10 MUST-HAVE MARKETING TECHNOLOGY STACK FOR YOUR B2B TECH

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

Spotlight

Limelight Networks

Limelight Networks Inc., (NASDAQ: LLNW), a leading provider of digital content delivery, video, cloud security, and edge computing services, empowers customers to provide exceptional digital experiences. Limelight’s edge services platform includes a unique combination of global private infrastructure, intelligent software, and expert support services that enable current and future workflows.

OTHER ARTICLES
Application Storage, Data Storage

Verizon launches 5G fixed wireless in parts of 21 more cities

Article | July 12, 2023

Communications giant Verizon last week launched 5G for Business Internet in 20 new markets, targeting SMBs and enterprises alike. The fixed-wireless plans provide download speeds of 100Mbps ($69/month), 200Mbps ($99/month), and 400Mbps ($199/month) with no data limits. Upload speeds are slower. Verizon is also offering a 10-year price lock for new customers with no long-term contract required. “As 5G Business Internet scales into new cities, businesses of all sizes can gain access to the superfast speeds, low latency and next-gen applications enabled by 5G Ultra-Wideband, with no throttling or data limits,” Tami Erwin, CEO of Verizon Business, said in a statement. “We’ll continue to expand the 5G Business Internet footprint and bring the competitive pricing, capability, and flexibility of our full suite of products and services to more and more businesses all over the country.” The service was previously launched in parts of Chicago, Houston and Los Angeles. Verizon started rolling out 5G services last year using lower spectrum bands. According to a study by IHS Markit’s RootMetrics, Verizon offers speeds similar to those of T-Mobile but behind AT&T.

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Hyper-Converged Infrastructure

Adapting to Changing Landscape: Challenges and Solutions in HCI

Article | September 14, 2023

Navigating the complex terrain of Hyper-Converged Infrastructure: Unveiling the best practices and innovative strategies to harness the maximum benefits of HCI for transformation of business. Contents 1. Introduction to Hyper-Converged Infrastructure 1.1 Evolution and adoption of HCI 1.2 Importance of Adapting to the Changing HCI Environment 2. Challenges in HCI 2.1 Integration & Compatibility: Legacy System Integration 2.2 Efficient Lifecycle: Firmware & Software Management 2.3 Resource Forecasting: Scalability Planning 2.4 Workload Segregation: Performance Optimization 2.5 Latency Optimization: Data Access Efficiency 3. Solutions for Adapting to Changing HCI Landscape 3.1 Interoperability 3.2 Lifecycle Management 3.3 Capacity Planning 3.4 Performance Isolation 3.5 Data Locality 4. Importance of Ongoing Adaptation in the HCI Domain 4.1 Evolving Technology 4.2 Performance Optimization 4.3 Scalability and Flexibility 4.4 Security and Compliance 4.5 Business Transformation 5. Key Takeaways from the Challenges and Solutions Discussed 1. Introduction to Hyper-Converged Infrastructure 1.1 Evolution and adoption of HCI Hyper-Converged Infrastructure has transformed by providing a consolidated and software-defined approach to data center infrastructure. HCI combines virtualization, storage, and networking into a single integrated system, simplifying management and improving scalability. It has gained widespread adoption due to its ability to address the challenges of data center consolidation, virtualization, and resource efficiency. HCI solutions have evolved to offer advanced features like hybrid and multi-cloud support, data deduplication, and disaster recovery, making them suitable for various workloads. The HCI market has experienced significant growth, with a diverse ecosystem of vendors offering turnkey appliances and software-defined solutions. It has become the preferred infrastructure for running workloads like VDI, databases, and edge computing. HCI's ability to simplify operations, improve resource utilization, and support diverse workloads ensures its continued relevance. 1.2 Importance of Adapting to the Changing HCI Environment Adapting to the changing Hyper-Converged Infrastructure is of utmost importance for businesses, as it offers a consolidated and software-defined approach to IT infrastructure, enabling streamlined management, improved scalability, and cost-effectiveness. Staying up-to-date with evolving HCI technologies and trends ensures businesses to leverage the latest advancements for optimizing their operations. Embracing HCI enables organizations to enhance resource utilization, accelerate deployment times, and support a wide range of workloads. In accordance with enhancement, it facilitates seamless integration with emerging technologies like hybrid and multi-cloud environments, containerization, and data analytics. Businesses can stay competitive, enhance their agility, and unlock the full potential of their IT infrastructure. 2. Challenges in HCI 2.1 Integration and Compatibility: Legacy System Integration Integrating Hyper-Converged Infrastructure with legacy systems can be challenging due to differences in architecture, protocols, and compatibility issues. Existing legacy systems may not seamlessly integrate with HCI solutions, leading to potential disruptions, data silos, and operational inefficiencies. This may hinder the organization's ability to fully leverage the benefits of HCI and limit its potential for streamlined operations and cost savings. 2.2 Efficient Lifecycle: Firmware and Software Management Managing firmware and software updates across the HCI infrastructure can be complex and time-consuming. Ensuring that all components within the HCI stack, including compute, storage, and networking, are running the latest firmware and software versions is crucial for security, performance, and stability. However, coordinating and applying updates across the entire infrastructure can pose challenges, resulting in potential vulnerabilities, compatibility issues, and suboptimal system performance. 2.3 Resource Forecasting: Scalability Planning Forecasting resource requirements and planning for scalability in an HCI environment is as crucial as efficiently implementing HCI systems. As workloads grow or change, accurately predicting the necessary computing, storage, and networking resources becomes essential. Without proper resource forecasting and scalability planning, organizations may face underutilization or overprovisioning of resources, leading to increased costs, performance bottlenecks, or inefficient resource allocation. 2.4 Workload Segregation: Performance Optimization In an HCI environment, effectively segregating workloads to optimize performance can be challenging. Workloads with varying resource requirements and performance characteristics may coexist within the HCI infrastructure. Ensuring that high-performance workloads receive the necessary resources and do not impact other workloads' performance is critical. Failure to segregate workloads properly can result in resource contention, degraded performance, and potential bottlenecks, affecting the overall efficiency and user experience. 2.5 Latency Optimization: Data Access Efficiency Optimizing data access latency in an HCI environment is a rising challenge. HCI integrates computing and storage into a unified system, and data access latency can significantly impact performance. Inefficient data retrieval and processing can lead to increased response times, reduced user satisfaction, and potential productivity losses. Failure to ensure the data access patterns, caching mechanisms, and optimized network configurations to minimize latency and maximize data access efficiency within the HCI infrastructure leads to such latency. 3. Solutions for Adapting to Changing HCI Landscape 3.1 Interoperability Achieved by: Standards-based Integration and API HCI solutions should prioritize adherence to industry standards and provide robust support for APIs. By leveraging standardized protocols and APIs, HCI can seamlessly integrate with legacy systems, ensuring compatibility and smooth data flow between different components. This promotes interoperability, eliminates data silos, and enables organizations to leverage their existing infrastructure investments while benefiting from the advantages of HCI. 3.2 Lifecycle Management Achieved by: Centralized Firmware and Software Management Efficient Lifecycle Management in Hyper-Converged Infrastructure can be achieved by implementing a centralized management system that automates firmware and software updates across the HCI infrastructure. This solution streamlines the process of identifying, scheduling, and deploying updates, ensuring that all components are running the latest versions. Centralized management reduces manual efforts, minimizes the risk of compatibility issues, and enhances security, stability, and overall system performance. 3.3 Capacity Planning Achieved by: Analytics-driven Resource Forecasting HCI solutions should incorporate analytics-driven capacity planning capabilities. By analyzing historical and real-time data, HCI systems can accurately predict resource requirements and assist organizations in scaling their infrastructure proactively. This solution enables efficient resource utilization, avoids underprovisioning or overprovisioning, and optimizes cost savings while ensuring that performance demands are met. 3.4 Performance Isolation Achieved by: Quality of Service and Resource Allocation Policies To achieve effective workload segregation and performance optimization, HCI solutions should provide robust Quality of Service (QoS) mechanisms and flexible resource allocation policies. QoS settings allow organizations to prioritize critical workloads, allocate resources based on predefined policies, and enforce performance guarantees for specific applications or users. This solution ensures that high-performance workloads receive the necessary resources while preventing resource contention and performance degradation for other workloads. 3.5 Data Locality Achieved by: Data Tiering and Caching Mechanisms Addressing latency optimization and data access efficiency, HCI solutions must incorporate data tiering and caching mechanisms. By intelligently placing frequently accessed data closer to the compute resources, such as utilizing flash storage or caching algorithms, HCI systems can minimize data access latency and improve overall performance. This solution enhances data locality, reduces network latency, and ensures faster data retrieval, resulting in optimized application response times and improved user experience. 4. Importance of Ongoing Adaptation in the HCI Domain continuous adaptation is of the utmost importance in the HCI domain. HCI is a swiftly advancing technology that continues to provide new capabilities. Organizations are able to maximize the benefits of HCI and maintain a competitive advantage if they stay apprised of the most recent advancements and adapt to the changing environment. Here are key reasons highlighting the significance of ongoing adaptation in the HCI domain: 4.1 Evolving Technology HCI is constantly changing, with new features, functionalities, and enhancements being introduced regularly. Ongoing adaptation allows organizations to take advantage of these advancements and incorporate them into their infrastructure. It ensures that businesses stay up-to-date with the latest technological trends and can make informed decisions to optimize their HCI deployments. 4.2 Performance Optimization Continuous adaptation enables organizations to fine-tune their HCI environments for optimal performance. By staying informed about performance best practices and emerging optimization techniques, businesses can make necessary adjustments to maximize resource utilization, improve workload performance, and enhance overall system efficiency. Ongoing adaptation ensures that HCI deployments are continuously optimized to meet evolving business requirements. 4.3 Scalability and Flexibility Adapting to the changing HCI landscape facilitates scalability and flexibility. As business needs evolve, organizations may require the ability to scale their infrastructure, accommodate new workloads, or adopt hybrid or multi-cloud environments. Ongoing adaptation allows businesses to assess and implement the necessary changes to their HCI deployments, ensuring they can seamlessly scale and adapt to evolving demands. 4.4 Security and Compliance The HCI domain is not immune to security threats and compliance requirements. Ongoing adaptation helps organizations stay vigilant and up-to-date with the latest security practices, threat landscapes, and regulatory changes. It enables businesses to implement robust security measures, proactively address vulnerabilities, and maintain compliance with industry standards and regulations. Ongoing adaptation ensures that HCI deployments remain secure and compliant in the face of evolving cybersecurity challenges. 4.5 Business Transformation Ongoing adaptation in the HCI domain supports broader business transformation initiatives. Organizations undergoing digital transformation may need to adopt new technologies, integrate with cloud services, or embrace emerging trends like edge computing. Adapting the HCI infrastructure allows businesses to align their IT infrastructure with strategic objectives, enabling seamless integration, improved agility, and the ability to capitalize on emerging opportunities. The adaptation is thus crucial in the HCI domain as it enables organizations to stay current with technological advancements, optimize performance, scale infrastructure, enhance security, and align with business transformation initiatives. By continuously adapting to the evolving HCI, businesses can maximize the value and benefits derived from their HCI investments. 5. Key Takeaways from Challenges and Solutions Discussed Hyper-Converged Infrastructure poses several challenges during the implementation and execution of systems that organizations need to address for optimal performance. Integration and compatibility issues arise when integrating HCI with legacy systems, requiring standards-based integration and API support. Efficient lifecycle management is crucial, involving centralized firmware and software management to automate updates and enhance security and stability. Accurate resource forecasting is vital for capacity planning, enabling organizations to scale their HCI infrastructure effectively. Workload segregation demands QOS mechanisms and flexible resource allocation policies to optimize performance. Apart from these, latency optimization requires data tiering and caching mechanisms to minimize data access latency and improve application response times. By tackling these challenges and implementing appropriate solutions, businesses can harness the full potential of HCI, streamlining operations, maximizing resource utilization, and ensuring exceptional performance and user experience.

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Hyper-Converged Infrastructure

HCI Adoption Strategies for Successful Implementation in B2B Markets

Article | October 3, 2023

Unveil the Hyperconverged Infrastructure adoption strategies, build an effective HCI implementation plan and align them with businesses of all sizes. Know leading companies for HCI adoption. Contents 1. Introduction to HCI in B2B Markets 2. Evaluating HCI Readiness for B2B Organizations 2.1. Identifying Business Use Cases for HCI Implementation 2.2. Hyper-Converged Management and Orchestration 3. Building an Effective HCI Implementation Plan 3.1. Implementation of Managed Service Providers 4. Aligning HCI Strategy with Business Objectives 4.1. Integration and Compatibility with Existing Systems 4.2. HCI and Cloud Integration: Hybrid and Multi-Cloud for HCI 5. Top HCI Companies to Improve Cloud Management & Data Security Solutions 5.1. Virtual Tech Gurus 5.2. CTC Global 5.3. Winslow Technology Group 5.4. Internetwork Engineering 5.5. Eastern Computer Exchange 6. Maximizing Business Value through HCI in B2B Markets 1. Introduction to HCI in B2B Markets HCI, a software-defined solution that organizes and abstracts networking, CPU, memory, and storage devices as resource pools, utilizing commodity x86-based hardware and virtualization software, enables the administrator to combine and provision these resources as virtual machines and independent storage resources such as network-attached storage (NAS) filers and object stores. Organizations face numerous infrastructure difficulties. They frequently receive urgent demands from the business to keep their organization agile and proactive while implementing new digital transformation initiatives. For many organizations, a cloud-only IT strategy is not a viable option; as a result, there is a growing interest in hybrid scenarios that offer the best of both realms. Hyperconvergence makes administration much easier, enabling management of all aspects of infrastructure from one place while reducing complexity by removing compatibility problems between multiple vendors. AllHyperconvergedInfrastructure offerings serve as the foundation for on-premises infrastructure-as-a-service (IaaS) by unifying and integrating computing and storage as fundamental HCI technology infrastructure services. The global Hyper-Converged Infrastructure market size was valued at USD 4805.24 million in 2022 and is expected to expand at a CAGR of 26.53% during the forecast period, reaching USD 19719.08 million by 2028. 2. Evaluating HCI Readiness for B2B Organizations 2.1. Identifying Business Use Cases for HCI Implementation Software-Defined Data Center: Businesses face challenges due to surging market costs, increased competition, and the need for improved business agility. Scaling data centers and managing the addition of new resources pose a concern for an efficient workforce and time consumption. HCI is a key component of the Software-Defined Data Center (SDDC) strategy for centralizing business operations. SDDC abstracts hardware resources, enables policy-driven automation for resource allocation, and manages data resulting in an agile, pooled, automated data center environment. High-Performance Computing: As technologies such as the Internet of Things, artificial intelligence, and three-dimensional imaging advance, the size and quantity of data that organizations must manage grow exponentially. Here, High-Performance Computing (HPC) comes into play, which employs clusters of powerful processors operating in parallel to process massive multidimensional datasets (big data) and solve intricate complexities at extremely high rates. It is fueled not only by rising demands but also by the prevalence of RDMA networking with reduced latency and higher throughput, as well as the widespread availability of public and private cloud HPCaaS. Software-Defined Networking Integration: Business requirements require quick responses from enterprises and service providers to improve network control. Like storage, software-defined networking (SDN) virtualizes networking functions within a hyperconverged infrastructure. It creates a centrally managed and programmable network by separating network forwarding functions from network control functions. It allows for the centralized administration of networking devices and facilitates the automation of network devices and evaluating HCI solutions for business-specific needs. 2.2. Hyper-Converged Management and Orchestration A modern hyper converged data center supports growing workloads while keeping a check on capital and operating expenses. This paves the way for a simplified transition to a hybrid cloud that allows for scalable performance, streamlined administration, and enhanced orchestration. It delivers rapid deployment, orchestration, management, and monitoring of containerized environments, allowing focus on running businesses instead of infrastructure. This functionality enables IT departments to find a middle ground between empowering developers to choose their own containerized infrastructure and meeting the demands of service-level agreements in terms of reliability and availability. The secure integration and smarter work are done through the use of open, extensible features that interface seamlessly with third-party platforms and applications to automate lifecycle operations and enable consistency and governance. It allows teams to intelligently visualize, optimize, and orchestrate the entire infrastructure and set of apps. 3. Building an Effective HCI Implementation Plan 3.1. Implementation of Managed Service Providers Typically, the implementation ofmanaged service providers(MSPs) takes about 90-120 days, depending on the readiness of the organizations. Meet the core subject matter experts in procurement to perform an organizational analysis and assessment. Document current-state processes and policies helping identify the ROI for organizations. Conduct an in-depth organizational assessment to capture operational and cultural requirements, adjusting the core implementation methodology. Perform testing, configuration, and system design. Carry out build & unit testing and user acceptance testing. 4. Aligning HCI Strategy with Business Objectives 4.1. Integration and Compatibility with Existing Systems Business applications and specific technologies, including third-party services and service-level contracts, require HCI. Businesses use cloud-based ERP and CRM applications. Before choosing an HCI solution, decision-makers should consider if the hyperconverged infrastructure supports business application back-end systems. Containers and other workload-supporting technologies are equally significant. Multiple cloud services power businesses. Even if they run their cloud systems, they may use third-party disaster recovery or identity and access management (IAM) services. Decision-makers must ensure that the chosen HCI can integrate with these other services without extra steps. 4.2. HCI and Cloud Integration: Hybrid and Multi-Cloud for Hyperconverged Infrastructure According toNutanix, 91% of IT decision-makers who consider hybrid cloud the ideal IT model for organizations. Hybrid cloud is prevalent for comparable reasons. This architecture provides a comprehensive range of public and private cloud-based computing, storage, and services. Many organizations are discovering that integrating these technology trends can yield substantial benefits. By implementing HCI for their hybrid clouds, businesses are better equipped to address a variety of IT challenges, such as distributed workforces resulting in distributed data. As businesses increasingly adopt multi-cloud strategies, utilizing multiple public cloud services with private cloud or on-premises infrastructure becomes increasingly crucial. HCI simplifies multi-cloud management by reducing the difficulty of tracking resources, managing security, and optimizing performance across various cloud environments. To assure compatibility between the HCI platform and different cloud services, network connectivity and data transit speeds management is required, which affects the performance and efficacy of a multi-cloud configuration. Hyperconverged infrastructure and cloud computing complement one another to provide a flexible, efficient, and scalable IT infrastructure that can adapt to the ever-changing requirements of businesses. Educating employees about hyperconverged technology, throughHCI certifications and courses,will empower them with the knowledge and skills needed to effectively deploy, manage, and optimize hyperconverged infrastructure, leading to enhanced operational efficiency, streamlined IT management, and the ability to harness the full potential. By comprehending the relationship between HCI and cloud computing, businesses make more informed IT strategy decisions and capitalize on the benefits of both approaches. 5. Top HCI Companies to Improve Cloud Management & Data Security Solutions 5.1. Virtual Tech Gurus Virtual Tech Gurus (VTG), specializes in delivering Hybrid Solutions that seamlessly integrate the advantages of hyperconverged data center and public cloud technologies. It offers various insights, from data center inventory and discovery to user access auditing, cyber and business resiliency assessments, chargeback insights, capacity reporting, and cyber-configuration auditing. Its Cyber-Resolutions services are designed to encompass prevention auditing, response services related to user risks, cyber resiliency assessments, monitoring, and comprehensive incident response. This offers flexible, cost-effective services that translate into tangible business value for customers. VTG bolsters business performance in critical growth-oriented areas by providing consulting and project services across cloud services, data center migration, cloud migration, infrastructure assessment, and staffing. By elevating infrastructure performance, VTG achieves the twin goals of cost reduction and heightened availability, ultimately facilitating the swifter deployment of new services. 5.2. CTC Global CTC Global, a prominent conglomerate, is a pivotal player in the HCI technology landscape. In the current era, enterprises embrace the choice of on-premise cloud networking resources to construct private cloud networks or opt for cloud-based networking resources for hybrid clouds. These cloud networking resources encompass virtual routers, virtual firewalls, HCI network monitoring, and management software, among other tools and functions readily accessible as needed. Its services include orchestrating a targeted response to cyberattacks to curtail their impact on business operations, Establishing an efficient third-party governance program to safeguard against ecosystem-related risks that could undermine business performance, Addressing the intricate digital risk management challenges a dynamic, distributed, and diverse workforce poses, equipping businesses with the knowledge to embed resilience into their day-to-day operations ensures smooth adaptation to the increasingly digital sphere. 5.3. Winslow Technology Group Winslow Technology Group (WTG), a prominent leader in IT solutions offers managed services and cybersecurity services since 2003, consistently delivering exceptional business outcomes to its customers. WTG is committed to facilitating innovation and transformation for its clients' businesses by harnessing the advantages of data center solutions, digital workspace solutions, networking, and cloud infrastructure solutions. WTG serves a broad spectrum of clients, from medium-sized enterprises to Fortune 50 corporations, across diverse market segments, including the public sector, finance, healthcare, insurance, education, manufacturing, and technology. Data center advantages include reduced downtime enhanced security increased efficiency, optimized performance, automation of data centers and downtime & security management. 5.4. Internetwork Engineering Internetwork Engineering (IE) fosters meaningful interactions by connecting individuals to its customers, colleagues, suppliers, patients, citizens, and students. IE is a strategic solution provider catering to mid-market and enterprise clients. Its comprehensive services span consulting, implementation, and operational services, enveloping four validated architectures: collaboration, data centers, intelligent networks, and security. Advancing data protection strategy in the modern landscape encompasses more than mere security and recovery, it extends to data availability, access privileges, and data center considerations. Data protection figures prominently in evaluating storage, backup solutions, network design, and security controls. IE addresses this essential facet with various solutions to ensure seamless business operations such as meeting backup and recovery goals, navigating data center breaches, cyber-attacks, and DDoS attacks, facilitating data replication to remote or cloud data centers, and more. 5.5. Eastern Computer Exchange Eastern Computer Exchange (ECEI), a technology company, boasts an impressive legacy of three decades in the industry. ECEI offers holistic technology solutions, encompassing migrations, consolidations, cloud integrations, and global desktop rollouts. ECEI's specialty solutions encompass a broad spectrum, including private/public/hybrid cloud strategy and implementation, operations managed services, cloud management platform implementation, DevOps strategies with container management and orchestration solutions, hyper-converged infrastructure solutions, and end-user compute modernization solutions. The crucial interplay between network and security is the foundation of ECEI's offerings. Recognizing the inadequacy of traditional detection and blocking defenses, ECEI aligns with the zero trust network architecture (ZTNA) trend, offering valuable expertise for evaluating and orchestrating the migration to ZTNA. 6. Maximizing Business Value through HCI in B2B Markets Hyper-converged infrastructure has emerged as a potent solution that holds the potential to enhance business value. It brings inherent data protection and disaster recovery features, assuring business continuity and upholding the critical trust of B2B partners. Security and compliance are prioritized through integrated measures that safeguard data integrity and adhere to industry regulations. This technology also empowers business agility. Swift deployment and flexibility enable rapid responses to market shifts, thereby boosting hyperconverged market sizes, ensuring B2B enterprises seize emerging opportunities and adapt to evolving customer preferences. By optimizing operations, hyperconverged infrastructure frees up resources that can be allocated to a customer-centric focus, nurturing stronger and more responsive client relationships. As we peer into the future, the trajectory of HCI's influence reveals promising trends and a wide-ranging scope poised to redefine how businesses extract value within B2B environments. One of the prominent trends on the horizon is the deepening integration of HCI architectures into diverse business ecosystems. Furthermore, the burgeoning scope of HCI extends beyond conventional data center management. The forthcoming years are anticipated to witness an increased convergence of HCI with cloud technologies, resulting in a hybridized infrastructure model. Moreover, the integration of HCI aligns harmoniously with the ascent of Industry 4.0 and the Internet of Things. The seamless connectivity and resource optimization offered by HCI are poised to drive transformative shifts in industrial automation, supply chain management, and predictive maintenance, ultimately nurturing enhanced productivity and innovation within B2B sectors.

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Application Infrastructure

How NSPs Prepare to Thrive in the 5G Era

Article | November 23, 2021

In my last blog in this series, we looked at the present state of 5G. Although it’s still early and it’s impossible to fully comprehend the potential impact of 5G use cases that haven’t been built yet, opportunities to monetize 5G with little additional investment are out there for network service providers (NSPs) who know where to look. Now, it’s time to look toward the future. Anyone who’s been paying attention knows that 5G technology will be revolutionary across many industry use cases, but I’m not sure everyone understands just how revolutionary, and how quickly it will go down. According to Gartner®, “While 10% of CSPs in 2020 provided commercializable 5G services, which could achieve multiregional availability, this number will increase to 60% by 2024”.[i] With so many recognizing the value of 5G and acting to capitalize on it, NSPs that fail to prepare for future 5G opportunities today are doing themselves and their enterprise customers a serious disservice. Preparing for a 5G future may seem daunting but working with a trusted interconnection partner like Equinix can help make it easier. 5G is so challenging for NSPs and their customers because it is so revolutionary. Mobile radio networks were built with consumer use cases in mind, which means the traffic from those networks is generally dumped straight to the internet. 5G is the first generation of wireless technology capable of supporting enterprise-class business applications, which means it’s also forcing many NSPs to consider alternatives to the public internet to support those applications. User plane function breakout helps put traffic near the app In my last article, I mentioned that one of the key steps mobile network operators (MNOs) could take to enable 5G monetization in the short term would be to bypass the public internet by enabling user traffic functions in the data center. This is certainly a step in the right direction, but to prepare themselves for future 5G and multicloud opportunities, they must go further by enabling user plane function (UPF) breakout. The 5G opportunities of tomorrow will rely on wireless traffic residing as close as possible to business applications, to reduce the distance data must travel and keep latency as low as possible. This is a similar challenge to the one NSPs faced in the past with their wireline networks. To address that challenge, they typically deployed virtual network functions (VNFs) on their own equipment. This helped them get the network capabilities they needed, when and where they needed them, but it also required them to buy colocation capacity and figure out how to interconnect their VNFs with the rest of their digital infrastructure. Instead, Equinix customers have the option to do UPF breakout with Equinix Metal®, our automated bare-metal-as-a-service offering, or Network Edge virtual network services on Platform Equinix®. Both options provide a simple, cost-effective way to get the edge infrastructure needed to support 5G business applications. Since both offerings are integrated with Equinix Fabric™, they allow NSPs to create secure software-defined interconnection with a rich ecosystem of partners. This streamlines the process of setting up hybrid deployments. Working with Equinix can help make UPF breakout less daunting. Instead of investing massive amounts of money to create 5G-ready infrastructure everywhere they need it, they can take advantage of more than 235 Equinix International Business Exchange™ (IBX®) data centers spread across 65 metros in 27 countries on five continents. This allows them to shift from a potentially debilitating up-front CAPEX investment to an OPEX investment spread over time, making the economics around 5G infrastructure much more manageable. Support MEC with a wide array of partners Multiaccess edge compute (MEC) will play a key role in enabling advanced 5G use cases, but first enterprises need a digital infrastructure capable of supporting it. This gets more complicated when they need to modernize their infrastructure while maintaining existing application-level partnerships. To put it simply, NSPs and their enterprise customers need an infrastructure provider that can not only partner with them, but also partner with their partners. With Equinix Metal, organizations can deploy the physical infrastructure they need to support MEC at software speed, while also supporting capabilities from a diverse array of partners. For instance, Equinix Metal provides support for Google Anthos, Amazon Elastic Container Service (ECS) Anywhere and Amazon Elastic Kubernetes Service (EKS) Anywhere. These are just a few examples of how Equinix interconnection offerings make it easier to collaborate with leading cloud providers to deploy MEC-driven applications. Provision reliable network slicing in a matter of minutes Network slicing is another important 5G capability that can help NSPs differentiate their offerings and unlock new business opportunities. On the surface, it sounds simple: slicing up network traffic into different classes of service, so that the most important traffic is optimized for factors such as high throughput, low latency and security. However, NSPs won’t always know exactly what slices their customers will want to send or where they’ll want to send them, making network slice mapping a serious challenge. Preparing for a 5G future may seem daunting but working with a trusted interconnection partner like Equinix can help make it easier.” Equinix Fabric offers a quicker, more cost-effective way to map network slices, with no need for cross connects to be set on the fly. With software-defined interconnection, the counterparty that receives the network slice essentially becomes an automated function that NSPs can easily control. This means NSPs can provision network slicing in a matter of minutes, not days, even when they don’t know who the counterparty is going to be. Service automation enabled by Equinix Fabric can be a critical element of an NSP’s multidomain orchestration architecture. 5G use case: Reimagining the live event experience As part of the MEF 3.0 Proof of Concept showcase, Equinix partnered with Spectrum Enterprise, Adva, and Juniper Networks to create a proof of concept (PoC) for a differentiated live event experience. The PoC showed how event promoters such as minor league sports teams could ingest multiple video feeds into an AI/ML-driven GPU farm that lives in an Equinix facility, and then process those feeds to present fans with custom content on demand. With the help of network slicing and high-performance MEC, fans can build their own unique experience of the event, looking at different camera angles or following a particular player throughout the game. Event promoters can offer this personalized experience even without access to the on-site data centers that are more common in major league sports venues. DISH taps Equinix for digital infrastructure services in support of 5G rollout As DISH looks to build out the first nationwide 5G network in the U.S., they will partner with Equinix to gain access to critical digital infrastructure services in our IBX data centers. This is a great example of how Equinix is equipped to help its NSP partners access the modern digital infrastructure needed to capitalize on 5G—today and into the future. DISH is taking the lead in delivering on the promise of 5G in the U.S., and our partnership with Equinix will enable us to secure critical interconnections for a nationwide 5G network. With proximity to large population centers, as well as network and cloud density, Equinix is the right partner to connect our cloud-native 5G network.” - Jeff McSchooler, DISH executive vice president of wireless network operations

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Spotlight

Limelight Networks

Limelight Networks Inc., (NASDAQ: LLNW), a leading provider of digital content delivery, video, cloud security, and edge computing services, empowers customers to provide exceptional digital experiences. Limelight’s edge services platform includes a unique combination of global private infrastructure, intelligent software, and expert support services that enable current and future workflows.

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Marketing News report | July 01, 2019

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Global Cloud IT Infrastructure Spend Continues to Balloon

IDC | April 18, 2017

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Software Defined Infrastructure Market to Set Phenomenal Growth from 2018 to 2025

Marketing News report | July 01, 2019

Advance Market Analytics released a comprehensive report of 200+ pages on ‘Global Software Defined Infrastructure Market’ market with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific along with relevant country level break-up. Some of the important players from a wide list of coverage used under bottom-up approach are IBM (United States),Dell (United States),Microsoft (United States) ,,Oracle (United States),VMware (United States),HPE (United States),Intel (United States),Amazon Web Services (United States),Cisco Systems (United States),Hitachi (Japan),Fujitsu (Japan),NEC (Japan),Nokia (Finland),Citrix Systems (United States),Brocade Communications Systems (United States). Software-defined infrastructure is consisting of fully virtualized compute, networking and storage resources that are logically pooled.

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Global Cloud IT Infrastructure Spend Continues to Balloon

IDC | April 18, 2017

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, vendor revenue from sales of infrastructure products (server, storage, and Ethernet switch) for cloud IT, including public and private cloud, grew by 9.2% year over year to $32.6 billion in 2016.

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HARMAN, VMware Partner to Accelerate IoT Adoption for Enterprises

VMware | March 06, 2017

Although the news largely went under the radar last week at MWC 2017 in Barcelona, it certainly caught our attention. At Mobile World Congress 2017, HARMAN — a connected technologies company for the automotive, consumer and enterprise markets — and VMware, a global leader in...

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