5 Marketing Technology Trends for 2020

| July 10, 2020

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The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

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Fidel Technologies

Fidel helps organizations & business owners to focus on their core business by helping them with Technology Implementation, Product Dev & Consulting in implementing Business Solutions.

OTHER ARTICLES

All-out SaaS for IT operations management

Article | April 9, 2020

Software-as-a-service (SaaS) is an old friend that has been an established business model since the 1960s. It is a broad term referring to everything from platform to software and various other technology ecosystems that are offered to customers on a consumption pay-per-use model. In 2019, the SaaS market was estimated to be worth $141 billion. The 2020 market is projected to reach the $157 billion mark. When compared with figures from 2014 when the industry was said to be worth $63.19 billion, the growth is exponential.

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Protecting Healthcare Data and Infrastructure

Article | April 2, 2020

The healthcare industry is increasingly targeted by cybercriminals. As digital transformation accelerates and more providers move their internal systems to the cloud, deploy IoT medical devices and host medical records online, they become even more vulnerable. Over the past four years, nearly 1,500 healthcare companies have been hit with ransomware attacks, and the threat is unlikely to go away. Healthcare data is just too valuable a commodity on the black market for cybercriminals to pass up. In 2019, health organizations continued to get hit with data breaches and ransomware attacks, costing the sector an estimated $4 billion.

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How to build your IT infrastructure for 5G-enabled edge computing

Article | February 26, 2020

The global 5G-enabled edge computing market is growing rapidly, fueled by major technology changes that are disrupting the traditional networking industry. By 2025, this market is expected to exceed $50 billion. 5G has the potential to deliver a new generation of services, thanks to higher data rates and ultra-low latency. To take advantage of this potential, communications service providers are looking to move data processing and compute power closer to the end user — closer to the edge. While the digital boom provides many opportunities for IT leaders, it comes with challenges: a growing number of smart devices, the need for faster processing and increased pressure on enterprise networks. To harness all this potential power, organizations need to modernize their networks to effectively consume these new services at the edge. Some key trends are empowering this shift toward the 5G-enabled edge.

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How Splunk Helps Maintain Cloud Infra?

Article | January 21, 2021

With the regular increase of data in both cloud and organizations, a way to tackle these data and extract valuable insights is highly in demand. Although there are multiple tools available in the market not all of them can provide a complete resolution. Developed in 2003, Slunk has become the ideal tool for numerous businesses across the globe. It is a software platform that is popular for searching, monitoring, analyzing, and visualizing data in real-time. Slunk performs operations such as gathering, interpreting, and coordinating data to create alerts, dashboards, and graphs instantaneously. Why Splunk? 1. Business Flexibility It improves the way people around organizations identify, predict, and solve problems simultaneously. It helps in answering questions for every part of the business, be it DevOps, IT, or Business Development. It offers capabilities to detect, visualize and collaborate anytime. 2. Enhance Digitization Splunk assists businesses in ensuring the success of their digitization with its artificial intelligence and machine learning-based solutions. 3. New Opportunities No matter how much data you have gathered, Splunk will help in scaling according to the data volume. It does that with the ecosystem provided by its partners and services. 4. Data-To-Everything It is a platform that enables businesses to detect, monitor, analyze, and work with both structured and unstructured data regardless of their source and timescale. It allows users to ask any question related to insights and take actions accordingly. 5. Fast & Flexible The time to value can be sped up to two days. Companies can deploy in increasing capacity within two days and retrieve their data as long as 90 days. Moreover, the upgrades and updates are handled by the team for them. 6. Maximize Value The subscribers of Splunk do not have to manage infrastructure and they do not even need one. As a service, it offers scarce and valuable resources as required for better performance. 7. Robust Security Splunk is certified and authorized by ISO 27001 and FedRAMP. They proffer dedicated cloud environments with encryption to the customer for robust security as well. Apart from these major advantages, Splunk also grants incredible GUI, reduces troubleshooting time, real-time dashboard visibility, incorporates AI in data strategy, monitors business metrics, powerful visualization, and search. Some of the crucial features of Splunk include development & testing, faster ROI generation, developing real-time data applications, and real-time architecture stats & reports. Be Ready for Splunk-Based Cloud Infra Maintenance At its core, Splunk is an efficient tool for data aggregation that comes with versatile search functionality. Any business can get started with Splunk depending on certain needs they have for data-set monitoring and management. It allows users to take a highly effective data wealth that is pulled from different sources like websites, apps, or IoT. All that is needed to do is getting started with Splunk-based applications for which you can hire developers with relevant knowledge and experience.

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Spotlight

Fidel Technologies

Fidel helps organizations & business owners to focus on their core business by helping them with Technology Implementation, Product Dev & Consulting in implementing Business Solutions.

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