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7 STRATEGIES TO INCREASE BRAND VISIBILITY

MAREEN | April 29, 2019 | 151 views

Every brand out there is trying hard to get itself noticed and grab the attention of a potential customer by employing unique SEO tactics. With the rampant use of digital platforms working on seamless integration globally, it has become the need of the hour to get your brand right up there, in the front, on the face. And making it stand out from the clutter, doesn’t come easy. In the B2B space, brands have to be more impactful in spelling out the reason for its existence. Some of the most important points to remember while charting out a marketing and promotional plan for your brand’s increased visibility are listed below.

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Ranger Technical Resources

Ranger Technical Resources is a leading Technology Solutions and Staffing Firm. From our beginning in 1996, our unique process is what has made us the most trusted, innovative, and responsive IT Solutions Company to our clients. We are held in the highest regard for consistently providing quality solutions. We strive to be a dependable, cost-effective solution to our clients' IT Solutions, IT Consulting, and IT Staffing needs.

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APPLICATION INFRASTRUCTURE

A new era of automation with Cisco ACI and the Citrix ADC Manager app

Article | August 8, 2022

Since it was first available, Citrix has worked with Cisco Application Centric Infrastructure (ACI) to integrate Citrix ADC with the Cisco Application Policy Infrastructure Controller (APIC). As a valued technology partner, Citrix has a device package — a software module — that enables users to configure the Citrix ADC directly from a Cisco APIC. This setup has run in many customer production environments over the years. Let’s consider one of those customers — Jim. He was the first to deploy the integrated solution in his data center. The solution gave him the automation he needed and a single view to configure, deploy, and manage applications. However, his application admins preferred to use the Citrix ADC user interface to manage L4-L7 services.

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APPLICATION INFRASTRUCTURE

Storage made simple for hybrid multicloud: the new IBM FlashSystem family

Article | July 16, 2022

In part one of this blog post series, we discussed IBM’s approach for delivering innovation while simplifying your storage infrastructure, reducing complexity, and cutting costs. Now let’s take a closer look at the details of the new IBM FlashSystem family, a single platform designed to simplify your storage infrastructure, reduce complexity and cut costs, while continuing to deliver extensive innovation for your enterprise class storage solutions and your hybrid multicloud environments.

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IT SYSTEMS MANAGEMENT

We Need to Talk About ‘Cloud Neutrality’

Article | August 8, 2022

We spent a lot of years talking about net neutrality the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s an even bigger issue brewing, and it’s time to start talking about it: cloud neutrality. “While its name sounds soft and fluffy,” Microsoft president and general counsel Brad Smith and coauthor Carol Ann Browne write in their recent book, Tools and Weapons: The Promise and the Peril of the Digital Age, “in truth the cloud is a fortress.” Their introduction describes the modern marvel of the data center: a 2 million-square-foot, climate-controlled facility made up of colossal electrical generators, diesel fuel tanks, battery arrays, and bulletproof doors

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Why enterprises are going all-in on hyperscale

Article | February 10, 2020

Cloud computing continues to dominate the technology space, with cloud migration yielding a rain of opportunities and benefits. To date, achieving massive scale in computing power and data storage is a priority for organizations looking to mature in digital transformation. Hyperscale infrastructure is designed exclusively for that purpose, and it offers increasingly relevant features such as high levels of performance and high tolerance and room for error as well as redundancy. A recent report showed enterprises are leaning towards hyperscalers for cloud services as compared to second-tier providers.

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APPLICATION INFRASTRUCTURE

All You Need to Know About IaaS Vs. PaaS Vs. SaaS

Article | August 8, 2022

Since it was first available, Citrix has worked with Cisco Application Centric Infrastructure (ACI) to integrate Citrix ADC with the Cisco Application Policy Infrastructure Controller (APIC). As a valued technology partner, Citrix has a device package — a software module — that enables users to configure the Citrix ADC directly from a Cisco APIC. This setup has run in many customer production environments over the years. Let’s consider one of those customers — Jim. He was the first to deploy the integrated solution in his data center. The solution gave him the automation he needed and a single view to configure, deploy, and manage applications. However, his application admins preferred to use the Citrix ADC user interface to manage L4-L7 services.

Read More
APPLICATION INFRASTRUCTURE

Adapting Hybrid Architectures for Digital Transformation Implementation

Article | July 16, 2022

In part one of this blog post series, we discussed IBM’s approach for delivering innovation while simplifying your storage infrastructure, reducing complexity, and cutting costs. Now let’s take a closer look at the details of the new IBM FlashSystem family, a single platform designed to simplify your storage infrastructure, reduce complexity and cut costs, while continuing to deliver extensive innovation for your enterprise class storage solutions and your hybrid multicloud environments.

Read More
IT SYSTEMS MANAGEMENT

What Is IaaS? A Data Center in the Cloud Packed with Services

Article | August 8, 2022

We spent a lot of years talking about net neutrality the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s an even bigger issue brewing, and it’s time to start talking about it: cloud neutrality. “While its name sounds soft and fluffy,” Microsoft president and general counsel Brad Smith and coauthor Carol Ann Browne write in their recent book, Tools and Weapons: The Promise and the Peril of the Digital Age, “in truth the cloud is a fortress.” Their introduction describes the modern marvel of the data center: a 2 million-square-foot, climate-controlled facility made up of colossal electrical generators, diesel fuel tanks, battery arrays, and bulletproof doors

Read More

Why enterprises are going all-in on hyperscale

Article | February 10, 2020

Cloud computing continues to dominate the technology space, with cloud migration yielding a rain of opportunities and benefits. To date, achieving massive scale in computing power and data storage is a priority for organizations looking to mature in digital transformation. Hyperscale infrastructure is designed exclusively for that purpose, and it offers increasingly relevant features such as high levels of performance and high tolerance and room for error as well as redundancy. A recent report showed enterprises are leaning towards hyperscalers for cloud services as compared to second-tier providers.

Read More
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Spotlight

Ranger Technical Resources

Ranger Technical Resources is a leading Technology Solutions and Staffing Firm. From our beginning in 1996, our unique process is what has made us the most trusted, innovative, and responsive IT Solutions Company to our clients. We are held in the highest regard for consistently providing quality solutions. We strive to be a dependable, cost-effective solution to our clients' IT Solutions, IT Consulting, and IT Staffing needs.

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HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

IDTechEx Discusses Thermal Interface Materials Breaking the Status Quo as EV Batteries Evolve

IDTechEx | March 27, 2023

Thermal Interface Material (TIM) plays an important role in power electronics, computing processors, sensors, and energy storage devices. TIMs are the materials used to fill the void between heat sources and heat sinks to enhance heat transfer. TIMs come in a variety of forms, including gap pads, thermal greases, thermally conductive adhesives, and phase change materials. The form varies significantly across target application areas, cost, and ease of mass deployment. With the ever-increasing power demand and heat generation for many emerging industries, such as data centers, 5G, and advanced driver-assistance systems (ADAS), TIMs are experiencing rapid growth and evolution, leading to significant market opportunities and massive potential for each of the target industries. Electric Vehicles (EVs) are a fast-growing market; IDTechEx forecasts that electric vehicle markets across land, sea, and air will generate US$2.6 trillion by 2042 with a double-digit annual growth rate. The battery is undoubtedly one of the most important components of an EV. Together with the fast adoption of EVs, there is also a trend for higher power density, larger battery capacity, and faster charging. TCAs have the fastest growth but gap fillers retain their dominant position over the next ten years. Source: IDTechEx - "Thermal Interface Materials 2023-2033: Technologies, Markets and Opportunities". The most used TIM forms in the EV battery industry include gap pads, gap fillers, and thermally conductive adhesives (TCAs). There is no "one-size-fits-all" solution when it comes to TIM form, and the choice is ultimately subject to battery design configuration. Gap filler is by far the most widely adopted TIM for EV batteries at this stage, thanks to their superior ability to be efficiently dispensed at high volumes. However, in order to increase energy density and achieve a longer range, EV batteries have been shifting from modular to cell-to-pack designs. This shift is expected to have profound impacts on the adoption of TIMs. Modular battery designs consist of multiple individual battery modules connected to form a battery pack. Each module has a separate casing and requires a separate TIM to transfer heat from the cell to the cooling system. In contrast, the cell-to-pack design combines the battery cells into a single, large battery module, eliminating the need for separate module housings and TIMs. This battery transition reduces TIM usage per vehicle as there are fewer thermal interfaces between the cells and the cooling plate. The elimination of module housings means cells can directly contact the cooling plate, thereby changing the performance requirements of the TIM. The TIM needs to transfer heat efficiently to avoid hotspots, as well as present good material compatibility with the cold plate. As the TIMs are positioned directly between the cells and the cold plate, an increased adhesion of TIMs is needed to stick the cells and cold plates together. Therefore, IDTechEx forecasts thermally conductive adhesives to be increasingly adopted thanks to this battery design transition, and by 2020, the market size of TCA within the EV industry is expected to have a 15-fold increase. More details about the opportunities associated with this transition are included in IDTechEx's latest research, "Thermal Interface Materials 2023-2033: Technologies, Markets and Opportunities". About IDTechEx IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies.

Read More

HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

EdgeConneX Successfully Executes $3.3 Billion in Innovative Sustainability-linked Financing

prnewswire | March 24, 2023

EdgeConneX®, the pioneer in global Hyperlocal to Hyperscale Data Center Solutions, announces the successful execution of $3.3 billion in innovative sustainability-linked financing, which enables the development of critical digital infrastructure to support customers' global data center requirements. The significant scale of these transactions is also recognized by IJGlobal, a leading market intelligence firm for the energy and infrastructure finance industry, with the Digital Infrastructure Deal of the Year Award 2022 in the data center category. In October 2022, EdgeConneX, the EQT-owned data center developer, reached financial close of a €2.4 billon sustainability-linked (re)financing EdgeConneX pan-EMEA data center portfolio of operational facilities across seven jurisdictions and provided CapEx facilities to support future developments. This financing is arranged across three tranches – a term loan, a CapEx facility, and a revolving credit facility, providing an optional line of credit if needed. Beyond consolidating EdgeConneX pan-EMEA portfolio, this deal allows it to transition from stand-alone project financing to a structured corporate debt package – thereby unlocking more flexibility and funding capacity to support anticipated growth across the region. In addition, this deal represents Europe's first data center platform financing and is rated as a pathfinder sustainability-linked portfolio financing. Separately, in June 2022, funds managed by Ares Management's Infrastructure Debt strategy, committed a delayed draw sustainability-linked global debt facility to EdgeConneX. The debt facility commits up to $1 billion and can be used to fund the development and construction of EdgeConneX growing global development pipeline. In addition, the innovative funding regime in Euros and US dollars via a structured corporate debt package unlocks more flexibility and funding capacity to support EdgeConneX anticipated global growth. Both facilities include sustainability-linked margin adjustments, whereby the interest rate payable is directly correlated to EdgeConneX achieving specific pre-determined sustainability targets. These targets align with EdgeConneX holistic ESG sustainability strategy, which includes a goal of becoming a carbon-, waste- and water-neutral data center provider by 2030 and developing and operating a data center platform powered by 100% renewable energy. "We are honored by the IJGlobal Award distinction for our innovative financing structures that can be replicated globally," comments Joe Harar, Chief Financial Officer for EdgeConneX. "Sustainability is a necessity, and EdgeConneX has adopted sustainability principles across all aspects of our business. These financings leverage EdgeConneX Green Finance Framework and enable us to execute growth plans by reinforcing our commitment to delivering energy-efficient and innovative sustainable solutions for our customers anywhere in the world." The greenfield element of these transactions wins EdgeConneX an IJGlobal award in this category in conjunction with the refinancings, which played a significant part in the deal and its reason for winning an award. The IJGlobal Awards took place in London on March 9, 2023, celebrating the best-in-class transactions and organizations across the international infrastructure and energy sectors. EdgeConneX owns and operates 60+ data centers across 50 unique markets throughout 30 countries. The company's portfolio includes 200+ far edge and EdgePop deployments and 500+MW of capacity deployed and/or in development worldwide. Providing excellence and expertise across all deployment phases, EdgeConneX also specializes in build-to-suit data center facilities for Hyperscalers serving as the backbone of their cloud computing products for consumers globally. About EdgeConneX EdgeConneX, backed by EQT Infrastructure, part of the global investment organization EQT, EdgeConneX provides a full range of sustainable data center solutions worldwide. We work closely with our customers to offer choices in location, scale, and type of facility, from Hyperlocal to Hyperscale. EdgeConneX is a global leader in anytime, anywhere, and any scale data center services for a diverse portfolio of industries, including Content, Cloud, Networks, Gaming, Automotive, SaaS, IoT, HPC, Security, and more. With a mission predicated on taking care of our customers, our people, and our planet, EdgeConneX strives to Empower Your Edge.

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HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

H5 Data Centers Breaks Ground on 255,000 Square-Foot Build in Northern Virginia

businesswire | March 23, 2023

H5 Data Centers, a national colocation and wholesale data center provider, broke ground yesterday in Ashburn, VA on a strategically-located, state-of-the-art data center. Upon completion, the three-story data center will support 42 MWs of critical load across 255,000 square feet. Today's announcement responds to accelerating demand for large-scale data center space in top-tier markets. Pre-leasing is under way with availability in Q3 of 2024. The data center located on Beaumeade Circle will qualify for Virginia data center sales and use tax exemption. “H5 Data Centers is investing extensively across our portfolio and today's announcement of our Ashburn groundbreaking is an exciting start to a busy year of development,” said Josh Simms, founder and CEO of H5 Data Centers. “Upon completion, the data center will provide our customers with the ability to meet their stringent security and reliability requirements.” Northern Virginia is the largest data center market in the world, but the immense growth of the market has made it difficult for cloud and technology companies to source scalable capacity. The build represents a high-quality option for cloud service providers, content and technology companies, and Fortune 500 customers alike. About H5 Data Centers H5 Data Centers is one of the leading privately-owned data center operators in the United States with over 3 million square feet of data center space under management. The company designs and engineers flexible and scalable data center solutions to address the core infrastructure and edge requirements of its customers. H5 Data Centers operates data centers in 20 US markets.

Read More

HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

IDTechEx Discusses Thermal Interface Materials Breaking the Status Quo as EV Batteries Evolve

IDTechEx | March 27, 2023

Thermal Interface Material (TIM) plays an important role in power electronics, computing processors, sensors, and energy storage devices. TIMs are the materials used to fill the void between heat sources and heat sinks to enhance heat transfer. TIMs come in a variety of forms, including gap pads, thermal greases, thermally conductive adhesives, and phase change materials. The form varies significantly across target application areas, cost, and ease of mass deployment. With the ever-increasing power demand and heat generation for many emerging industries, such as data centers, 5G, and advanced driver-assistance systems (ADAS), TIMs are experiencing rapid growth and evolution, leading to significant market opportunities and massive potential for each of the target industries. Electric Vehicles (EVs) are a fast-growing market; IDTechEx forecasts that electric vehicle markets across land, sea, and air will generate US$2.6 trillion by 2042 with a double-digit annual growth rate. The battery is undoubtedly one of the most important components of an EV. Together with the fast adoption of EVs, there is also a trend for higher power density, larger battery capacity, and faster charging. TCAs have the fastest growth but gap fillers retain their dominant position over the next ten years. Source: IDTechEx - "Thermal Interface Materials 2023-2033: Technologies, Markets and Opportunities". The most used TIM forms in the EV battery industry include gap pads, gap fillers, and thermally conductive adhesives (TCAs). There is no "one-size-fits-all" solution when it comes to TIM form, and the choice is ultimately subject to battery design configuration. Gap filler is by far the most widely adopted TIM for EV batteries at this stage, thanks to their superior ability to be efficiently dispensed at high volumes. However, in order to increase energy density and achieve a longer range, EV batteries have been shifting from modular to cell-to-pack designs. This shift is expected to have profound impacts on the adoption of TIMs. Modular battery designs consist of multiple individual battery modules connected to form a battery pack. Each module has a separate casing and requires a separate TIM to transfer heat from the cell to the cooling system. In contrast, the cell-to-pack design combines the battery cells into a single, large battery module, eliminating the need for separate module housings and TIMs. This battery transition reduces TIM usage per vehicle as there are fewer thermal interfaces between the cells and the cooling plate. The elimination of module housings means cells can directly contact the cooling plate, thereby changing the performance requirements of the TIM. The TIM needs to transfer heat efficiently to avoid hotspots, as well as present good material compatibility with the cold plate. As the TIMs are positioned directly between the cells and the cold plate, an increased adhesion of TIMs is needed to stick the cells and cold plates together. Therefore, IDTechEx forecasts thermally conductive adhesives to be increasingly adopted thanks to this battery design transition, and by 2020, the market size of TCA within the EV industry is expected to have a 15-fold increase. More details about the opportunities associated with this transition are included in IDTechEx's latest research, "Thermal Interface Materials 2023-2033: Technologies, Markets and Opportunities". About IDTechEx IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies.

Read More

HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

EdgeConneX Successfully Executes $3.3 Billion in Innovative Sustainability-linked Financing

prnewswire | March 24, 2023

EdgeConneX®, the pioneer in global Hyperlocal to Hyperscale Data Center Solutions, announces the successful execution of $3.3 billion in innovative sustainability-linked financing, which enables the development of critical digital infrastructure to support customers' global data center requirements. The significant scale of these transactions is also recognized by IJGlobal, a leading market intelligence firm for the energy and infrastructure finance industry, with the Digital Infrastructure Deal of the Year Award 2022 in the data center category. In October 2022, EdgeConneX, the EQT-owned data center developer, reached financial close of a €2.4 billon sustainability-linked (re)financing EdgeConneX pan-EMEA data center portfolio of operational facilities across seven jurisdictions and provided CapEx facilities to support future developments. This financing is arranged across three tranches – a term loan, a CapEx facility, and a revolving credit facility, providing an optional line of credit if needed. Beyond consolidating EdgeConneX pan-EMEA portfolio, this deal allows it to transition from stand-alone project financing to a structured corporate debt package – thereby unlocking more flexibility and funding capacity to support anticipated growth across the region. In addition, this deal represents Europe's first data center platform financing and is rated as a pathfinder sustainability-linked portfolio financing. Separately, in June 2022, funds managed by Ares Management's Infrastructure Debt strategy, committed a delayed draw sustainability-linked global debt facility to EdgeConneX. The debt facility commits up to $1 billion and can be used to fund the development and construction of EdgeConneX growing global development pipeline. In addition, the innovative funding regime in Euros and US dollars via a structured corporate debt package unlocks more flexibility and funding capacity to support EdgeConneX anticipated global growth. Both facilities include sustainability-linked margin adjustments, whereby the interest rate payable is directly correlated to EdgeConneX achieving specific pre-determined sustainability targets. These targets align with EdgeConneX holistic ESG sustainability strategy, which includes a goal of becoming a carbon-, waste- and water-neutral data center provider by 2030 and developing and operating a data center platform powered by 100% renewable energy. "We are honored by the IJGlobal Award distinction for our innovative financing structures that can be replicated globally," comments Joe Harar, Chief Financial Officer for EdgeConneX. "Sustainability is a necessity, and EdgeConneX has adopted sustainability principles across all aspects of our business. These financings leverage EdgeConneX Green Finance Framework and enable us to execute growth plans by reinforcing our commitment to delivering energy-efficient and innovative sustainable solutions for our customers anywhere in the world." The greenfield element of these transactions wins EdgeConneX an IJGlobal award in this category in conjunction with the refinancings, which played a significant part in the deal and its reason for winning an award. The IJGlobal Awards took place in London on March 9, 2023, celebrating the best-in-class transactions and organizations across the international infrastructure and energy sectors. EdgeConneX owns and operates 60+ data centers across 50 unique markets throughout 30 countries. The company's portfolio includes 200+ far edge and EdgePop deployments and 500+MW of capacity deployed and/or in development worldwide. Providing excellence and expertise across all deployment phases, EdgeConneX also specializes in build-to-suit data center facilities for Hyperscalers serving as the backbone of their cloud computing products for consumers globally. About EdgeConneX EdgeConneX, backed by EQT Infrastructure, part of the global investment organization EQT, EdgeConneX provides a full range of sustainable data center solutions worldwide. We work closely with our customers to offer choices in location, scale, and type of facility, from Hyperlocal to Hyperscale. EdgeConneX is a global leader in anytime, anywhere, and any scale data center services for a diverse portfolio of industries, including Content, Cloud, Networks, Gaming, Automotive, SaaS, IoT, HPC, Security, and more. With a mission predicated on taking care of our customers, our people, and our planet, EdgeConneX strives to Empower Your Edge.

Read More

HYPER-CONVERGED INFRASTRUCTURE, APPLICATION STORAGE

H5 Data Centers Breaks Ground on 255,000 Square-Foot Build in Northern Virginia

businesswire | March 23, 2023

H5 Data Centers, a national colocation and wholesale data center provider, broke ground yesterday in Ashburn, VA on a strategically-located, state-of-the-art data center. Upon completion, the three-story data center will support 42 MWs of critical load across 255,000 square feet. Today's announcement responds to accelerating demand for large-scale data center space in top-tier markets. Pre-leasing is under way with availability in Q3 of 2024. The data center located on Beaumeade Circle will qualify for Virginia data center sales and use tax exemption. “H5 Data Centers is investing extensively across our portfolio and today's announcement of our Ashburn groundbreaking is an exciting start to a busy year of development,” said Josh Simms, founder and CEO of H5 Data Centers. “Upon completion, the data center will provide our customers with the ability to meet their stringent security and reliability requirements.” Northern Virginia is the largest data center market in the world, but the immense growth of the market has made it difficult for cloud and technology companies to source scalable capacity. The build represents a high-quality option for cloud service providers, content and technology companies, and Fortune 500 customers alike. About H5 Data Centers H5 Data Centers is one of the leading privately-owned data center operators in the United States with over 3 million square feet of data center space under management. The company designs and engineers flexible and scalable data center solutions to address the core infrastructure and edge requirements of its customers. H5 Data Centers operates data centers in 20 US markets.

Read More

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