5 Marketing Technology Trends for 2020

The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

Spotlight

Tavisca Solutions Pvt Ltd.

Tavisca Solutions, a travel technology products and solution provider that works with travel companies (B2B, B2C, and B2B2C) across the globe and helps them enhance their online business. With the vision to build future-focused technology building blocks that solve key challenges in online travel business, tavisca® offers a versatile suite of cloud-based SaaS products, deciphering every aspect of customer and agent-facing booking engines, travel mid & back-office operation management systems.

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Hyper-Converged Infrastructure, Windows Systems and Network

Mastering Infrastructure: Hyperconvergence Courses and Certifications

Article | July 11, 2023

Unlock Courses and HCI certifications focused on hyperconvergence providing individuals with the knowledge and skills necessary to design, deploy, and manage these advanced infrastructure solutions. Hyperconvergence has become essential for professionals and beginners seeking to stay ahead in their careers and grow in infstructure sector. Hyperconvergence courses and certifications offer valuable opportunities to enhance knowledge and skills in this transformative technology. In this article, explore the significance of hyperconvergence courses and certifications, and how they enable professionals to become experts in designing, implementing, and managing hyperconverged infrastructure solutions. 1. Cloud Infrastructure and Services Version 4.0 (DCA-CIS) The Dell Technologies Proven Professional Cloud Infrastructure and Services Associate (DCA-CIS) certification is an associate level certification designed to provide participants with a comprehensive understanding of the technologies, processes, and mechanisms required to build cloud infrastructure. By following a cloud computing reference model, participants can make informed decisions when building cloud infrastructure and prepare for advanced topics in cloud solutions. The certification involves completing the recommended training and passing the DEA-2TT4 exam. Exam retake policies are in place, and exam security measures ensure the integrity and validity of certifications. Candidates receive provisional exam score reports immediately, with final scores available in their CertTracker accounts after a statistical analysis. This certification equips professionals with the necessary expertise to excel in cloud infrastructure and services. 2. DCS-SA: Systems Administrator, VxRail The Specialist – Systems Administrator, VxRail Version 2.0 (DCS-SA) certification focuses on individuals wanting to validate their expertise in effectively administering VxRail systems. VxRail clusters provide hyper-converged solutions that simplify IT operations and reduce business operational costs. This HCI certification introduces participants to the VxRail product, including its hardware and software components within a VxRail cluster. Key topics covered include cluster management, provisioning, monitoring, expansion, REST API usage, and standard maintenance activities. To attain this certification, individuals must acquire a prescribed Associate Level Certification, complete recommended training options, and pass the DES-6332 exam. This certification empowers professionals to administer VxRail systems and optimize data center operations efficiently. 3. Certified and Supported SAP HANA Hardware One among HCI certification courses, the Certified and Supported SAP HANA Hardware program provides a directory of hardware options powered by SAP HANA, accelerating implementation processes. The directory includes certified appliances, enterprise storage solutions, IaaS platforms, Hyper-Converged Infrastructure (HCI) Solutions, supported intel systems, and supported power systems. These hardware options have undergone testing by hardware partners in collaboration with SAP LinuxLab and are supported for SAP HANA certification. Valid certifications are required at purchase, and support is provided until the end of maintenance. SAP SE delivers the directory for informational purposes, and improvements or corrections may be made at their discretion. 4. Google Cloud Fundamentals: Core Infrastructure Google Cloud Fundamentals: Core Infrastructure is a comprehensive course introducing essential concepts and terminology for working with Google Cloud. It provides an overview of Google Cloud's computing and storage services and resource as well as policy management tools. Through videos and hands-on labs, learners will gain the knowledge and skills to interact with Google Cloud services, choose and deploy applications using App Engine, Google Kubernetes Engine, and Compute Engine, and utilize various storage options such as cloud storage, Cloud SQL, Cloud Bigtable, and Firestore. This beginner-level course is part of multiple specialization and professional certificate programs, including networking in Google Cloud and developing applications with Google Cloud. Upon completion, learners will receive a shareable certificate. The course is offered by Google Cloud, a trusted provider of innovative cloud technologies designed for security, reliability, and scalability. 5. Infrastructure and Application Modernization with Google Cloud The ‘Modernizing Legacy Systems and Infrastructure with Google Cloud’ course addresses the challenges faced by businesses with outdated IT infrastructure and explores how cloud technology can enable modernization. It covers various computing options available in the cloud and their benefits, as well as application modernization and API management. The course highlights Google Cloud solutions like Compute Engine, App Engine, and Apigee that assist in system development and management. By completing this beginner-level course, learners will understand the benefits of infrastructure and app modernization using cloud technology, the distinctions between virtual machines, containers, and Kubernetes, and how Google Cloud solutions support app modernization and simplify API management. The course is offered by Google Cloud, a leading provider of cloud technologies designed for security, reliability, and scalability. Upon completion, learners will receive a shareable certificate. 6. Oracle Cloud Infrastructure Foundations One of the HCI certification courses, the ‘OCI Foundations Course’ is designed to prepare learners for the Oracle Cloud Infrastructure Foundations Associate Certification. The course provides an introduction to the OCI platform and covers core topics such as compute, storage, networking, identity, databases, and security. By completing this course, learners will gain knowledge and skills in architecting solutions, understanding autonomous database concepts, and working with networking and observability tools. The course is offered by Oracle, a leading provider of integrated application suites and secure cloud infrastructure. Learners will have access to flexible deadlines and will receive a shareable certificate upon completion. Oracle's partnership with Coursera aims to increase accessibility to cloud skills training and empower individuals and enterprises to gain expertise in Oracle Cloud solutions. 7. Designing Cisco Data Center Infrastructure (DCID) The 'Designing Cisco Data Center Infrastructure (DCID) v7.0' training is designed to help learners master the design and deployment options for Cisco data center solutions. The course covers various aspects of data center infrastructure, including network, compute, virtualization, storage area networks, automation, and security. Participants will learn design practices for Cisco Unified Computing System, network management technologies, and various Cisco data center solutions. The training provides both theoretical content and design-oriented case studies through activities. By completing this training, learners can earn 40 Continuing Education credits and prepare for the 300-610 Designing Cisco Data Center Infrastructure (DCID) exam. This certification equips professionals with the knowledge and skills necessary to design scalable and reliable data center environments using Cisco technologies, making them eligible for professional-level job roles in enterprise-class data centers. Prerequisites for this training include foundational knowledge in data center networking, storage, virtualization, and Cisco UCS. Final Thoughts Mastering infrastructure in the realm of hyperconvergence is essential for IT professionals seeking to excel in their careers and drive successful deployments. Courses and HCI certifications focused on hyperconvergence provide individuals with the knowledge and skills necessary to design, deploy, and manage these infrastructure modernization solutions. By acquiring these credentials, professionals can validate their expertise, stay up-to-date with industry best practices, and position themselves as valuable assets in the rapidly evolving landscape of IT infrastructure. These courses and certifications offer IT professionals the opportunity to master the intricacies of this transformative infrastructure approach. By investing in these educational resources, individuals can enhance their skill set, broaden their career prospects, and contribute to the successful implementation and management of hyperconverged infrastructure solutions.

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Hyper-Converged Infrastructure

Verizon launches 5G fixed wireless in parts of 21 more cities

Article | October 3, 2023

Communications giant Verizon last week launched 5G for Business Internet in 20 new markets, targeting SMBs and enterprises alike. The fixed-wireless plans provide download speeds of 100Mbps ($69/month), 200Mbps ($99/month), and 400Mbps ($199/month) with no data limits. Upload speeds are slower. Verizon is also offering a 10-year price lock for new customers with no long-term contract required. “As 5G Business Internet scales into new cities, businesses of all sizes can gain access to the superfast speeds, low latency and next-gen applications enabled by 5G Ultra-Wideband, with no throttling or data limits,” Tami Erwin, CEO of Verizon Business, said in a statement. “We’ll continue to expand the 5G Business Internet footprint and bring the competitive pricing, capability, and flexibility of our full suite of products and services to more and more businesses all over the country.” The service was previously launched in parts of Chicago, Houston and Los Angeles. Verizon started rolling out 5G services last year using lower spectrum bands. According to a study by IHS Markit’s RootMetrics, Verizon offers speeds similar to those of T-Mobile but behind AT&T.

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Hyper-Converged Infrastructure, Application Infrastructure

Infrastructure Lifecycle Management Best Practices

Article | July 19, 2023

As your organization scales, inevitably, so too will its infrastructure needs. From physical spaces to personnel, devices to applications, physical security to cybersecurity – all these resources will continue to grow to meet the changing needs of your business operations. To manage your changing infrastructure throughout its entire lifecycle, your organization needs to implement a robust infrastructure lifecycle management program that’s designed to meet your particular business needs. In particular, IT asset lifecycle management (ITALM) is becoming increasingly important for organizations across industries. As threats to organizations’ cybersecurity become more sophisticated and successful cyberattacks become more common, your business needs (now, more than ever) to implement an infrastructure lifecycle management strategy that emphasizes the security of your IT infrastructure. In this article, we’ll explain why infrastructure management is important. Then we’ll outline steps your organization can take to design and implement a program and provide you with some of the most important infrastructure lifecycle management best practices for your business. What Is the Purpose of Infrastructure Lifecycle Management? No matter the size or industry of your organization, infrastructure lifecycle management is a critical process. The purpose of an infrastructure lifecycle management program is to protect your business and its infrastructure assets against risk. Today, protecting your organization and its customer data from malicious actors means taking a more active approach to cybersecurity. Simply put, recovering from a cyber attack is more difficult and expensive than protecting yourself from one. If 2020 and 2021 have taught us anything about cybersecurity, it’s that cybercrime is on the rise and it’s not slowing down anytime soon. As risks to cybersecurity continue to grow in number and in harm, infrastructure lifecycle management and IT asset management are becoming almost unavoidable. In addition to protecting your organization from potential cyberattacks, infrastructure lifecycle management makes for a more efficient enterprise, delivers a better end user experience for consumers, and identifies where your organization needs to expand its infrastructure. Some of the other benefits that come along with comprehensive infrastructure lifecycle management program include: More accurate planning; Centralized and cost-effective procurement; Streamlined provisioning of technology to users; More efficient maintenance; Secure and timely disposal. A robust infrastructure lifecycle management program helps your organization to keep track of all the assets running on (or attached to) your corporate networks. That allows you to catalog, identify and track these assets wherever they are, physically and digitally. While this might seem simple enough, infrastructure lifecycle management and particularly ITALM has become more complex as the diversity of IT assets has increased. Today organizations and their IT teams are responsible for managing hardware, software, cloud infrastructure, SaaS, and connected device or IoT assets. As the number of IT assets under management has soared for most organizations in the past decade, a comprehensive and holistic approach to infrastructure lifecycle management has never been more important. Generally speaking, there are four major stages of asset lifecycle management. Your organization’s infrastructure lifecycle management program should include specific policies and processes for each of the following steps: Planning. This is arguably the most important step for businesses and should be conducted prior to purchasing any assets. During this stage, you’ll need to identify what asset types are required and in what number; compile and verify the requirements for each asset; and evaluate those assets to make sure they meet your service needs. Acquisition and procurement. Use this stage to identify areas for purchase consolidation with the most cost-effective vendors, negotiate warranties and bulk purchases of SaaS and cloud infrastructure assets. This is where lack of insights into actual asset usage can potentially result in overpaying for assets that aren’t really necessary. For this reason, timely and accurate asset data is crucial for effective acquisition and procurement. Maintenance, upgrades and repair. All assets eventually require maintenance, upgrades and repairs. A holistic approach to infrastructure lifecycle management means tracking these needs and consolidating them into a single platform across all asset types. Disposal. An outdated or broken asset needs to be disposed of properly, especially if it contains sensitive information. For hardware, assets that are older than a few years are often obsolete, and assets that fall out of warranty are typically no longer worth maintaining. Disposal of cloud infrastructure assets is also critical because data stored in the cloud can stay there forever. Now that we’ve outlined the purpose and basic stages of infrastructure lifecycle management, it’s time to look at the steps your organization can take to implement it.

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Application Infrastructure

Why Should Your Business Utilize Infrastructure as a Service (IaaS)?

Article | August 3, 2022

Flexible data access, enhanced disaster recovery, and reduced infrastructure staff burden are some of the biggest reasons businesses migrate to innovative and reliable cloud technologies. Infrastructure-as-a-service or Iaas, is one such cloud computing model that has simplified the lives of enterprises and developers by reducing their infrastructure burden. Iaas gives you access to servers, networking, storage, and virtualization features. IaaS is fast becoming one of the biggest trends in cloud computing. According to Technavio's latest report, the IaaS market projects a growth of USD 141.77 billion, registering a CAGR of 28.2% from 2021 to 2026. “So many systems end up as a big dreaded ball of mud (which is totally preventable) when designing an enforceable architecture model.” Alexander von Zitzewitz, CEO, hello2morrow Inc. But, how can IaaS technology help you grow and advance your business? Here are some key advantages of switching to IaaS: Better Performance One of the more well-known benefits of IaaS is achieving a higher performance level from your infrastructure. Rather than worrying about the latest hardware for your infrastructure, with IaaS in place, your in-house IT team will be able to focus more on working on your business goals and objectives through technology. Because the SLA (Service Level Agreement) with your IaaS cloud service provider can ensure that you are getting the best performance from your cloud provider's infrastructure. An SLA will ensure that your cloud provider is accountable for continuous upgrades and the best possible service for your business. Decreased CapEx With IaaS technology, you can choose the IaaS cloud service provider of your choice. Typically, a cloud provider has a more reliable, robust, and redundant infrastructure setup than what would be feasible and financially realistic in an office environment. This means you can save on maintenance, purchase, and operating hardware-related business expenditures. Additionally, it also decreases your overall IT-related capital expenditure (CapEx). Increased Flexibility IaaS increases your scalability and flexibility exponentially. Your business can scale up and down as needed and on-demand. For example, say your business is hosting a short-term campaign to drive more traffic to your website. IaaS will automatically provision resources to ensure your business infrastructure is well equipped to handle the sudden incoming traffic boost. Scale- Up Your Business Additionally, IaaS gives your growing business the flexibility it needs from its IT infrastructure. For example, if you’re considering opening a new office in a different location, you don’t need to spend extra on new hardware; instead, you can directly connect to your infrastructure virtually. This means you don’t need to invest in additional infrastructure for business expansion continually. Managed-Task Virtualization As IaaS supports the virtualization of management tasks, your IT is free to concentrate on other, more thought-intensive work. This will not only drive more efficiency but also help boost ROI. Disaster Recovery During disasters like an earthquake or floods, IaaS ensures smooth business operations. Disaster Recovery as a Service (DRaaS) stores and replicates data in multiple data centers in different geographical locations. So even if a disaster or mishap causes significant damage to the data center, your IaaS providers can quickly restore the data from another data center. Conclusion IaaS allows your businesses to utilize the cloud to achieve your IT goals. It is flexible, scalable, reliable, cost-effective and provides seamless access to maximize business continuity. Therefore, you should choose a reliable IaaS cloud provider who can deliver a variety of cloud infrastructure solutions.

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Spotlight

Tavisca Solutions Pvt Ltd.

Tavisca Solutions, a travel technology products and solution provider that works with travel companies (B2B, B2C, and B2B2C) across the globe and helps them enhance their online business. With the vision to build future-focused technology building blocks that solve key challenges in online travel business, tavisca® offers a versatile suite of cloud-based SaaS products, deciphering every aspect of customer and agent-facing booking engines, travel mid & back-office operation management systems.

Related News

Software Defined Infrastructure Market to Set Phenomenal Growth from 2018 to 2025

Marketing News report | July 01, 2019

Advance Market Analytics released a comprehensive report of 200+ pages on ‘Global Software Defined Infrastructure Market’ market with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific along with relevant country level break-up. Some of the important players from a wide list of coverage used under bottom-up approach are IBM (United States),Dell (United States),Microsoft (United States) ,,Oracle (United States),VMware (United States),HPE (United States),Intel (United States),Amazon Web Services (United States),Cisco Systems (United States),Hitachi (Japan),Fujitsu (Japan),NEC (Japan),Nokia (Finland),Citrix Systems (United States),Brocade Communications Systems (United States). Software-defined infrastructure is consisting of fully virtualized compute, networking and storage resources that are logically pooled.

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Global Cloud IT Infrastructure Spend Continues to Balloon

IDC | April 18, 2017

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, vendor revenue from sales of infrastructure products (server, storage, and Ethernet switch) for cloud IT, including public and private cloud, grew by 9.2% year over year to $32.6 billion in 2016.

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HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

VMware | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

Read More

Software Defined Infrastructure Market to Set Phenomenal Growth from 2018 to 2025

Marketing News report | July 01, 2019

Advance Market Analytics released a comprehensive report of 200+ pages on ‘Global Software Defined Infrastructure Market’ market with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific along with relevant country level break-up. Some of the important players from a wide list of coverage used under bottom-up approach are IBM (United States),Dell (United States),Microsoft (United States) ,,Oracle (United States),VMware (United States),HPE (United States),Intel (United States),Amazon Web Services (United States),Cisco Systems (United States),Hitachi (Japan),Fujitsu (Japan),NEC (Japan),Nokia (Finland),Citrix Systems (United States),Brocade Communications Systems (United States). Software-defined infrastructure is consisting of fully virtualized compute, networking and storage resources that are logically pooled.

Read More

Global Cloud IT Infrastructure Spend Continues to Balloon

IDC | April 18, 2017

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, vendor revenue from sales of infrastructure products (server, storage, and Ethernet switch) for cloud IT, including public and private cloud, grew by 9.2% year over year to $32.6 billion in 2016.

Read More

HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

VMware | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

Read More

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