5 Marketing Technology Trends for 2020

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The aim of marketing is to make selling superfluous.” Peter F. Drucker   Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.” -  Steve Jobs

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Calsoft

Calsoft is ISV preferred product engineering services partner in Storage, Networking, Virtualization, Cloud, IoT and analytics domains. Our solution accelerators and frameworks expedite go-to-market product launches and accomplish business goals.

OTHER ARTICLES
APPLICATION INFRASTRUCTURE

A new era of automation with Cisco ACI and the Citrix ADC Manager app

Article | July 16, 2022

Since it was first available, Citrix has worked with Cisco Application Centric Infrastructure (ACI) to integrate Citrix ADC with the Cisco Application Policy Infrastructure Controller (APIC). As a valued technology partner, Citrix has a device package — a software module — that enables users to configure the Citrix ADC directly from a Cisco APIC. This setup has run in many customer production environments over the years. Let’s consider one of those customers — Jim. He was the first to deploy the integrated solution in his data center. The solution gave him the automation he needed and a single view to configure, deploy, and manage applications. However, his application admins preferred to use the Citrix ADC user interface to manage L4-L7 services.

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IT SYSTEMS MANAGEMENT

Storage made simple for hybrid multicloud: the new IBM FlashSystem family

Article | July 6, 2022

In part one of this blog post series, we discussed IBM’s approach for delivering innovation while simplifying your storage infrastructure, reducing complexity, and cutting costs. Now let’s take a closer look at the details of the new IBM FlashSystem family, a single platform designed to simplify your storage infrastructure, reduce complexity and cut costs, while continuing to deliver extensive innovation for your enterprise class storage solutions and your hybrid multicloud environments.

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APPLICATION INFRASTRUCTURE

We Need to Talk About ‘Cloud Neutrality’

Article | June 10, 2022

We spent a lot of years talking about net neutrality the idea that the companies that provide access to the internet shouldn’t unfairly block, slow down, or otherwise interfere with traffic even if that traffic competes with their services. But there’s an even bigger issue brewing, and it’s time to start talking about it: cloud neutrality. “While its name sounds soft and fluffy,” Microsoft president and general counsel Brad Smith and coauthor Carol Ann Browne write in their recent book, Tools and Weapons: The Promise and the Peril of the Digital Age, “in truth the cloud is a fortress.” Their introduction describes the modern marvel of the data center: a 2 million-square-foot, climate-controlled facility made up of colossal electrical generators, diesel fuel tanks, battery arrays, and bulletproof doors

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Why enterprises are going all-in on hyperscale

Article | February 10, 2020

Cloud computing continues to dominate the technology space, with cloud migration yielding a rain of opportunities and benefits. To date, achieving massive scale in computing power and data storage is a priority for organizations looking to mature in digital transformation. Hyperscale infrastructure is designed exclusively for that purpose, and it offers increasingly relevant features such as high levels of performance and high tolerance and room for error as well as redundancy. A recent report showed enterprises are leaning towards hyperscalers for cloud services as compared to second-tier providers.

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Spotlight

Calsoft

Calsoft is ISV preferred product engineering services partner in Storage, Networking, Virtualization, Cloud, IoT and analytics domains. Our solution accelerators and frameworks expedite go-to-market product launches and accomplish business goals.

Related News

Software Defined Infrastructure Market to Set Phenomenal Growth from 2018 to 2025

Marketing News report | July 01, 2019

Advance Market Analytics released a comprehensive report of 200+ pages on ‘Global Software Defined Infrastructure Market’ market with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific along with relevant country level break-up. Some of the important players from a wide list of coverage used under bottom-up approach are IBM (United States),Dell (United States),Microsoft (United States) ,,Oracle (United States),VMware (United States),HPE (United States),Intel (United States),Amazon Web Services (United States),Cisco Systems (United States),Hitachi (Japan),Fujitsu (Japan),NEC (Japan),Nokia (Finland),Citrix Systems (United States),Brocade Communications Systems (United States). Software-defined infrastructure is consisting of fully virtualized compute, networking and storage resources that are logically pooled.

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Global Cloud IT Infrastructure Spend Continues to Balloon

IDC | April 18, 2017

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, vendor revenue from sales of infrastructure products (server, storage, and Ethernet switch) for cloud IT, including public and private cloud, grew by 9.2% year over year to $32.6 billion in 2016.

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HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

VMware | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

Read More

Software Defined Infrastructure Market to Set Phenomenal Growth from 2018 to 2025

Marketing News report | July 01, 2019

Advance Market Analytics released a comprehensive report of 200+ pages on ‘Global Software Defined Infrastructure Market’ market with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific along with relevant country level break-up. Some of the important players from a wide list of coverage used under bottom-up approach are IBM (United States),Dell (United States),Microsoft (United States) ,,Oracle (United States),VMware (United States),HPE (United States),Intel (United States),Amazon Web Services (United States),Cisco Systems (United States),Hitachi (Japan),Fujitsu (Japan),NEC (Japan),Nokia (Finland),Citrix Systems (United States),Brocade Communications Systems (United States). Software-defined infrastructure is consisting of fully virtualized compute, networking and storage resources that are logically pooled.

Read More

Global Cloud IT Infrastructure Spend Continues to Balloon

IDC | April 18, 2017

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, vendor revenue from sales of infrastructure products (server, storage, and Ethernet switch) for cloud IT, including public and private cloud, grew by 9.2% year over year to $32.6 billion in 2016.

Read More

HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

VMware | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

Read More

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