infrastructure for business expansion continually. Managed-Task Virtualization As IaaS supports the virtualization of management tasks, your IT is free to concentrate on other, more thought-intensive work. This will not only drive more efficiency but also help boost ROI. Disaster Recovery During disasters like an earthquake or floods, IaaS ensures smooth business operations. Disaster Recovery as a Service (DRaaS) stores and replicates data in multiple data centers in different geographical locations. So even if a disaster or mishap causes significant damage to the data center, your IaaS providers can quickly restore the data from another data center. Conclusion IaaS allows your businesses to utilize the cloud to achieve your IT goals. It is flexible, scalable, reliable, cost-effective and provides seamless access to maximize business continuity. Therefore, you should choose a reliable IaaS cloud provider who can deliver a variety of cloud infrastructure solutions.

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Hyper-Converged Infrastructure

Adapting Hybrid Architectures for Digital Transformation Implementation

Article | October 10, 2023

For the majority of businesses, digital transformation (DX) has emerged as a significant priority. By incorporating digital technologies into all aspects of an organization's operations, digital transformation is a continuous process that alters how organizations operate as well as how they supply goods and services to customers and connect with them. Employing hybrid network infrastructures can aid businesses in putting DX strategies into action. An IT architecture and environment is a hybrid infrastructure that combines on-premises data centers with private or public clouds. Operating systems and applications can be deployed anywhere in this environment, depending on the needs and specifications of the firm. Managing and keeping an eye on an organization's whole IT infrastructure requires the use of hybrid IT infrastructure services, sometimes referred to as cloud services. Given the complexity of IT environments and needs, this is essential for digital transformation. What Does Hybrid Network Infrastructure Have To Offer? Flexibility Companies can employ the appropriate tools for the job, thanks to flexibility. For instance, a business needs access to a lot of data if it wants to use machine learning (ML) or artificial intelligence (AI). Utilizing public cloud services like AWS or Azure can help with this. However, these services might be pricey and not provide the performance required for some applications. Durability Hybrid networks are more tolerant of interruptions. For instance, a business can continue to function if there is a problem with its public cloud by using its private data center. This is due to the fact that the outage in the public cloud has no impact on the private data center. Security Businesses can utilize a hybrid cloud strategy to protect sensitive data while utilizing the resources and services of a public cloud, potentially lowering the chance of crucial information being compromised. While analytics and applications that use data kept in a private environment will probably still need to function in a public cloud, you can use encryption techniques to reduce security breaches. Scalability and Efficiency Traditional networks can't match the performance and scalability of hybrid networks. This is due to the fact that public clouds offer enormous bandwidth and storage that may be used as needed. By using a hybrid architecture, a company can benefit from the public cloud's flexibility and capacity while still keeping its business-critical data and operations in the private cloud or on-premises data center. Conclusion A cultural shift toward more flexible and intelligent ways of conducting business, supported by cutting-edge technology, involves integrating digital technologies throughout all company activities, improving current processes, developing new operational procedures, and offering higher value to clients. Infrastructures for hybrid networks are necessary for the success of digital transformation.

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Hyper-Converged Infrastructure

Transforming Data Management by Modernized Storage Solutions Using HCI

Article | October 3, 2023

Revolutionize data management with HCI: Unveil the modernized storage solutions and implementation strategies for enhanced efficiency, scalability, sustainable growth and future-ready performance. Contents 1. Introduction to Modernized Storage Solutions and HCI 2. Software-Defined Storage in HCI 3. Benefits of Modern Storage HCI in Data Management 3.1 Data Security and Privacy in HCI Storage 3.2 Data Analytics and Business Intelligence Integration 3.3 Hybrid and Multi-Cloud Data Management 4. Implementation Strategies for Modern Storage HCI 4.1 Workload Analysis 4.2 Software-Defined Storage 4.3 Advanced Networking 4.4 Data Tiering and Caching 4.5 Continuous Monitoring and Optimization 5. Future Trends in HCI Storage and Data Management 1. Introduction to Modernized Storage Solutions and HCI Modern businesses face escalating data volumes, necessitating efficient and scalable storage solutions. Modernized storage solutions, such as HCI, integrate computing, networking, and storage resources into a unified system, streamlining operations and simplifying data management. By embracing modernized storage solutions and HCI, organizations can unlock numerous benefits, including enhanced agility, simplified management, improved performance, robust data protection, and optimized costs. As technology evolves, leveraging these solutions will be instrumental in achieving competitive advantages and future-proofing the organization's IT infrastructure. 2. Software-Defined Storage in HCI By embracing software-defined storage in HCI, organizations can benefit from simplified storage management, scalability, improved performance, cost efficiency, and seamless integration with hybrid cloud environments. These advantages empower businesses to optimize their storage infrastructure, increase agility, and effectively manage growing data demands, ultimately driving success in the digital era. Software-defined storage in HCI revolutionizes traditional, hardware-based storage arrays by replacing them with virtualized storage resources managed through software. This centralized approach simplifies data storage management, allowing IT teams to allocate and oversee storage resources efficiently. With software-defined storage, organizations can seamlessly scale their storage infrastructure as needed without the complexities associated with traditional hardware setups. By abstracting storage from physical hardware, software-defined storage brings greater agility and flexibility to the storage infrastructure, enabling organizations to adapt quickly to changing business demands. Software-defined storage in HCI empowers organizations with seamless data mobility, allowing for the smooth movement of workloads and data across various infrastructure environments, including private and public clouds. This flexibility enables organizations to implement hybrid cloud strategies, leveraging the advantages of both on-premises and cloud environments. With software-defined storage, data migration, replication, and synchronization between different data storage locations become simplified tasks. This simplification enhances data availability and accessibility, facilitating efficient data management across other storage platforms and enabling organizations to make the most of their hybrid cloud deployments. 3. Benefits of Modern Storage HCI in Data Management Software-defined storage HCI simplifies hybrid and multi-cloud data management. Its single platform lets enterprises easily move workloads and data between on-premises infrastructure, private clouds, and public clouds. The centralized management interface of software-defined storage HCI ensures comprehensive data governance, unifies control, ensures compliance, and improves visibility across the data management ecosystem, complementing this flexibility and scalability optimization. 3.1 Data Security and Privacy in HCI Storage Modern software-defined storage HCI solutions provide robust data security measures, including encryption, access controls, and secure replication. By centralizing storage management through software-defined storage, organizations can implement consistent security policies across all storage resources, minimizing the risk of data breaches. HCI platforms offer built-in features such as snapshots, replication, and disaster recovery capabilities, ensuring data integrity, business continuity, and resilience against potential threats. 3.2 Data Analytics and Business Intelligence Integration These HCI platforms seamlessly integrate with data analytics and business intelligence tools, enabling organizations to gain valuable insights and make informed decisions. By consolidating storage, compute, and analytics capabilities, HCI minimizes data movement and latency, enhancing the efficiency of data analysis processes. The scalable architecture of software-defined storage HCI supports processing large data volumes, accelerating data analytics, predictive modeling, and facilitating data-driven strategies for enhanced operational efficiency and competitiveness. 3.3 Hybrid and Multi-Cloud Data Management Software-defined storage HCI simplifies hybrid and multi-cloud data management by providing a unified platform for seamless data movement across different environments. Organizations can easily migrate workloads and data between on-premises infrastructure, private clouds, and public clouds, optimizing flexibility and scalability. The centralized management interface of software-defined storage HCI enables consistent data governance, ensuring control, compliance, and visibility across the entire data management ecosystem. 4. Implementation Strategies for Modern Storage Using HCI 4.1 Workload Analysis A comprehensive workload analysis is essential before embarking on an HCI implementation journey. Start by thoroughly assessing the organization's workloads, delving into factors like application performance requirements, data access patterns, and peak usage times. Prioritize workloads based on their criticality to business operations, ensuring that those directly impacting revenue or customer experiences are addressed first. 4.2 Software-Defined Storage Software-defined storage (SDS) offers flexibility and abstraction of storage resources from hardware. SDS solutions are often vendor-agnostic, enabling organizations to choose storage hardware that aligns best with their needs. Scalability is a hallmark of SDS, as it can easily adapt to accommodate growing data volumes and evolving performance requirements. Adopt SDS for a wide range of data services, including snapshots, deduplication, compression, and automated tiering, all of which enhance storage efficiency. 4.3 Advanced Networking Leverage Software-Defined Networking technologies within the HCI environment to enhance agility, optimize network resource utilization, and support dynamic workload migrations. Implementing network segmentation allows organizations to isolate different workload types or security zones within the HCI infrastructure, bolstering security and compliance. Quality of Service (QoS) controls come into play to prioritize network traffic based on specific application requirements, ensuring optimal performance for critical workloads. 4.4 Data Tiering and Caching Intelligent data tiering and caching strategies play a pivotal role in optimizing storage within the HCI environment. These strategies automate the movement of data between different storage tiers based on usage patterns, ensuring that frequently accessed data resides on high-performance storage while less-accessed data is placed on lower-cost storage. Caching techniques, such as read and write caching, accelerate data access by storing frequently accessed data on high-speed storage media. Consider hybrid storage configurations, combining solid-state drives (SSDs) for caching and traditional hard disk drives (HDDs) for cost-effective capacity storage. 4.5 Continuous Monitoring and Optimization Implement real-time monitoring tools to provide visibility into the HCI environment's performance, health, and resource utilization, allowing IT teams to address potential issues proactively. Predictive analytics come into play to forecast future resource requirements and identify potential bottlenecks before they impact performance. Resource balancing mechanisms automatically allocate compute, storage, and network resources to workloads based on demand, ensuring efficient resource utilization. Continuous capacity monitoring and planning help organizations avoid resource shortages in anticipation of future growth. 5. Future Trends in HCI Storage and Data Management Modernized storage solutions using HCI have transformed data management practices, revolutionizing how organizations store, protect, and utilize their data. HCI offers a centralized and software-defined approach to storage, simplifying management, improving scalability, and enhancing operational efficiency. The abstraction of storage from physical hardware grants organizations greater agility and flexibility in their storage infrastructure, adapting to evolving business needs. With HCI, organizations implement consistent security policies across their storage resources, reducing the risk of data breaches and ensuring data integrity. This flexibility empowers organizations to optimize resource utilization scale as needed. This drives informed decision-making, improves operational efficiency, and fosters data-driven strategies for organizational growth. The future of Hyper-Converged Infrastructure storage and data management promises exciting advancements that will revolutionize the digital landscape. As edge computing gains momentum, HCI solutions will adapt to support edge deployments, enabling organizations to process and analyze data closer to the source. Composable infrastructure will enable organizations to build flexible and adaptive IT infrastructures, dynamically allocating compute, storage, and networking resources as needed. Data governance and compliance will be paramount, with HCI platforms providing robust data classification, encryption, and auditability features to ensure regulatory compliance. Optimized hybrid and multi-cloud integration will enable seamless data mobility, empowering organizations to leverage the benefits of different cloud environments. By embracing these, organizations can unlock the full potential of HCI storage and data management, driving innovation and achieving sustainable growth in the ever-evolving digital landscape.

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Spotlight

Tech Mahindra

This is the official Tech Mahindra page. Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.4 billion company with 117,600+ professionals across 90 countries, helping over 840 global customers including Fortune 500 companies. Our convergent, digital, design experiences, innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value and experiences to our stakeholders. Tech Mahindra is amongst the Fab 50 companies in Asia as per Forbes 2016 list.

Related News

Application Infrastructure

dxFeed Launches Market Data IaaS Project for Tradu, Assumes Infrastructure and Data Provision Responsibilities

PR Newswire | January 25, 2024

dxFeed, a global leader in data solutions and index management for the financial industry, announces the launch of an Infrastructure as a Service (IaaS) project for Tradu, an advanced multi-asset trading platform catering to active traders and investors. In this venture, dxFeed manages the crucial aspects of infrastructure and data provision for Tradu. As an award-winning IaaS provider (the Best Infrastructure Provider by the Sell-Side Technology Awards 2023), dxFeed is poised to address all technical challenges related to market data delivery to hundreds of thousands of end users, allowing Tradu to focus on its core business objectives. Users worldwide can seamlessly connect to Tradu's platform, receiving authorization tokens for access to high-quality market data from the EU, US, Hong Kong, and Australian Exchanges. This approach eliminates the complexities and bottlenecks associated with building, maintaining, and scaling the infrastructure required for such extensive global data access. dxFeed's scalable low latency infrastructure ensures the delivery of consolidated and top-notch market data from diverse sources to the clients located in Asia, Americas and Europe. With the ability to rapidly reconfigure and accommodate the growing performance demands, dxFeed is equipped to serve hundreds of thousands of concurrent clients, with the potential to scale the solution even further in order to meet the constantly growing demand, at the same time providing a seamless and reliable experience. One of the highlights of this collaboration is the introduction of brand-new data feed services exclusively for Tradu's Stocks platform. This proprietary solution enhances Tradu's offerings and demonstrates dxFeed's commitment to delivering tailored and innovative solutions. Tradu also benefits from dxFeed's Stocks Radar—a comprehensive technical and fundamental market analysis solution. This Software as a Service (SaaS) seamlessly integrates with infrastructure, offering added value to traders and investors by simplifying complex analytical tasks. Moreover, Tradu leverages the advantages of dxFeed's composite feed (the winner at The Technical Analyst Awards). This accolade reinforces dxFeed's commitment to delivering excellence in data provision, further solidifying Tradu's position as a global leader in online foreign exchange. "When we were thinking of our new sophisticated multi-asset trading platform for the active trader and investors we met with the necessity of expanding instrument and user numbers. We realized we needed a highly competent, professional team to deploy the infrastructure, taking into account the peculiarities of our processes and services," said Brendan Callan, CEO of Tradu. "On the one hand, it allows our clients to receive quality consolidating data from multiple sources. On the other hand, as a leading global provider of online foreign exchange, we can dispose of dxFeed's geo-scalable infrastructure and perform rapid reconfiguration to meet growing performance demands to provide data to hundreds of thousands of our clients around the globe." "The range of businesses finding the Market Data IaaS (Infrastructure as a Service) model appealing continues to expand. This approach is gaining traction among various enterprises, from agile startups seeking rapid development to established, prominent brands acknowledging the strategic benefits of delegating market data infrastructure to specialized firms," said Oleg Solodukhin, CEO of dxFeed. By taking on the responsibilities of infrastructure and data provision, dxFeed empowers Tradu to focus on innovation and client satisfaction, setting the stage for a transformative journey in the dynamic world of financial trading. About dxFeed dxFeed is a leading market data and services provider and calculation agent for the capital markets industry. According to the WatersTechnology 2022 IMD & IRD awards honors, it's the "Most Innovative Market Data Project." dxFeed focuses primarily on delivering financial information and services to buy- and sell-side institutions in global markets, both traditional and crypto. That includes brokerages, prop traders, exchanges, individuals (traders, quants, and portfolio managers), and academia (educational institutions and researchers). Follow us on Twitter, Facebook, and LinkedIn. Contact dxFeed: pr@dxfeed.com About Tradu Tradu is headquartered in London with offices around the world. The global Tradu team speaks more than two dozen languages and prides itself on its responsive and helpful client support. Stratos also operates FXCM, an FX and CFD platform founded in 1999. Stratos will continue to offer FXCM services alongside Tradu's multi-asset platform.

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IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

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Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

Read More

Application Infrastructure

dxFeed Launches Market Data IaaS Project for Tradu, Assumes Infrastructure and Data Provision Responsibilities

PR Newswire | January 25, 2024

dxFeed, a global leader in data solutions and index management for the financial industry, announces the launch of an Infrastructure as a Service (IaaS) project for Tradu, an advanced multi-asset trading platform catering to active traders and investors. In this venture, dxFeed manages the crucial aspects of infrastructure and data provision for Tradu. As an award-winning IaaS provider (the Best Infrastructure Provider by the Sell-Side Technology Awards 2023), dxFeed is poised to address all technical challenges related to market data delivery to hundreds of thousands of end users, allowing Tradu to focus on its core business objectives. Users worldwide can seamlessly connect to Tradu's platform, receiving authorization tokens for access to high-quality market data from the EU, US, Hong Kong, and Australian Exchanges. This approach eliminates the complexities and bottlenecks associated with building, maintaining, and scaling the infrastructure required for such extensive global data access. dxFeed's scalable low latency infrastructure ensures the delivery of consolidated and top-notch market data from diverse sources to the clients located in Asia, Americas and Europe. With the ability to rapidly reconfigure and accommodate the growing performance demands, dxFeed is equipped to serve hundreds of thousands of concurrent clients, with the potential to scale the solution even further in order to meet the constantly growing demand, at the same time providing a seamless and reliable experience. One of the highlights of this collaboration is the introduction of brand-new data feed services exclusively for Tradu's Stocks platform. This proprietary solution enhances Tradu's offerings and demonstrates dxFeed's commitment to delivering tailored and innovative solutions. Tradu also benefits from dxFeed's Stocks Radar—a comprehensive technical and fundamental market analysis solution. This Software as a Service (SaaS) seamlessly integrates with infrastructure, offering added value to traders and investors by simplifying complex analytical tasks. Moreover, Tradu leverages the advantages of dxFeed's composite feed (the winner at The Technical Analyst Awards). This accolade reinforces dxFeed's commitment to delivering excellence in data provision, further solidifying Tradu's position as a global leader in online foreign exchange. "When we were thinking of our new sophisticated multi-asset trading platform for the active trader and investors we met with the necessity of expanding instrument and user numbers. We realized we needed a highly competent, professional team to deploy the infrastructure, taking into account the peculiarities of our processes and services," said Brendan Callan, CEO of Tradu. "On the one hand, it allows our clients to receive quality consolidating data from multiple sources. On the other hand, as a leading global provider of online foreign exchange, we can dispose of dxFeed's geo-scalable infrastructure and perform rapid reconfiguration to meet growing performance demands to provide data to hundreds of thousands of our clients around the globe." "The range of businesses finding the Market Data IaaS (Infrastructure as a Service) model appealing continues to expand. This approach is gaining traction among various enterprises, from agile startups seeking rapid development to established, prominent brands acknowledging the strategic benefits of delegating market data infrastructure to specialized firms," said Oleg Solodukhin, CEO of dxFeed. By taking on the responsibilities of infrastructure and data provision, dxFeed empowers Tradu to focus on innovation and client satisfaction, setting the stage for a transformative journey in the dynamic world of financial trading. About dxFeed dxFeed is a leading market data and services provider and calculation agent for the capital markets industry. According to the WatersTechnology 2022 IMD & IRD awards honors, it's the "Most Innovative Market Data Project." dxFeed focuses primarily on delivering financial information and services to buy- and sell-side institutions in global markets, both traditional and crypto. That includes brokerages, prop traders, exchanges, individuals (traders, quants, and portfolio managers), and academia (educational institutions and researchers). Follow us on Twitter, Facebook, and LinkedIn. Contact dxFeed: pr@dxfeed.com About Tradu Tradu is headquartered in London with offices around the world. The global Tradu team speaks more than two dozen languages and prides itself on its responsive and helpful client support. Stratos also operates FXCM, an FX and CFD platform founded in 1999. Stratos will continue to offer FXCM services alongside Tradu's multi-asset platform.

Read More

IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

Read More

Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

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