5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

MAREEN | March 22, 2019 | 68 views

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same. Read aloud to know what it takes to fill the gap and take you closer to your target audience through effective video marketing strategies.

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CoStrategix

CoStrategix is a leading software engineering and consulting company with specialty in digital strategy and execution, analytics, and data insights. We help our clients create competitive advantage and succeed in their digital transformation initiatives.

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IT SYSTEMS MANAGEMENT

A new era of automation with Cisco ACI and the Citrix ADC Manager app

Article | July 19, 2022

Since it was first available, Citrix has worked with Cisco Application Centric Infrastructure (ACI) to integrate Citrix ADC with the Cisco Application Policy Infrastructure Controller (APIC). As a valued technology partner, Citrix has a device package — a software module — that enables users to configure the Citrix ADC directly from a Cisco APIC. This setup has run in many customer production environments over the years. Let’s consider one of those customers — Jim. He was the first to deploy the integrated solution in his data center. The solution gave him the automation he needed and a single view to configure, deploy, and manage applications. However, his application admins preferred to use the Citrix ADC user interface to manage L4-L7 services.

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APPLICATION INFRASTRUCTURE

Storage made simple for hybrid multicloud: the new IBM FlashSystem family

Article | July 16, 2022

In part one of this blog post series, we discussed IBM’s approach for delivering innovation while simplifying your storage infrastructure, reducing complexity, and cutting costs. Now let’s take a closer look at the details of the new IBM FlashSystem family, a single platform designed to simplify your storage infrastructure, reduce complexity and cut costs, while continuing to deliver extensive innovation for your enterprise class storage solutions and your hybrid multicloud environments.

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APPLICATION INFRASTRUCTURE

We Need to Talk About ‘Cloud Neutrality’

Article | August 3, 2022

We spent a lot of years talking about net neutrality the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s an even bigger issue brewing, and it’s time to start talking about it: cloud neutrality. “While its name sounds soft and fluffy,” Microsoft president and general counsel Brad Smith and coauthor Carol Ann Browne write in their recent book, Tools and Weapons: The Promise and the Peril of the Digital Age, “in truth the cloud is a fortress.” Their introduction describes the modern marvel of the data center: a 2 million-square-foot, climate-controlled facility made up of colossal electrical generators, diesel fuel tanks, battery arrays, and bulletproof doors

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Why enterprises are going all-in on hyperscale

Article | February 10, 2020

Cloud computing continues to dominate the technology space, with cloud migration yielding a rain of opportunities and benefits. To date, achieving massive scale in computing power and data storage is a priority for organizations looking to mature in digital transformation. Hyperscale infrastructure is designed exclusively for that purpose, and it offers increasingly relevant features such as high levels of performance and high tolerance and room for error as well as redundancy. A recent report showed enterprises are leaning towards hyperscalers for cloud services as compared to second-tier providers.

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Spotlight

CoStrategix

CoStrategix is a leading software engineering and consulting company with specialty in digital strategy and execution, analytics, and data insights. We help our clients create competitive advantage and succeed in their digital transformation initiatives.

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HYPER-CONVERGED INFRASTRUCTURE,APPLICATION INFRASTRUCTURE,STORAGE MANAGEMENT

STACK Infrastructure Breaks Ground on 100MW Data Center Campus in Northern Virginia

STACK Infrastructure | November 30, 2022

STACK Infrastructure, the digital infrastructure partner to the world’s most innovative companies and leading global developer and operator of data centers, announced the groundbreaking of STACK’s latest hyperscale campus in the center of Prince William County, one of the most desirable locations in Northern Virginia. Delivery of the first building on the campus is targeted for Q1 2024. The latest among STACK’s portfolio of seven data center campuses in Northern Virginia, the 40-acre site will add nearly 100MW of committed and scalable power from Northern Virginia Electric Cooperative (NOVEC). Construction will begin with a 36MW facility, with plans to grow the campus to multiple data centers supported by a 300MW substation. The scalable campus offers a prime opportunity for clients interested in securing capacity within this critical land and power-constrained market. “Expanding our presence in the heart of Prince William County represents a strategic approach of continuing to deliver scalable capacity where it matters most. “Powered with 100% renewable energy, STACK’s new campus offers a sustainable solution and allows our clients the ability to grow quickly in the world’s largest data center market.” Matthew VanderZanden, Chief Operating Officer of STACK Americas STACK’s presence in Northern Virginia has markedly increased with continued growth announcements over the last four years. STACK has nearly 1GW of current and under-development capacity in one of the most constrained data center markets on the globe. Plans for this latest development were announced in April, on the heels of a 216MW Ashburn campus announcement shared earlier in 2022. Over the past three months, STACK has announced growth in the top data center markets across the globe, including a 230MW five-building campus in central Phoenix, an 80MW hyperscale campus in Frankfurt, Germany, a 48MW facility in Seoul, Korea, and multiple data centers in Australia. STACK’s presence within 23 markets distributed throughout the Americas, EMEA, and APAC regions makes it one of the largest private data center operators worldwide. ABOUT STACK INFRASTRUCTURE STACK provides digital infrastructure to scale the world’s most innovative companies. With a client-first approach, STACK delivers a comprehensive suite of campus, build-to-suit, colocation, and powered shell solutions in the Americas, EMEA and APAC regions. With robust existing and flexible expansion capacity in the leading availability zones, STACK offers the scale and geographic reach that rapidly growing hyperscale and enterprise companies need. The world runs on data. And data runs on STACK.

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HYPER-CONVERGED INFRASTRUCTURE,APPLICATION INFRASTRUCTURE,DATA STORAGE

Indonet Partners with Juniper Networks for Intent-Based Networking Software to Automate and Modernize Network Deployment

Juniper Networks | November 30, 2022

Juniper Networks , a leader in secure, AI-driven networks, today announced that PT IndoInternetTbk (Indonet), an Indonesian digital infrastructure provider, has selected Juniper Apstra to help automate, modernize and facilitate an experience-first expansion of its network infrastructure. Through managed automated network provisioning and monitoring, Apstra has already delivered Indonet an estimated 20% in cost-savings efficiency. As the world’s largest archipelago, Indonesia has established a reputation as a preferred data center location in Southeast Asia due to its strategic location across vital shipping lanes, high levels of internet penetration and vibrant digital-first economy. To capitalize on this, the government has rolled out ambitious initiatives to accelerate economic growth, fueled by the urgency for digital transformation across industry sectors like manufacturing, finance and healthcare. With digital transformation underway, the demand for reliable and scalable colocation services has spiked – with spending in the capital, Jakarta, alone expected to reach $938M by 2027 at a projected five-year CAGR of 22.7%. As Indonesia’s first Internet Service Provider, Indonet has built a reputation for providing scalable and reliable digital infrastructure solutions and is poised to capture more of that ongoing growth. Indonet utilized Apstra to validate the design, deployment and operation of the EVPN/VXLAN overlay and IP fabric underlay of its latest data center, both built on Juniper QFX Series Switches. The use of validated templates and zero-touch provisioning has resulted in reduced deployment times and reliable data center operations, allowing Indonet to significantly streamline the day-to-day management of its data center networks and unify them in a virtual environment seamlessly. As the only solution in the industry supporting a multivendor environment, Apstra can manage data centers built with different vendors, simplifying Indonet’s network operations while accelerating its scalability. Not only has Apstra dramatically reduced tedious manual tasks with repeatable blueprints, but it has also freed up skilled engineers at the company for more strategic work. Additionally, the latest networking upgrades supported by Juniper’s Professional Services and Advanced Services empower Indonet to better respond to customer needs with greater agility, providing ultra-low latency and highly reliable cloud solutions required to power the country’s enterprises – the backbone of Indonesia’s economic growth. Supporting Quotes: “Our vision is to become the digital infrastructure enabler of choice in Indonesia. Our partnership with Juniper Networks has modernized our network, streamlined the management of our data centers and, most importantly, helped us predict problems before they arise. This forms a strong foundation that will enable us to expand our footprint, respond to our customers with great agility and, ultimately, help them to fully capture the growth potential Indonesia has to offer.” Den Tossi Ishak, Chief Operating Officer, Indonet “Juniper Networks is excited to partner with and grow Indonet’s network as they build out a simplified, reliable and efficient infrastructure across Indonesia. Apstra has greatly facilitated the automation and expansion across their data center networks and we look forward to continuing our journey together as they transform into a modern digital infrastructure provider, further fueling Indonesia’s growth momentum.” Perry Sui, Senior Director, ASEAN & Taiwan, Juniper Networks About Juniper Networks Juniper Networks is dedicated to dramatically simplifying network operations and driving superior experiences for end users. Our solutions deliver industry-leading insight, automation, security, and AI to drive real business results. We believe that powering connections will bring us closer together while empowering us all to solve the world’s greatest challenges of well-being, sustainability, and equality. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter, LinkedIn and Facebook.

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APPLICATION INFRASTRUCTURE,APPLICATION STORAGE,DATA STORAGE

OTAVA Doubles Capacity in Indianapolis Data Center

Otava | November 29, 2022

OTAVA® a global leader in custom and compliant multi-cloud solutions, today announced it has doubled its Indianapolis data center capacity and is now expanding to include advanced interconnection services, including Internet Exchange access, to meet growing demand for colocation and hosting services. "Since the pandemic we continue to see an increasing flow of businesses downsizing and eliminating office space and moving their IT infrastructure to secure and compliant off-site hosting facilities. "We are thrilled to be able to expand our space and welcome new customers to our state-of-the-art data center in Indianapolis. Our fully compliant facility features a diverse power supply and a growing list of fiber interconnection partners. Our customers can count on us for reliable, secure, and compliant service." TJ Houske, SVP of Technology, Operations and Engineering, OTAVA Located in downtown Indianapolis since 2014, OTAVA's data center is strategically located to support companies in the metropolitan area, across the region, and throughout the world. The carrier neutral facility is geographically separated from the company's three other locations to create redundancies that are ideal for data protection and production solutions. It provides secure, compliant, scalable enterprise-class cloud computing, colocation, offsite backup, and disaster recovery solutions. With the expansion, OTAVA has built out an additional 4,000 feet of raised floor space to meet rising demand. "The larger footprint creates greater capacity for area businesses across all industries looking to move their workloads off-site and accelerate their digital transformation journeys. We've also added new upgrades to our Uninterruptible Power Supplies (UPS) including moving to sustainable lithium ion batteries which create a greener footprint. We are thrilled to be able to serve more customers in Indianapolis and we plan to make even more space available in the future," concluded Houske. All OTAVA data centers are independently certified compliant with industry standards including SOC (SSAE 16/SOC 1, SOC 2, SOC 3), HIPAA, PCI DSS, ISO 27001. About Otava OTAVA® is a global, recognized leader in delivering secure multi-cloud solutions with a personal touch. Its extensive portfolio is powered by world-class technology partners, backed with expert intelligence, and tailored to help businesses and service providers achieve their individual goals while protecting mission-critical data. With its flexible solutions, fortified security, colocation offerings, and professional services, OTAVA empowers its clients with everything they need to thrive in the cloud and stay focused on what they do best.

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HYPER-CONVERGED INFRASTRUCTURE,APPLICATION INFRASTRUCTURE,STORAGE MANAGEMENT

STACK Infrastructure Breaks Ground on 100MW Data Center Campus in Northern Virginia

STACK Infrastructure | November 30, 2022

STACK Infrastructure, the digital infrastructure partner to the world’s most innovative companies and leading global developer and operator of data centers, announced the groundbreaking of STACK’s latest hyperscale campus in the center of Prince William County, one of the most desirable locations in Northern Virginia. Delivery of the first building on the campus is targeted for Q1 2024. The latest among STACK’s portfolio of seven data center campuses in Northern Virginia, the 40-acre site will add nearly 100MW of committed and scalable power from Northern Virginia Electric Cooperative (NOVEC). Construction will begin with a 36MW facility, with plans to grow the campus to multiple data centers supported by a 300MW substation. The scalable campus offers a prime opportunity for clients interested in securing capacity within this critical land and power-constrained market. “Expanding our presence in the heart of Prince William County represents a strategic approach of continuing to deliver scalable capacity where it matters most. “Powered with 100% renewable energy, STACK’s new campus offers a sustainable solution and allows our clients the ability to grow quickly in the world’s largest data center market.” Matthew VanderZanden, Chief Operating Officer of STACK Americas STACK’s presence in Northern Virginia has markedly increased with continued growth announcements over the last four years. STACK has nearly 1GW of current and under-development capacity in one of the most constrained data center markets on the globe. Plans for this latest development were announced in April, on the heels of a 216MW Ashburn campus announcement shared earlier in 2022. Over the past three months, STACK has announced growth in the top data center markets across the globe, including a 230MW five-building campus in central Phoenix, an 80MW hyperscale campus in Frankfurt, Germany, a 48MW facility in Seoul, Korea, and multiple data centers in Australia. STACK’s presence within 23 markets distributed throughout the Americas, EMEA, and APAC regions makes it one of the largest private data center operators worldwide. ABOUT STACK INFRASTRUCTURE STACK provides digital infrastructure to scale the world’s most innovative companies. With a client-first approach, STACK delivers a comprehensive suite of campus, build-to-suit, colocation, and powered shell solutions in the Americas, EMEA and APAC regions. With robust existing and flexible expansion capacity in the leading availability zones, STACK offers the scale and geographic reach that rapidly growing hyperscale and enterprise companies need. The world runs on data. And data runs on STACK.

Read More

HYPER-CONVERGED INFRASTRUCTURE,APPLICATION INFRASTRUCTURE,DATA STORAGE

Indonet Partners with Juniper Networks for Intent-Based Networking Software to Automate and Modernize Network Deployment

Juniper Networks | November 30, 2022

Juniper Networks , a leader in secure, AI-driven networks, today announced that PT IndoInternetTbk (Indonet), an Indonesian digital infrastructure provider, has selected Juniper Apstra to help automate, modernize and facilitate an experience-first expansion of its network infrastructure. Through managed automated network provisioning and monitoring, Apstra has already delivered Indonet an estimated 20% in cost-savings efficiency. As the world’s largest archipelago, Indonesia has established a reputation as a preferred data center location in Southeast Asia due to its strategic location across vital shipping lanes, high levels of internet penetration and vibrant digital-first economy. To capitalize on this, the government has rolled out ambitious initiatives to accelerate economic growth, fueled by the urgency for digital transformation across industry sectors like manufacturing, finance and healthcare. With digital transformation underway, the demand for reliable and scalable colocation services has spiked – with spending in the capital, Jakarta, alone expected to reach $938M by 2027 at a projected five-year CAGR of 22.7%. As Indonesia’s first Internet Service Provider, Indonet has built a reputation for providing scalable and reliable digital infrastructure solutions and is poised to capture more of that ongoing growth. Indonet utilized Apstra to validate the design, deployment and operation of the EVPN/VXLAN overlay and IP fabric underlay of its latest data center, both built on Juniper QFX Series Switches. The use of validated templates and zero-touch provisioning has resulted in reduced deployment times and reliable data center operations, allowing Indonet to significantly streamline the day-to-day management of its data center networks and unify them in a virtual environment seamlessly. As the only solution in the industry supporting a multivendor environment, Apstra can manage data centers built with different vendors, simplifying Indonet’s network operations while accelerating its scalability. Not only has Apstra dramatically reduced tedious manual tasks with repeatable blueprints, but it has also freed up skilled engineers at the company for more strategic work. Additionally, the latest networking upgrades supported by Juniper’s Professional Services and Advanced Services empower Indonet to better respond to customer needs with greater agility, providing ultra-low latency and highly reliable cloud solutions required to power the country’s enterprises – the backbone of Indonesia’s economic growth. Supporting Quotes: “Our vision is to become the digital infrastructure enabler of choice in Indonesia. Our partnership with Juniper Networks has modernized our network, streamlined the management of our data centers and, most importantly, helped us predict problems before they arise. This forms a strong foundation that will enable us to expand our footprint, respond to our customers with great agility and, ultimately, help them to fully capture the growth potential Indonesia has to offer.” Den Tossi Ishak, Chief Operating Officer, Indonet “Juniper Networks is excited to partner with and grow Indonet’s network as they build out a simplified, reliable and efficient infrastructure across Indonesia. Apstra has greatly facilitated the automation and expansion across their data center networks and we look forward to continuing our journey together as they transform into a modern digital infrastructure provider, further fueling Indonesia’s growth momentum.” Perry Sui, Senior Director, ASEAN & Taiwan, Juniper Networks About Juniper Networks Juniper Networks is dedicated to dramatically simplifying network operations and driving superior experiences for end users. Our solutions deliver industry-leading insight, automation, security, and AI to drive real business results. We believe that powering connections will bring us closer together while empowering us all to solve the world’s greatest challenges of well-being, sustainability, and equality. Additional information can be found at Juniper Networks (www.juniper.net) or connect with Juniper on Twitter, LinkedIn and Facebook.

Read More

APPLICATION INFRASTRUCTURE,APPLICATION STORAGE,DATA STORAGE

OTAVA Doubles Capacity in Indianapolis Data Center

Otava | November 29, 2022

OTAVA® a global leader in custom and compliant multi-cloud solutions, today announced it has doubled its Indianapolis data center capacity and is now expanding to include advanced interconnection services, including Internet Exchange access, to meet growing demand for colocation and hosting services. "Since the pandemic we continue to see an increasing flow of businesses downsizing and eliminating office space and moving their IT infrastructure to secure and compliant off-site hosting facilities. "We are thrilled to be able to expand our space and welcome new customers to our state-of-the-art data center in Indianapolis. Our fully compliant facility features a diverse power supply and a growing list of fiber interconnection partners. Our customers can count on us for reliable, secure, and compliant service." TJ Houske, SVP of Technology, Operations and Engineering, OTAVA Located in downtown Indianapolis since 2014, OTAVA's data center is strategically located to support companies in the metropolitan area, across the region, and throughout the world. The carrier neutral facility is geographically separated from the company's three other locations to create redundancies that are ideal for data protection and production solutions. It provides secure, compliant, scalable enterprise-class cloud computing, colocation, offsite backup, and disaster recovery solutions. With the expansion, OTAVA has built out an additional 4,000 feet of raised floor space to meet rising demand. "The larger footprint creates greater capacity for area businesses across all industries looking to move their workloads off-site and accelerate their digital transformation journeys. We've also added new upgrades to our Uninterruptible Power Supplies (UPS) including moving to sustainable lithium ion batteries which create a greener footprint. We are thrilled to be able to serve more customers in Indianapolis and we plan to make even more space available in the future," concluded Houske. All OTAVA data centers are independently certified compliant with industry standards including SOC (SSAE 16/SOC 1, SOC 2, SOC 3), HIPAA, PCI DSS, ISO 27001. About Otava OTAVA® is a global, recognized leader in delivering secure multi-cloud solutions with a personal touch. Its extensive portfolio is powered by world-class technology partners, backed with expert intelligence, and tailored to help businesses and service providers achieve their individual goals while protecting mission-critical data. With its flexible solutions, fortified security, colocation offerings, and professional services, OTAVA empowers its clients with everything they need to thrive in the cloud and stay focused on what they do best.

Read More

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