7 STRATEGIES TO INCREASE BRAND VISIBILITY

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the front, on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

Spotlight

V2Soft

V2Soft is a global leader in Information Technology Services and Business Solutions with world headquarters in Michigan, USA. Established in March 1998, V2Soft provides cost effective, high performance technology solutions to clients worldwide in various domains. V2Soft believes in partnering with their customers to solve their business problems using technology.

OTHER ARTICLES
Hyper-Converged Infrastructure

A new era of automation with Cisco ACI and the Citrix ADC Manager app

Article | July 13, 2023

Since it was first available, Citrix has worked with Cisco Application Centric Infrastructure (ACI) to integrate Citrix ADC with the Cisco Application Policy Infrastructure Controller (APIC). As a valued technology partner, Citrix has a device package — a software module — that enables users to configure the Citrix ADC directly from a Cisco APIC. This setup has run in many customer production environments over the years. Let’s consider one of those customers — Jim. He was the first to deploy the integrated solution in his data center. The solution gave him the automation he needed and a single view to configure, deploy, and manage applications. However, his application admins preferred to use the Citrix ADC user interface to manage L4-L7 services.

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Hyper-Converged Infrastructure

Storage made simple for hybrid multicloud: the new IBM FlashSystem family

Article | October 3, 2023

In part one of this blog post series, we discussed IBM’s approach for delivering innovation while simplifying your storage infrastructure, reducing complexity, and cutting costs. Now let’s take a closer look at the details of the new IBM FlashSystem family, a single platform designed to simplify your storage infrastructure, reduce complexity and cut costs, while continuing to deliver extensive innovation for your enterprise class storage solutions and your hybrid multicloud environments.

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Application Infrastructure, Application Storage

We Need to Talk About ‘Cloud Neutrality’

Article | July 19, 2023

We spent a lot of years talking about net neutrality the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s an even bigger issue brewing, and it’s time to start talking about it: cloud neutrality. “While its name sounds soft and fluffy,” Microsoft president and general counsel Brad Smith and coauthor Carol Ann Browne write in their recent book, Tools and Weapons: The Promise and the Peril of the Digital Age, “in truth the cloud is a fortress.” Their introduction describes the modern marvel of the data center: a 2 million-square-foot, climate-controlled facility made up of colossal electrical generators, diesel fuel tanks, battery arrays, and bulletproof doors

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Why enterprises are going all-in on hyperscale

Article | February 10, 2020

Cloud computing continues to dominate the technology space, with cloud migration yielding a rain of opportunities and benefits. To date, achieving massive scale in computing power and data storage is a priority for organizations looking to mature in digital transformation. Hyperscale infrastructure is designed exclusively for that purpose, and it offers increasingly relevant features such as high levels of performance and high tolerance and room for error as well as redundancy. A recent report showed enterprises are leaning towards hyperscalers for cloud services as compared to second-tier providers.

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Spotlight

V2Soft

V2Soft is a global leader in Information Technology Services and Business Solutions with world headquarters in Michigan, USA. Established in March 1998, V2Soft provides cost effective, high performance technology solutions to clients worldwide in various domains. V2Soft believes in partnering with their customers to solve their business problems using technology.

Related News

Application Infrastructure

dxFeed Launches Market Data IaaS Project for Tradu, Assumes Infrastructure and Data Provision Responsibilities

PR Newswire | January 25, 2024

dxFeed, a global leader in data solutions and index management for the financial industry, announces the launch of an Infrastructure as a Service (IaaS) project for Tradu, an advanced multi-asset trading platform catering to active traders and investors. In this venture, dxFeed manages the crucial aspects of infrastructure and data provision for Tradu. As an award-winning IaaS provider (the Best Infrastructure Provider by the Sell-Side Technology Awards 2023), dxFeed is poised to address all technical challenges related to market data delivery to hundreds of thousands of end users, allowing Tradu to focus on its core business objectives. Users worldwide can seamlessly connect to Tradu's platform, receiving authorization tokens for access to high-quality market data from the EU, US, Hong Kong, and Australian Exchanges. This approach eliminates the complexities and bottlenecks associated with building, maintaining, and scaling the infrastructure required for such extensive global data access. dxFeed's scalable low latency infrastructure ensures the delivery of consolidated and top-notch market data from diverse sources to the clients located in Asia, Americas and Europe. With the ability to rapidly reconfigure and accommodate the growing performance demands, dxFeed is equipped to serve hundreds of thousands of concurrent clients, with the potential to scale the solution even further in order to meet the constantly growing demand, at the same time providing a seamless and reliable experience. One of the highlights of this collaboration is the introduction of brand-new data feed services exclusively for Tradu's Stocks platform. This proprietary solution enhances Tradu's offerings and demonstrates dxFeed's commitment to delivering tailored and innovative solutions. Tradu also benefits from dxFeed's Stocks Radar—a comprehensive technical and fundamental market analysis solution. This Software as a Service (SaaS) seamlessly integrates with infrastructure, offering added value to traders and investors by simplifying complex analytical tasks. Moreover, Tradu leverages the advantages of dxFeed's composite feed (the winner at The Technical Analyst Awards). This accolade reinforces dxFeed's commitment to delivering excellence in data provision, further solidifying Tradu's position as a global leader in online foreign exchange. "When we were thinking of our new sophisticated multi-asset trading platform for the active trader and investors we met with the necessity of expanding instrument and user numbers. We realized we needed a highly competent, professional team to deploy the infrastructure, taking into account the peculiarities of our processes and services," said Brendan Callan, CEO of Tradu. "On the one hand, it allows our clients to receive quality consolidating data from multiple sources. On the other hand, as a leading global provider of online foreign exchange, we can dispose of dxFeed's geo-scalable infrastructure and perform rapid reconfiguration to meet growing performance demands to provide data to hundreds of thousands of our clients around the globe." "The range of businesses finding the Market Data IaaS (Infrastructure as a Service) model appealing continues to expand. This approach is gaining traction among various enterprises, from agile startups seeking rapid development to established, prominent brands acknowledging the strategic benefits of delegating market data infrastructure to specialized firms," said Oleg Solodukhin, CEO of dxFeed. By taking on the responsibilities of infrastructure and data provision, dxFeed empowers Tradu to focus on innovation and client satisfaction, setting the stage for a transformative journey in the dynamic world of financial trading. About dxFeed dxFeed is a leading market data and services provider and calculation agent for the capital markets industry. According to the WatersTechnology 2022 IMD & IRD awards honors, it's the "Most Innovative Market Data Project." dxFeed focuses primarily on delivering financial information and services to buy- and sell-side institutions in global markets, both traditional and crypto. That includes brokerages, prop traders, exchanges, individuals (traders, quants, and portfolio managers), and academia (educational institutions and researchers). Follow us on Twitter, Facebook, and LinkedIn. Contact dxFeed: pr@dxfeed.com About Tradu Tradu is headquartered in London with offices around the world. The global Tradu team speaks more than two dozen languages and prides itself on its responsive and helpful client support. Stratos also operates FXCM, an FX and CFD platform founded in 1999. Stratos will continue to offer FXCM services alongside Tradu's multi-asset platform.

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IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

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Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

Read More

Application Infrastructure

dxFeed Launches Market Data IaaS Project for Tradu, Assumes Infrastructure and Data Provision Responsibilities

PR Newswire | January 25, 2024

dxFeed, a global leader in data solutions and index management for the financial industry, announces the launch of an Infrastructure as a Service (IaaS) project for Tradu, an advanced multi-asset trading platform catering to active traders and investors. In this venture, dxFeed manages the crucial aspects of infrastructure and data provision for Tradu. As an award-winning IaaS provider (the Best Infrastructure Provider by the Sell-Side Technology Awards 2023), dxFeed is poised to address all technical challenges related to market data delivery to hundreds of thousands of end users, allowing Tradu to focus on its core business objectives. Users worldwide can seamlessly connect to Tradu's platform, receiving authorization tokens for access to high-quality market data from the EU, US, Hong Kong, and Australian Exchanges. This approach eliminates the complexities and bottlenecks associated with building, maintaining, and scaling the infrastructure required for such extensive global data access. dxFeed's scalable low latency infrastructure ensures the delivery of consolidated and top-notch market data from diverse sources to the clients located in Asia, Americas and Europe. With the ability to rapidly reconfigure and accommodate the growing performance demands, dxFeed is equipped to serve hundreds of thousands of concurrent clients, with the potential to scale the solution even further in order to meet the constantly growing demand, at the same time providing a seamless and reliable experience. One of the highlights of this collaboration is the introduction of brand-new data feed services exclusively for Tradu's Stocks platform. This proprietary solution enhances Tradu's offerings and demonstrates dxFeed's commitment to delivering tailored and innovative solutions. Tradu also benefits from dxFeed's Stocks Radar—a comprehensive technical and fundamental market analysis solution. This Software as a Service (SaaS) seamlessly integrates with infrastructure, offering added value to traders and investors by simplifying complex analytical tasks. Moreover, Tradu leverages the advantages of dxFeed's composite feed (the winner at The Technical Analyst Awards). This accolade reinforces dxFeed's commitment to delivering excellence in data provision, further solidifying Tradu's position as a global leader in online foreign exchange. "When we were thinking of our new sophisticated multi-asset trading platform for the active trader and investors we met with the necessity of expanding instrument and user numbers. We realized we needed a highly competent, professional team to deploy the infrastructure, taking into account the peculiarities of our processes and services," said Brendan Callan, CEO of Tradu. "On the one hand, it allows our clients to receive quality consolidating data from multiple sources. On the other hand, as a leading global provider of online foreign exchange, we can dispose of dxFeed's geo-scalable infrastructure and perform rapid reconfiguration to meet growing performance demands to provide data to hundreds of thousands of our clients around the globe." "The range of businesses finding the Market Data IaaS (Infrastructure as a Service) model appealing continues to expand. This approach is gaining traction among various enterprises, from agile startups seeking rapid development to established, prominent brands acknowledging the strategic benefits of delegating market data infrastructure to specialized firms," said Oleg Solodukhin, CEO of dxFeed. By taking on the responsibilities of infrastructure and data provision, dxFeed empowers Tradu to focus on innovation and client satisfaction, setting the stage for a transformative journey in the dynamic world of financial trading. About dxFeed dxFeed is a leading market data and services provider and calculation agent for the capital markets industry. According to the WatersTechnology 2022 IMD & IRD awards honors, it's the "Most Innovative Market Data Project." dxFeed focuses primarily on delivering financial information and services to buy- and sell-side institutions in global markets, both traditional and crypto. That includes brokerages, prop traders, exchanges, individuals (traders, quants, and portfolio managers), and academia (educational institutions and researchers). Follow us on Twitter, Facebook, and LinkedIn. Contact dxFeed: pr@dxfeed.com About Tradu Tradu is headquartered in London with offices around the world. The global Tradu team speaks more than two dozen languages and prides itself on its responsive and helpful client support. Stratos also operates FXCM, an FX and CFD platform founded in 1999. Stratos will continue to offer FXCM services alongside Tradu's multi-asset platform.

Read More

IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

Read More

Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

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