10 MUST-HAVE MARKETING TECHNOLOGY STACK FOR YOUR B2B TECH

| July 10, 2020

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Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done. A study by Gartner reveals that marketing technology is now the largest portion of the total marketing budget. Putting together a modern technology stack is no joke – especially when every business varies in shapes and sizes. It’s crucial to realize that as marketing departments, we each have functions, needs, and goals. To ensure that your performance scales in 2020 and beyond, you need a proper stack and a diverse set of tools that are perfectly aligned with your marketing structure.

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Softpath System, LLC

iSpace services are centered in three areas - IT Outsourcing, IT Staff Augmentation, and Business Process Outsourcing. Our team of seasoned professionals based in the United States and India focus on providing results, driving innovation and affecting outcomes. Our clients have come to rely on our expertise, our commitment to quality, customer service and our innovative approach to problem solving to help create sustainable value for their customers and shareholders.

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How Splunk Helps Maintain Cloud Infra?

Article | January 21, 2021

With the regular increase of data in both cloud and organizations, a way to tackle these data and extract valuable insights is highly in demand. Although there are multiple tools available in the market not all of them can provide a complete resolution. Developed in 2003, Slunk has become the ideal tool for numerous businesses across the globe. It is a software platform that is popular for searching, monitoring, analyzing, and visualizing data in real-time. Slunk performs operations such as gathering, interpreting, and coordinating data to create alerts, dashboards, and graphs instantaneously. Why Splunk? 1. Business Flexibility It improves the way people around organizations identify, predict, and solve problems simultaneously. It helps in answering questions for every part of the business, be it DevOps, IT, or Business Development. It offers capabilities to detect, visualize and collaborate anytime. 2. Enhance Digitization Splunk assists businesses in ensuring the success of their digitization with its artificial intelligence and machine learning-based solutions. 3. New Opportunities No matter how much data you have gathered, Splunk will help in scaling according to the data volume. It does that with the ecosystem provided by its partners and services. 4. Data-To-Everything It is a platform that enables businesses to detect, monitor, analyze, and work with both structured and unstructured data regardless of their source and timescale. It allows users to ask any question related to insights and take actions accordingly. 5. Fast & Flexible The time to value can be sped up to two days. Companies can deploy in increasing capacity within two days and retrieve their data as long as 90 days. Moreover, the upgrades and updates are handled by the team for them. 6. Maximize Value The subscribers of Splunk do not have to manage infrastructure and they do not even need one. As a service, it offers scarce and valuable resources as required for better performance. 7. Robust Security Splunk is certified and authorized by ISO 27001 and FedRAMP. They proffer dedicated cloud environments with encryption to the customer for robust security as well. Apart from these major advantages, Splunk also grants incredible GUI, reduces troubleshooting time, real-time dashboard visibility, incorporates AI in data strategy, monitors business metrics, powerful visualization, and search. Some of the crucial features of Splunk include development & testing, faster ROI generation, developing real-time data applications, and real-time architecture stats & reports. Be Ready for Splunk-Based Cloud Infra Maintenance At its core, Splunk is an efficient tool for data aggregation that comes with versatile search functionality. Any business can get started with Splunk depending on certain needs they have for data-set monitoring and management. It allows users to take a highly effective data wealth that is pulled from different sources like websites, apps, or IoT. All that is needed to do is getting started with Splunk-based applications for which you can hire developers with relevant knowledge and experience.

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What Makes Digital Transformation a Success?

Article | February 18, 2020

Despite more than $5 trillion having been spent on digital transformation efforts, survey after survey shows that successful digital transformations are far and few in-between. By many estimates, more than 50% of digital transformation efforts failed in recent years. While a recent survey conducted by Hanover Research and commissioned by AHEAD, the State of Enterprise Digital Transformation, found that 93% of enterprises are undergoing some digital transformation as they seek to cut costs (77%) and improve customer experience (71%). The survey found 42% of enterprises struggling to reach success as their efforts fall behind or stall.

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Benefits of Kubernetes on bare metal cloud infrastructure

Article | March 3, 2020

Bare metal cloud infrastructure is being introduced to run 5G applications in containers. This is a natural development of the shift the industry is going through from virtualized network functions to cloud native applications. But what are the benefits of running Kubernetes on a bare metal cloud infrastructure compared to a virtualized infrastructure? Let’s start with a brief recap on cloud native and CNCF – Cloud Native Computing Foundation. With the introduction of 5G, new use cases drive the need for designing applications based on containers and service-based architecture to address some technology gaps associated with virtualization. The most important technology gaps involve smoother software upgrades, automation and the realization of a CI/CD software pipeline to end customers.

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Rethinking How We Measure IT Infrastructure Value

Article | February 28, 2020

Planning needs a rethink. Else, IT leaders risk hobbling their companies’ growth potential or becoming blindsided by risks. For many, justifying an IT decision to the CFO or the Board begins with a business case. Often, they use the total cost of ownership (TCO) to convince. Using return on investment (ROI) goes a step further than IT costs and savings, and looks at user efficiency and business effectiveness. Both measures fall short on correctly highlighting the true impact to the business of an enabling technology or infrastructure. Either the metric is too narrow, the timeline is too short, or the investment is not mature enough. It warrants a more holistic approach that looks at multiple aspects of risks, costs and benefits, and compares different components of ROI.

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Spotlight

Softpath System, LLC

iSpace services are centered in three areas - IT Outsourcing, IT Staff Augmentation, and Business Process Outsourcing. Our team of seasoned professionals based in the United States and India focus on providing results, driving innovation and affecting outcomes. Our clients have come to rely on our expertise, our commitment to quality, customer service and our innovative approach to problem solving to help create sustainable value for their customers and shareholders.

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